90-day course on Facebook Advertising to begin at DSES in November

Salt Lake City, UT – Oct 5, 2020 – DrivingSales today announced that Dealers United is presenting a Master Certification at the upcoming DrivingSales Executive Summit (DSES). DSES is taking place virtually November 2 - 6.

The Dealers United Master Certification, Creating Facebook Campaigns that Sell Cars, is a training course designed to help dealership employees become true “Facebook Automotive Ad Specialists”. Participants will learn how to launch ad campaigns that yield leads and drive sales on Facebook.

“These Master Certifications provide dealers with a real opportunity to learn from industry experts,” said Bart Wilson, DrivingSales Director of Operations. “Dealers United is a leader in Facebook Advertising strategies. We’re excited to have them share some of their insight and instruct dealers on best practices at DSES.”

This Master Certification will take place over a 90-day span kicking off at the DrivingSales Executive Summit November 2-6. These certifications are designed to help dealership employees implement processes that will help them grow. Certifications will involve training as well as activities. Progress will be measured against industry-leading KPIs and scored monthly.

“We are thrilled to be presenting this Master Certification at DrivingSales,” said Pete Petersen, CEO at Dealers United. “For a few years now, it has been a necessity for auto dealerships to be on Facebook, but so many are activating campaigns or hiring agencies so they can ‘check the box’ to run ads. With our Master Certification, we want to give dealers the power to unlock the full potential of Facebook and turn it into a true revenue stream for their stores. The course provides a Facebook Automotive Ad Specialist certification for dealers and auto marketers, so they can be equipped with the knowledge and tools that will help them consistently drive success through Facebook.”

The DrivingSales Executive Summit will be held virtually in the first week of November. Content will include progressive workshops and presentations around the challenges and opportunities dealers face today. Master Certifications are designed to help them bridge the gap between education and execution.

Dealers can register for the DrivingSales Executive Summit and this Master Certification by visiting drivingsales.com/dses

For more information about the DrivingSales Master Certifications, go to drivingsales.com/dses/become-a-facebook-automotive-ad-specialist/ .

About DrivingSales

Founded in 2008 and dedicated to the dealer community, DrivingSales is a business intelligence and performance improvement company that delivers unbiased*, profit-building information to make automobile dealers more successful through three distinct channels: DrivingSales HCM, DrivingSales University and DrivingSales Media. DrivingSales Data houses the largest database of cross-vendor, dealership performance data in the North American auto industry and provides dealerships with the most statistically accurate performance benchmarks and metrics for their marketing and technology investments. Approximately one in every three dealerships in the United States has a registered member in the DrivingSales community.

About Dealers United

Dealers United is the Facebook and Instagram advertising solution for the automotive industry, providing award-winning social advertising solutions to auto dealers, OEMs, and auto agencies. For more information, visit dealersunited.com.

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