90-day course on Google Analytics to begin at DSES in November

Salt Lake City, UT – October 6 – DrivingSales today announced that Sincro is presenting a Master Certification at the upcoming DrivingSales Executive Summit (DSES). DSES is taking place virtually November 2-6. 

The Sincro Master Certification, Google Analytics Vendor Management Essentials, is a hands-on class where dealers will configure Google Analytics for their stores. Dealers will learn how to set up Google Analytics to measure both paid and organic inbound web traffic. They will also learn how to use data benchmarks to evaluate paid traffic vendors and make decisions based on data. Creating a “source of data truth” for the dealership will reduce reliance on vendor-generated reports and enable dealers to measure vendors side by side in Google Analytics versus sifting through multiple vendor dashboards. 

“These Master Certifications provide dealers with a real opportunity to learn from industry experts.” said Bart Wilson, DrivingSales Director of Operations. “Sincro is a leader in Google Analytics implementation. We’re excited to have them share some of their insight and instruct dealers on best practices at DSES.” 

This Master Certification will take place over a 90-day span, kicking off at the DrivingSales Executive Summit November 2-6. These certifications are designed to help dealership employees implement processes that will help them grow. Certifications will involve training as well as activities. Progress will be measured against industry-specific KPIs and scored monthly. 

“This is the class for dealers who want to commit to learning how to make data-driven marketing decisions,” said co-presenter Colleen Harris, Product Manager for Business Intelligence at Sincro.

The DrivingSales Executive Summit will be held virtually in the first week of November. Content will include progressive workshops and presentations around the challenges and opportunities dealers face today. Master Certifications are designed to help them bridge the gap between education and execution. 

Dealers can register for the DrivingSales Executive Summit and this Master Certification by visiting drivingsales.com/dses. 

For more information about the DrivingSales Master Certifications, go to http://www.drivingsales.com/dses/make-google-analytics-work-for-you/.

About DrivingSales 

Founded in 2008 and dedicated to the dealer community, DrivingSales is a business intelligence and performance improvement company that delivers unbiased*, profit-building information to make automobile dealers more successful through three distinct channels: DrivingSales HCM, DrivingSales University and DrivingSales Media. DrivingSales Data houses the largest database of cross-vendor, dealership performance data in the North American auto industry and provides dealerships with the most statistically accurate performance benchmarks and metrics for their marketing and technology investments. Approximately one in every three dealerships in the United States has a registered member in the DrivingSales community.

About Sincro

Sincro, an Ansira company, provides auto dealers with innovative, simple solutions that facilitate connections with consumers to drive sales, service and customer loyalty. Sincro solves complex marketing problems for retailers through offerings that include a modern digital storefront, coordinated omnichannel marketing campaigns, local search strategies and consulting. For more, visit SincroDigital.com. 

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