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Big Tom LaPointe

Big Tom LaPointe Digital Marketing Consultant

Big Tom LaPointe Blog Posts

Fixed ops sales and three other hidden gems from live chat

Fixed ops sales and three other hidden gems from live chat

For obvious reasons much of the sales pitch from a live chat provider and the majority of focus from dealers revolves around sales leads and how many units…

Does your live chat need a tune-up?

Does your live chat need a tune-up?

Be sure you're getting what you pay for We don't perform tune-ups on cars like we used to, but there are still factory-recommended inspections. …

Sales slump is coming (really) - strengthen sales muscles with these 5 tips

Sales slump is coming (really) - strengthen sales muscles with these 5 tips

Sure, 2015 was nearly a record sales year for the auto industry, and overall, there is a year-over-year increase in sales so far in 2016, but there is …

Massive blizzard is one huge reason to have quality managed chat

Massive blizzard is one huge reason to have quality managed chat

Even when the massive snowstorm hammering the eastern United States subsides, it could still be days before people can get to work, and that includes car d…

One of a dozen ways chat can kill your deal – and 3 tips to prevent it

One of a dozen ways chat can kill your deal – and 3 tips to prevent it

I once had a general manager tell us that Disney had a vice president of parking to ensure the first and last experience guests have at their parks are not…

Want live chat to work? Don’t play ‘hide the salami’

Want live chat to work? Don’t play ‘hide the salami’

It’s one thing to try to view the auto industry through the eyes of a consumer when you work for a dealership.  It’s quite another to attempt to view …

PRESS RELEASE: CarChat24 announces major upgrade to next-gen SignalR chat technology

PRESS RELEASE: CarChat24 announces major upgrade to next-gen SignalR chat technology

TARPON SPRINGS, Florida., Nov. 10, 2015 – Continuing its leadership in the automotive website live chat industry, CarChat24 announced a substantial chat …

Are your chat leads counterfeit? Three huckster ways contact info is weaseled from shoppers

Are your chat leads counterfeit? Three huckster ways contact info is weaseled from shoppers

I once heard a manager at a Tom Stuker phone training class joke that if every vendor promise came true their dealership would be selling a million cars a …

Are you nuking your live chat! 5 deadly risks

Are you nuking your live chat! 5 deadly risks

Just like in the 90’s when shoppers wouldn’t lease because they had already had a bad experience with is, such is the situation with auto dealers addin…

Beat the "Holiday Sales Hangover" - 3 Tips

Beat the "Holiday Sales Hangover" - 3 Tips

For many dealers, business falls off after the first of the year as shoppers are essentially in a ‘holiday hangover’. Businesses and many buyers had to…

Why 24/7 chat? Because Instagram has passed Facebook in popularity

Why 24/7 chat? Because Instagram has passed Facebook in popularity

Have you ever been to Starbucks at 11 p.m. when it closes and seen the number of people still on their tablet or laptop? Once a novel technology that ga…

Web traffic never sleeps – neither should live chat

Web traffic never sleeps – neither should live chat

Did you know 100,000 tweets are sent every minute? That pales in comparison to the 700 million Facebook posts per minute. People are living life online a…

Want to sell more cars - KISS IT!

Want to sell more cars - KISS IT!

Selling cars can be a challenging venture. You hope someone comes in to buy, then try to convince them your product and your dealership are their best choi…

Has chat really jumped 75% in two years?

Has chat really jumped 75% in two years?

The number of car dealers with live chat software on their websites has jumped dramatically in the past couple of years. According to dealermarketshare.c…

What to measure with in-house live chat

What to measure with in-house live chat

In his book, Customers for Life, Carl Sewell says to MEASURE EVERYTHING. So how do you measure how well your team is doing with live chat? For many deale…

HOT CAR graphic for your dealer website or social media

HOT CAR graphic for your dealer website or social media

Dealers - this is a great graphic from the TODAY SHOW for your newsletter, Facebook, blog, or other social media. Grab a larger version of the graphic at h…

Ignoring chat request is like neverending phone hold

Ignoring chat request is like neverending phone hold

What if your receptionist answered the phone and just put people on hold, never to return and handle their call? That is exactly what is happening if you h…

Not OUTSIDE THE BOX: Live Chat

Not OUTSIDE THE BOX: Live Chat

Adding Live Chat software or a hosted chat option to your website doesn’t mean you have to think outside of the box - in fact it is another way to get mo…

Become live chat star – five points of success

Become live chat star – five points of success

"...you can't just throw it on there and expect it to generate more sales leads or help you sell more cars" When the internet began to commercialize in th…

CarChat24 PRESENTED WITH 2013 DRIVINGSALES DEALER SATISFACTION AWARD

CarChat24 PRESENTED WITH 2013 DRIVINGSALES DEALER SATISFACTION AWARD

CarChat24 receives its third “Top Rated” Award for Dealer Satisfaction in the Chat Products Category PALM HARBOR, Fla. - Jan. 24, 2014 - …

Contact Form or Live Chat on your dealer website: there REALLY is a difference

Contact Form or Live Chat on your dealer website: there REALLY is a difference

Five reasons chat wins the battle Just like the early days of the commercial internet, when many auto dealerships were slow to recognize the potential a w…

Live chat is just one relationship starter in your dealership to build loyalty

Live chat is just one relationship starter in your dealership to build loyalty

Strong relationships are similar to spider webs, especially in the auto industry. Multiple threads are must to build an effective web for business – …

Dealer Live Chat Tip: Establish chat operators, NOT salespeople

Dealer Live Chat Tip: Establish chat operators, NOT salespeople

It may seem a bit counterintuitive, but if an auto dealership wants to establish a successful website live chat program in-house, it is wise to position yo…

AUTOMOTIVE NEWS: Buyers traveling farther to buy cars

AUTOMOTIVE NEWS: Buyers traveling farther to buy cars

It makes sense, and many dealers might suspect, that buyers are willing to travel farther for their car deal than in years past, and those suspicions have …

Fun Photo: Jack-o-lantern Themed McLaren

Fun Photo: Jack-o-lantern Themed McLaren

This is just a really cool photo! Submitted to AutoWeek.com by one of their readers.   "A dealership website without 24/7 live chat is a…

UNIVERSITY STUDY: Status drives seniors to buy hybrid cars (just seniors???)

UNIVERSITY STUDY: Status drives seniors to buy hybrid cars (just seniors???)

It may not come as a surprise, but paying extra bucks to “go green” in a hybrid car may pay off in self-esteem and image for older drivers, as …

Ron Burgundy Durango commercial tops for AdWeek

Ron Burgundy Durango commercial tops for AdWeek

The cross promotion ad, It Comes Standard produced by Will Ferrell, touts all the great features of the glove box, and has been picked by AdWeek as one of …

VIDEO: Porsche celebrates birthday with symphony of engines

VIDEO: Porsche celebrates birthday with symphony of engines

Some companies celebrate their birthday with a coupon. Porsche put together this awesome video. Porsche birthday press release: For five decades, the 911…

Strengthen your website chat business plan with three key elements

Strengthen your website chat business plan with three key elements

An effective dealer chat strategy is a key puzzle piece for increasing leads and sales from dealership websites, and dealers continue to add chat to t…

Tips for choosing dealership live chat software

Tips for choosing dealership live chat software

More and more auto dealers see the value of an effective live chat strategy for their website, and choosing the right software is critical to help ensure a…

Boomers buy more new cars but use web, social media less than younger buyers

Boomers buy more new cars but use web, social media less than younger buyers

I recently helped a friend celebrate his retirement by choosing which new car to purchase for his next chapter in life. As it turns out, his purchase mirro…

Want live chat success in-house? Four tips to help you plan it, script it, work it

Want live chat success in-house? Four tips to help you plan it, script it, work it

As dealers continue recognize the benefits of either hosted live chat or chat software managed in-house on their automotive websites, many still feel using…

Want to EPIC FAIL with Live Chat? Try this…

Want to EPIC FAIL with Live Chat? Try this…

There are numerous ways to build success into your live chat strategy, but if you want the ONE THING that is sure to guarantee embarrassment and failure (n…

Don't ignore CSI and end up like the dodo – or Mercury

Don't ignore CSI and end up like the dodo – or Mercury

AutoWeek spotlighted the ’53 Mercury on their website, and it got me thinking how sad it is that such a storied brand has fallen by the wayside, and …

Carly or Carli – testing makes a difference in Live Chat – and the showroom

Carly or Carli – testing makes a difference in Live Chat – and the showroom

More than a dozen years ago, I learned a priceless life lesson from Grant Cardone – to use proven sales techniques “every day, every time, with…

How many leads and deals are OK to skip? Why 24/7 live chat makes perfect (dollars and) sense

How many leads and deals are OK to skip? Why 24/7 live chat makes perfect (dollars and) sense

Let’s stay that estimate is accurate (we began offering 24/7 service BECAUSE of overnight demand). With our lead conversion rate of more than 60 perc…

Subaru video gets naked trying everything – should we?

Subaru video gets naked trying everything – should we?

Stick to these basics to sell more cars There is some brilliance in the concept and execution of Subaru’s new ad, “Let’s Do That”,…

How live chat software or hosted live chat can increase auto sales

How live chat software or hosted live chat can increase auto sales

Is there a month in the car business that goes by in which you don’t look at your return on investment for web services and software? With the variet…

PHOTO for a SMILE - George Carlin's wisdom of the road

PHOTO for a SMILE - George Carlin's wisdom of the road

Take a quick moment to laugh at this simplistic reality of most people on the road. Check out Jeff Sterns, CarChat24 VP of Sales and Business Developmen…

Three reasons a 24/7 live dealership website chat solution is important

Three reasons a 24/7 live dealership website chat solution is important

I was having this debate with a car dealer friend the other day who was content having his CHAT NOT AVAILABLE icon show after hours on his dealership websi…

What if Hyundai built a pickup?

What if Hyundai built a pickup?

An article in Automotive News today hardly seems like an April fool’s joke, but as surely as Justin Bieber is facing charges for spitting, U.S. and J…

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