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Bill Playford

Bill Playford Vice President

Bill Playford Blog Posts

Let Routine Maintenance Change the Internet Sales Routine

Let Routine Maintenance Change the Internet Sales Routine

As I’ve said many times over the years, one of the critical barriers to selling a car over the Internet is that people have a preconceived notion…

What Stops You from Making the Grade?

What Stops You from Making the Grade?

Not sure what was in the water last week, but I ended up having several conversations regarding our TaskTeacher grading tool (a patented software that me…

What will you and the Terminator have in common?

What will you and the Terminator have in common?

The Terminator franchise has been one of the most successful entertainment series in history, ranking up with the Toy Story trilogy, the Lord of the Ring…

A Win is Not a Win

A Win is Not a Win

It occurs to me regularly that many times we are rewarded in the life for things that we may or may not deserve. We slip into a close parking spot after …

Fresh perspective

Fresh perspective

How often is it that your non-automotive friends want to do something related to your automotive career? Besides helping take a few layers of rubber off …

Who would you believe?

Who would you believe?

Let’s say that you’ve had a persistent cough for two weeks, but haven’t had time to go to the doctor. You finally break down, and go to…

Just do more.

Just do more.

Initially, I intended on giving you all a day-by-day account of the sessions from the 2011 South by Southwest Interactive Conference. After going through…

Stop Being that Guy: Change the Culture of Car Sales

Stop Being that Guy: Change the Culture of Car Sales

Normally, I have the topics of my blog posts picked out well in advance of posting, however this month I can’t stop thinking about the events that …

Brand Building: Taking the Mystery Out of Conference Jargon

Brand Building: Taking the Mystery Out of Conference Jargon

Like many of you, I have sat through multiple presentations and webinars regarding social media. While some may touch on it, and others may focus on it, …

The Passion of a Car Salesperson

The Passion of a Car Salesperson

Like some of you, I am just getting caught up from nearly two weeks of conference action in Vegas. After attending and participating in three conferen…

Dodgem

Dodgem

For most of us, the fair season has come and gone. As I’m writing this, my son is at the county fair in the rural Michigan town where my wife and I…

Why Ask Why?

Why Ask Why?

  I bought a book a short time ago, and at the top it said: “Ignore this book at your own peril.” The quote is from the best selling a…

Jimi Hendrix is regarded by many as the greatest rock guitarist ever. Innocently enough, he taught himself how to play guitar, practicing many of the sam…

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