Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Brad Paschal

Brad Paschal Senior Account Director

Exclusive Blog Posts

How To Change Your Lifestyle To Keep Yourself Healthy

How To Change Your Lifestyle To Keep Yourself Healthy

Have you been feeling exhausted and lazy all day long? Are you maintaining a healthy life style? We know, how hard it can be to maintain a healthy diet and…

Create a Career Path to Retain Top Talent

Create a Career Path to Retain Top Talent

  Developing a Career Path will help you retain your staff. When it is difficult for an employee to see the next phase of their career they…

Is There Value in Your Service Pricing?

Is There Value in Your Service Pricing?

It’s been mentioned several times, yet it’s still a valid point. Customers are choosing aftermarket service centers over their selling deal…

Checklist, Champion, and Publicize

Checklist, Champion, and Publicize

    We sat down with Arnie Malham at DSES 2019 to ask him how he gets such amazing buy-in from his team. He recommends that you mak…

How Your Dealership Can Have Social Media Mania, Brother! | KPI Cafe Season 3 Episode 3

How Your Dealership Can Have Social Media Mania, Brother! | KPI Cafe Season 3 Episode 3

Host Dane Saville conjures up the power of Hulkamania to talk about a remarkable paid social media strategy that speaks to varied audiences with tailor…

5 things Dealer should do before bringing on Digital Marketing Vendors

5 things Dealer should do before bringing on Digital Marketing Vendors

1. Map your Inventory feed

I run into this issue almost every day.  Inventory maps are a must so that you can ensure that accurate information is syndicated to your vendors. Its very time consuming but here is how you do it.  Call your DMS and ask who they are sending the feed to, more than likely its an IMS like Homenet, Inventory Plus, ETC. Then ask the IMS where they are sending the feed. It could be vAuto, Your website or vendors. It should look like one of these  (DMS--->IMS--->vAuto---> website and other Vendors) or (DMS--->IMS--->website and other vendors) (DMS---> IMS--->Website--->other vendors)

2. Used Car and New Car managers Pricing in same system

This is crucial for accurate information.  Most used car manage price in vAuto or the IMS while most New car Manager price in the DMS or the website backend tool.  This created difficulty when trying to get an accurate feed.

3. Own your Google Analytics Account

This ensures that no matter what vendor you go with you have historical data to make decisions with.  It also allows you to inspect and verify.  Our customers in dealerships demand transparency; We should demand the same transparency out of our vendors.

4. Own all Social Media Accounts

A dealership should have at least 3 people in management as admins on every social media account.  The process of trying to recover an account after you fire a vendor or an employee is lengthy and stressful.  If you do find yourself in this situation try Twitter support its the fastest.

5. Pricing and Merchandising

If a car has been on the lot 200 days and hasn't sold, The first thing I look at is pricing and merchandising.  Are the pictures of good quality? How many pictures? Is the Trim Level right? Is the color right?  The best resource I know of in the industry for best practices is Jasen Rice at Lotpop.  Here is a link to his free content: http://www.lotpartyshow.com/video-tips.html

As always if you need help email or call me:

bpaschal@lotlinx.com

cell: 8065482468

Tori Zinger

Thanks for this useful/practical information, Brad. With regard to #3, there has actually been a discussion going on in the community lately about this -- you may want to check it out and offer your insight!

 Unlock all of the community & features  Join Now