I have been blessed with many opportunities to speak at 20 Groups organized by NCM and NADA. Typically, the meetings are attended by dealer principals of the same OEM franchise in non-competing markets. General Managers are present when the dealer can not attend. These meetings, scheduled 3 to 4 times a year, develop a support network that dealers can tap throughout the year.

At these meetings, dealers can compare their performance to their peers in non-competing markets. The dealers share best practices and encourage those who have "weak" numbers to improve by next meeting. The concept, when passionate dealers make up these networks, results in powerful support systems and clear communication channels for best practices.
 

Welcome To A Group Of 1

For Internet Sales Managers, eCommerce Directors, and BDC Managers many must participate in a 1 Group. In most cases they have to rely on themselves to stay current with the latest strategies in dealership sales and marketing practices. They are not given the budget to attend Digital 20 Groups or educational events that are specifically designed for their area of responsibility.

The employees that are on the front lines of the greatest changes in consumer communications are without a budget and without peer advice on best practices. They do not have composite data to compare metrics that apply to their area of responsibility. How many leads should each employee handle? What is a good closing ratio? How many leads a month should I expect from Autotrader.com? These questions, and many others, go without being answered.

In many cases, these same key employees have to beg to attend an automotive education conference. Finding that $1,500 in a budget is just too much for some dealers. Some employees find solace on website communities like www.DrivingSales.com but the majority are left to navigate the tsunami of change on their own.
 

A Change in 20 Group Meetings

I have been working with 20 Group organizers to create a new Hybrid 20 Group Meeting Format where dealer principals and eCommerce directors attend a two day meeting together. The format engages both the dealer and the eCommerce director with workshops on digital marketing, internet process, social media, and marketing strategies to compete online. The results have been just outstanding.

Many dealers have stated that this new Hybrid 20 Group Meeting Format is "The best 20 Group Meeting" that they ever attended.

Jared Hamilton can attest to the positive feedback we received when He, Joe Webb, and I conducted this Hybrid model for a 20 Group in Atlanta in February. It was magic!

My take-away from the initial tests is that Dealer Principals and eCommerce Directors need to attend educational conferences TOGETHER.

Currently, dealer principals are finding it difficult to bring back accurate data about ideas and strategies shared at their 20 group meeting. When they attend together there is no degradation in the message and opportunity.
 

Travel To Orlando As a Team & Learn Together

Until your 20 Group can implement the new Hybrid Format, I suggest that dealers and their eCommerce Director get down to Orlando for the 2nd Annual Automotive Marketing Boot Camp. The Boot Camp is being held at the Hilton Orlando from April 16-18th.

Attending together will yield unprecedented skills transfer and winning business strategies that you can take home an implement. Let's end the "1 Group" mentality and work as a team on your future marketing success.

Registration information can be found at: http://www.automotivemarketingbootcamp.com.









 

I have been blessed with many opportunities to speak at 20 Groups organized by NCM and NADA. Typically, the meetings are attended by dealer principals of the same OEM franchise in non-competing markets. General Managers are present when the dealer can not attend. These meetings, scheduled 3 to 4 times a year, develop a support network that dealers can tap throughout the year.

At these meetings, dealers can compare their performance to their peers in non-competing markets. The dealers share best practices and encourage those who have "weak" numbers to improve by next meeting. The concept, when passionate dealers make up these networks, results in powerful support systems and clear communication channels for best practices.
 

Welcome To A Group Of 1

For Internet Sales Managers, eCommerce Directors, and BDC Managers many must participate in a 1 Group. In most cases they have to rely on themselves to stay current with the latest strategies in dealership sales and marketing practices. They are not given the budget to attend Digital 20 Groups or educational events that are specifically designed for their area of responsibility.

The employees that are on the front lines of the greatest changes in consumer communications are without a budget and without peer advice on best practices. They do not have composite data to compare metrics that apply to their area of responsibility. How many leads should each employee handle? What is a good closing ratio? How many leads a month should I expect from Autotrader.com? These questions, and many others, go without being answered.

In many cases, these same key employees have to beg to attend an automotive education conference. Finding that $1,500 in a budget is just too much for some dealers. Some employees find solace on website communities like www.DrivingSales.com but the majority are left to navigate the tsunami of change on their own.
 

A Change in 20 Group Meetings

I have been working with 20 Group organizers to create a new Hybrid 20 Group Meeting Format where dealer principals and eCommerce directors attend a two day meeting together. The format engages both the dealer and the eCommerce director with workshops on digital marketing, internet process, social media, and marketing strategies to compete online. The results have been just outstanding.

Many dealers have stated that this new Hybrid 20 Group Meeting Format is "The best 20 Group Meeting" that they ever attended.

Jared Hamilton can attest to the positive feedback we received when He, Joe Webb, and I conducted this Hybrid model for a 20 Group in Atlanta in February. It was magic!

My take-away from the initial tests is that Dealer Principals and eCommerce Directors need to attend educational conferences TOGETHER.

Currently, dealer principals are finding it difficult to bring back accurate data about ideas and strategies shared at their 20 group meeting. When they attend together there is no degradation in the message and opportunity.
 

Travel To Orlando As a Team & Learn Together

Until your 20 Group can implement the new Hybrid Format, I suggest that dealers and their eCommerce Director get down to Orlando for the 2nd Annual Automotive Marketing Boot Camp. The Boot Camp is being held at the Hilton Orlando from April 16-18th.

Attending together will yield unprecedented skills transfer and winning business strategies that you can take home an implement. Let's end the "1 Group" mentality and work as a team on your future marketing success.

Registration information can be found at: http://www.automotivemarketingbootcamp.com.









 

Is it possible to increase online service appointments by 300%?

I didn't think so but I found out that you can by making some simple changes to your existing website!

Can you increase total service appointments by 10-15% with an inexpensive change to your website? Yes you can.

What would your service business and profits look like if you achieved these improvements over the next 60 days?

Fixed Operations, one of the most significant profit centers for a dealership, is often left behind when digital marketing strategies are discussed. When a dealer realizes this and takes action, the results can be stunning.

Most of the online discussions regarding SEO, Video Marketing, and even Pay-Per-Click strategies deal with marketing new and used cars. It is time to wake up the sleeping giant and take our Fixed Operations marketing game to the streets.

Many dealers use direct mail and email to market to existing customers or purchase third party lists to attract new customers. However, the larger opportunity is the thousands of in market consumers that use the search engines to locate and shop for car service and repair facilities. Does social media play a role? Yes it does! The combination of traditional marketing and innovative digital marketing for Fixed Operations is a game changer.
 

Check Your Fixed Operations Visibility

Google rewards those who act first and publish optimized content on a particular keyword goal. Add to this fact that independent service organizations like Jiffy Lube, Meineke, Pep Boys, and Discount Tire have been left unchallenged by franchise dealers.

You can conduct a simple test in your own market by inspecting your own search visibility.

For example, if your dealership was in Boston, you would type in these searches to test your organic visibility:
 

• > Boston Car Repairs
• > Boston Tire Stores
• > Boston Brakes
• > Boston Oil Change

And type in these phrases to test your Pay-Per-Click (SEM) visibility:

 

• > Tires Stores
• > Discount Tires
• > Oil Change Coupons
• > Brake Stores
• > Muffler Shop

Of course you can also add service searches that include your OEM brand. If you do a search for "Honda Brakes Queens", "Honda Radiator Queens", or "Honda Oil Change Queens" you can see that Paragon Honda is #1 in organic ranking for their service microsite. Fixed operations content publishing strategies can yield an annuity of leads with very low maintenance.

Google Instant will show you suggestions for what consumers are typing in your marketplace. How did your testing go?
 

• > Is your dealership showing in the Paid Search area (SEM)?
• > Is your dealership showing the the Google Places area?
• > Is your dealership showing up for videos, press releases, blog posts, or microsites in the organic SEO area?

If Fixed Operations is a major profit center for dealers why is Google Adwords, Google Places, and Google Organics often a low priority in Fixed Operations budgets?
 

Thinking Out Of The Box

How many search optimized videos have you created to promote your service offerings?

Checkered Flag in Virginia Beach is a dealership that invests in video and their value messaging is strong. Check out their video enhanced landing page for their body shop:

Virginia Beach Body Shop.

When you start to publish videos on Fixed Operations, not only do you service landing pages come alive but your videos can also be found in organic Search. Here are two examples of videos that were created to increase search visibility for oil changes:
 

• > Checkered Flag
• > Rairdon Group

If you search "Virginia Beach Oil Change" Checkered Flag's video is on Google Page One. Search "Jeep Oil Change Seattle" and the same result occurs for Rairdon's video. These were the search phrases that these videos were optimized for.

For fun, search in Google: "Virginia Fiat 500" . You will find a video I recorded last week. Can you see how video marketing can increase the visibility for the cars you sell and the services you offer?

Any single video may be only viewed a few hundred times a year, but what happens when you publish a dozen videos, two dozen videos, each optimized for a particular keyword? The combination of videos, blogs, microsites and content optimization together can yield an annuity of leads and business for your Fixed Operations profit center.
 

Fixed Ops Marketing Workshop

At the 2nd Annual Automotive Marketing Boot Camp I will be leading an extended session on Fixed Operations Digital Marketing. I will be sharing my proven marketing strategies specifically designed for Fixed Operations for the first time!

Attendees are advised to bring their laptop computers and a login to their website and/or microsite because changes that will be implemented right in class will start to improve dealership search visibility. As part of the workshop I will be demonstrating the tool, techniques, and strategies that can be implemented to:
 

• > increase service appointments
• > increase overall service revenue
• > engage the independent service centers in your market
• > Increase the paths to your dealership website for service inquiries

Fixed Operations Directors and Marketing Directors should be attending the Boot Camp and this is just one of the reasons why you should register. Your investment to attend the Boot Camp will be well rewarded in the next 60 days as dealers implement winning marketing strategies for SEO, SEM, Video, and online service appointments. Are you ready to make super-charge your fixed operations business model?

As an added opportunity for Boot Camp attendees, Rob Fontano from John Marazzi Motors in Florida, will be demonstrating his video marketing techniques in a separate presentation during the CAR-MERCIAL Technology Showcase.

Learn from the best and find out why John Marazzi's video publishing strategy is a winning marketing investment. Video search marketing is affordable and scalable once you understand the strategy.

Boot Camp - April 16-18th in Orlando

Make the decision to invest in Fixed Operations Marketing and register for the 2nd Annual Automotive Marketing Boot Camp today. April 16-18th in Orlando. http://www.automotivemarketingbootcamp.com

Is it possible to increase online service appointments by 300%?

I didn't think so but I found out that you can by making some simple changes to your existing website!

Can you increase total service appointments by 10-15% with an inexpensive change to your website? Yes you can.

What would your service business and profits look like if you achieved these improvements over the next 60 days?

Fixed Operations, one of the most significant profit centers for a dealership, is often left behind when digital marketing strategies are discussed. When a dealer realizes this and takes action, the results can be stunning.

Most of the online discussions regarding SEO, Video Marketing, and even Pay-Per-Click strategies deal with marketing new and used cars. It is time to wake up the sleeping giant and take our Fixed Operations marketing game to the streets.

Many dealers use direct mail and email to market to existing customers or purchase third party lists to attract new customers. However, the larger opportunity is the thousands of in market consumers that use the search engines to locate and shop for car service and repair facilities. Does social media play a role? Yes it does! The combination of traditional marketing and innovative digital marketing for Fixed Operations is a game changer.
 

Check Your Fixed Operations Visibility

Google rewards those who act first and publish optimized content on a particular keyword goal. Add to this fact that independent service organizations like Jiffy Lube, Meineke, Pep Boys, and Discount Tire have been left unchallenged by franchise dealers.

You can conduct a simple test in your own market by inspecting your own search visibility.

For example, if your dealership was in Boston, you would type in these searches to test your organic visibility:
 

• > Boston Car Repairs
• > Boston Tire Stores
• > Boston Brakes
• > Boston Oil Change

And type in these phrases to test your Pay-Per-Click (SEM) visibility:

 

• > Tires Stores
• > Discount Tires
• > Oil Change Coupons
• > Brake Stores
• > Muffler Shop

Of course you can also add service searches that include your OEM brand. If you do a search for "Honda Brakes Queens", "Honda Radiator Queens", or "Honda Oil Change Queens" you can see that Paragon Honda is #1 in organic ranking for their service microsite. Fixed operations content publishing strategies can yield an annuity of leads with very low maintenance.

Google Instant will show you suggestions for what consumers are typing in your marketplace. How did your testing go?
 

• > Is your dealership showing in the Paid Search area (SEM)?
• > Is your dealership showing the the Google Places area?
• > Is your dealership showing up for videos, press releases, blog posts, or microsites in the organic SEO area?

If Fixed Operations is a major profit center for dealers why is Google Adwords, Google Places, and Google Organics often a low priority in Fixed Operations budgets?
 

Thinking Out Of The Box

How many search optimized videos have you created to promote your service offerings?

Checkered Flag in Virginia Beach is a dealership that invests in video and their value messaging is strong. Check out their video enhanced landing page for their body shop:

Virginia Beach Body Shop.

When you start to publish videos on Fixed Operations, not only do you service landing pages come alive but your videos can also be found in organic Search. Here are two examples of videos that were created to increase search visibility for oil changes:
 

• > Checkered Flag
• > Rairdon Group

If you search "Virginia Beach Oil Change" Checkered Flag's video is on Google Page One. Search "Jeep Oil Change Seattle" and the same result occurs for Rairdon's video. These were the search phrases that these videos were optimized for.

For fun, search in Google: "Virginia Fiat 500" . You will find a video I recorded last week. Can you see how video marketing can increase the visibility for the cars you sell and the services you offer?

Any single video may be only viewed a few hundred times a year, but what happens when you publish a dozen videos, two dozen videos, each optimized for a particular keyword? The combination of videos, blogs, microsites and content optimization together can yield an annuity of leads and business for your Fixed Operations profit center.
 

Fixed Ops Marketing Workshop

At the 2nd Annual Automotive Marketing Boot Camp I will be leading an extended session on Fixed Operations Digital Marketing. I will be sharing my proven marketing strategies specifically designed for Fixed Operations for the first time!

Attendees are advised to bring their laptop computers and a login to their website and/or microsite because changes that will be implemented right in class will start to improve dealership search visibility. As part of the workshop I will be demonstrating the tool, techniques, and strategies that can be implemented to:
 

• > increase service appointments
• > increase overall service revenue
• > engage the independent service centers in your market
• > Increase the paths to your dealership website for service inquiries

Fixed Operations Directors and Marketing Directors should be attending the Boot Camp and this is just one of the reasons why you should register. Your investment to attend the Boot Camp will be well rewarded in the next 60 days as dealers implement winning marketing strategies for SEO, SEM, Video, and online service appointments. Are you ready to make super-charge your fixed operations business model?

As an added opportunity for Boot Camp attendees, Rob Fontano from John Marazzi Motors in Florida, will be demonstrating his video marketing techniques in a separate presentation during the CAR-MERCIAL Technology Showcase.

Learn from the best and find out why John Marazzi's video publishing strategy is a winning marketing investment. Video search marketing is affordable and scalable once you understand the strategy.

Boot Camp - April 16-18th in Orlando

Make the decision to invest in Fixed Operations Marketing and register for the 2nd Annual Automotive Marketing Boot Camp today. April 16-18th in Orlando. http://www.automotivemarketingbootcamp.com

Your website is supposed to attract, engage, and convert consumer traffic into an eventual lead. If you agree, when was the last time you involved your customers in the design process?

When was the last time you tested the impact on conversion with different website designs?

Car dealers see hundreds or thousands of consumers come through their doors each month depending on location.

I challenge dealer principals and dealership equity holders to step back and ask how they are leveraging those connections.

No Shortage Of New Ideas

There are many new ideas being presented at 20 Groups, Automotive Conferences, Boot Camps, and on blogs on how to better connect with consumers. Is it SEM, SEO, Social Media, Banner Advertising, Re-Marketing, or something new?

There is a scarcity of documented automotive white-papers on grass roots consumer surveys. When was the last time you read a dealer generated white paper that asked consumers to share their motivations, processes, or influences in the car buying process.

Yes, the largest companies in our industry have case studies, but what about the dealers on the front lines of automotive sales and service? I would love to read local survey data from a dealership group that sees 2,000 customers a month in their sales and service channels.

Are you willing to share feedback from your store?

Industry experts, thought leaders, and peers are great motivators for change. Outside influences challenge dealers to consider looking at their businesses in a new way.

But why have dealers not asked their own customers for advice?

Dealers are asking consultants whether they should engage in Facebook. Did you ask you customers if they are regular Facebook users? Regular Twitter users? Foursquare?

Survey Your Customers

I just wanted to remind dealers that their local customer behavior is unique in many ways. By conducting regular in-store surveys over the next 30-60 days, you will get some data that can be monetized. You just have to define a process and start collecting data.

Here are some simple questions that you can ask your customers when they are in the store. Of course, you don't have to ask them all of the questions at one time or visit:

1. Do you have a Google or YouTube Account?
2. Do you use Facebook? If Yes, how many times a week are you on Facebook?
3. Do you use Twitter? If Yes, how many times a week do you Tweet?
4. Have you ever used Groupon?
5. Do you use any of these mobile applications: FourSquare, Whrrl, or Google Places?
6. Did you visit Autotrader.com before coming in?
7. Did you visit Cars.com before coming in?
8. Did you visit our main website before you came in to purchase a car?

If Yes, How could we improve our website?

Don't rely solely on out of town experts like me!

It's your business so activate your local consumers to refine your marketing strategy.

Consider creating Point-Of-Sale (POS) materials to activate your customers to engage with your dealership online. Do you have any "Join Us on" Facebook, Twitter, or FourSquare desk cards, window stickers, or banners in the dealership?

Let's get back to engaging our customers and collecting local marketing data that can be used to prioritize your digital marketing strategy.

Your website is supposed to attract, engage, and convert consumer traffic into an eventual lead. If you agree, when was the last time you involved your customers in the design process?

When was the last time you tested the impact on conversion with different website designs?

Car dealers see hundreds or thousands of consumers come through their doors each month depending on location.

I challenge dealer principals and dealership equity holders to step back and ask how they are leveraging those connections.

No Shortage Of New Ideas

There are many new ideas being presented at 20 Groups, Automotive Conferences, Boot Camps, and on blogs on how to better connect with consumers. Is it SEM, SEO, Social Media, Banner Advertising, Re-Marketing, or something new?

There is a scarcity of documented automotive white-papers on grass roots consumer surveys. When was the last time you read a dealer generated white paper that asked consumers to share their motivations, processes, or influences in the car buying process.

Yes, the largest companies in our industry have case studies, but what about the dealers on the front lines of automotive sales and service? I would love to read local survey data from a dealership group that sees 2,000 customers a month in their sales and service channels.

Are you willing to share feedback from your store?

Industry experts, thought leaders, and peers are great motivators for change. Outside influences challenge dealers to consider looking at their businesses in a new way.

But why have dealers not asked their own customers for advice?

Dealers are asking consultants whether they should engage in Facebook. Did you ask you customers if they are regular Facebook users? Regular Twitter users? Foursquare?

Survey Your Customers

I just wanted to remind dealers that their local customer behavior is unique in many ways. By conducting regular in-store surveys over the next 30-60 days, you will get some data that can be monetized. You just have to define a process and start collecting data.

Here are some simple questions that you can ask your customers when they are in the store. Of course, you don't have to ask them all of the questions at one time or visit:

1. Do you have a Google or YouTube Account?
2. Do you use Facebook? If Yes, how many times a week are you on Facebook?
3. Do you use Twitter? If Yes, how many times a week do you Tweet?
4. Have you ever used Groupon?
5. Do you use any of these mobile applications: FourSquare, Whrrl, or Google Places?
6. Did you visit Autotrader.com before coming in?
7. Did you visit Cars.com before coming in?
8. Did you visit our main website before you came in to purchase a car?

If Yes, How could we improve our website?

Don't rely solely on out of town experts like me!

It's your business so activate your local consumers to refine your marketing strategy.

Consider creating Point-Of-Sale (POS) materials to activate your customers to engage with your dealership online. Do you have any "Join Us on" Facebook, Twitter, or FourSquare desk cards, window stickers, or banners in the dealership?

Let's get back to engaging our customers and collecting local marketing data that can be used to prioritize your digital marketing strategy.

Google posted an update on their Adwords website regarding Conversion Optimization settings. This may be news to many dealers who run their own Adwords campaign (Automotive SEM) so I am re-posting some information provided on their blog.

Keep in mind that "conversion" for Google tracks responses via forms submission, which would not include phone calls that are generated by PPC campaigns.  This is one reason why dealers using PPC should include tracking phone numbers to capture all activity related to PPC clicks.

Since consumers call dealers more often than they submit leads, you just have to keep in mind that Google conversion "numbers" can be just a fraction of the true conversion metrics.

Setting Google Adwords Conversion Optimization On

The Conversion Optimizer is an AdWords feature that uses your AdWords Conversion Tracking data to get you more conversions at a lower cost. It optimizes your placement in each ad auction to avoid unprofitable clicks and gets you as many profitable clicks as possible.

How Conversion Optimization Works

With the Conversion Optimizer, you bid using a maximum CPA, which is the most you're willing to pay for each conversion (such as a purchase or signup), or a Target CPA, which is the average amount you'd like to pay for a conversion.

Using historical information about your campaign, the Conversion Optimizer automatically finds the optimal equivalent cost-per-click (CPC) bid for your ad each time it's eligible to appear. You still pay per click, but you no longer need to adjust your bids manually to reach your CPA goals and can benefit from improved ROI.

To calculate the optimal equivalent CPC bid, the Conversion Optimizer first calculates a predicted conversion rate for each auction. The Conversion Optimizer takes many factors into account, including your ad's conversion history, the keyword's broad match query, the user's location, and the conversion rates of Google's search and partner sites on the Display Network. The feature then generates an ad rank by combining your CPA bid, quality score and predicted conversion rate.

Improving your performance

Many advertisers using Conversion Optimizer have achieved double-digit percentage increases in conversions, while paying the same price or less for each conversion.

To begin using the Conversion Optimizer, you must have AdWords Conversion tracking enabled, and your campaign must have received at least 15 conversions in the last 30 days. Also, the campaign must have been receiving conversions at a similar rate for at least a few days.

Google recommends you run conversion tracking for at least two weeks before trying the conversion optimizer no matter what your volume of conversions is (more if you don't have a high volume of conversions).

I hope you found this helpful!  Google Adwords should be a part of an comprehensive Automotive Advertising strategy.  When properly setup, Adwords can be a great sure for leads; sales, service and parts.

Brian

Brian Pasch, CEO

PCG Digital Marketing

See you in Orlando, April 16-18th at the 2nd Annual Automotive Marketing Boot Camp

Google posted an update on their Adwords website regarding Conversion Optimization settings. This may be news to many dealers who run their own Adwords campaign (Automotive SEM) so I am re-posting some information provided on their blog.

Keep in mind that "conversion" for Google tracks responses via forms submission, which would not include phone calls that are generated by PPC campaigns.  This is one reason why dealers using PPC should include tracking phone numbers to capture all activity related to PPC clicks.

Since consumers call dealers more often than they submit leads, you just have to keep in mind that Google conversion "numbers" can be just a fraction of the true conversion metrics.

Setting Google Adwords Conversion Optimization On

The Conversion Optimizer is an AdWords feature that uses your AdWords Conversion Tracking data to get you more conversions at a lower cost. It optimizes your placement in each ad auction to avoid unprofitable clicks and gets you as many profitable clicks as possible.

How Conversion Optimization Works

With the Conversion Optimizer, you bid using a maximum CPA, which is the most you're willing to pay for each conversion (such as a purchase or signup), or a Target CPA, which is the average amount you'd like to pay for a conversion.

Using historical information about your campaign, the Conversion Optimizer automatically finds the optimal equivalent cost-per-click (CPC) bid for your ad each time it's eligible to appear. You still pay per click, but you no longer need to adjust your bids manually to reach your CPA goals and can benefit from improved ROI.

To calculate the optimal equivalent CPC bid, the Conversion Optimizer first calculates a predicted conversion rate for each auction. The Conversion Optimizer takes many factors into account, including your ad's conversion history, the keyword's broad match query, the user's location, and the conversion rates of Google's search and partner sites on the Display Network. The feature then generates an ad rank by combining your CPA bid, quality score and predicted conversion rate.

Improving your performance

Many advertisers using Conversion Optimizer have achieved double-digit percentage increases in conversions, while paying the same price or less for each conversion.

To begin using the Conversion Optimizer, you must have AdWords Conversion tracking enabled, and your campaign must have received at least 15 conversions in the last 30 days. Also, the campaign must have been receiving conversions at a similar rate for at least a few days.

Google recommends you run conversion tracking for at least two weeks before trying the conversion optimizer no matter what your volume of conversions is (more if you don't have a high volume of conversions).

I hope you found this helpful!  Google Adwords should be a part of an comprehensive Automotive Advertising strategy.  When properly setup, Adwords can be a great sure for leads; sales, service and parts.

Brian

Brian Pasch, CEO

PCG Digital Marketing

See you in Orlando, April 16-18th at the 2nd Annual Automotive Marketing Boot Camp

Jimmy Vee and Travis Miller To Deliver Keynote Presentation

The 2011 Automotive Marketing Boot Camp welcomes Jimmy Vee and Travis Miller on Monday morning April 18th as Keynote Presenters in Orlando.

Jimmy Vee and Travis Miller are the nation’s leading experts on attracting customers, authors of the best selling book Gravitational Marketing: The Science of Attracting Customers and the founders of the Rich Dealers Institute.

Jim and Travis have been helping dealers attract customers, drive traffic and increase sales for over a decade. In 2004 they created the Rich Dealers Institute for busy dealers who want to stand out and sell more without spending more. It is the place for fun and profit in the car business.

Collectively their campaigns have directly resulted in the sale of over 2 million vehicles. Every month they create record shattering automotive promotions and bring together some of the brightest and most successful dealers, authors, entrepreneurs and business people to participate in fun and insanely profitable think-tank, mastermind environments.

Jim and Travis have spoken all around the world about their special brand of customer attraction and have been featured in Entrepreneur Magazine, Investor’s Business Daily, Ripley’s Believe It Or Not, Forbes.com, CNBC, Fox Business, Advertising Age, Direct Marketing News, Businessweek, Brandweek, top automotive industry publications, leading marketing industry newsletters and hundreds of radio stations and newspapers around the country.

Gravitational Marketing - Read it!

If you’re an entrepreneur, business owner, or sales professional, Gravitational Marketing offers a simple method for attracting customers without the hassle of traditional manual sales labor.

If you want to sell more and work less, this book exposes the principles of easily and effortlessly attracting customers without cold calling, prospecting, or begging for business.

With Gravitational Marketing, you can finally stop chasing customers and let them come to you.

Orlando Keynote Address

Their Keynote Address is scheduled for 8:00 am on Monday April 18th and will be live broadcast on www.DrivingSalesTV.com to a worldwide audience.

DrivingSales.com is the largest social network for the Automotive industry.

Forward thinking car dealers who would like to attend the 2011 Automotive Marketing Boot Camp can register online by visiting: http://www.automotivemarketingbootcamp.com/paypal/

Jimmy Vee and Travis Miller To Deliver Keynote Presentation

The 2011 Automotive Marketing Boot Camp welcomes Jimmy Vee and Travis Miller on Monday morning April 18th as Keynote Presenters in Orlando.

Jimmy Vee and Travis Miller are the nation’s leading experts on attracting customers, authors of the best selling book Gravitational Marketing: The Science of Attracting Customers and the founders of the Rich Dealers Institute.

Jim and Travis have been helping dealers attract customers, drive traffic and increase sales for over a decade. In 2004 they created the Rich Dealers Institute for busy dealers who want to stand out and sell more without spending more. It is the place for fun and profit in the car business.

Collectively their campaigns have directly resulted in the sale of over 2 million vehicles. Every month they create record shattering automotive promotions and bring together some of the brightest and most successful dealers, authors, entrepreneurs and business people to participate in fun and insanely profitable think-tank, mastermind environments.

Jim and Travis have spoken all around the world about their special brand of customer attraction and have been featured in Entrepreneur Magazine, Investor’s Business Daily, Ripley’s Believe It Or Not, Forbes.com, CNBC, Fox Business, Advertising Age, Direct Marketing News, Businessweek, Brandweek, top automotive industry publications, leading marketing industry newsletters and hundreds of radio stations and newspapers around the country.

Gravitational Marketing - Read it!

If you’re an entrepreneur, business owner, or sales professional, Gravitational Marketing offers a simple method for attracting customers without the hassle of traditional manual sales labor.

If you want to sell more and work less, this book exposes the principles of easily and effortlessly attracting customers without cold calling, prospecting, or begging for business.

With Gravitational Marketing, you can finally stop chasing customers and let them come to you.

Orlando Keynote Address

Their Keynote Address is scheduled for 8:00 am on Monday April 18th and will be live broadcast on www.DrivingSalesTV.com to a worldwide audience.

DrivingSales.com is the largest social network for the Automotive industry.

Forward thinking car dealers who would like to attend the 2011 Automotive Marketing Boot Camp can register online by visiting: http://www.automotivemarketingbootcamp.com/paypal/