Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Brian Pasch

Brian Pasch CEO

Brian Pasch Blog Posts

Does Shift Digital Treat Chrysler Dealers Like Mushrooms and Ignore Google Guidelines?

Does Shift Digital Treat Chrysler Dealers Like Mushrooms and Ignore Google Guidelines?

This week a Google AdWords approved vendor, in the Chrysler Digital program, told us that they couldn't connect the dealer's Google AdWords account wi…

Photos In Twitter Newsfeed Opens Door For Enhanced Advertising

Photos In Twitter Newsfeed Opens Door For Enhanced Advertising

By Brian Pasch Have you noticed the increase in photos in your Twitter newsfeed?  Twitter is making a change to their platform to increase the numbe…

Using Google Analytics Goals To Calculate VDP Views and CVV

Using Google Analytics Goals To Calculate VDP Views and CVV

By Brian Pasch I wrote this week about calculating the Cost Per Shopper (CPS) and related to this metric is the Cost per VDP View (CVV). A number of inq…

How Are The VDP Trends For Your Website?

How Are The VDP Trends For Your Website?

​​ By Brian Pasch Recent research from Cobalt has shown that as vehicles get more VDP views, they will sell faster.  Vehicle Detail Page (V…

How Well Is Your Authored Content Performing?

How Well Is Your Authored Content Performing?

By Brian Pasch There have been many articles written about the importance of Google author tags, but did you know that Google makes it easy to see how yo…

How Are You Using Mobile Apps and Software in The Dealership?

How Are You Using Mobile Apps and Software in The Dealership?

By Brian Pasch The fall automotive conferences showcased a number of technology solutions that were mobile friendly, adaptive, responsive, or packaged as …

What Is Your Cost Per Shopper?

What Is Your Cost Per Shopper?

By Brian Pasch Dealers looking for insights into which digital marketing and social media investments are helping them sell more cars may find the answe…

No Thanks For Submitting Your Contact Information

No Thanks For Submitting Your Contact Information

By Brian Pasch Have you taken the time to submit a lead on your own website?  Many website platforms present a "thank you" page after the …

You Are The Only Person Seeing The Pink Shorts

You Are The Only Person Seeing The Pink Shorts

By Brian Pasch Danny Sullivan addressed the 2013 DrivingSales Executive Summit today, and the crowd was glued to his insights into Google search and the …

Do Not Ask For Yelp Reviews

Do Not Ask For Yelp Reviews

By Brian Pasch Dylan Swift from Yelp addressed the dealers at the 2013 DrivingSales Executive Summit (DSES) and of course the room was packed.  Yelp…

Creating a Fixed Ops First Strategy at Your Dealership

Creating a Fixed Ops First Strategy at Your Dealership

By Brian Pasch At the 2013 DrivingSales Executive Summit, Jared Hamilton's opening keynote address challenged dealers to invest in a "Fixed Ops …

Are You Looking at Vehicle Detail Page View Trends and Costs?

Are You Looking at Vehicle Detail Page View Trends and Costs?

One of the benefits of Big Data research in the automotive retail industry, is the direct correlation that Vehicle Detail Page (VDP) views on vehicles hav…

Facebook Advertising With Polk Data

Facebook Advertising With Polk Data

By Brian Pasch Do you know that you can advertise to local consumers on Facebook based on what car they own? You can't do that level of targeting i…

Are Your Indexed Websites Pages Up or Down According to Google

Are Your Indexed Websites Pages Up or Down According to Google

By Brian Pasch Google Webmaster Tools is a free software program that has great information about your website, yet few people actually look at Webmaster…

Four Automotive Social Media Strategies To Avoid

Four Automotive Social Media Strategies To Avoid

By Brian Pasch The creativity behind great social media engagement differentiates companies that are successful with social media to grow their business…

Kalso Earth Shoes and Why You Need To Focus On Phone Calls

Kalso Earth Shoes and Why You Need To Focus On Phone Calls

By Brian Pasch We have all seen how quickly fashion changes.  Last Saturday I took my son Connor to a Kaskade concert at the Barclay…

Cultivating The Ideal Automotive Digital Marketing Manager

Cultivating The Ideal Automotive Digital Marketing Manager

By Brian Pasch As digital marketing and social media investments become a larger percentage of dealer operating budgets, some operators are considering h…

Watch This Amazing Interview With Bill Gates

Watch This Amazing Interview With Bill Gates

By Brian Pasch If you have been in computing since the begining of the PC area, like me, then you must watch this interview with Bill Gates.   I…

You Can Now Edit Your Facebook Posts

You Can Now Edit Your Facebook Posts

By Brian Pasch How many times have you posted something to Facebook, only to see that you missed a few spelling errors?  Well it looks like Facebo…

Using Google Webmaster Tools For Gaining Keyword Insights

Using Google Webmaster Tools For Gaining Keyword Insights

By Brian Pasch As Google reduces the visibility in Google Analytics to see which keywords are driving the most organic traffic, there are other way…

Could Google Block 100% Of Keyword Referral Traffic Signals?

Could Google Block 100% Of Keyword Referral Traffic Signals?

By Brian Pasch Today, a number of my automotive marketing peers found a blog post by Ralf Skirr that created some "alarm" amongst SEO strategist…

Are Investments in Traditional Press Releases Dead Money?

Are Investments in Traditional Press Releases Dead Money?

By Brian Pasch A few years ago, you could have attended one of my workshops and heard me recommend free press release websites as a way to get additiona…

Is The Golden Age of Automotive Blogging Over?

Is The Golden Age of Automotive Blogging Over?

By Brian Pasch David Barkholz, a popular reporter from Automotive News, is once again breaking a very critical story that is impacting dealers.  A n…

GM Dealer Hits 50% Mobile Traffic To Their Website - New Benchmark Set

GM Dealer Hits 50% Mobile Traffic To Their Website - New Benchmark Set

By Brian Pasch Ladies and Gentlemen, this is your wakeup call. This is the first time I have seen a dealer hit the 50% mark: mobile vs. desktop traffic. …

How To Fix Google Analytics Reports For Cobalt Websites Hit By MSN Bot

How To Fix Google Analytics Reports For Cobalt Websites Hit By MSN Bot

By Brian Pasch Some Cobalt website users are seeing abnormal traffic spikes in Google Analytics which will throw off monthly analysis and reports.  P…

How To Make The Most of DSES 2013 in Las Vegas

How To Make The Most of DSES 2013 in Las Vegas

By Brian Pasch Whether you work in a dealership or work at a company that supports automotive retailers, you have a responsibility to mak…

Automotive SEO Insanity - Stop Pink Elephant Engines

Automotive SEO Insanity - Stop Pink Elephant Engines

By Brian Pasch   This week I was blessed to co-present a three hour workshop with JD Rucker on Automotive SEO strategies for auto dealers.  T…

What Is Your True Cost of 3rd Party Leads?

What Is Your True Cost of 3rd Party Leads?

Dealers are very comfortable with companies who offer to sell sales leads to supplement the leads that their own website generates.   Most dealers …

What One Question Would You Ask Yelp?

What One Question Would You Ask Yelp?

Dylan Swift, Director of National Marketing at Yelp!, will be on the main stage at the DrivingSales Executive Summit (DSES) on Sunday October 13th. …

Google Publishes A Case Study on Jack Wilson Chevrolet

Google Publishes A Case Study on Jack Wilson Chevrolet

By Brian Pasch It is common for dealers to ask me at workshops: "What else could I be doing to sell more cars?"   One of the most exciting…

Dealertrack Technology to Purchase AutoAccelerator CRM

Dealertrack Technology to Purchase AutoAccelerator CRM

By Brian Pasch Breaking News - Dealertrack Technologies has announced their intent to purchase AutoAccelerator CRM.   This acquisition moves helps t…

Building a Mobile First Strategy At The Dealership

Building a Mobile First Strategy At The Dealership

By Brian Pasch You may not be familiar with the term "Mobile First" but it is most likely the most important initiative you can start at your d…

Autotrader.com To Add Dealership Reviews From Consumers

Autotrader.com To Add Dealership Reviews From Consumers

By Brian Pasch   David Barkholz, Information Technology reporter for Automotive News, broke the story today that Autotrader.com will be adding …

The Six Horsemen of Automotive Innovation

The Six Horsemen of Automotive Innovation

By Brian Pasch Over the years, the Internet has created new sales and marketing opportunities for car dealers. To meet these opportunities, automotive ven…

The Six Horsemen Of Automotive Marketing Platforms

The Six Horsemen Of Automotive Marketing Platforms

Look for the article to be posted on DrivingSales.com exclusively on Monday August 12th. …

VinSolutions Steps Forward To Address Website Bloat in Their SEO Strategy

VinSolutions Steps Forward To Address Website Bloat in Their SEO Strategy

By Brian Pasch   If you have been a student of Automotive Search Engine Optimization (SEO) strategies over the past 5+ years, you have witnesse…

An Immediate Fix To Your Mobile Website Problem You Don't Know About

An Immediate Fix To Your Mobile Website Problem You Don't Know About

by Brian Pasch I decided to document examples of the current traffic distribution to car dealership websites based on device types; desktop, mobile…

Start Writing Better Content Quicker. Join Two PCG Writers for a Free Webinar Today on Quick Content Writing.

Start Writing Better Content Quicker. Join Two PCG Writers for a Free Webinar Today on Quick Content Writing.

Writing great content can take a long time, and writing quick content can lead to poor posts if you are not properly trained.  Two of our senior …

Your Customers Are Talking - Do You Like What They're Saying?

Your Customers Are Talking - Do You Like What They're Saying?

Whether you asked for it or not, your customers are talking about your business online. Ask yourself: what do my potential customers see when they search f…

WEBINAR: Is Your Dealership's SEO Working?

WEBINAR: Is Your Dealership's SEO Working?

Are you unsure if your dealership's SEO is going in the right direction? Are you confused on what metrics and filtering you should use to show success?…

VinSolutions Purchases Haystak Digital Marketing

VinSolutions Purchases Haystak Digital Marketing

By Brian Pasch Haystak Digital Marketing is now part of the Autotrader family of companies serving car dealers.  The announcement further enhances …

Improve Your Digital Marketing Campaigns TODAY At 1PM EST

Improve Your Digital Marketing Campaigns TODAY At 1PM EST

How confident are you that your digital marketing campaigns are delivering incremental sales each month?  Are you aware of the most common mistak…

Join Me & Pete Orlando For A Gubagoo Webinar

Join Me & Pete Orlando For A Gubagoo Webinar

​Are you engaging your web traffic? Are you interested in getting more leads for your business? Then you need to learn about Gubaggo. Gubagoo is an &l…

Big Data Needs A Reducer Valve

Big Data Needs A Reducer Valve

The 2012 DrivingSales Executive Summit (DSES) was one of the most impressive automotive conferences that I have attended.  The conference attra…

I Dare You To Take The 30 Second Mobile Challenge

I Dare You To Take The 30 Second Mobile Challenge

If you haven't noticed, about 14% of dealership website visitorsare coming on mobile devices with another 5% on tablets.  Your numbers may va…

Can Our Industry Afford To Rush To Market and Fail?

Can Our Industry Afford To Rush To Market and Fail?

I was visiting a dealership recently and the General Manager I was speaking with got a bit agitated when I asked him about their technology infrastructur…

Interested In An Unexpected 21 Million Dollar Fine?

Interested In An Unexpected 21 Million Dollar Fine?

It is very common in the automotive industry, which relies heavily on the Internet to provide sales prospects, to put a great deal of pressure on In…

TrueCar Ends Exclusive Marketing Deal With Yahoo

TrueCar Ends Exclusive Marketing Deal With Yahoo

Jason Stein, a writer for Automotive News, broke the story today that TrueCar has ended their exclusive relationship with Yahoo to drive traffic and l…

New Google+ Local App Facilitates In-Store Review Processes

New Google+ Local App Facilitates In-Store Review Processes

The turmoil has continued since Google announced that Google+ Local would be using a new review system in lieu of the old Google Places "five-sta…

Time To Change Group Portal Websites To Avoid Google SEO Penalties

Time To Change Group Portal Websites To Avoid Google SEO Penalties

I received a call yesterday from a Dealer that was negatively impacted by the Google Penguin update.  Their organic search traffic is down about 25%…

Are You Running Sloppy Google Adwords Campaigns?

Are You Running Sloppy Google Adwords Campaigns?

Google Adwords is utilized by many dealers for paid search marketing, which is no surprise to readers.  However, what is surprising are the &quot…

Is Mobile Paid Search The New Gold Rush?

Is Mobile Paid Search The New Gold Rush?

I was reviewing active paid search marketing campaigns that were focused on MOBILE devices and here are some summary stats from the last 30 days: Th…

Plugging Leaks In Sales and Service Processes

Plugging Leaks In Sales and Service Processes

The final keynote speaker at the 2012 Automotive Boot Camp was Patrick Kelly, President and COO of CAR-Research.  Prior to this event, I never had t…

Goodbye Google Website Optimizer - Hello Content Experiments

Goodbye Google Website Optimizer - Hello Content Experiments

Anyone who has been watching the grow of Google Analytic's feature set may not surprised by today's announcement that Google Website Optimizer is…

Say Goodbye To Google Places - Finally!

Say Goodbye To Google Places - Finally!

Have you been frustrated with Google Places?  If you have, you are not alone.   Be patient because good news is on the way. To recognize th…

Do You Have Spying Skeletons In Your Facebook Closet?

Do You Have Spying Skeletons In Your Facebook Closet?

The other day a long time friend shot me a note to say that my Facebook account was hacked.  I really appreciated the call but when I checked my acc…

So-Lo-Mo Strategies Can Energize Collision Shop Sales

So-Lo-Mo Strategies Can Energize Collision Shop Sales

Mobile Adwords campaign investments are becoming an important aspect in dealership digital marketing strategies.  Smartphone advertising is a uni…

Did You Schedule Your Annual Dealership Checkup?

Did You Schedule Your Annual Dealership Checkup?

My team and I have been very busy this year producing dealer assessment reports.   The goal of these reports are to benchmark the dealer's …

Creating a Dealership Leadership Library

Creating a Dealership Leadership Library

I love the automotive business and the diversity of people that I meet at conferences, 20 Groups, and of course online on DrivingSales.com.   T…

Promoted Video Campaigns on YouTube Can Have Strong ROI

Promoted Video Campaigns on YouTube Can Have Strong ROI

YouTube is the second most popular search engine, so my question to you is how are you leveraging this platform?   I've been writing over the pa…

Dealers Are You On Matt Cutts Radar Screen?

Dealers Are You On Matt Cutts Radar Screen?

Lately there has been significant buzz about a statement that Matt Cutts made at SXSW in regards to a project that Google has been working on.  T…

Direct Help WIth Google Places on Wed April 4th

Direct Help WIth Google Places on Wed April 4th

Dealers, if you have been having problems with Google Places, this may be the right time to join the Google+ Hangout. I just received a call from the…

Internet Transparency Cuts Both Ways

Internet Transparency Cuts Both Ways

The last time I wrote about specific dealership practices online, I got tremendous negative feedback from the dealer community about calling out a dea…

Are You Structured To ReInvent Yourself?

Are You Structured To ReInvent Yourself?

Tonight I was speaking with some very successful Wall Street executives at a cocktail party. I asked one gentleman: "What is the formula for su…

Reflecting On The Botched Google Places Update

Reflecting On The Botched Google Places Update

So a week has passed since dozens of dealers found out that their Google Places pages were updated inadvertantly by a massive update by Google.  …

Lexus Enforces Single Domain Marketing Restrictions

Lexus Enforces Single Domain Marketing Restrictions

Lexus compliance has been reminding dealers that they may only use their factory approved URL for marketing if the word "Lexus" is in the UR…

Expanding Google Profiles Can Increase Local Search Influence

Expanding Google Profiles Can Increase Local Search Influence

If you are looking for ways to bring your search marketing strategy to the next level, one of the strongest opportunities will be to show your em…

Will New Privacy Laws Kill Google ReTargeting?

Will New Privacy Laws Kill Google ReTargeting?

Google's use of cookies to track consumer behavior on the web has been front and center in the news this past week. According to The Christian Scie…

How To Create Title Tags in Google+ Posts

How To Create Title Tags in Google+ Posts

There are many reasons why your dealership should be using Google+.   Content on the portal is being indexed well in Google search if you have …

Dealers Should Explore Amex Sponsored Tweets Program

Dealers Should Explore Amex Sponsored Tweets Program

American Express and Twitter announced a new pilot program starting in March for 10,000 Amex small business owners.   Car dealers looking for n…

Automotive SEO Success Is A Shared Responsibility

Automotive SEO Success Is A Shared Responsibility

When I started working with car dealers in 2005 on their SEO strategies, there was little a dealer needed to do in order to influence their search ran…

Building An Automotive Website Feature Wishlist

Building An Automotive Website Feature Wishlist

Working with many dealers across the United States and Canada has allowed me to tinker with over 40 different website platforms designed for the automoti…

Is Your NADA Shopping List Missing Something?

Is Your NADA Shopping List Missing Something?

This week as thousands of automotive professional head to Las Vegas for the 2012 NADA Convention, hundreds of vendor are preparing their booths to connec…

Mystery Shopper Horror Stories

Mystery Shopper Horror Stories

In the past few months I've had the pleasure to work with passionate dealers who have asked me to do a comprehensive assessment of their Internet ope…

Great By Choice Book Review

Great By Choice Book Review

I've made a commitment to read 70 books a year and one of my latest finds is "Great by Choice" written by Jim Collins. I actually receiv…

Is Your Website Fully Device and Browser Independent?

Is Your Website Fully Device and Browser Independent?

In the past month I've had the chance to look at a number of dealer websites that are still using Flash technology that is not rendering properly on …

Are Your Business Goals Aligned With Your Data Reporting?

Are Your Business Goals Aligned With Your Data Reporting?

For many dealers, Google Analytics is not yet one of the standard tools they review each month to provide business intelligence and accountability for th…

Is Craigslist More Important Than You Think?

Is Craigslist More Important Than You Think?

As I have been looking at Google Analytics Multi Channel Sales Funnels, I have to ask dealers if they have misjudged the impact of Craigslist on their &n…

Amex Offers Triple Points For Facebook PPC

Amex Offers Triple Points For Facebook PPC

If you are collecting American Express points for your summer vacation and already advertise on Facebook, you might as well get 3X the points until April…

What A Surprise - A Car Sale This Month!

What A Surprise - A Car Sale This Month!

To kick off the new year, I would like to start a discussion on automotive advertising and dealer messaging strategies. This blog post was inspired …

The Most Overlooked Investment For Your Success

The Most Overlooked Investment For Your Success

With just a few days before 2012 arrives and I celebrate my 50th birthday in January, I wanted to know if you have made any special New Years Resolutio…

Who Is Your Automotive Secret Santa?

Who Is Your Automotive Secret Santa?

Have you been able to quantify how much Autotrader, Cars.com, or other third party classified websites contribute to your dealership's ability to …

Using Google Analytics To Guide Automotive Advertising Investments in 2012

Using Google Analytics To Guide Automotive Advertising Investments in 2012

Have you ever wanted to see which websites and influences during the Zero Moment of Truth resulted in the highest conversions or achieved goals set …

Is Your Advertising Strategy Based On Fear, Data, Or Blind Faith?

Is Your Advertising Strategy Based On Fear, Data, Or Blind Faith?

The automotive industry is buzzing about TrueCar© and their business model.  Critics say that the customer sales data and transaction pric…

Amex "Shop Small" Program Leverages Four Square Technology

Amex "Shop Small" Program Leverages Four Square Technology

I was checking into a local restaurant with Four Square in Atlanta and I was presented with a new screen sponsored by American Express. The program …

Will You Be Testing Google Offers in 2012?

Will You Be Testing Google Offers in 2012?

Google Offers is now in Beta testing, have you taken a look at this new advertising platform?  Will you be considering Google Offers in your 20…

Google Places Adds "Best Ever" Voting Feature

Google Places Adds "Best Ever" Voting Feature

With all the discussion about Google Places lately it is clear that it is an important source for connecting with consumers in the Zero Moment of Truth. …

Google Blurs The Line Between Search Engine and Advertising Agency

Google Blurs The Line Between Search Engine and Advertising Agency

I'm back on the Google Beat covering the latest discoveries for the automotive industry on search marketing strategy.   I want to thank Dri…

Google Search Results Get Crazier Each Week

Google Search Results Get Crazier Each Week

I've been actively writing about the weekly changes that seem to be impacting Google SERP and Google Places.   Are you getting dizzy by the…

Google Places Analytics Data Loss in November

Google Places Analytics Data Loss in November

If you have been wondering why your Google Places analytics data has been light in November, it looks like there is a systemwide data evaporation acro…

Google Tests New Adwords Format With Honda

Google Tests New Adwords Format With Honda

I want to thank Mario Murgado Jr. from Brickell Honda for sharing this latest update to Adwords formatting which he came across today.   The ad, a…

Google Places Enhances Display For Dealer Name Searches

Google Places Enhances Display For Dealer Name Searches

At times I feel like a newspaper reporter on the Google "beat" just trying to stay up with the latest changes in Google search, Google Places, …

Google Places To Stop Requiring Gmail Accounts For Posting Reviews

Google Places To Stop Requiring Gmail Accounts For Posting Reviews

You may have seen this button on a Google Places page when you attempted to write a review for a business while you were not logged into your Google acco…

Stimulus Investments Fuel ZMOT Not Bypass It

Stimulus Investments Fuel ZMOT Not Bypass It

I had an great call today with a successful car dealer that was spending over  $150,000 a month on cable TV for three same brand stores in one st…

Adwords Express Adds Google+ Pages To Landing Page Options

Adwords Express Adds Google+ Pages To Landing Page Options

I logged into Google Adwords Express today, which is Adwords on steroids IMHO, and I noticed that a 3rd option has been added for landing pages: Googl…

ZMOT Secrets Revealed With Google Conversion Funnels

ZMOT Secrets Revealed With Google Conversion Funnels

Google has made a major upgrade to the Google Analytics Interface and I will be writing a number of articles highlighting some of the most powerful feat…

When The Luster Comes Off Your Apple

When The Luster Comes Off Your Apple

On my recent trip to Italy, my Apple iPhone 4S  started acting funny on Day One and by Day Two I had no cell phone service.   My Apple i…

Develop a Reputation Marketing Strategy - Part II

Develop a Reputation Marketing Strategy - Part II

This is Part Two of a Four Part series on developing a Reputation Marketing Strategy for your dealership.  If you would like to read the p…

Develop a Reputation Marketing Strategy - Part I

Develop a Reputation Marketing Strategy - Part I

This is Part One of a Four Part series on developing a Reputation Marketing Strategy for your dealership.  A DrivingSales community exclusive. The…

Yahoo Microsoft and AOL Form Advertising Alliance

Yahoo Microsoft and AOL Form Advertising Alliance

DrivingSales Exclusive Update Has anyone on this forum wondered why Microsoft has been so quiet over the past few years?   They are not in th…

Dataium Will Revolutionize Your BDC Operations

Dataium Will Revolutionize Your BDC Operations

PCG Digital Marketing recenty hosted a Dataium webinar for the automotive industry that featured co-founder Jason Ezell. I had the opportunity to moder…

Dataium's Intelligence Tools: Webinar w/ Brian Pasch - Monday 11/14

Dataium's Intelligence Tools: Webinar w/ Brian Pasch - Monday 11/14

I have written a number of articles which share my opinion that Dataium will dramatically change the way car dealers will operate their online business. …

Unique Content Is A Two Way Partnership

Unique Content Is A Two Way Partnership

In the past few weeks there has been commentary on DrivingSales about how members appreciate "unique content" as compared to articles that are …

Adwords Express Beta Expands To Display Network

Adwords Express Beta Expands To Display Network

Exclusive Breaking News Google Adwords Express ads, those generated from information on your Google Places Page, will now be expanded in a limited r…

Google Earnings Mirror Increase In Adwords Spending By Dealers

Google Earnings Mirror Increase In Adwords Spending By Dealers

Today Google reported blow-out earnings which surprised Wall Street.   It did not surprise me! After hours trading had the shares up 35+ dollars a…

Jared Hamilton Presented with 2011 AWA Lighthouse Award

Jared Hamilton Presented with 2011 AWA Lighthouse Award

Jared Hamilton was honored this year with a 2011 AWA Lighthouse Award for his work with car dealers and his accomplishments with DrivingSales.com. The…

Share Your Apple Impact Story

Share Your Apple Impact Story

  My son Connor called me on the phone moments ago.  He was shocked that Steve Jobs had died.  The depth of his reaction surprised me…

Your Online Reviews Are Directing Your Customers Elsewhere

Your Online Reviews Are Directing Your Customers Elsewhere

You most likely have heard the expression "Arranging The Chairs on The Tititanic"  before but I never found a use for this phrase before i…

Are You Negatively Impacting OEM CSI Scores?

Are You Negatively Impacting OEM CSI Scores?

As the importance of online reviews becomes part of basic dealership operations, a number of companies have come to marketing with Internet Reputation…

Join The Automotive ZMOT Study

Join The Automotive ZMOT Study

About the 1st Automotive ZMOT Study I've been profoundly impacted by a free book called "Winning the Zero Moment of Truth" by Jim Leci…

Want $100,000 In Free Online Advertising

Want $100,000 In Free Online Advertising

We all know by now that at the end of July, Google changed how they calculate star counts on Google Places.  (see previous post) Dealers that reli…

Revelations in Automotive SEO with Google +1

Revelations in Automotive SEO with Google +1

PCG has a number of microsites optimized for the automotive industry on popular terms like "Automotive SEO", "Automotive Advertising&qu…

The Most Important Factors For Ranking on Google

The Most Important Factors For Ranking on Google

  I'm looking forward to sharing with progressive dealers my latest research and strategies for automotive search engine optimization. &nbs…

PCG Digital Marketing Ranked 192/500 Fastest Growing Private Companies

PCG Digital Marketing Ranked 192/500 Fastest Growing Private Companies

Inc. Magazine's September 2011 edition  ranked PCG Digital Marketing (PCG), New Jersey’s fastest growing Internet Marketing…

Google Related Toolbar May Initially Scare Car Dealers

Google Related Toolbar May Initially Scare Car Dealers

Google continues to amaze me with a tsunami of changes to search and new products this summer.  The team at Google is not taking any&nb…

Google's Technicolor Dreamcoat

Google's Technicolor Dreamcoat

Have you thought about how much color has been added to Google's search result pages? It's as if they took a cue from a broadway play and have c…

Being Ready For The Automotive Marathon

Being Ready For The Automotive Marathon

Like a proud father who is moved with emotion as he sees his child graduate from college, I was filled with pride when Westbury Jeep secured their gra…

Google Adwords Mobile Adds Click To Call Numbers

Google Adwords Mobile Adds Click To Call Numbers

Google send out notification to Certified Adwords Specialists about upcoming changes that impact Pay-Per-Click ads that utilize phone n…

Google Introduces Adwords Express

Google Introduces Adwords Express

  This has been a great month for change at Google and PCG Digital Marketing has been in the forefront advising car dealers about these changes…

Google Throws Out Third Party Review Counts

Google Throws Out Third Party Review Counts

Change once again is rocking the automotive digital marketing world as Google today drops the third party review counts from its yellow stars. ONLY re…

Get Credit For Your Original Content From Google

Get Credit For Your Original Content From Google

On Google's quarterly earning call this week, Larry Page mentioned something that reminded me to go back and read more on Google's Authorship tag…

The Value of a Googlized Consumer

The Value of a Googlized Consumer

I'd like to start a discussion on the value of a Googlized consumer to car dealers; someone that has an email account associated with Google services…

I Love Google +

I Love Google +

Jump In - I'll Send You An Invite! I'm very optimistic about Google+. If you have not received an invite, send me an email to brian@pcgmail…

+1 Button Comes To Google Adwords

+1 Button Comes To Google Adwords

The +1 button which has been added to organic search results is now coming to your Adwords campaign. I love how Google continues to "socialize"…

Facebook Engagement Declines As Fan Base Increases

Facebook Engagement Declines As Fan Base Increases

I was intrigued by a blog post written by Brian Carter entitled "SHOCKER: 3% To 7.5% Of Fans See Your Page's Posts" and I recommend that…

Use LinkedIn To Empower Your Sales Staff

Use LinkedIn To Empower Your Sales Staff

I recently had the pleasure to sit in on a workshop Joe Webb presented at the Chicago PCG Pit Stop conference.  Joe gave attendees a number of so…

Increase Sales On A Shoe String Budget - Part 1

Increase Sales On A Shoe String Budget - Part 1

The yellow banner ad that may appear on this website advertising the PCG Pit Stop is not a remarketing advertisement, but if you have visited the PCG …

Google Me On The Web - Free IRM Dashboard

Google Me On The Web - Free IRM Dashboard

Google has always enabled you to track what people say about you online with Google Alerts but they have now made it easier for anyone to track their onl…

The Stars Have It As Google Socializes The Web

The Stars Have It As Google Socializes The Web

One of my weekly routine tasks is to reserve time to conduct searches on the major search engines from desktops and mobile devices. Today, I was reminded…

Cox Hits Credit Line For $100 Million to Buy VinSolutions

Cox Hits Credit Line For $100 Million to Buy VinSolutions

According to rbr.com "Cox will be borrowing $100 million on its current credit lines to close the deal." This does not mean that the Autotrad…

Lizelle Landino Heads To PCG Digital Marketing

Lizelle Landino Heads To PCG Digital Marketing

PCG Digital Marketing today announced that Lizelle Landino has joined their digital marketing agency as a Dealer Advocate. Lizelle is an active member …

Ford and Google Create Trademark Whitelist for Adwords

Ford and Google Create Trademark Whitelist for Adwords

Ford has joined with Google to protect the use of the Ford trademarks in Google Adwords campaigns.  Ford joins other OEM's like Toyota who …

ADP Cobalt Marriage Produces New Digital Marketing Platform

ADP Cobalt Marriage Produces New Digital Marketing Platform

In December of 2010 I shared with the automotive community on blog post which detailed my first impressions on my meeting with the combined BZ & C…

OEM Dealer Education Has Failed

OEM Dealer Education Has Failed

Part of me does not want to write this post because I have written about the importance of Google Places in the past.  Part of me says that I nee…

Dealers Are Forked

Dealers Are Forked

Car dealers are standing at a fork. The fork is deciding which path to take to bring their business the the next level of success and prosperity. For s…

Yelp Survey on Relevance of Yellow Pages Books

Yelp Survey on Relevance of Yellow Pages Books

    Today I received an email from Yelp.com that disclosed a summary of a recent poll they conducted on the Relevance of Yellow Pages bo…

Get Full Access to Google Webmaster Tools Data

Get Full Access to Google Webmaster Tools Data

Google doesn't always get things right the first time but eventually they do listen to their user community. One of those "Amen!" moments…

Franchise Dealers Are Being Transformed Into Internet Eunuchs

Franchise Dealers Are Being Transformed Into Internet Eunuchs

As I recently posted, the OEM compliance officers are cracking down on franchise dealers and independent third parties from owning domain names that i…

The Golden Age of Automotive SEO Is Over

The Golden Age of Automotive SEO Is Over

In the past 60 days, OEM compliance inspections of dealer blogs, microsites, and press releases have significantly increased.  From the guideline…

Know Your Top Conversion Influencers

Know Your Top Conversion Influencers

A promising new feature in Google Analytics will show which combination of websites influenced consumer behavior prior to a conversion action on your …

Rethinking The ROI On Your Inventory Advertising Partners

Rethinking The ROI On Your Inventory Advertising Partners

Car dealers have an increasingly challenging task ahead of them as they have to continue to evaluate the latest digital advertising platforms, services, …

Say Goodbye To Yellow Google Tags

Say Goodbye To Yellow Google Tags

  Here is an announcement that I received today from Google:   At Google, we’re always working to innovate and improve ways for …

Bing Rolls Out Major Update to Local Listing Center

Bing Rolls Out Major Update to Local Listing Center

Bing has decided to update their sleepy Business Listing product with all the focus that the market has placed on Google Places. Bing has always had a…

Boot Camp Keynote Speakers Featured on DrivingSalesTV

Boot Camp Keynote Speakers Featured on DrivingSalesTV

PCG Digital Marketing is pleased to announce that DrivingSalesTV.com will be live broadcasting the keynote speakers from the 2011 Automotive Marketing B…

IRM Processes Unlock The Potential of Google Boost

IRM Processes Unlock The Potential of Google Boost

  As car dealers start to test the effectiveness of Google Boost I just want to remind members of this community on an important fact about Go…

Boot Camp Shows Dealers How To Create Energy

Boot Camp Shows Dealers How To Create Energy

The Automotive Marketing Boot Camp which starts on Saturday April 16th truly has something for everyone in the automotive industry and that include atten…

Party Like Its 1969

Party Like Its 1969

I love my 1969 Superbee and as much as I enjoy the ride, there are a few things that give me reason to be careful when driving this classic. Today w…

Starting a Reading Program At Your Car Dealership

Starting a Reading Program At Your Car Dealership

One way to build the next generation of leaders and success stories is to start a reading program at your dealership.  At the start of this year I m…

Potratz Opens My Eyes To Automotive Remarketing Power

Potratz Opens My Eyes To Automotive Remarketing Power

Every day there are opportunities to learn, grow, and serve. I want to thank Paul Potratz for indirectly reminding me the power of remarketing campaigns.…

Are Keyword Rich Domains Still Important

Are Keyword Rich Domains Still Important

Google recently announced changes to their search algorithm and included in those changes were efforts to lower the visibility of spammy websites.  …

Conquest Video Superstar Rob Fontano Rocks Florida

Conquest Video Superstar Rob Fontano Rocks Florida

There are many passionate dealership employees that attend conferences, read books, develop a strategy, and them implement it perfectly. One such shini…

Car Dealer Gets Warning Notice and Panics

Car Dealer Gets Warning Notice and Panics

Did you know that your local competitor just got smarter? You thought that they were behind the ball with digital marketing, social media, and leverag…

Best Selling Author Bob Burg To Challenge Boot Camp Attendees

Best Selling Author Bob Burg To Challenge Boot Camp Attendees

When Bob Burg, coauthor of The International Phenomenon, “The Go-Giver” speaks of giving, he’s talking about constantly and consistentl…

10 Ways To Optimize Your Google Places Listing

10 Ways To Optimize Your Google Places Listing

I just finished conducting a 20 Group workshop on digital marketing strategies and all the the dealers in the room had incomplete or inaccurate Google…

Social Relationship Manager Review

Social Relationship Manager Review

I recently had a demonstration of Dealer.com’s Social Relationship Manager (SRM), and I was so impressed that I decided to write a formal review o…

Leverage Video in Your CRM Email Templates

Leverage Video in Your CRM Email Templates

I've never worked at a car dealership. But as I assist car dealers across the country, I have seen many different styles of management, structure, an…

GM Please Take Your Hands Off My VDP

GM Please Take Your Hands Off My VDP

Let me open this article by saying that automotive advertising platforms like Autotrader.com, Cars.com, and the Automotive Advertising Network (AAN) prov…

Are You Alone in a 1 Group?

Are You Alone in a 1 Group?

I have been blessed with many opportunities to speak at 20 Groups organized by NCM and NADA. Typically, the meetings are attended by dealer principal…

No Barriers To Fixed Operations Growth and Profits

No Barriers To Fixed Operations Growth and Profits

Is it possible to increase online service appointments by 300%? I didn't think so but I found out that you can by making some simple changes to yo…

Are You Surveying Your Customers?

Are You Surveying Your Customers?

Your website is supposed to attract, engage, and convert consumer traffic into an eventual lead. If you agree, when was the last time you involved your c…

Google Offers Conversion Optimization Settings

Google Offers Conversion Optimization Settings

Google posted an update on their Adwords website regarding Conversion Optimization settings. This may be news to many dealers who run their own Adwords c…

Best Selling Authors Will Deliver Keynote Address to Orlando Boot Camp

Best Selling Authors Will Deliver Keynote Address to Orlando Boot Camp

Jimmy Vee and Travis Miller To Deliver Keynote Presentation The 2011 Automotive Marketing Boot Camp welcomes Jimmy Vee and Travis Miller on Monday mo…

Do You Spend Over 50% Of Your Budget on Digital Advertising?

Do You Spend Over 50% Of Your Budget on Digital Advertising?

As I conduct training seminars and webinars for the automotive industry, I often ask dealers what is their current mix between traditional automotive …

We Need More Automotive Educational Events

We Need More Automotive Educational Events

In my short time being active in the automotive marketing community, my passion has always been focused on dealer education. I have been blessed travel…

CarDealerWiki.org Should Be Included In Your Automotive Advertising Strategy

CarDealerWiki.org Should Be Included In Your Automotive Advertising Strategy

The largest Wiki website for the automotive industry is located at http://www.CarDealerWiki.org and its amazing to see what innovative dealers are doing …

Dealer Principals Need to Inspect Their Digital Investments

Dealer Principals Need to Inspect Their Digital Investments

  Let’s face it; the automotive industry is experiencing a dramatic shift in how dealers communicate and advertise their business to consume…

David Kain To Speak at Automotive Boot Camp

David Kain To Speak at Automotive Boot Camp

PCG Digital Marketing is pleased to announce that David Kain, President of KainAutomotive.com, will be a featured presenter at the 2011 Automotive Marke…

Integrated IRM Monitoring Tools Show Industry Shift

Integrated IRM Monitoring Tools Show Industry Shift

One observation from the NADA Convention was the number of website vendors that were integrating social media monitoring and reputation management tracki…

When Flash is Not Flash

When Flash is Not Flash

Years ago, when Dealerskins changed the face of automotive website design with full Flash based technology, dealers flocked to the new platform because t…

Two Educational Opportunities Not To Miss

Two Educational Opportunities Not To Miss

Now that the 2011 NADA Convention is over, our industry will set its sites on upcoming educational opportunities.  I would like to remind members of…

Google Changes Automotive Adwords Options

Google Changes Automotive Adwords Options

Google met with top automotive dealers and manufacturers at the 2011 NADA Convention in San Francisco this week to introduce their new lead generation mo…

BMW Dealers Save With Dealer.com OEM Deal

BMW Dealers Save With Dealer.com OEM Deal

As many dealers know, I am always keeping my ear to the ground to be the first to report on the latest automotive digital marketing and social media …

Automotive Leaders Will Emerge From Investments in Education

Automotive Leaders Will Emerge From Investments in Education

I just recently conducted a 20 Group workshop and it reminded me that the more I speak and connect with dealer principals the more I am excited about bei…

2011 NADA Convention Workshop on SEO

2011 NADA Convention Workshop on SEO

Following the 2011 Digital Marketing Strategies Conference February 1-3rd in the Napa Valley, I will be leading workshops at the 2011 NADA Convention…

Surfing the Automotive Social Media and SEO Mosh Pit

Surfing the Automotive Social Media and SEO Mosh Pit

Every week it seems that a new social media website or micro-blogging platform comes to market and your circle of friends invite you to join. I don&#…

Increase Google Places Reviews With New App

Increase Google Places Reviews With New App

The best time to capture a review from a happy customer is while they are with you at your place of business. As soon as your satisfied customers leave y…

Automotive SEO Made Easier With CarDealerWiki.org

Automotive SEO Made Easier With CarDealerWiki.org

Wikipedia made popular the technology used on many "wiki" websites which allows for web pages to be created and edited without requiring HTML p…

Leverage The Service Area Setting on Google Places

Leverage The Service Area Setting on Google Places

Did you know that by default, Google Places is setup to market your car dealership only within a 20 mile radius of your dealership?  Do you sell and…

Do You Have a Bing SEO Strategy?

Do You Have a Bing SEO Strategy?

Jared Hamilton sent out a Tweet today about the recent report from Compete that Bing powered search is now 29% of the search market share so I thought…

The Irony of Customer Reviews

The Irony of Customer Reviews

"If car dealers want to increase their online reviews in 2011 they need to first ask themselves why they are reluctant to vote for their own vendors…

Adwords Conversion Testing with Website Optimizer

Adwords Conversion Testing with Website Optimizer

Dealers are spending thousands of dollars each month on Google Adwords and few have tested the impact of different "landing page" designs on co…

ADP Cobalt Merger Showing Positive Energy

ADP Cobalt Merger Showing Positive Energy

The Automotive Website Awards (AWA), presented by PCG Digital Marketing each year, recognize companies that provide outstanding technology platforms for …

Facebook Customized News Feed via PitchEngine.com

Facebook Customized News Feed via PitchEngine.com

The people behind PitchEngine.com have a plugin for Facebook that adds a tab to your Fan Page to stream in your press releases, dealer news, and basically …

Is Your Auto Body Shop a Digital Orphan?

Is Your Auto Body Shop a Digital Orphan?

This week I had the opportunity to visit Wheelers GM in Marshfield Wisconsin and one of the projects we worked on was a digital marketing strategy for…

When Car Dealers Stop Taking Sales Calls

When Car Dealers Stop Taking Sales Calls

I was visiting an established dealership group recently and I chuckled when one of the General Managers stated that they STOPPED taking calls from ANY ve…

Google HotPot Will Be A Blessing or a Curse

Google HotPot Will Be A Blessing or a Curse

It's hard keeping pace with Google in the past month. Google Instant, Google Preview, Google Boost, and now Google Hotpot. It seems that I'm chas…

Video SEO Webinar on December 7th

Video SEO Webinar on December 7th

    Video Optimization Webinar Scheduled – Dec 7th   Join Brian Pasch and Karry Moore, President of CAR-MERCIAL on Decemb…

Google Boost Creates New Automotive Advertising Strategies

Google Boost Creates New Automotive Advertising Strategies

In a continuing effort to make Google Places a very important part of online business marketing and advertising, Google is rolling out Google Boost i…

What Automotive Training Videos Would You Watch?

What Automotive Training Videos Would You Watch?

I'm heading out in a few weeks to record a series of educational videos covering different aspects of automotive digital marketing, search engine opt…

Creating a 2011 Digital Marketing Strategy

Creating a 2011 Digital Marketing Strategy

PCG is hosting an industry conference in the Napa Valley on February 1-3, 2011 which is conveniently timed to precede the 2011 NADA Convention.  The…

Google Places Bug Makes Reviews Disappear

Google Places Bug Makes Reviews Disappear

I'm not sure what changes are happening behind the scenes at Google, but I received two frantic emails today from clients that saw their review count…

Selling Cars on Facebook Marketplace

Selling Cars on Facebook Marketplace

Facebook has started a push to attract car dealers into their Facebook Marketplace which is powered by Oodle. The image shown above was part of an ema…

Join The Automotive Digital Marketing Marathon

Join The Automotive Digital Marketing Marathon

Today is November 1st and for car dealers this means that the monthly clock has been reset and new sales goals will be made for the next 30 days. For r…

Google Maps Explodes on Page One

Google Maps Explodes on Page One

Have you seen that Google is experimenting with a new Page One SERP design? I saw this today as I searched for Chicago Dealers and I was blown away how m…

DealerRater.com Customers Get a Google Maps Bonus

DealerRater.com Customers Get a Google Maps Bonus

The wait is over. DealerRater.com customers can now rejoice as Google Maps will now include the "star" counts on DealerRater on Google Maps. …

Add Value And Serve Your Dealership Today

Add Value And Serve Your Dealership Today

If you are working at a car dealership and looking for a way to show your added value to the dealer principal, I would print out Google Page One results …

Caring About Online Automotive Communities

Caring About Online Automotive Communities

A survey was created to poll the members of the automotive community on topics pertaining to their membership and participation in online communities.&nb…

Who Are The Automotive Lighthouses?

Who Are The Automotive Lighthouses?

Please take a minute to complete this 10 Question survey and I will compile results and share them shortly. Create your free online surveys with SurveyM…

Using Google Maps’ Free Listings to Boost Traffic and Phone Calls

Using Google Maps’ Free Listings to Boost Traffic and Phone Calls

  Increase Calls and Traffic For Free Using Google Maps Google Maps can be very frustrating for car dealers. This free advertising product …

CarDealerWiki Contest Announced For Dealership Employees

CarDealerWiki Contest Announced For Dealership Employees

  CarDealerWiki Contest Announced   The most powerful free online directory for car dealers in the United States, CarDeakerWiki.org, anno…

Dealerskins Websites Make Strategic Move Away from Flash

Dealerskins Websites Make Strategic Move Away from Flash

Once the industry darling of automotive websites, back when car dealers raced to purchase Flash based websites, Dealerskins has had a challenge recently …

Dealers Need a POD Score of 100

Dealers Need a POD Score of 100

I am introducing to DrivingSales.com members a new acronym in the field of Automotive SEO: POD Score.   POD stands for Page One Defense and t…

PCG Automotive Website Awards Expanded to Include Design and Technology

PCG Automotive Website Awards Expanded to Include Design and Technology

Brian Pasch, CEO of PCG Digital Marketing, announced that the company will be expanding the scope of the PCG Automotive Website Awards (AWA).  Start…

Vox Is Closing Their Free Blog Platform

Vox Is Closing Their Free Blog Platform

I've been using Vox for a number of years now to post articles and create external blogs.  These free blogs ranked very well and even appear …

Safeguard Your Digital Travel Documents

Safeguard Your Digital Travel Documents

Today the Automotive SEO Study kicks off.  Over 100 car dealers from the United States and Canada will depart for a 16-week adventure.  In…

Have You Checked Your Yahoo SEO Strength?

Have You Checked Your Yahoo SEO Strength?

As many of you already know, Yahoo has started to use Microsoft's search engine technology to power their search results. Have you compared your exis…

Two Barriers To Greater Adoption of Automotive SEO

Two Barriers To Greater Adoption of Automotive SEO

As we get ready to kickoff the Automotive SEO Study on September 1st, I was reflecting on both the enthusiasm of the 75 dealers who have com…

Join The Largest Automotive SEO Study

Join The Largest Automotive SEO Study

I would like to encourage employees of car dealerships who want to learn more about Search Engine Optimization to join a historic study sponsored by PCG …

Car Dealers As Movie Producers

Car Dealers As Movie Producers

Car dealers are turning to a second career to jumpstart their online sales: movie director.  Consumer engagement in social media coup…

I have some good news for you today. Car dealers can now respond positive and negative reviews on Google Maps! The feature that many dealers have been…

It's been a while since I published some "how to" articles on link building and Automotive SEO strategies.  Many people have said that…

Once you start playing with FlipBoard, one of the biggest revelations is how it transforms Twitter into a really powerful content presentation tool.&nbsp…

I was speaking with Alex Snyder today and he reminded me of a statement I made in 2009 which was: "The most important person a car dealer can hire…

Robert Scoble on his blog Scobleizer.com broke a story about some new technology called Flipboard and it included the video included below which I w…

As car dealers look to increase profits and revenue, their marketing agenda lately has focused on social media and how this communication channel can gro…

At PCG Digital Marketing we monitor the leads that come in on the websites that we build for clients to cutdown on spam and to measure the effectiveness …

Automotive retailers and their employees could significantly benefit from reading two powerful books.  Many of the stereotypes that plague the car…

Facebook is a great communication tool for car dealers as they can stay connected to their existing customers and meet new customers by providing va…

Last year I reviewed 35 popular automotive website platforms and published the results in the first ever Automotive Search Marketing Archi…

The Internet as a communications tool for car dealers is evolving and never before has the changing landscape been more challenging for dealer principals…

This past week there was a buzz about a patent that was awarded to Google that is being referred to as the Reasonable Surfer Patent. The specifics of the…

Google Places, formerly called Google Maps, has a new feature that allows to you add customized, time sensitive text on your business detail page. For th…

I am still amazed how many dealers have less than 20 reviews on their Google Maps listings. Even worse are dealers who have Google Maps listings with inc…

Imagine negotiating with a consumer and when you get to talking about the price of the car, your customer tells you that you need to take $370 off you…

Dealers spend thousands of dollars a year on designing a good website. Then they spend thousands of dollars a year to add video, chat, vAuto, SEO and SEM…

Recently, I was conducting a training seminar at an automotive conference when a dealership employee asked me:   “What is your opinion …

“I must not fear. Fear is the mind-killer. Fear is the little-death that brings total obliteration. I will face my fear. I will permit it to pass o…

As part of Reputation Management program for our clients we encourage them to film satisfied customers at the dealership so that we can leverage that goo…

GPS enabled mobile apps are changing the way in which consumers leverage social media and one fast growing application that has been discussed on DrivingSa…

I was out in Southern California last week and had the pleasure of visiting a premier BMW dealer on the West Coast; Irvine BMW. I was given the oppo…

  [caption id="attachment_832" align="alignright" width="282" caption="Top 10 Digital Marketing Strategies"][/caption] DrivingSales.com members who…

On Tuesday February 9th at 4:30 in the afternoon, a Continental Airlines representative casually told me that all flights from Newark on Wednesday would be…

The Automotive Marketing Boot Camp, held in Orlando on February 12th, one day prior to the official start of NADA, brought together top professionals from …

PCG Digital Marketing (formerly Pasch Consulting Group) introduces an advanced automotive digital advertising strategy for car dealers looking to go viral …

The Pasch Consulting Group (PCG) announces a change in their corporate identity and branding strategy.  The company will be known as PCG Digital Marketing…

PCG Digital Marketing (formerly Pasch Consulting Group) is set to unveil a new automotive digital advertising platform at the 2010 NADA convention in Orlan…

I have been invited to particpate in a panel discussion during NADA to discuss automotive lead sources and the effectiveness of three types of leads: …

I was naive.  I can't remember the last time I felt that way in my professional career and surely not in the past four years of active engagement in the f…

The Toyota gas pedal fix has been approved by the NHTSA according to fast breaking news on the AP newswires. This could mean that Toyota dealers could g…

BMW has a written policy for dealers outlining their rules and regulations for SEO, PPC and microsites.  In fact, their policies regarding website design …

I've been covering the Toyota recall story lately and our consumer blog at www.toyotarecall.org has some very interesting comments from consumers on the Q&…

With all the coverage of the Toyota recall and the 4 million + cars that are included in the recall, it is surprising to see that no one is writing about t…

I've been spending time thinking of new ways to assist car dealers brand themselves on the Internet and to promote their excellence in sales and service on…

Calling all Toyota and Lexus dealers! The Pasch Consulting Group proved that a good microsite can draw consumer automotive leads from a national audience w…

If your are looking for new strategies to improve your Internet Marketing visibility, Internet Reputation and your Social Media footprint in 2010,  the te…

  I am in the process of collecting data from car dealers on their 2010 Digital Marketing knowledge, strategy and budget. From the first 120 dea…

Note: This is a MUST read for any Toyota dealer. Toyota is starting the New Year with a renewed effort to go after Toyota dealers who have purchased dom…

Google Insights for Search will allow business owners to create a better local keyword strategy to increase the visibility of their brand.   Google Insig…

I have created a quick 11 question survey and would appreciate if the members of the Driving Sales community could take a quick minute to participate. I…

I was copied on an email from our Internet Reputation Management (IRM) manager to one of our clients today. The email struck me how helpful a consistent …

Part of my daily routine as an SEO consultant is to type in common automotive search phrases to see who is being displayed on Google Page One.  I also pic…

With the advent of social media posts from Twitter and Facebook being integrated into search engine result pages (SERP), car dealers can further leverage t…

A recent survey of 1,100 business conducted by Econsultancy and Bigmouthmedia found that majority of companies are planning to invest more in social media …

As 2010 quickly approaches I would like to encourage automotive marketing professionals to carefully review their spending and budgets for the upcoming yea…

Most dealers are unaware of the "brand" leakage and revenue that is being drained away from their own pockets every day online.  A great post by Alex Snyd…

Do you know anyone that has a cold?  How about the flu?  Have you heard any news reports on the H1N1 virus? If you are looking for a new promotional…

If a customer came to your dealership in the still of the night and spray painted "Liar" and "Cheat" in large letters on your street facing signage, woul…

I was speaking to an automotive executive today who oversees a large group of stores in California.  He made a comment that stuck in my head and encourage…

At the Driving Sale Executive Summit I had the opportunity to meet Chris Brogan and to hear him speak on social media trends. I received a free copy of …

I was compelled to write a politically correct article about SEO and Social Media "sales" in response to an email I received from a prospect that I met at …

November is Juvenile Diabetes awareness month and my company is conjunction with one of PCG's clients is seeking to raise $1 million dollars for the Juveni…

My last few blog posts have been focused on content writing and microsite strategies and I would be remiss if I didn't talk about link building strategies …

As I prepare for the Automotive Marketing Boot Camp (AMBC) on February 12th in Orlando, I thought that I would start a conversation on automotive microsite…

The topic of press releases is near and dear to me since I have spent the last two years experimenting with about 20+ sites and the impact on search market…

I am working with Paul Rushing and JD Rucker to put together the details for the first Automotive Marketing Boot Camp which will be held in Orlando on th…

One of the outcomes that was clear from the 7th Digital Dealer Conference is that the demand for more knowledge on Automotive SEO and Social Marketing stra…

One point of reference that DD7 ingrained in me was that there is a greater urgency for car dealers to  understand and implement Automotive SEO, Social M…

I decided to start a new thread, in response to a question posted by Joe Orr from Dick Hannah Honda.  It was a new topic within the post about Facebook co…

There is a great deal of "buzz" going around about Facebook and Twitter and how the major search engines are going to index real-time content. I have …

As I have been working hard on the final conclusions for the 2009 ASMA Study, I took some time to read what other have said about the the 34 website provid…

As I ready my review of 34 website platforms (2009 ASMA Study) and their effectiveness for search marketing, I thought I would ask a question that has be…

As I was putting the finishing touches our study of 34 website platforms as part of the 2009 ASMA study for car dealers, a question came to mind.  By …

On November 1st, I will be publishing the 25 page 2009 Automotive Search Marketing Architecture (ASMA) study.  I will be posting a live link to the PDF on…

Today was the third time in the last month that I was speaking with a dealership that was having very poor open rates for their newsletters and email campa…

The Driving Sales Executive Summit attracted industry thought leaders and automotive retailers that are forward thinkers and leaders in their local commun…

Content based SEO strategies must compensate for the differences in the way search engine result pages (SERP) are displayed on the Big Three search engi…

As I start the review process of over 25+ automotive website inventory modules and website platforms for the 2009 Automotive Search Marketing Architecture …

I will be publishing our annual report on Automotive Search Marketing Architecture this November. The ASMA study will identify automotive website provi…

2004 Chevy Astro Van at $649,595? 2009 Audi Q5 offered at $436,999? Any takers?  These are great margins if you can get them. I was on the CARS.COM w…

On the final day of the Cash for Clunkers program, thousands of car dealers are frantically trying to get in all their past sales as well as sales from ove…

GM dealers received some good news today as GM corporate headquarters issued a press release on their website that solves some immediate problems dealers…

An Open Letter to Americans: The Cash for Clunkers program has provided an important lesson that Congress must take to heart at this time when other swe…

One of the unexpected consequences of the Cash for Clunkers program is that car dealers are so busy that they are unable to handle the leads from third pa…

I have been blessed to have dozens of car dealers and consumers keeping me informed on what is happening on the Cash for Clunkers front lines.  Yesterd…

There are many benefits of being a member of DrivingSales.com and today there is a new one. For dealers that are looking to sell more cars under the Cas…

We are now advised that the CARS program may go on hold. Our prediction on Tuesday 7/28 that CARS funding could be used up by August 1st was very accurate…

Dealers and consumers from around the country are using a new four letter word: CARS. Imagine this round on Jeopardy: "Alex, I'll take Government Prog…

Here are some data entry notes a dealer sent to us to help other dealers who are struggling to enter sales into the CARS system. We also suggest that you …

Last week we alerted consumers and car dealers that the NHTSA Fuel Economy website was undergoing both a face lift and a data refresh. The end result was …

I have been getting emails from consumers that are claiming that the EPA MPG rating are changing on www.fueleconomy.gov, day to day. For some, this meant t…

The NHTSA Car Allowance Rebate System (CARS) website had a number of updates today. On www.cars.gov we were able to view the beginings of the official Cas…

Automotive retailers have contacted us to express their frustration with registering their dealer for the NHTSA Car Allowance Rebate System (CARS) also kno…

Update: July 24, 2009 The official NHTSA website (www.cars.gov) is now posting information advising consumers that the Cash for Clunker program will start…

The NHTSA has created a website to support car dealers participating in the Car Allowance Rebate System (CARS) aka Cash for Clunkers. Click to visit the…

Mazda sent a letter to their dealers today outlining the process for online registration for the Car Allowance Rebate System (CARS) which will start on Fri…

As of today, the NHTSA hot-line indicated that official dealer registration letters have not been mailed. With over 20,000 new car dealers predicted to be…

The National Automotive Dealers Association (NADA) and NHTSA hosted a webinar today covering the law and rules associated with the Car Allowance Rebate Sys…

We are releasing today the updated consumer inquiry results from our www.cashforclunkersfacts.com website which shows that Toyota leads consumer interest f…

The consumer interest in the Cash for Clunkers program is getting red hot. If your dealership is not preparing for the Cash for Clunkers program start dat…

News Alert: Facebook will now allow users to create their own vanity URL similar to other social networking websites. A vanity URL is one that is easy to r…

WordPress and Microsite Domain Buying Strategies

WordPress and Microsite Domain Buying Strategies

I have been helping car dealers fine tune their Internet marketing strategy through my blogs and lately I have been getting a number of emails on Microsi…

As I continue to build out WordPress microsites for car dealers the question about how microsites handle leads is always a concern. In particular, some CR…

I have been noticing a few changes in Google organic search results and the trends that I see are very encouraging to car dealers who are using press relea…

The 6th Annual Digital Dealer Conference is now over and I'm exhausted. This was my first year at the event and it was a great opportunity to meet with ot…

I have already written about the most important consumer review websites that car dealers should be monitoring. The focus of this post is how to implement …

This week I met with Stan Sher (aka RedNumbat) and his passion for providing car dealers with a new way to generate quality sales leads was very clear. Hi…

If you are actively writing on the Internet to promote your car dealership, let me suggest another way to measure the effectiveness of your work. This meas…

Internet Sales Managers are looking for ways to increase their Internet visibility without spending hard cash in this challenging economy. I'm often aske…

I have been invited by DealersEdge to present a free webinar on Automotive Digital Marketing. If anyone from the forum would like to attend, I would love t…

Forward: This is a long article but it is a very important topic. The competition for Google page one placement in the automotive industry is hot! Car de…

For many car dealers their name and brand awareness is very strong in their local community and close surrounding towns. When I meet with Internet sales m…

Social networking websites are growing in popularity and car dealers should start to make it easy for their visitors to mark their web content and photos f…

In the past few months, I have been fielding calls from dealers who are looking for ways to increase revenue to offset declining car sales. Car part sale…

It is clear that search engine optimization (SEO), social networking, and organic search marketing are tools that car dealers need to understand and utiliz…

Nissan and Infiniti are the latest to announce that they are not going to participate in the North American International Auto Show in Detroit next January…

Automotive advertising agencies – you are being called to task. It is very common for car dealers to have their ad agency create a sheet of monthly spec…

Car Dealer keyword competition is on the rise and car dealers will be paying more for targeted keywords in Google Adwords and Yahoo Search marketing . As …

Google finally released a Search Engine Optimization primer that is easy to read. I would strongly recommend that readers download the PDF and pass it arou…

Car dealers across the country are seeing an increase in used car sales. I am now working on an SEO campaign for a Honda car dealer. One of the top prior…

Blogging has given consumers unprecedented power with free outlets for the distribution of their written opinion about car dealers and/or the cars that …

I have received almost 100 emails in 80 days. That's the number of follow-up marketing emails I have received from an automotive lead collection service af…

I have to take my SEO hat off to the marketing team at www.DealerRater.com. They have created a website platform that for most Google searches on dealer n…

  For many car retailers, their inventory pages make up over 85% of the total content pages on their website.  Organic search optimization and search ra…

Google has started to offer instant Flash “like” ads that can run in your Google Adwords accounts. I created a few “display ads” using this new te…

Suggested Posts

Recent Comments

 Unlock all of the community & features  Join Now