I have written a number of articles which share my opinion that Dataium will dramatically change the way car dealers will operate their online business.

Here is one article: Dataium Business Intelligence Tools

Dataium’s cloud intelligence data and reporting tools will revolutionize CRM systems as we know them today. The first CRM companies that fully integrate Dataium’s API will have a distinct market advantage.

Why am I so bullish on Dataium? No, I am not an investor or being compensated for hosting a webinar.

I’m reaching out to dealers because they need to know about this new technology. Dealers who are early adopters will see why their CRM and lead handling will be greatly enhanced by Dataium’s business model.



I can’t think of ANY dealer who would not like to improve their lead closing ratio. I know dealers would love to be able to intelligently reactivate leads that were inappropriately marked as “closed”

Dealers who are looking to ride the next wave of automation in Internet/BDC operations need to attend this free webinar.

As a special bonus, the first 100 dealers to sign-up and attend will get a free trial of the Dataium base platform.

 

Webinar Scheduled November 7th at 2:00 PM EST

Reserve your Webinar seat now by clicking on the link below:
 

REGISTER FOR THE DATAIUM WEBINAR NOW!

Mark your calendar and get your team in the conference room so everyone can hear from Dataium Co-Founder Jason Ezell. I will lead the post webinar discussion and add his commentary on just how important the Dataium data pipeline will be for dealers.

See you November 7th!

Brian Pasch, CEO

PCG Digital Marketing

Text PCGedu to 75674 get information on our upcoming conferences

I have written a number of articles which share my opinion that Dataium will dramatically change the way car dealers will operate their online business.

Here is one article: Dataium Business Intelligence Tools

Dataium’s cloud intelligence data and reporting tools will revolutionize CRM systems as we know them today. The first CRM companies that fully integrate Dataium’s API will have a distinct market advantage.

Why am I so bullish on Dataium? No, I am not an investor or being compensated for hosting a webinar.

I’m reaching out to dealers because they need to know about this new technology. Dealers who are early adopters will see why their CRM and lead handling will be greatly enhanced by Dataium’s business model.



I can’t think of ANY dealer who would not like to improve their lead closing ratio. I know dealers would love to be able to intelligently reactivate leads that were inappropriately marked as “closed”

Dealers who are looking to ride the next wave of automation in Internet/BDC operations need to attend this free webinar.

As a special bonus, the first 100 dealers to sign-up and attend will get a free trial of the Dataium base platform.

 

Webinar Scheduled November 7th at 2:00 PM EST

Reserve your Webinar seat now by clicking on the link below:
 

REGISTER FOR THE DATAIUM WEBINAR NOW!

Mark your calendar and get your team in the conference room so everyone can hear from Dataium Co-Founder Jason Ezell. I will lead the post webinar discussion and add his commentary on just how important the Dataium data pipeline will be for dealers.

See you November 7th!

Brian Pasch, CEO

PCG Digital Marketing

Text PCGedu to 75674 get information on our upcoming conferences

One way to build the next generation of leaders and success stories is to start a reading program at your dealership.  At the start of this year I made a commitment to read a book a week and it has been the best decision I made for my personal growth.

Great books will challenge your team to think outside of their direct work experience and see new opportunities for growth, change, and excellence.    Your reading program can be divided into categories like personal growth, sales, time management,  or organizational leadership.

Books are an inexpensive way to grow your existing investment in your team.   So before I list all most favorite books that can assist your team to grow, can you list 5 books that would help members of this community.  

When you list a book, add a quick comment which category the book would fall into like sales, marketing, etc.  It will be great to compile a DrivingSales.com recommend book list and have members add their feedback on specific books after they read them.

Two books that dealership employees can start reading today is "The Go-Giver" by Bob Burg and John David Mann and "Gravitational Marketing' by Jimmy Vee and Travis Miller.  The authors of these two books will be speaking at the Automotive Marketing Boot Camp April 16-18th in Orlando.

For vendors in the community, I strongly recommend that you read "Getting Naked" since this short book will change the way you interact with car dealers.

So, what are your top 5 recommendations for book this community should read?

One way to build the next generation of leaders and success stories is to start a reading program at your dealership.  At the start of this year I made a commitment to read a book a week and it has been the best decision I made for my personal growth.

Great books will challenge your team to think outside of their direct work experience and see new opportunities for growth, change, and excellence.    Your reading program can be divided into categories like personal growth, sales, time management,  or organizational leadership.

Books are an inexpensive way to grow your existing investment in your team.   So before I list all most favorite books that can assist your team to grow, can you list 5 books that would help members of this community.  

When you list a book, add a quick comment which category the book would fall into like sales, marketing, etc.  It will be great to compile a DrivingSales.com recommend book list and have members add their feedback on specific books after they read them.

Two books that dealership employees can start reading today is "The Go-Giver" by Bob Burg and John David Mann and "Gravitational Marketing' by Jimmy Vee and Travis Miller.  The authors of these two books will be speaking at the Automotive Marketing Boot Camp April 16-18th in Orlando.

For vendors in the community, I strongly recommend that you read "Getting Naked" since this short book will change the way you interact with car dealers.

So, what are your top 5 recommendations for book this community should read?

Did you know that your local competitor just got smarter? You thought that they were behind the ball with digital marketing, social media, and leveraging the Internet but that was yesterday’s news.

Your local competitor did wake up. They realized that they were behind and took action. Good entrepreneurs are not perfect but when they realize that they are losing market share and wake up they can be a fierce competitor once again.

If I were you, I would be looking over my shoulder because your competitor is using their recent knowledge to mount an attack.

Your competitor attended a 20-group meeting, a social media conference, or a digital marketing workshop, and the lights went on. You were too busy to notice this change so I thought I would send a warning shot over the bow.

Keep Working On Last Year's Ideas

I was pleased to know that you got started with social media and digital marketing a few years ago and had an edge in your local market. You exploited that edge and basked in the sun of your success. Congratulations.

You were rewarded with greater sales, website traffic, and market share. Over the past few years you have been busy implementing the things that you learned by engaging in the educational opportunities offered by this industry.

In fact, I’ve noticed that you have been so intent on implementing what you learned you have been too busy to attend any new workshops in the past year. Is it still true that you got so many ideas in 2009 and 2010 that you have decided to skip attending conference this year?

Why pile on more ideas when you haven’t had a chance to implement those from 2009 right?

Your Competitor Wants False Confidence

To paraphrase a famous business book, while you have been busy implementing last years’ digital marketing strategies “the Cheese has moved again”.

Do you need an example?

Today being on Google Page One is not as important as being on Google Page with strong positive review stars. If you are one Page One with bad reviews, your advertising budget is helping to direct more business to your competitors.

If you haven’t focused on a strong IRM process, much of your Automotive SEO work may be actually hurting more than helping your online sales.

Where Are You?

Is this scenario describing your dealership?

• Are you the incumbent that has decided to attend conference every other year?
• Are you the dealership that recently woke-up and engaged?
• Are you the dealer who wants to engage but needs assistance creating a competitive digital marketing strategy?

The dealers who want to remain relevant cannot afford to skip a year of education. The industry is moving faster that most can comprehend yet I hear so many excuses why dealers think they can take a break from learning.

• “I’ve been to that event last year”
• “I can’t take time out of the office.”
• “The speakers and topics are always the same”
• “I’m the only person in my market that gets it.”

The reality is that the best conferences have not only new topics but also important revisions to existing strategies that you are using.

Two years ago little data on consumer behavior on dealer mobile websites was being shared, today we have a wealth of data to discuss.

Two years ago the conversation on reputation management was just starting and today the case studies on the impact of online reviews is chilling.

Google has recently changed their standards for organic search rankings and many dealers were penalized for poor link building processes.

Education Is A Continuous Investment

Since your competitors are heading to conferences, workshops, and online learning opportunities based on the most relevant topics for 2011 I thought you would want to reconsider your lack of action.

You have the power to remain ahead of your competition and find where the cheese has been moved. What will you do?

A suggestion:

I hope to see you in Orlando for starters at the Automotive Marketing Boot Camp, April 16-18th. Lock in a $100 discount off Boot Camp Registration by taking advantage of this special registration link.

Did you know that your local competitor just got smarter? You thought that they were behind the ball with digital marketing, social media, and leveraging the Internet but that was yesterday’s news.

Your local competitor did wake up. They realized that they were behind and took action. Good entrepreneurs are not perfect but when they realize that they are losing market share and wake up they can be a fierce competitor once again.

If I were you, I would be looking over my shoulder because your competitor is using their recent knowledge to mount an attack.

Your competitor attended a 20-group meeting, a social media conference, or a digital marketing workshop, and the lights went on. You were too busy to notice this change so I thought I would send a warning shot over the bow.

Keep Working On Last Year's Ideas

I was pleased to know that you got started with social media and digital marketing a few years ago and had an edge in your local market. You exploited that edge and basked in the sun of your success. Congratulations.

You were rewarded with greater sales, website traffic, and market share. Over the past few years you have been busy implementing the things that you learned by engaging in the educational opportunities offered by this industry.

In fact, I’ve noticed that you have been so intent on implementing what you learned you have been too busy to attend any new workshops in the past year. Is it still true that you got so many ideas in 2009 and 2010 that you have decided to skip attending conference this year?

Why pile on more ideas when you haven’t had a chance to implement those from 2009 right?

Your Competitor Wants False Confidence

To paraphrase a famous business book, while you have been busy implementing last years’ digital marketing strategies “the Cheese has moved again”.

Do you need an example?

Today being on Google Page One is not as important as being on Google Page with strong positive review stars. If you are one Page One with bad reviews, your advertising budget is helping to direct more business to your competitors.

If you haven’t focused on a strong IRM process, much of your Automotive SEO work may be actually hurting more than helping your online sales.

Where Are You?

Is this scenario describing your dealership?

• Are you the incumbent that has decided to attend conference every other year?
• Are you the dealership that recently woke-up and engaged?
• Are you the dealer who wants to engage but needs assistance creating a competitive digital marketing strategy?

The dealers who want to remain relevant cannot afford to skip a year of education. The industry is moving faster that most can comprehend yet I hear so many excuses why dealers think they can take a break from learning.

• “I’ve been to that event last year”
• “I can’t take time out of the office.”
• “The speakers and topics are always the same”
• “I’m the only person in my market that gets it.”

The reality is that the best conferences have not only new topics but also important revisions to existing strategies that you are using.

Two years ago little data on consumer behavior on dealer mobile websites was being shared, today we have a wealth of data to discuss.

Two years ago the conversation on reputation management was just starting and today the case studies on the impact of online reviews is chilling.

Google has recently changed their standards for organic search rankings and many dealers were penalized for poor link building processes.

Education Is A Continuous Investment

Since your competitors are heading to conferences, workshops, and online learning opportunities based on the most relevant topics for 2011 I thought you would want to reconsider your lack of action.

You have the power to remain ahead of your competition and find where the cheese has been moved. What will you do?

A suggestion:

I hope to see you in Orlando for starters at the Automotive Marketing Boot Camp, April 16-18th. Lock in a $100 discount off Boot Camp Registration by taking advantage of this special registration link.

Google met with top automotive dealers and manufacturers at the 2011 NADA Convention in San Francisco this week to introduce their new lead generation model for search, which one insider called "Dealer Preference". This is a new strategy for their popular Google Adwords software.

The new paid automotive advertising model by Google would create special automotive ads which are designed to generate calls or leads, which will be sold to the highest bidder. This is a game changer in my mind but people at the meeting said that dealer response was very mild.

Take a look at this screen capture for the search phrase "mortgage loans" and look at the new Adwords section that says "Comparison Ad" that is highlighted in red.

Google Automotive Lead Gen

This model is new to the automotive industry but not new to other verticals like Mortgages. You can see from the screen shot above highlighted in red, Google has created a special new pink bar for ads that it creates for lead capture and places them ABOVE normal Adwords ads. Notice that ad has radio buttons and a call to action to "Compare Rates".

On a related note, you will also see one business using Google Boost and how much more attractive PPC ads will be getting if a car dealer has high review counts!

When you click on that link, this is what you will see:



The position of this page is sold to the highest bidder, I assume. Details on the Dealer Preference advertising is forthcoming in a second post. My first guess that this will be used for New Car advertising and that some OEM's might prefer this enhanced lead generation model. The jury is still out and I need to get more information on this product offering.

This is a game changer for the automotive advertising industry. If Google starts to become a middle-man in automotive price advertising and comparisons, a whole new strategy will need to be considered. It still will have to be seen if this increases clicks on paid ads.

Automotive Advertising Changes Again

This new features does a few things:

1. It pushes other paid ads lower on the right sidebar.
2. It pushes organic search results down so positions 1-3 become even more valuable
3. Dealers that have been ignoring Adwords will need to get in the game and test things.

The idea that Google has in mind is that if a consumer types in "Used Honda Miami" it will display its OWN lead collection ad and show cars or sales based on participating dealers.

What is your reaction?

Do you have some additional information from NADA to share?

Google met with top automotive dealers and manufacturers at the 2011 NADA Convention in San Francisco this week to introduce their new lead generation model for search, which one insider called "Dealer Preference". This is a new strategy for their popular Google Adwords software.

The new paid automotive advertising model by Google would create special automotive ads which are designed to generate calls or leads, which will be sold to the highest bidder. This is a game changer in my mind but people at the meeting said that dealer response was very mild.

Take a look at this screen capture for the search phrase "mortgage loans" and look at the new Adwords section that says "Comparison Ad" that is highlighted in red.

Google Automotive Lead Gen

This model is new to the automotive industry but not new to other verticals like Mortgages. You can see from the screen shot above highlighted in red, Google has created a special new pink bar for ads that it creates for lead capture and places them ABOVE normal Adwords ads. Notice that ad has radio buttons and a call to action to "Compare Rates".

On a related note, you will also see one business using Google Boost and how much more attractive PPC ads will be getting if a car dealer has high review counts!

When you click on that link, this is what you will see:



The position of this page is sold to the highest bidder, I assume. Details on the Dealer Preference advertising is forthcoming in a second post. My first guess that this will be used for New Car advertising and that some OEM's might prefer this enhanced lead generation model. The jury is still out and I need to get more information on this product offering.

This is a game changer for the automotive advertising industry. If Google starts to become a middle-man in automotive price advertising and comparisons, a whole new strategy will need to be considered. It still will have to be seen if this increases clicks on paid ads.

Automotive Advertising Changes Again

This new features does a few things:

1. It pushes other paid ads lower on the right sidebar.
2. It pushes organic search results down so positions 1-3 become even more valuable
3. Dealers that have been ignoring Adwords will need to get in the game and test things.

The idea that Google has in mind is that if a consumer types in "Used Honda Miami" it will display its OWN lead collection ad and show cars or sales based on participating dealers.

What is your reaction?

Do you have some additional information from NADA to share?

Video Optimization Webinar Scheduled – Dec 7th

Join Brian Pasch and Karry Moore, President of CAR-MERCIAL on December 7, 2010 at 12:00 noon to discuss video optimization and the unique product that CAR-MERCIAL offers.

Brian has inspected the video optimization tools, products, and strategy offered by CAR-MERCIAL and highly recommends that members of this community attend this webinar.

If you would like to attend, register by following this link:

https://www1.gotomeeting.com/register/891216777

About CAR-MERCIAL

CAR-MERCIAL helps automotive dealerships implement digital marketing campaigns to attract, sell and service more customers profitably. CAR-MERCIAL delivers proven strategies to increase traffic, sales and service business through video search engine strategies.

CAR-MERCIAL’s proven system combines the power of television's sight, sound and motion with the power of search engines' ability to speak directly to consumers who want to buy or service a vehicle now. CAR-MERCIAL is the first company in the world to specialize in the optimization of online TV ads that attract more traffic for less cost than traditional advertising and paid search engine marketing.

Video Optimization Webinar Scheduled – Dec 7th

Join Brian Pasch and Karry Moore, President of CAR-MERCIAL on December 7, 2010 at 12:00 noon to discuss video optimization and the unique product that CAR-MERCIAL offers.

Brian has inspected the video optimization tools, products, and strategy offered by CAR-MERCIAL and highly recommends that members of this community attend this webinar.

If you would like to attend, register by following this link:

https://www1.gotomeeting.com/register/891216777

About CAR-MERCIAL

CAR-MERCIAL helps automotive dealerships implement digital marketing campaigns to attract, sell and service more customers profitably. CAR-MERCIAL delivers proven strategies to increase traffic, sales and service business through video search engine strategies.

CAR-MERCIAL’s proven system combines the power of television's sight, sound and motion with the power of search engines' ability to speak directly to consumers who want to buy or service a vehicle now. CAR-MERCIAL is the first company in the world to specialize in the optimization of online TV ads that attract more traffic for less cost than traditional advertising and paid search engine marketing.