Brian Pasch

Company: PCG Consulting Inc

Brian Pasch Blog
Total Posts: 325    

Brian Pasch

PCG Consulting Inc

Sep 9, 2010

CarDealerWiki Contest Announced For Dealership Employees

 

CarDealerWiki Contest Announced

 

Car Dealer DirectoryThe most powerful free online directory for car dealers in the United States, CarDeakerWiki.org, announces a new contest for car dealers. Prizes will be given to the most creative directory page created on CarDealerWiki by car dealership employees.

CarDealerWiki.org, an innovative online directory for car dealers and businesses that serve the automotive industry, announces a contest that will award the first place winning directory listing with an Apple MacBook laptop computer and the second place winner will receive an Apple iPad.

CarDealerWiki is the world’s first, open Automotive SEO structured directory for the automotive industry and membership is free to anyone working in the industry. The website gives members the ability to create detailed business profiles that will increase their search visibility, links and referral traffic.

CarDealerWiki has created modules to allow members to embed:

  • YouTube Videos
  • Third party review feeds (i.e. DealerRater and Presto Reviews)
  • New and Used Car inventory via CarPort App
  • Car Dealer Blog Articles via RSS
  • Unlimited dealership photos

Dealers using CarDealerWiki content modules can create multimedia pages targeting the search keywords that consumer use to shop for a car. in their local markets. Dealers who are leveraging content publishing strategies for their dealership will find that CarDealerWiki will promote their work as an authoritative third party.

Integrated Car Dealer Inventory

 

CarDealerWiki has partnered with the Automotive Advertising Network (AAN) to enable members to create real-time inventory pages for the cars that they sell as part of their directory page. In fact, CarDealerWiki members can create model specific information pages that include live inventory, which can drive shopper traffic to their website.

Internet Reputation Management

 

As car dealers increase their use of video to capture customer testimonials, CarDealerWiki can drop in YouTube videos on pages designed to match the communities that the dealership serves. The integrated video option increases the visibility of the excellence customer service experience at the dealership. CarDealerWiki also accepts RSS feed from dealership blogs and third party review websites. The RSS stream is converted to on-page text that can assist consumer evaluate the car dealer’s reputation, community involvement, and special promotions.

Registration Information

 

Any employee of a car dealership or automotive related company can create an account on www.CarDealerWiki.org. Account creation requires a valid automotive email address. Email addresses must be from a valid automotive dealership domain, or business that serves the automotive industry.

Email addresses that originate from Google, Yahoo, Hotmail or non-automotive websites will not be approved. Accounts are reviewed and approved within 24 hours and when approved, members can create their dealership profile page.

All dealership profile pages created between September 1, 2010 and December 1, 2010 will be included in the contest. On December 1, 2010 PCG Digital Marketing, a consulting firm serving the automotive industry, will review car dealers listed in CarDealerWiki.

The PCG staff will select two winners from the dealers that created profile pages. PCG will award the first place winning directory listing with an Apple MacBook laptop computer and the second place winner will receive an Apple iPad. Winners will be published on the home page of CarDealerWiki.org on December 20, 2010.

Questions regarding the content can be directed to support@cardealerwiki.org

Brian Pasch

PCG Consulting Inc

CEO

1801

No Comments

Brian Pasch

PCG Consulting Inc

Sep 9, 2010

CarDealerWiki Contest Announced For Dealership Employees

 

CarDealerWiki Contest Announced

 

Car Dealer DirectoryThe most powerful free online directory for car dealers in the United States, CarDeakerWiki.org, announces a new contest for car dealers. Prizes will be given to the most creative directory page created on CarDealerWiki by car dealership employees.

CarDealerWiki.org, an innovative online directory for car dealers and businesses that serve the automotive industry, announces a contest that will award the first place winning directory listing with an Apple MacBook laptop computer and the second place winner will receive an Apple iPad.

CarDealerWiki is the world’s first, open Automotive SEO structured directory for the automotive industry and membership is free to anyone working in the industry. The website gives members the ability to create detailed business profiles that will increase their search visibility, links and referral traffic.

CarDealerWiki has created modules to allow members to embed:

  • YouTube Videos
  • Third party review feeds (i.e. DealerRater and Presto Reviews)
  • New and Used Car inventory via CarPort App
  • Car Dealer Blog Articles via RSS
  • Unlimited dealership photos

Dealers using CarDealerWiki content modules can create multimedia pages targeting the search keywords that consumer use to shop for a car. in their local markets. Dealers who are leveraging content publishing strategies for their dealership will find that CarDealerWiki will promote their work as an authoritative third party.

Integrated Car Dealer Inventory

 

CarDealerWiki has partnered with the Automotive Advertising Network (AAN) to enable members to create real-time inventory pages for the cars that they sell as part of their directory page. In fact, CarDealerWiki members can create model specific information pages that include live inventory, which can drive shopper traffic to their website.

Internet Reputation Management

 

As car dealers increase their use of video to capture customer testimonials, CarDealerWiki can drop in YouTube videos on pages designed to match the communities that the dealership serves. The integrated video option increases the visibility of the excellence customer service experience at the dealership. CarDealerWiki also accepts RSS feed from dealership blogs and third party review websites. The RSS stream is converted to on-page text that can assist consumer evaluate the car dealer’s reputation, community involvement, and special promotions.

Registration Information

 

Any employee of a car dealership or automotive related company can create an account on www.CarDealerWiki.org. Account creation requires a valid automotive email address. Email addresses must be from a valid automotive dealership domain, or business that serves the automotive industry.

Email addresses that originate from Google, Yahoo, Hotmail or non-automotive websites will not be approved. Accounts are reviewed and approved within 24 hours and when approved, members can create their dealership profile page.

All dealership profile pages created between September 1, 2010 and December 1, 2010 will be included in the contest. On December 1, 2010 PCG Digital Marketing, a consulting firm serving the automotive industry, will review car dealers listed in CarDealerWiki.

The PCG staff will select two winners from the dealers that created profile pages. PCG will award the first place winning directory listing with an Apple MacBook laptop computer and the second place winner will receive an Apple iPad. Winners will be published on the home page of CarDealerWiki.org on December 20, 2010.

Questions regarding the content can be directed to support@cardealerwiki.org

Brian Pasch

PCG Consulting Inc

CEO

1801

No Comments

Brian Pasch

PCG Consulting Inc

Sep 9, 2010

Dealerskins Websites Make Strategic Move Away from Flash

Once the industry darling of automotive websites, back when car dealers raced to purchase Flash based websites, Dealerskins has had a challenge recently re-energizing their brand. In fact you might say that the company has been laying low for the past year and I think I understand why. Dealerskins Websites Rebirth

 

Over the past two years I have witnessed the industry move away from 100% Flash websites and this has impacted Dealerskins’ cutting edge moniker.

In the early days of Flash based websites, the Adobe technology was a hindrance for obtaining strong organic search visibility. In effect, the original Dealerskins Flash websites were not easily optimized using proven Automotive SEO strategies.

In the past, my reviews of the Dealerskins platform from an SEO perspective have not been flattering to say the least.

 

I will be the first to raise a toast to the website “Phoenix” that has risen with renewed focus that will surprise its former critics. This bird is hungry and hunting!

Existing Dealerskins clients are in for a nice surprise and according to company executives; Dealerskins has a great new story to tell! This is not a full review of the Dealerskins SEO architecture and search marketing strengths of the new platform but a peak at what is coming.

The latest technology from Dealerskins will be included in the 2010 Automotive Website Awards, which will be presented on Tuesday, October 12, 2010 at 8:00 am at the Mirage Hotel.

Moving Towards A Primary HTML Platform

The first point to acknowledge is Dealerskins’ willingness to rebuild their CMS platform and technology while keeping their existing customers in business and thriving. That is not an easy task! The platform that we reviewed in August is a bridge to their full Content Management System (CMS) release that will be announced in the coming months.

The development team at Dealerskins should be congratulated. Their current hybrid Flash and HTML platform actually performed better in our search marketing architecture analysis this year than many of their peers. In short, this is NOT your parent’s Oldsmobile.

Automotive Inventory Optimization

The current Dealerskins website technology fixed the biggest complaint that I had in the past; their inventory module was practically invisible to the search engines and not in conformance with my SEO best practices. The new Dealerskins platform has optimized website pages for every car in inventory with unique page titles and META descriptions for each car. I also liked their breadcrumb menu on each inventory page shown below:

Dealerskins Website Menu

You can see an example of their new inventory page by visiting this link for a 2009 Volkswagen Routan. The final version of their optimized inventory technology will be unveiled in their next CMS release but the current version is performing very well in our testing. I would like to see more car details integrated into the inventory URL string.

Dealerskins Inventory Module

In an interesting balancing act, the Dealerskins design team kept the Flash navigation menus to add some sizzle while adding HTML navigation links and editable text areas on key website pages. In the near future, the Dealerskins homepage will be 100% Flash free which will resolve any complaints of operating systems that are not Flash friendly.

The addition of HTML content pages will also increase the search visibility for existing Dealerskins customers. According to the company, approximately 50% of their existing customers have been converted to the new platform.

Website Administrative Tools Lagging For Content

The administrative tools for car dealers do not currently allow dealers to add their own content pages on the fly. A call to customer support will create as many blank pages that a dealer needs and then a dealer can add or edit content. In the final version of the platform, more robust content editing tools and a blog are scheduled to be included. As car dealer focus more on content writing in 2011, a robust content publishing platform will be a requirement for success.

The Dealerskins platform includes their own analytics technology that provides an independent audit for car dealers who have hired third party companies to run their Adwords or SEO campaigns. Their development team addressed a common concern of dealers who are paying thousands of dollars a month only to trust their vendors are being truthful about traffic, clicks and lead reports they send.

SEO Ranking Tools and More

The Dealerskins team also demonstrated some of their impressive digital marketing tools which included built-in SEO ranking reports and something that dealers should look at called the “Psychic Sales Tool” (PST). The tool shows dealers all the pages and cars that the consumer visited on the Dealerskins website prior to submitting a lead. PST gives the dealer more information about any shopper before they contact them.Mobile Websites

Attractive Car Dealer Mobile Sites

Dealerskins has also created attractive mobile websites that are based on the new HTML 5 standard. You can see their slick mobile technology by visiting www.gentiliniford.com from your iPhone. The mobile interface is one of the best that I have seen and very fast.

The Silence Is Broken

The previous silence from Dealerskins?

They were hard at work surveying their customers and getting their new release out the door to customers. Car dealers using the old Dealerskins platform are encouraged to give their account manager a call and see about the upgrade path to this more powerful website technology.

Hats off to Dealerskins for moving to address the most immediate needs of their user base. According to the Dealerskins team more features and enhancements are coming, so listen up when your Dealerskins representative calls.

SEO pundits will not have the DS dog to kick anymore!

Brian Pasch

PCG Consulting Inc

CEO

1152

No Comments

Brian Pasch

PCG Consulting Inc

Sep 9, 2010

Dealerskins Websites Make Strategic Move Away from Flash

Once the industry darling of automotive websites, back when car dealers raced to purchase Flash based websites, Dealerskins has had a challenge recently re-energizing their brand. In fact you might say that the company has been laying low for the past year and I think I understand why. Dealerskins Websites Rebirth

 

Over the past two years I have witnessed the industry move away from 100% Flash websites and this has impacted Dealerskins’ cutting edge moniker.

In the early days of Flash based websites, the Adobe technology was a hindrance for obtaining strong organic search visibility. In effect, the original Dealerskins Flash websites were not easily optimized using proven Automotive SEO strategies.

In the past, my reviews of the Dealerskins platform from an SEO perspective have not been flattering to say the least.

 

I will be the first to raise a toast to the website “Phoenix” that has risen with renewed focus that will surprise its former critics. This bird is hungry and hunting!

Existing Dealerskins clients are in for a nice surprise and according to company executives; Dealerskins has a great new story to tell! This is not a full review of the Dealerskins SEO architecture and search marketing strengths of the new platform but a peak at what is coming.

The latest technology from Dealerskins will be included in the 2010 Automotive Website Awards, which will be presented on Tuesday, October 12, 2010 at 8:00 am at the Mirage Hotel.

Moving Towards A Primary HTML Platform

The first point to acknowledge is Dealerskins’ willingness to rebuild their CMS platform and technology while keeping their existing customers in business and thriving. That is not an easy task! The platform that we reviewed in August is a bridge to their full Content Management System (CMS) release that will be announced in the coming months.

The development team at Dealerskins should be congratulated. Their current hybrid Flash and HTML platform actually performed better in our search marketing architecture analysis this year than many of their peers. In short, this is NOT your parent’s Oldsmobile.

Automotive Inventory Optimization

The current Dealerskins website technology fixed the biggest complaint that I had in the past; their inventory module was practically invisible to the search engines and not in conformance with my SEO best practices. The new Dealerskins platform has optimized website pages for every car in inventory with unique page titles and META descriptions for each car. I also liked their breadcrumb menu on each inventory page shown below:

Dealerskins Website Menu

You can see an example of their new inventory page by visiting this link for a 2009 Volkswagen Routan. The final version of their optimized inventory technology will be unveiled in their next CMS release but the current version is performing very well in our testing. I would like to see more car details integrated into the inventory URL string.

Dealerskins Inventory Module

In an interesting balancing act, the Dealerskins design team kept the Flash navigation menus to add some sizzle while adding HTML navigation links and editable text areas on key website pages. In the near future, the Dealerskins homepage will be 100% Flash free which will resolve any complaints of operating systems that are not Flash friendly.

The addition of HTML content pages will also increase the search visibility for existing Dealerskins customers. According to the company, approximately 50% of their existing customers have been converted to the new platform.

Website Administrative Tools Lagging For Content

The administrative tools for car dealers do not currently allow dealers to add their own content pages on the fly. A call to customer support will create as many blank pages that a dealer needs and then a dealer can add or edit content. In the final version of the platform, more robust content editing tools and a blog are scheduled to be included. As car dealer focus more on content writing in 2011, a robust content publishing platform will be a requirement for success.

The Dealerskins platform includes their own analytics technology that provides an independent audit for car dealers who have hired third party companies to run their Adwords or SEO campaigns. Their development team addressed a common concern of dealers who are paying thousands of dollars a month only to trust their vendors are being truthful about traffic, clicks and lead reports they send.

SEO Ranking Tools and More

The Dealerskins team also demonstrated some of their impressive digital marketing tools which included built-in SEO ranking reports and something that dealers should look at called the “Psychic Sales Tool” (PST). The tool shows dealers all the pages and cars that the consumer visited on the Dealerskins website prior to submitting a lead. PST gives the dealer more information about any shopper before they contact them.Mobile Websites

Attractive Car Dealer Mobile Sites

Dealerskins has also created attractive mobile websites that are based on the new HTML 5 standard. You can see their slick mobile technology by visiting www.gentiliniford.com from your iPhone. The mobile interface is one of the best that I have seen and very fast.

The Silence Is Broken

The previous silence from Dealerskins?

They were hard at work surveying their customers and getting their new release out the door to customers. Car dealers using the old Dealerskins platform are encouraged to give their account manager a call and see about the upgrade path to this more powerful website technology.

Hats off to Dealerskins for moving to address the most immediate needs of their user base. According to the Dealerskins team more features and enhancements are coming, so listen up when your Dealerskins representative calls.

SEO pundits will not have the DS dog to kick anymore!

Brian Pasch

PCG Consulting Inc

CEO

1152

No Comments

Brian Pasch

PCG Consulting Inc

Sep 9, 2010

Dealers Need a POD Score of 100

POD Score

I am introducing to DrivingSales.com members a new acronym in the field of Automotive SEO: POD Score.

 

POD stands for Page One Defense and the score can range from Zero to 100. A car dealer's POD Score is a direct reflection of their awareness and diligence to protect their brand from parasites and poachers.

 

The sad news is that over 95% of car dealers in the United States fail to have a POD score above 50%.

 

The most frequent search phrase that brings a consumer to a car dealer website is a search on their dealership name. If a dealer is also buying their name in Google Adwords, it will also be the number one search phrase that drives paid clicks to a dealers website.

 

Summary:  Your dealership NAME is the #1 way that consumers find your website on the Internet.

 

With this in mind, I am raising awareness of what is happening on the search engines when a consumer searches a car dealership name. Creating the POD Scoring system will raise the awareness of car dealers that their brand name is under attack.

 

The #1 Search Phrase That Drives Traffic

 

Since the dealer's EXACT NAME is the #1 organic search phrase to drive traffic to their website, lead collectors as a group have targeted search optimization strategies on their name to drive traffic to their websites.

 

If you haven't noticed, Edmunds.com for example, has an optimized website page for every car dealer in the US. On that page is a form to get price quotes from your competitors.

 

I bet that as a group, the #1 free traffic that many lead collection website receive is traffic on dealership names.

 

Dealers spend thousands of dollars a month on radio, TV, print, billboards and local advertising. As a result of that brand awareness, consumers type in a dealer's name for directions, phone numbers, service, or to shop for a car.

 

What dealer's are not fully aware of is that people are lying in wait for these consumers to type in the dealer's name and redirect them to their own websites and marketing goals.

 

 

So what is your dealerships POD Score?

 

 

It is our opinion that the ideal score is a perfect 100 but many car dealers in the United States have a POD Scores of 40 or below. Here are some examples of dealers that have a POD Score of 20 and one that has a POD score of 80:

 

 


 


How Is The POD Score Calculated?

 

POD Scores give dealers 10 points for each organic listing that they control on Page One for an exact search on their dealership name. If a dealer controls all 10 of the organic listings on Page One, they receive a 100 point score.

 

The definition of "control" is simple; do you have the ability to control the content on the listing that shows on Page One for your dealership name. Some of the dealers can control that appear on Page One include:

  • Twitter
  • Facebook
  • Blogs
  • Microsites
  • Press Releases
  • Videos

Some of the things that dealers cannot control on Page One include:

  • Lead collectors
  • Review websites
  • Business Directories
  • Complaint websites
  • Better Business Bureau
  • National Automotive Websites

Why is a POD Score of 100 Important

 

A POD Score of 100 means that third party lead collectors are not diverting your customers into their data capturing devices. It means that disgruntled employees, customers and competitors will have a harder time abusing review websites to hurt your brand. It means that customers who are driven to the web by your radio, TV and print advertising investments are not diverted from your website.

 

A POD Score of 100 will yield MORE direct leads. There will be more discussion and a few videos created on how dealers can achieve a score of 80, 90, or 100 points. Anything less than a score of 70 means that your brand is being drained of its equity and you have made it easy for this to occur.

 

 

Brian Pasch

PCG Consulting Inc

CEO

2207

No Comments

Brian Pasch

PCG Consulting Inc

Sep 9, 2010

Dealers Need a POD Score of 100

POD Score

I am introducing to DrivingSales.com members a new acronym in the field of Automotive SEO: POD Score.

 

POD stands for Page One Defense and the score can range from Zero to 100. A car dealer's POD Score is a direct reflection of their awareness and diligence to protect their brand from parasites and poachers.

 

The sad news is that over 95% of car dealers in the United States fail to have a POD score above 50%.

 

The most frequent search phrase that brings a consumer to a car dealer website is a search on their dealership name. If a dealer is also buying their name in Google Adwords, it will also be the number one search phrase that drives paid clicks to a dealers website.

 

Summary:  Your dealership NAME is the #1 way that consumers find your website on the Internet.

 

With this in mind, I am raising awareness of what is happening on the search engines when a consumer searches a car dealership name. Creating the POD Scoring system will raise the awareness of car dealers that their brand name is under attack.

 

The #1 Search Phrase That Drives Traffic

 

Since the dealer's EXACT NAME is the #1 organic search phrase to drive traffic to their website, lead collectors as a group have targeted search optimization strategies on their name to drive traffic to their websites.

 

If you haven't noticed, Edmunds.com for example, has an optimized website page for every car dealer in the US. On that page is a form to get price quotes from your competitors.

 

I bet that as a group, the #1 free traffic that many lead collection website receive is traffic on dealership names.

 

Dealers spend thousands of dollars a month on radio, TV, print, billboards and local advertising. As a result of that brand awareness, consumers type in a dealer's name for directions, phone numbers, service, or to shop for a car.

 

What dealer's are not fully aware of is that people are lying in wait for these consumers to type in the dealer's name and redirect them to their own websites and marketing goals.

 

 

So what is your dealerships POD Score?

 

 

It is our opinion that the ideal score is a perfect 100 but many car dealers in the United States have a POD Scores of 40 or below. Here are some examples of dealers that have a POD Score of 20 and one that has a POD score of 80:

 

 


 


How Is The POD Score Calculated?

 

POD Scores give dealers 10 points for each organic listing that they control on Page One for an exact search on their dealership name. If a dealer controls all 10 of the organic listings on Page One, they receive a 100 point score.

 

The definition of "control" is simple; do you have the ability to control the content on the listing that shows on Page One for your dealership name. Some of the dealers can control that appear on Page One include:

  • Twitter
  • Facebook
  • Blogs
  • Microsites
  • Press Releases
  • Videos

Some of the things that dealers cannot control on Page One include:

  • Lead collectors
  • Review websites
  • Business Directories
  • Complaint websites
  • Better Business Bureau
  • National Automotive Websites

Why is a POD Score of 100 Important

 

A POD Score of 100 means that third party lead collectors are not diverting your customers into their data capturing devices. It means that disgruntled employees, customers and competitors will have a harder time abusing review websites to hurt your brand. It means that customers who are driven to the web by your radio, TV and print advertising investments are not diverted from your website.

 

A POD Score of 100 will yield MORE direct leads. There will be more discussion and a few videos created on how dealers can achieve a score of 80, 90, or 100 points. Anything less than a score of 70 means that your brand is being drained of its equity and you have made it easy for this to occur.

 

 

Brian Pasch

PCG Consulting Inc

CEO

2207

No Comments

Brian Pasch

PCG Consulting Inc

Sep 9, 2010

PCG Automotive Website Awards Expanded to Include Design and Technology

Brian Pasch, CEO of PCG Digital Marketing, announced that the company will be expanding the scope of the PCG Automotive Website Awards (AWA).  Starting with their 2010 Awards Program in October, PCG will add coveted industry awards in a total of three categories: Search, Design, and Technology.

The new award categories are a result of the industry’s response to the popular Automotive Search Marketing Awards (ASMA) which will continue under the AWA “search” category.   The ASMA awards are the standard for recognizing website platforms that excel in organic search.

In the Automotive Website Design category, awards will be given for three classifications of automotive website platforms: dealership websites, manufacturer websites and third party automotive advertising websites.

In the Automotive Website Technology category website platforms will be evaluated on innovative core technology that stands above their peers. In the past year the automotive industry has witnessed numerous technological advancements in car dealer websites.  Mobile integration, geo-targeted marketing, chat, CRM, and advances in search advertising all will be considered.

The awards will be presented at an invitation only industry breakfast sponsored by PCG Digital Marketing in Las Vegas on Tuesday, October 12, 2010 at 8:00 am.  Members of the press and automotive industry who would like to attend the 2010 PCG Automotive Website Awards presentation should contact Carrie Hemphill at 732.450.8200, ext 2.

About the ASMA Awards

Started in 2008, the ASMA Awards are designed to provide car dealers with an independent view of website platform technology as it relates to organic search marketing.   The report assists car dealerships in evaluating new website platforms.

The ASMA Awards also recognize the best platforms that allow consumers and car dealers to connect on the Internet.   The 2010 ASMA study book will be over 150 pages this year and will review 45 website providers.  The report will be the industry’s reference guide for the best in automotive website technology.

Brian Pasch is a recognized authority in automotive digital marketing and a noted speaker in the field of Automotive SEO.   He has compiled a team of experts at PCG Digital Marketing who are qualified leaders in the field of automotive digital marketing, website design and technology.

Submit Website Design Candidates

Members of the Automotive Industry are encouraged to submit their recommendations for the three awards that fall under Automotive Website Design (AWD) this year.    Automotive website companies are asked to limit their submissions to four car dealership websites.

Recommendations must be received by September 20th and can be submitted online at http://www.asmaawards.org/automotive-website-design-awards/

Contact PCG Digital Marketing

Carrie Hemphill

Media Contact

PCG Digital Marketing

Carrie.hemphill@pcgdigitalmarketing.com

732-450-8200 ext 2

Brian Pasch

PCG Consulting Inc

CEO

918

No Comments

Brian Pasch

PCG Consulting Inc

Sep 9, 2010

PCG Automotive Website Awards Expanded to Include Design and Technology

Brian Pasch, CEO of PCG Digital Marketing, announced that the company will be expanding the scope of the PCG Automotive Website Awards (AWA).  Starting with their 2010 Awards Program in October, PCG will add coveted industry awards in a total of three categories: Search, Design, and Technology.

The new award categories are a result of the industry’s response to the popular Automotive Search Marketing Awards (ASMA) which will continue under the AWA “search” category.   The ASMA awards are the standard for recognizing website platforms that excel in organic search.

In the Automotive Website Design category, awards will be given for three classifications of automotive website platforms: dealership websites, manufacturer websites and third party automotive advertising websites.

In the Automotive Website Technology category website platforms will be evaluated on innovative core technology that stands above their peers. In the past year the automotive industry has witnessed numerous technological advancements in car dealer websites.  Mobile integration, geo-targeted marketing, chat, CRM, and advances in search advertising all will be considered.

The awards will be presented at an invitation only industry breakfast sponsored by PCG Digital Marketing in Las Vegas on Tuesday, October 12, 2010 at 8:00 am.  Members of the press and automotive industry who would like to attend the 2010 PCG Automotive Website Awards presentation should contact Carrie Hemphill at 732.450.8200, ext 2.

About the ASMA Awards

Started in 2008, the ASMA Awards are designed to provide car dealers with an independent view of website platform technology as it relates to organic search marketing.   The report assists car dealerships in evaluating new website platforms.

The ASMA Awards also recognize the best platforms that allow consumers and car dealers to connect on the Internet.   The 2010 ASMA study book will be over 150 pages this year and will review 45 website providers.  The report will be the industry’s reference guide for the best in automotive website technology.

Brian Pasch is a recognized authority in automotive digital marketing and a noted speaker in the field of Automotive SEO.   He has compiled a team of experts at PCG Digital Marketing who are qualified leaders in the field of automotive digital marketing, website design and technology.

Submit Website Design Candidates

Members of the Automotive Industry are encouraged to submit their recommendations for the three awards that fall under Automotive Website Design (AWD) this year.    Automotive website companies are asked to limit their submissions to four car dealership websites.

Recommendations must be received by September 20th and can be submitted online at http://www.asmaawards.org/automotive-website-design-awards/

Contact PCG Digital Marketing

Carrie Hemphill

Media Contact

PCG Digital Marketing

Carrie.hemphill@pcgdigitalmarketing.com

732-450-8200 ext 2

Brian Pasch

PCG Consulting Inc

CEO

918

No Comments

Brian Pasch

PCG Consulting Inc

Sep 9, 2010

Vox Is Closing Their Free Blog Platform

Vox Blogs Closing

I've been using Vox for a number of years now to post articles and create external blogs.  These free blogs ranked very well and even appear on Google Page One for competitive national search phrases.

It was a shock today to learn that at the end of September, Vox will be shutting down.  Since many DrivingSales.com members use Vox blogs, here is what was posted on their website today.

-------From their website------------ 

Vox has been a fun place to explore, create and connect with your friends. But Vox is closing its doors on September 30, 2010.

This doesn't mean you have to say goodbye to your blog. We want you to make sure you can keep the great content you’ve shared on Vox, and continue to have a home for your blog. To help you make the transition off of Vox, we’ve added new export features that make it easy to move your blog to a free TypePad account, and your photos & videos to Flickr.

If you’re an active Vox member we encourage you to read the information below about what's happening during the month of September, and learn more about how you can migrate your content.

What you need to know

  • As of September 2, Vox is no longer accepting new user registrations. If you have an existing Vox account you can continue to sign in to manage your account and view posts from your neighborhood.
  • On Wednesday September 15th, you will no longer be able to create new posts on Vox or upload new photos or videos. You will still be able to sign in to view your blog and manage your account.
  • On Thursday September 30th, your blog will no longer be available at Vox.com, and you will no longer be able to sign in to Vox.

Moving your blog, photos and videos from Vox

To help you make the transition off of Vox, we've made it easy for you to move your blog to TypePad and your photos and your videos to Flickr.

  • You can move your blog to TypePad, for free. We've developed a simple process to help you move your blog to TypePad. If you don't have a TypePad account, we'll step you through the process of creating one, help you create a free TypePad blog, and automatically import your Vox posts and photos into your new blog. Learn how to move your Vox blog to TypePad or go ahead and sign into Vox to get started now.
  • You can export your photos and videos to Flickr. If you used Vox primarily for sharing photos and videos, you may want to export those to Yahoo's popular photo sharing service Flickr. We've developed a simple process that will automatically move your photos and videos to Flickr, while maintaining your privacy settings on your photos. Learn how to export your Vox photos and videos to Flickr, or sign in to Vox to get started now.

Additionally, the Wordpress.com and Posterous services provide tools to help you import your Vox blog. Learn more about the import tools from Wordpress.com and Posterous.

Thank you for your love and support of Vox over the years.

- Team Vox

Brian Pasch

PCG Consulting Inc

CEO

1571

No Comments

Brian Pasch

PCG Consulting Inc

Sep 9, 2010

Vox Is Closing Their Free Blog Platform

Vox Blogs Closing

I've been using Vox for a number of years now to post articles and create external blogs.  These free blogs ranked very well and even appear on Google Page One for competitive national search phrases.

It was a shock today to learn that at the end of September, Vox will be shutting down.  Since many DrivingSales.com members use Vox blogs, here is what was posted on their website today.

-------From their website------------ 

Vox has been a fun place to explore, create and connect with your friends. But Vox is closing its doors on September 30, 2010.

This doesn't mean you have to say goodbye to your blog. We want you to make sure you can keep the great content you’ve shared on Vox, and continue to have a home for your blog. To help you make the transition off of Vox, we’ve added new export features that make it easy to move your blog to a free TypePad account, and your photos & videos to Flickr.

If you’re an active Vox member we encourage you to read the information below about what's happening during the month of September, and learn more about how you can migrate your content.

What you need to know

  • As of September 2, Vox is no longer accepting new user registrations. If you have an existing Vox account you can continue to sign in to manage your account and view posts from your neighborhood.
  • On Wednesday September 15th, you will no longer be able to create new posts on Vox or upload new photos or videos. You will still be able to sign in to view your blog and manage your account.
  • On Thursday September 30th, your blog will no longer be available at Vox.com, and you will no longer be able to sign in to Vox.

Moving your blog, photos and videos from Vox

To help you make the transition off of Vox, we've made it easy for you to move your blog to TypePad and your photos and your videos to Flickr.

  • You can move your blog to TypePad, for free. We've developed a simple process to help you move your blog to TypePad. If you don't have a TypePad account, we'll step you through the process of creating one, help you create a free TypePad blog, and automatically import your Vox posts and photos into your new blog. Learn how to move your Vox blog to TypePad or go ahead and sign into Vox to get started now.
  • You can export your photos and videos to Flickr. If you used Vox primarily for sharing photos and videos, you may want to export those to Yahoo's popular photo sharing service Flickr. We've developed a simple process that will automatically move your photos and videos to Flickr, while maintaining your privacy settings on your photos. Learn how to export your Vox photos and videos to Flickr, or sign in to Vox to get started now.

Additionally, the Wordpress.com and Posterous services provide tools to help you import your Vox blog. Learn more about the import tools from Wordpress.com and Posterous.

Thank you for your love and support of Vox over the years.

- Team Vox

Brian Pasch

PCG Consulting Inc

CEO

1571

No Comments

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