Bryant Gibby

Company: Henry Day Ford

Bryant Gibby Blog
Total Posts: 105    

Bryant Gibby

Henry Day Ford

Nov 11, 2012

Executive summit or company retreat

We are trying to plan our first annual executive summit next month. Our dealer principal got the idea from an Entrepreneur group tthat recommended that we do it each year. It is basically a company wide retreat that is separate from any normally scheduled meetings and separate from your annual forecasting. It is done once a year somewhere off site and is supposed to be a 1-2 day retreat. The purpose of it is to define yourself as a company, set goals, and strategize for the following year so everyone from the company is on the same page.

We are doing it in about a month. I was wondering if any dealers out there do something similar and if they have seen any positve or negative results from it. If so, what was covered in the meeting and what do you recommend?

Bryant Gibby

Henry Day Ford

Used car manager

1301

No Comments

Bryant Gibby

Henry Day Ford

Nov 11, 2012

Executive summit or company retreat

We are trying to plan our first annual executive summit next month. Our dealer principal got the idea from an Entrepreneur group tthat recommended that we do it each year. It is basically a company wide retreat that is separate from any normally scheduled meetings and separate from your annual forecasting. It is done once a year somewhere off site and is supposed to be a 1-2 day retreat. The purpose of it is to define yourself as a company, set goals, and strategize for the following year so everyone from the company is on the same page.

We are doing it in about a month. I was wondering if any dealers out there do something similar and if they have seen any positve or negative results from it. If so, what was covered in the meeting and what do you recommend?

Bryant Gibby

Henry Day Ford

Used car manager

1301

No Comments

Bryant Gibby

Henry Day Ford

Oct 10, 2012

Winter sales program

  I have been brainstorming a lot lately on ways to rally the troops. Anybody that has worked in the car business knows that November is the start of 4 pretty slow months in a row. The guys are already starting to feel the affects of the downturn in traffic and as a result are already starting to complain. I want to try to do everything I can to help keep them motivated and to keep things somewhat interesting around here.  The only thing is that I am on a limited budget.

 

     We have tried Christmas at the dealership during December as a fun way to compensate and spiff the salesguys.  We would go buy like $6,000 worth of stuff (tv's, laptops, digital cameras, and basically anything else they have at Costco!)  The response that we got was always really good, but the problem we had the last time was that everyone needed the cash more than they needed the gifts, so they returned like 90% of the stuff to Costco. I'm pretty sure the guys are in the same boat this year and would rather have the money vs. the gifts. It is way too much work to go buy all that stuff and get it here to the dealership if they are going to just take it back the next week.

 

     With that said, we need a fun, affordable way to keep things interesting around here during the holiday season. Like I said before, we can't break the bank because the owner of the store keeps us on a budget. So we need a really good idea. Let me know what you guys have tried in the past that has been successful.  Keep in mind that the program needs to be tied to selling cars and needs to reward productivity for the guys that are pushing hard during the slow months. I don't want to just hand out free money! Let me know what you guys think.

Bryant Gibby

Henry Day Ford

Used car manager

1886

No Comments

Bryant Gibby

Henry Day Ford

Oct 10, 2012

Winter sales program

  I have been brainstorming a lot lately on ways to rally the troops. Anybody that has worked in the car business knows that November is the start of 4 pretty slow months in a row. The guys are already starting to feel the affects of the downturn in traffic and as a result are already starting to complain. I want to try to do everything I can to help keep them motivated and to keep things somewhat interesting around here.  The only thing is that I am on a limited budget.

 

     We have tried Christmas at the dealership during December as a fun way to compensate and spiff the salesguys.  We would go buy like $6,000 worth of stuff (tv's, laptops, digital cameras, and basically anything else they have at Costco!)  The response that we got was always really good, but the problem we had the last time was that everyone needed the cash more than they needed the gifts, so they returned like 90% of the stuff to Costco. I'm pretty sure the guys are in the same boat this year and would rather have the money vs. the gifts. It is way too much work to go buy all that stuff and get it here to the dealership if they are going to just take it back the next week.

 

     With that said, we need a fun, affordable way to keep things interesting around here during the holiday season. Like I said before, we can't break the bank because the owner of the store keeps us on a budget. So we need a really good idea. Let me know what you guys have tried in the past that has been successful.  Keep in mind that the program needs to be tied to selling cars and needs to reward productivity for the guys that are pushing hard during the slow months. I don't want to just hand out free money! Let me know what you guys think.

Bryant Gibby

Henry Day Ford

Used car manager

1886

No Comments

Bryant Gibby

Henry Day Ford

Oct 10, 2012

Staffing a salesperson in the service drive

     I recently attended a class where we brainstormed on ideas on how to acquire more cars for your used car department in an effort to become less reliant on purchasing vehicles at the auctions.

     One of the ideas that was brought up was to staff a salesperson every morning in the service drive from 7-10 a.m. The salesperson would make contacts during his shift and make appointments to get the car appraised during the day. That would give the customer the option to trade the vehicle in rather than pay for a potentially expensive repair on an older vehicle.

     I loved the idea when I first heard it. Conceptually, it sounds like a beautiful thing. My only concern would be getting all the salespeople bought-in and excited about it. They would have to get here an hour and a half earlier than they are normally scheduled and I'm guessing I wil get quite a bit of resistance from the guys. I'm hoping once they see the benefit of it and start making some car deals, they won't care any more.

     Just wondering if anyone out there works at a dealership where they have had some success doing this. Also, was it hard to get the guys committed to doing it?

Bryant Gibby

Henry Day Ford

Used car manager

2657

No Comments

Bryant Gibby

Henry Day Ford

Oct 10, 2012

Staffing a salesperson in the service drive

     I recently attended a class where we brainstormed on ideas on how to acquire more cars for your used car department in an effort to become less reliant on purchasing vehicles at the auctions.

     One of the ideas that was brought up was to staff a salesperson every morning in the service drive from 7-10 a.m. The salesperson would make contacts during his shift and make appointments to get the car appraised during the day. That would give the customer the option to trade the vehicle in rather than pay for a potentially expensive repair on an older vehicle.

     I loved the idea when I first heard it. Conceptually, it sounds like a beautiful thing. My only concern would be getting all the salespeople bought-in and excited about it. They would have to get here an hour and a half earlier than they are normally scheduled and I'm guessing I wil get quite a bit of resistance from the guys. I'm hoping once they see the benefit of it and start making some car deals, they won't care any more.

     Just wondering if anyone out there works at a dealership where they have had some success doing this. Also, was it hard to get the guys committed to doing it?

Bryant Gibby

Henry Day Ford

Used car manager

2657

No Comments

Bryant Gibby

Henry Day Ford

Sep 9, 2012

GSM pay plan

We are getting ready to fill our General Sales Manager position at the dealership. We haven't had that position filled since 2008 when the bottom fell out. Like most stores, we had to consolidate positions and our GM has been doing both positions since then.

We feel like our GSM pay plan might be out of date a bit so I thought I would see what other stores are paying that position and what the pay plan structure is. The more specific you could be the better. Meaning, what are the guarentees/salaries paid? Do you pay a percentage of the gross front and back? Do you pay a percentage of the selling gross? Does it include the fleet department gross?

Any feeback would be extremely helpful. Thanks for your input....

Bryant Gibby

Henry Day Ford

Used car manager

5539

1 Comment

tyler studinka

legacy chrysler dodge jeep

Jun 6, 2013  

all depends on your target income for that roll. If your GSM is just an ellevated SM without department decision, mrkt, exp, hr, compli, responsibilities- just pay off gross of dept. If responsible for more GM like business- pay on respective dept's.

Bryant Gibby

Henry Day Ford

Sep 9, 2012

GSM pay plan

We are getting ready to fill our General Sales Manager position at the dealership. We haven't had that position filled since 2008 when the bottom fell out. Like most stores, we had to consolidate positions and our GM has been doing both positions since then.

We feel like our GSM pay plan might be out of date a bit so I thought I would see what other stores are paying that position and what the pay plan structure is. The more specific you could be the better. Meaning, what are the guarentees/salaries paid? Do you pay a percentage of the gross front and back? Do you pay a percentage of the selling gross? Does it include the fleet department gross?

Any feeback would be extremely helpful. Thanks for your input....

Bryant Gibby

Henry Day Ford

Used car manager

5539

1 Comment

tyler studinka

legacy chrysler dodge jeep

Jun 6, 2013  

all depends on your target income for that roll. If your GSM is just an ellevated SM without department decision, mrkt, exp, hr, compli, responsibilities- just pay off gross of dept. If responsible for more GM like business- pay on respective dept's.

Bryant Gibby

Henry Day Ford

Sep 9, 2012

Reconditioning costs

     I attended a NADA class recently and the concept of level recon costs was brought up. The way we do reconditioning at our store is each vehicle stands on its own. Meaning whatever the actual recon costs for the given unit is gets billed to the car. I had never really considered the fact that there might be a better way to account for recon.

 

     It was mentioned in the class and several of the class members work at dealerships where they have a set amount of recon that is billed to every unit. Meaning, service hits each car the same amount of money regardless if the actual recon is more or less than the set amount. They mentioned that the benefit to doing it this way is that service is less prone to try to take advantage of the sales department. Also, service is then on the hook for any repairs that need to be done after the sale in the event that they missed something in the reconditioning process. They also mentioned that it is nice to have a predictable amount attached to each car so you don't have to worry about getting buried in one.

 

     I see a lot of disadvantages to this program as I have been thinking about it. I was wondering if there are many dealers out there that currently account for their recon in this way and what there experience has been. Or, if there are some dealers out there that have tried it and found that it didn't work well. Any feedback would be appreciated.....

Bryant Gibby

Henry Day Ford

Used car manager

1987

No Comments

Bryant Gibby

Henry Day Ford

Sep 9, 2012

Reconditioning costs

     I attended a NADA class recently and the concept of level recon costs was brought up. The way we do reconditioning at our store is each vehicle stands on its own. Meaning whatever the actual recon costs for the given unit is gets billed to the car. I had never really considered the fact that there might be a better way to account for recon.

 

     It was mentioned in the class and several of the class members work at dealerships where they have a set amount of recon that is billed to every unit. Meaning, service hits each car the same amount of money regardless if the actual recon is more or less than the set amount. They mentioned that the benefit to doing it this way is that service is less prone to try to take advantage of the sales department. Also, service is then on the hook for any repairs that need to be done after the sale in the event that they missed something in the reconditioning process. They also mentioned that it is nice to have a predictable amount attached to each car so you don't have to worry about getting buried in one.

 

     I see a lot of disadvantages to this program as I have been thinking about it. I was wondering if there are many dealers out there that currently account for their recon in this way and what there experience has been. Or, if there are some dealers out there that have tried it and found that it didn't work well. Any feedback would be appreciated.....

Bryant Gibby

Henry Day Ford

Used car manager

1987

No Comments

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