Bryant Gibby

Company: Henry Day Ford

Bryant Gibby Blog
Total Posts: 105    

Bryant Gibby

Henry Day Ford

Jul 7, 2011

Funding deals, part 2

I wanted to do a follow-up post about the 'funding deals' post that I did last week. I really appreciate all the comments that were made. It didn't take long to figure out that our store is ridiculous when it comes to how many days we allow to fund our deals. I have been thinking a lot about the comments that were made and about ways to tighten up our process. There was a few issues that I wanted to bring up about the topic.

 

1- Do your finance guys do all the work when it comes to funding? Are they in charge of capping the deals, getting the deals upstairs to be sent out, checking any funding delays with both banks and credit unions, and fixing any problems in order to get the deal funded? I want to make sure our guys have the same amount of responsibility. All that stuff that I just mentioned is pretty time consuming when it is added to doing deals full time. About that.... How many deals a month are your finance managers doing? I think part of the reason we take so long to fund a deal is because they are busy to the point where funding gets put on the back burner sometimes.

 

2- What is your policy on "one-pays"? Our definition of a one-pay is when a customer buys a car and we do the minimal amount of paperwork. The finance guy then sets an apt for the customer to come back in to the store to finish paperwork. The reasons we do one-pays are the following: We need to work the banks or get an approval, we need to get a payoff, we need to get a trade-in here and finish an appraisal, we need to collect stips for the bank, or the customer is short on time and would prefer to come back later. Anyway, we do a lot of one-pays and I feel like it slows our guys up considerably. Do you guys do one-pays at all? What are ways to avoid having to do a one-pay?

 

3- I'm interested in this save-a-deal meeting that you guys recommended and wanted more information on it. Who generally conducts the meeting and who attends the meeting? Also, what are the topics covered during the meeting?

Bryant Gibby

Henry Day Ford

Used car manager

1404

No Comments

Bryant Gibby

Henry Day Ford

Jul 7, 2011

Funding deals, part 2

I wanted to do a follow-up post about the 'funding deals' post that I did last week. I really appreciate all the comments that were made. It didn't take long to figure out that our store is ridiculous when it comes to how many days we allow to fund our deals. I have been thinking a lot about the comments that were made and about ways to tighten up our process. There was a few issues that I wanted to bring up about the topic.

 

1- Do your finance guys do all the work when it comes to funding? Are they in charge of capping the deals, getting the deals upstairs to be sent out, checking any funding delays with both banks and credit unions, and fixing any problems in order to get the deal funded? I want to make sure our guys have the same amount of responsibility. All that stuff that I just mentioned is pretty time consuming when it is added to doing deals full time. About that.... How many deals a month are your finance managers doing? I think part of the reason we take so long to fund a deal is because they are busy to the point where funding gets put on the back burner sometimes.

 

2- What is your policy on "one-pays"? Our definition of a one-pay is when a customer buys a car and we do the minimal amount of paperwork. The finance guy then sets an apt for the customer to come back in to the store to finish paperwork. The reasons we do one-pays are the following: We need to work the banks or get an approval, we need to get a payoff, we need to get a trade-in here and finish an appraisal, we need to collect stips for the bank, or the customer is short on time and would prefer to come back later. Anyway, we do a lot of one-pays and I feel like it slows our guys up considerably. Do you guys do one-pays at all? What are ways to avoid having to do a one-pay?

 

3- I'm interested in this save-a-deal meeting that you guys recommended and wanted more information on it. Who generally conducts the meeting and who attends the meeting? Also, what are the topics covered during the meeting?

Bryant Gibby

Henry Day Ford

Used car manager

1404

No Comments

Bryant Gibby

Henry Day Ford

Jul 7, 2011

Funding deals

    We have been putting a huge emphasis on funding lately. We have had some changes in our F&I department recently and it has led to some big time funding issues. I think we have always done a good job getting our deals funded quickly, but I have nothing to compare it to. I actually think that we don't give ourselves enough time to get our deals funded compared to most dealerships.

 

    Our rule is that every deal needs to be funded in 14 days or less, otherwise the finance managers get penalized. The 14 days start at the actual date of purchase, not when the customer comes back in to finish up all the paperwork. There are tons of reasons as to why deals go past 14 days. The most common ones for us are: It takes a week to get the customer back to finish paperwork, the finance manager takes several days to cap the deal and get it upstairs, the accounting department takes too long to send the deal to the bank, and the bank issues a funding delay that takes a while to get resolved.

 

    Every finance guy that has ever worked here has attempted to get the owner to change that policy and allow them more time to get the deal funded. Needless to say, the owner hasn't budged. I think it is an attainable goal, but everyone needs to be on their A game all the time. I was just wondering if other stores out there have similar policies or if we really don't allow enough time. Do you guys give your finance department 14 days? 21 days? What is par for the course inside of the business? Let me know your thoughts.

Bryant Gibby

Henry Day Ford

Used car manager

2558

No Comments

Bryant Gibby

Henry Day Ford

Jul 7, 2011

Funding deals

    We have been putting a huge emphasis on funding lately. We have had some changes in our F&I department recently and it has led to some big time funding issues. I think we have always done a good job getting our deals funded quickly, but I have nothing to compare it to. I actually think that we don't give ourselves enough time to get our deals funded compared to most dealerships.

 

    Our rule is that every deal needs to be funded in 14 days or less, otherwise the finance managers get penalized. The 14 days start at the actual date of purchase, not when the customer comes back in to finish up all the paperwork. There are tons of reasons as to why deals go past 14 days. The most common ones for us are: It takes a week to get the customer back to finish paperwork, the finance manager takes several days to cap the deal and get it upstairs, the accounting department takes too long to send the deal to the bank, and the bank issues a funding delay that takes a while to get resolved.

 

    Every finance guy that has ever worked here has attempted to get the owner to change that policy and allow them more time to get the deal funded. Needless to say, the owner hasn't budged. I think it is an attainable goal, but everyone needs to be on their A game all the time. I was just wondering if other stores out there have similar policies or if we really don't allow enough time. Do you guys give your finance department 14 days? 21 days? What is par for the course inside of the business? Let me know your thoughts.

Bryant Gibby

Henry Day Ford

Used car manager

2558

No Comments

Bryant Gibby

Henry Day Ford

Jun 6, 2011

Marketing new and used inventory

     We are currently with Dealer Specialties. They are the company we use that takes all the photos of our new and used cars. They also have an inventory management system to help us track which vehicles are advertised correctly with photos, trim, equipment and comments. We have been satisfied with the quality of our representative's work but have become increasingly unsatisfied with Dealer Specialties' management tool. There always seems to be problems with their website and they always have excuses as to why I have cars that have been on the lot for several weeks and still don't have any photos. Needless to say, we are getting very frustrated and are looking to make a change.

 

     I have been approached by Platinum Dealer Services and Dealer Net Solutions in the last few months and am starting to look into both of those companies as a potential replacement. Both seem like really good companies so far, but I don't know a ton about them. Platinum uses Alltech (or something like that) for the back end tool and Dealer Net uses Aeros. I'm betting both back end tools are better than what we are currently using, but I'm not sure which will be the best route. I have also heard that Vauto offers a back end tool to existing members. Again, I'm not sure how good that system will be.

 

     I just thought I would throw this post out there to see if any of you guys use any of the 3 companies that I am looking into. Let me know all pros & cons if at all possible. We need to make a change sooner rather than later and your input would help make me decision a lot easier. Thanks

Bryant Gibby

Henry Day Ford

Used car manager

2307

No Comments

Bryant Gibby

Henry Day Ford

Jun 6, 2011

Marketing new and used inventory

     We are currently with Dealer Specialties. They are the company we use that takes all the photos of our new and used cars. They also have an inventory management system to help us track which vehicles are advertised correctly with photos, trim, equipment and comments. We have been satisfied with the quality of our representative's work but have become increasingly unsatisfied with Dealer Specialties' management tool. There always seems to be problems with their website and they always have excuses as to why I have cars that have been on the lot for several weeks and still don't have any photos. Needless to say, we are getting very frustrated and are looking to make a change.

 

     I have been approached by Platinum Dealer Services and Dealer Net Solutions in the last few months and am starting to look into both of those companies as a potential replacement. Both seem like really good companies so far, but I don't know a ton about them. Platinum uses Alltech (or something like that) for the back end tool and Dealer Net uses Aeros. I'm betting both back end tools are better than what we are currently using, but I'm not sure which will be the best route. I have also heard that Vauto offers a back end tool to existing members. Again, I'm not sure how good that system will be.

 

     I just thought I would throw this post out there to see if any of you guys use any of the 3 companies that I am looking into. Let me know all pros & cons if at all possible. We need to make a change sooner rather than later and your input would help make me decision a lot easier. Thanks

Bryant Gibby

Henry Day Ford

Used car manager

2307

No Comments

Bryant Gibby

Henry Day Ford

May 5, 2011

Better customer survey scores

     Our dealership has always done really well with regard to Ford customer satisfaction surveys. We train our salespeople regularly on the importance of doing a proper delivery and explanation of the survey and expect them to do it on every single new car sold. In addition, we require them to make a 1 and 2 week follow up call to remind them of the importance of the survey and how it is graded. I know we can never have it done perfectly 100% of the time, but I feel pretty confident that our salesguys do a good job the majority of the time.

 

     With all that said, we still get customers that, no matter what we do or say, are never pleased and refuse to give us a completely satisfied comment. Which pisses me off! I swear they do it just to spite us. Anyway, I have heard about other dealerships bribing their customers in various ways to give them a perfect survey. Or, they bribe them to bring the unfilled survey into the dealership and then they will fill it out for the customer. We have never tried anything like that. I know we have some room for improvement, so I think it might be worth looking into some different ideas.

 

     What have you guys tried that has worked? I want to hear about ideas that are a bulletproof way to get a perfect survey. Let me know what you guys recommend....

Bryant Gibby

Henry Day Ford

Used car manager

1591

No Comments

Bryant Gibby

Henry Day Ford

May 5, 2011

Better customer survey scores

     Our dealership has always done really well with regard to Ford customer satisfaction surveys. We train our salespeople regularly on the importance of doing a proper delivery and explanation of the survey and expect them to do it on every single new car sold. In addition, we require them to make a 1 and 2 week follow up call to remind them of the importance of the survey and how it is graded. I know we can never have it done perfectly 100% of the time, but I feel pretty confident that our salesguys do a good job the majority of the time.

 

     With all that said, we still get customers that, no matter what we do or say, are never pleased and refuse to give us a completely satisfied comment. Which pisses me off! I swear they do it just to spite us. Anyway, I have heard about other dealerships bribing their customers in various ways to give them a perfect survey. Or, they bribe them to bring the unfilled survey into the dealership and then they will fill it out for the customer. We have never tried anything like that. I know we have some room for improvement, so I think it might be worth looking into some different ideas.

 

     What have you guys tried that has worked? I want to hear about ideas that are a bulletproof way to get a perfect survey. Let me know what you guys recommend....

Bryant Gibby

Henry Day Ford

Used car manager

1591

No Comments

Bryant Gibby

Henry Day Ford

May 5, 2011

Sales consultant certification

     We are recently having some issues with our newer salespeople getting certified with Ford. We used to not care if our salespeople were certified, but lately we have put a lot more emphasis on it. Even though it has been more of a focus lately, we were one of only a few dealers in our region that missed out on a bonus from Ford because we didn't have 80% or more of our sales floor certified. It is a particularly sore subject because I would have got paid on a % of that money for Ford.

 

     As a result of missing out on that money from Ford, we have changed our policy on new hire certification to 90 days for base certification and 180 days to be master certified. There is a lot of tests involved to become master certified so I feel like 6 months is plenty of time to get them done. With that said, we are still having lots of our guys complain and request more time to get the tests accomplished. We are now making it mandatory that they meet those deadlines and they aren't that fond of the new policy.

 

     I'm sure most manufacturers have certification testing similar to what Ford offers. Do most dealers require their sales consultants to get master certified or are we an exception to the rule? Also, do you guys think that 6 months is enough time to get all the testing done? Let me know what you guys think so I can prove a point to our salespeople!

Bryant Gibby

Henry Day Ford

Used car manager

6324

No Comments

Bryant Gibby

Henry Day Ford

May 5, 2011

Sales consultant certification

     We are recently having some issues with our newer salespeople getting certified with Ford. We used to not care if our salespeople were certified, but lately we have put a lot more emphasis on it. Even though it has been more of a focus lately, we were one of only a few dealers in our region that missed out on a bonus from Ford because we didn't have 80% or more of our sales floor certified. It is a particularly sore subject because I would have got paid on a % of that money for Ford.

 

     As a result of missing out on that money from Ford, we have changed our policy on new hire certification to 90 days for base certification and 180 days to be master certified. There is a lot of tests involved to become master certified so I feel like 6 months is plenty of time to get them done. With that said, we are still having lots of our guys complain and request more time to get the tests accomplished. We are now making it mandatory that they meet those deadlines and they aren't that fond of the new policy.

 

     I'm sure most manufacturers have certification testing similar to what Ford offers. Do most dealers require their sales consultants to get master certified or are we an exception to the rule? Also, do you guys think that 6 months is enough time to get all the testing done? Let me know what you guys think so I can prove a point to our salespeople!

Bryant Gibby

Henry Day Ford

Used car manager

6324

No Comments

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