Henry Day Ford
How do you know when its time to promote someone?
We recently promoted one of our top guys off of the sales floor to be our next finance manager. He has been with the store for 5 years and has definitely put in his time and earned the promotion. We have considered him for the promotion for quite a while but have failed to offer him the position due to some issues he needed to work on. We just had one of our two finance guys quit and were put in a position where we needed to make a decision quickly to fill the empty spot. Despite his shortcomings, we offered him the position because it was definitely our best option.
We have never questioned his ability to be a finance manager and he is definitely capable with regard to everything that the job will demand. He has always had a consistent problem with punctuality and has taken off way too much time for vacations in the past. Those problems have never really been an issue due to the fact that he has always performed at such a high level in sales. The only hesitation that the GM and I had when we considered him for the promotion was whether or not he would be able to kick those bad habits and be dependable as a manager.
I finally convinced the GM that promoting this guy was definitely the best move for the store at this point. My hope in promoting him was that he would automatically improve and fix those problems because of the added responsibility that he would have. I really think that when you show confidence in a guy and take the leap of faith to promote him, that he will naturally "step up his game" so to speak. The problem with that, is that I had to somewhat stick my neck out on the line to convince him to make the move. Meaning, if things don't work out with our new guy (which I know they will), I will be the one that he blames for making a bad decision.
So... Did I make the right call? Based off your past experience, do you guys agree that people will automatically raise the bar when you throw them a bone? Or am I way too optimistic?
Henry Day Ford
How do you know when its time to promote someone?
We recently promoted one of our top guys off of the sales floor to be our next finance manager. He has been with the store for 5 years and has definitely put in his time and earned the promotion. We have considered him for the promotion for quite a while but have failed to offer him the position due to some issues he needed to work on. We just had one of our two finance guys quit and were put in a position where we needed to make a decision quickly to fill the empty spot. Despite his shortcomings, we offered him the position because it was definitely our best option.
We have never questioned his ability to be a finance manager and he is definitely capable with regard to everything that the job will demand. He has always had a consistent problem with punctuality and has taken off way too much time for vacations in the past. Those problems have never really been an issue due to the fact that he has always performed at such a high level in sales. The only hesitation that the GM and I had when we considered him for the promotion was whether or not he would be able to kick those bad habits and be dependable as a manager.
I finally convinced the GM that promoting this guy was definitely the best move for the store at this point. My hope in promoting him was that he would automatically improve and fix those problems because of the added responsibility that he would have. I really think that when you show confidence in a guy and take the leap of faith to promote him, that he will naturally "step up his game" so to speak. The problem with that, is that I had to somewhat stick my neck out on the line to convince him to make the move. Meaning, if things don't work out with our new guy (which I know they will), I will be the one that he blames for making a bad decision.
So... Did I make the right call? Based off your past experience, do you guys agree that people will automatically raise the bar when you throw them a bone? Or am I way too optimistic?
No Comments
Henry Day Ford
Better customer survey scores
Our dealership has always done really well with regard to Ford customer satisfaction surveys. We train our salespeople regularly on the importance of doing a proper delivery and explanation of the survey and expect them to do it on every single new car sold. In addition, we require them to make a 1 and 2 week follow up call to remind them of the importance of the survey and how it is graded. I know we can never have it done perfectly 100% of the time, but I feel pretty confident that our salesguys do a good job the majority of the time.
With all that said, we still get customers that, no matter what we do or say, are never pleased and refuse to give us a completely satisfied comment. Which pisses me off! I swear they do it just to spite us. Anyway, I have heard about other dealerships bribing their customers in various ways to give them a perfect survey. Or, they bribe them to bring the unfilled survey into the dealership and then they will fill it out for the customer. We have never tried anything like that. I know we have some room for improvement, so I think it might be worth looking into some different ideas.
What have you guys tried that has worked? I want to hear about ideas that are a bulletproof way to get a perfect survey. Let me know what you guys recommend....
No Comments
Henry Day Ford
Better customer survey scores
Our dealership has always done really well with regard to Ford customer satisfaction surveys. We train our salespeople regularly on the importance of doing a proper delivery and explanation of the survey and expect them to do it on every single new car sold. In addition, we require them to make a 1 and 2 week follow up call to remind them of the importance of the survey and how it is graded. I know we can never have it done perfectly 100% of the time, but I feel pretty confident that our salesguys do a good job the majority of the time.
With all that said, we still get customers that, no matter what we do or say, are never pleased and refuse to give us a completely satisfied comment. Which pisses me off! I swear they do it just to spite us. Anyway, I have heard about other dealerships bribing their customers in various ways to give them a perfect survey. Or, they bribe them to bring the unfilled survey into the dealership and then they will fill it out for the customer. We have never tried anything like that. I know we have some room for improvement, so I think it might be worth looking into some different ideas.
What have you guys tried that has worked? I want to hear about ideas that are a bulletproof way to get a perfect survey. Let me know what you guys recommend....
No Comments
Henry Day Ford
Sales consultant certification
We are recently having some issues with our newer salespeople getting certified with Ford. We used to not care if our salespeople were certified, but lately we have put a lot more emphasis on it. Even though it has been more of a focus lately, we were one of only a few dealers in our region that missed out on a bonus from Ford because we didn't have 80% or more of our sales floor certified. It is a particularly sore subject because I would have got paid on a % of that money for Ford.
As a result of missing out on that money from Ford, we have changed our policy on new hire certification to 90 days for base certification and 180 days to be master certified. There is a lot of tests involved to become master certified so I feel like 6 months is plenty of time to get them done. With that said, we are still having lots of our guys complain and request more time to get the tests accomplished. We are now making it mandatory that they meet those deadlines and they aren't that fond of the new policy.
I'm sure most manufacturers have certification testing similar to what Ford offers. Do most dealers require their sales consultants to get master certified or are we an exception to the rule? Also, do you guys think that 6 months is enough time to get all the testing done? Let me know what you guys think so I can prove a point to our salespeople!
No Comments
Henry Day Ford
Sales consultant certification
We are recently having some issues with our newer salespeople getting certified with Ford. We used to not care if our salespeople were certified, but lately we have put a lot more emphasis on it. Even though it has been more of a focus lately, we were one of only a few dealers in our region that missed out on a bonus from Ford because we didn't have 80% or more of our sales floor certified. It is a particularly sore subject because I would have got paid on a % of that money for Ford.
As a result of missing out on that money from Ford, we have changed our policy on new hire certification to 90 days for base certification and 180 days to be master certified. There is a lot of tests involved to become master certified so I feel like 6 months is plenty of time to get them done. With that said, we are still having lots of our guys complain and request more time to get the tests accomplished. We are now making it mandatory that they meet those deadlines and they aren't that fond of the new policy.
I'm sure most manufacturers have certification testing similar to what Ford offers. Do most dealers require their sales consultants to get master certified or are we an exception to the rule? Also, do you guys think that 6 months is enough time to get all the testing done? Let me know what you guys think so I can prove a point to our salespeople!
No Comments
Henry Day Ford
Chat leads
We are a little bit behind the times with regard to chat leads at our dealership. We have known for a while that chat leads are a very viable source to get more deals, but for some reason we have dragged our feet a little on getting it set up. We are now in the process of getting everything set up.
We have decided to make it to where our sales guys aren't doing the actual chatting with the customers. Instead, we hired a company that will handle the leads for us 24/7 and try to set appointments for the sales guys. We decided to go that route for 2 reasons. 1- Our sales guys aren't here during nights & weekends. 2- We were worried about some our guys' computer skills and their ability to chat effectively with our customers. The company sounds pretty legit and don't charge too much so we figured it would be a good route to go.
The reason for my post is I was wondering if most dealers handle chat leads the same way we are going to. Or do most have their sales guys do it? Let me know what you guys recommend based off your past experience.
No Comments
Henry Day Ford
Chat leads
We are a little bit behind the times with regard to chat leads at our dealership. We have known for a while that chat leads are a very viable source to get more deals, but for some reason we have dragged our feet a little on getting it set up. We are now in the process of getting everything set up.
We have decided to make it to where our sales guys aren't doing the actual chatting with the customers. Instead, we hired a company that will handle the leads for us 24/7 and try to set appointments for the sales guys. We decided to go that route for 2 reasons. 1- Our sales guys aren't here during nights & weekends. 2- We were worried about some our guys' computer skills and their ability to chat effectively with our customers. The company sounds pretty legit and don't charge too much so we figured it would be a good route to go.
The reason for my post is I was wondering if most dealers handle chat leads the same way we are going to. Or do most have their sales guys do it? Let me know what you guys recommend based off your past experience.
No Comments
Henry Day Ford
Refundable extended warranties
We have been with a company for many years that has offered a program to make our extended service contracts refundable in the event the customer doesn't make a claim against the warranty. It has been a great program for many years and has helped us to sell extended warranties at a pretty high level. Unfortunately, this company has now lost its backing and is closing up shop.
The reason for my post is two-fold. 1- I want to know if there is any other company out there that offers a product to make service contracts refundable. They need to be a reputable, well-established company in order for us to consider them for the fact that we don't want to deal with this again. We have done a little bit of research on our end and couldn't really find any company that seemed like a good candidate. 2- I want to know if the majority of the dealerships out there use such a product and offer refundable warranties. We have been selling our warranties that way the entire 9 years I have worked at this store. When I did finance, the main part of my warranty pitch was explaining how great the refundability was and I think it really helped me be successful as a finance manager. I couldn't imagine selling warranties and never being able to make them refundable at the end of the term.
Let me know what you guys think. We would love to get signed up with a comparable company so we can sell warranties the way we know how. Otherwise, we may have to change our warranty pitch and re-train our finance department. Any input would be great.
No Comments
Henry Day Ford
Refundable extended warranties
We have been with a company for many years that has offered a program to make our extended service contracts refundable in the event the customer doesn't make a claim against the warranty. It has been a great program for many years and has helped us to sell extended warranties at a pretty high level. Unfortunately, this company has now lost its backing and is closing up shop.
The reason for my post is two-fold. 1- I want to know if there is any other company out there that offers a product to make service contracts refundable. They need to be a reputable, well-established company in order for us to consider them for the fact that we don't want to deal with this again. We have done a little bit of research on our end and couldn't really find any company that seemed like a good candidate. 2- I want to know if the majority of the dealerships out there use such a product and offer refundable warranties. We have been selling our warranties that way the entire 9 years I have worked at this store. When I did finance, the main part of my warranty pitch was explaining how great the refundability was and I think it really helped me be successful as a finance manager. I couldn't imagine selling warranties and never being able to make them refundable at the end of the term.
Let me know what you guys think. We would love to get signed up with a comparable company so we can sell warranties the way we know how. Otherwise, we may have to change our warranty pitch and re-train our finance department. Any input would be great.
No Comments
No Comments