About Car-Research XRM

At CAR-Research XRM, we have leveraged our thorough knowledge of the automotive industry to develop a proven singular solution that helps you run your dealership more effectively and proficiently. CAR-Interactive is a web-based, comprehensive CRM solution that helps you increase revenue from sales and service, improve your customer satisfaction index (CSI) and service satisfaction index (SSI), and boost your dealership’s gross profit. With our CRM, you can consolidate all departments in your dealership into a manageable solution that delivers value through proven processes at every stage of the customer life cycle. Our CRM also includes robust features like our Internet Lead Manager (ILM), Showroom Control Manager, Business Development Center (BDC), Database Solution, and Reporting modules to help you enhance the customer experience while increasing revenue-generating opportunities and improving staff accountability and production.