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Chris Purser

Chris Purser President

Chris Purser Blog Posts

Local, Mobile Shoppers Researching Your Site

Local, Mobile Shoppers Researching Your Site

As salespeople, it's imperative to be abreast with shopping trends.  The survival of your dealership may depend on it.  A rapid growing trend…

Text Messaging Can Increase Sales by 328%

Text Messaging Can Increase Sales by 328%

Unless you live under a rock, we are aware that the telephone conversation is a dying activity, being replaced largely by texting.   According to…

We All Want The Best Quality Leads, Right?

We All Want The Best Quality Leads, Right?

There has been a manner of thinking in internet sales to focus only on first party leads.  Many dealers are conflicted about whether to decrease or ev…

Are You Handling Your Leads as Well as You Could?

Are You Handling Your Leads as Well as You Could?

I have often engaged in telephone conversations with sales managers and internet sales managers who have stated they don't have enough employees to han…

Advertising Evolution to Referral and Conversation

Advertising Evolution to Referral and Conversation

Sixty-seven percent of all internet users are using social media as a form of connecting with family and friends.  Businesses are also finding …

3 Best Practices for High Internet Lead Volume

3 Best Practices for High Internet Lead Volume

The year 2012 was a favorable year for vehicle sales.  We know trending tells us that a greater percentage of sales can be attributed to leads that we…

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