Burlington, Vt., June 23, 2020 – Dealer.com today announced it has been selected as a premier partner in the FordDirect Advantage Digital Advertising Program. Fueled by Cox Automotive’s unparalleled insight into the behaviors of in-market shoppers, key integrations, and more than a decade of digital advertising expertise, Dealer.com gives Ford and Lincoln dealers the opportunity to maximize sales through more precise, consistent advertising portfolios aligned to their strategies.

During these unprecedented times, market forces are challenging dealers to make more accurate investments. Through Dealer.com’s Digital Advertising program, Ford and Lincoln dealers will now enjoy the flexibility and business intelligence needed to reach consumers at all stages of their journey, displaying the right ad to the right shopper and on the right channel at the right time. Dealer.com’s secure advertising solutions are right-sized for every dealer.

“We are seeing record-breaking online traffic and dealers have to spend smarter on every channel to reach consumers wherever they are digitally," said Wayne Pastore, vice president and general manager of Dealer.com. "Our customers are facing market uncertainty, changing consumer behaviors and advertising fraud in a very competitive industry. We have the data and partnerships to drive Ford and Lincoln dealer businesses forward by helping them optimize their advertising portfolio and thrive amid disruption.” 

While digital advertising technologies may seem complex, the Dealer.com approach begins with supporting individual dealer needs. Leveraging the proprietary Compass Advertising Intelligence engine,  a portfolio is built to a dealer’s goals and budget and will flex with a dealer’s changing needs. Dealer.com’s business intelligence and insights will help steer Ford and Lincoln dealers toward smarter advertising investments.

Dealer.com Advertising Solutions Key Advantages:
- Leverage shopper data from Autotrader and Kelley Blue Book to help dealers capitalize on existing demand in a dealer’s market. 
- Filter inventory for advertising through Paid Search with vAuto data, including Market Day Supply, Price Rank, vRank, and Price to Market, ensuring a dealer spends the right budget on the appropriate vehicles.
- Apply relevant pricing data from Xtime Schedule in paid search ads, driving more applicable ad copy promoting a dealer’s service department.
- Provide turnkey video creation and delivery service for dealers no matter their budget, driving compelling, offer-based video content to high value, high engagement video channels like Facebook and YouTube.
- Detect and combat advertising fraud and ensure dealer investments are protected with a partnership with White Ops and the Trustworthy Accountability Group.

The Dealer.com platform deploys personalized, integrated ad campaigns that use artificial intelligence and impactful creative to reach prospective vehicle buyers and owners through paid search, display, social media and video channels. The digital marketing solutions at Dealer.com have earned several automotive industry awards, including Automotive Website Awards and Driving Sales Dealers' Choice Awards.

To learn more about Dealer.com Advertising, visit https://www.dealer.com/products/advertising.

About Dealer.com
Dealer.com is the premier digital marketing solution for the automotive industry. Providing an integrated platform of Websites, Advertising, Digital Retailing and Managed Services, Dealer.com allows OEMs, dealer groups, retailers and agencies to leverage advanced digital technology, data and insights to deliver the shortest, fastest and most personalized path to customer engagement. The company practices a deep commitment to its culture of progress, with a focus on community, health, and wellness. Based in Burlington, Vermont, Dealer.com is a Cox Automotive brand. For more information, visit www.dealer.com.

About Cox Automotive
Cox Automotive Inc. makes buying, selling, owning and using cars easier for everyone. The global company’s 34,000-plus team members and family of brands, including Autotrader®, Clutch Technologies, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, 40,000 auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $21 billion. www.coxautoinc.com

About FordDirect
FordDirect is a joint venture between Ford Motor Company and its franchised dealers to create a comprehensive Web presence for dealers and provide digital marketing and advertising services that help dealers sell more cars and trucks. FordDirect provides dealers new and pre-owned digital marketing and advertising services, call tracking, lead management solutions, dealer websites, search optimization and marketing, database marketing, marketing services for regional dealer advertising groups and other digital services. FordDirect is headquartered in Dearborn, Mich.

Media Contact:
Nichole Mrasek                                               
404-568-6352                                                    
nichole.mrasek@coxautoinc.com         

Burlington, Vt., Jun. 23, 2020 – Dealer.com announced it has been selected as a choice Honda website and digital advertising provider through the Honda Digital Customer Experience. Today, through Dealer.com’s Website Choice program, Honda dealers receive customized, strategic and secure management of a dealer's advertising strategy and investment to connect with in-market shoppers across the digital channels that drive performance.

Dealer.com is aiding Honda dealers to deliver a personalized, efficient car shopping experience, which customers expect now more than ever before.  Fueled by user experience research, data science, and exclusive integrations with Cox Automotive brands, Dealer.com websites deliver a full service, personalized digital storefront experience that complement a dealer’s individual business goals. 

“We are better positioned to help dealers now and invest in the long-term to respond to the new model of car shopping," said Wayne Pastore, vice president and general manager of Dealer.com. "Through Honda’s Website Choice Program, we provide all the levers dealers can pull in the digital marketing ecosystem whether it’s on their website, through social channels or video. These tools have impact and will allow dealers to connect in a meaningful way to their customers."

Through unsurpassed insight into human behavior, supported by data from Cox Automotive brands like Kelley Blue Book, Autotrader, Dealertrack, Homenet, and more, Dealer.com’s Website Choice program offers professional services that address and solve the challenges faced by dealers and their customers. Participating dealerships will receive a strategic advantage in content creation, SEO ranking, advertising, social strategies and more. Dealer.com’s innovations, with extensive consumer intelligence, bring dealers the tools to build their best digital storefront. The award-winning platform delivers personalized experiences that attract, engage and help convert online shoppers at every stage of their journey.

The digital marketing solutions at Dealer.com have earned prestigious automotive industry awards, including two consecutive Automotive Website Awards, the Highest Rated SEO Provider and Driving Sales Dealers' Choice Award for Top Rated Website Provider.

Dealers who would like to learn more can visit https://www.dealer.com/honda/.

About Dealer.com
Dealer.com is the premier digital marketing solution for the automotive industry. Providing an integrated platform of Websites, Advertising, Digital Retailing and Managed Services, Dealer.com allows OEMs, dealer groups, retailers and agencies to leverage advanced digital technology, data and insights to deliver the shortest, fastest and most personalized path to customer engagement. The company practices a deep commitment to its culture of progress, with a focus on community, health, and wellness. Based in Burlington, Vermont, Dealer.com is a Cox Automotive brand. For more information, visit www.dealer.com.

About Cox Automotive
Cox Automotive Inc. makes buying, selling, owning and using cars easier for everyone. The global company’s 34,000-plus team members and family of brands, including Autotrader®, Clutch Technologies, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, 40,000 auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $20 billion. www.coxautoinc.com

Media Contact:
Nichole Mrasek                                               
404-568-6352                                                    
nichole.mrasek@coxautoinc.com        

Denver, Colorado June 16, 2020 – Blinker today announced an exciting long-term collaboration between Autotrader, a leading automotive marketplace, and Blinker, the award-winning tech company that created the premier digital platform for vehicle transactions between consumers.

Autotrader brings more trust and speed to online car shopping and buying, helping car shoppers browse the widest variety of vehicle options all in one place. Autotrader continues its commitment to deliver effective digital retail offerings to consumers and dealers. Blinker will help expand Autotrader's existing marketplace capabilities by integrating innovative transactional capabilities that include improved communication between private sellers and their buyers, financing options, and fraud prevention tools, providing great value to their audience. Blinker is the only peer-to-peer e-commerce platform that provides an end-to-end solution for anyone buying, selling or financing cars. Complex vehicle transactions can happen with ease, including financing and loan payoff confirmation, at the point of sale in parking lots and at the end of driveways over mobile phones – more safe and secure than ever before.

“The Blinker team is very excited to team up with Autotrader to provide an e-commerce marketplace for private sellers. Combining Autotrader's industry-leading website with Blinker's proven transactional platform, we are delivering amazing value and simplicity for private sellers who use Autotrader. Further, we will be able to offer integrated financing solutions to create efficiencies for both consumers and lenders." said Blinker Founder and CEO Rod Buscher.

“By leveraging Blinker’s groundbreaking technology with our platform, we are simplifying the purchase process for vehicle transactions with private sellers and facilitating financing at the point of sale,” said Jessica Stafford, senior vice president and general manager for Autotrader and Kelley Blue Book.

About Blinker 
Blinker’s fintech enabled solution supports identity verification, digital loan fulfillment, eContracting, lien perfection and title transfer. Blinker patented AI-powered vehicle recognition technology makes everything from getting pre-qualified for financing to selling a car with a lien as easy as snapping a photo. Launched in 2016, Blinker is privately-owned and headquartered in Denver, Colorado. For more information, visit www.blinker.com.

ATLANTA, June 8, 2020 – Over the past few months, consumers have adjusted to managing nearly all aspects of life from home, including everything from working to shopping. Even the most difficult tasks can get done from home, like buying a car. Autotrader today announced its latest national advertising campaign, "Dealer Chats,” to show shoppers how surprisingly easy car buying can be in the new normal. 

Building on the “Still Moving” campaign, “Dealer Chats” was developed with global creative agency 72andSunny New York to help car shoppers navigate the different challenges they face in the age of COVID-19. The commercial was filmed entirely remote on an iPhone 11 by Tool of North America and “Saturday Night Live” director Paul Briganti. From virtual vehicle tours to delivery at your doorstep, shoppers are looking for digital assistance for every part of their life and need the tools to help them weigh their options from home to order, test drive and eventually purchase. The spot brings the dealership showroom experience to a shopper’s home, with scenes of buyers video chatting and texting with dealers, allowing them to ask all the questions they may have about a car’s features. 

“We have seen the way we shop change drastically and many consumers are not aware of the options available to them to purchase a vehicle safely,” said Greta Crowley, vice president of marketing for Autotrader. “We introduced Dealer Home Services in March to give car shoppers a way to see what options they do have from dealers while they are at home. Now you can take a virtual tour of a car from the comfort of your own couch, take a test drive from your front door and even buy the car from home with touchless delivery.” 

View the “Dealer Chats” commercials at Corporate Policy and What Is Today. 

Autotrader’s latest national campaign will air nationally across cable, network and streaming television platforms, with a focus on premium content across entertainment, late night and sports. The campaign also will include a digital-first approach through social media, paid search, custom sponsorships and content on Hulu, YouTube, Roku and Amazon, among other platforms—offering interactive and engaging experiences to online audiences. 

Extraordinary times demand extraordinary service where online services are more important than ever before. Autotrader is reaching car shoppers in a way that is both safe and convenient by delivering an easy, informational and virtual shopping and buying experience. For more information on Autotrader’s Dealer Home Services, visit https://www.autotrader.com/information/dealer-home-services. 

Consumers can stay up-to-date on the latest Coronavirus news and advice for car owners and shoppers from Autotrader editors at https://www.autotrader.com/car-news/coronavirus-news-and-advice-car-owners-and-shoppers-281474980000716.  

For more information and news from Autotrader, visit press.autotrader.com, follow us on Twitter at https://twitter.com/Autotrader_com (or @Autotrader_com), Instagram at https://www.instagram.com/autotrader_com/ (or @autotrader_com), like our page on Facebook at https://www.facebook.com/autotrader/, add us on Snapchat (@Autotrader_com), 
at https://www.linkedin.com/company/autotrader-com, and follow us on LinkedIn. 

About Autotrader 
Autotrader is the most recognized third-party car listings brand, with the most engaged audience of in-market car shoppers. As the foremost authority on automotive consumer insights and expert in online and mobile marketing, Autotrader makes the car shopping experience easy and fun for today's empowered car shopper looking to find or sell the perfect new, used or Certified Pre-Owned car. Using technology, shopper insights and local market guidance, Autotrader's comprehensive marketing and retailing solutions allow consumers to build their deal online, and guide dealers to personalized digital marketing strategies that grow brand, drive traffic and connect the online and in-store shopping experience. Autotrader is a Cox Automotive™ brand. Cox Automotive is a subsidiary of Cox Enterprises. For more information, please visit http://press.autotrader.com.  

About Cox Automotive 

Cox Automotive Inc. makes buying, selling, owning and using cars easier for everyone. The global company’s 34,000-plus team members and family of brands, including Autotrader®, Clutch Technologies, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, 40,000 auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $21 billion. coxautoinc.com 

# # # 

ATLANTA, May 27, 2020 – A certified pre-owned (CPO) vehicle offers some of the advantages of both new and used cars. CPO is a pre-owned car, meaning a lower price for shoppers, and the car is also certified, which means it’s gone through a thorough inspection and comes with a manufacturer’s warranty and often a few other perks. Nearly every carmaker offers a CPO program, making it difficult to know which CPO programs are the best. To save a little time and energy during the car shopping process, the editors at Autotrader evaluated all of the available certified offerings on the market and picked the best CPO programs for 2020 in both the non-luxury and luxury categories. 

“Today, car shoppers are really focused on value and affordability. For those who have decided a new car is too expensive but are unsure of the long-term prospect of buying a used car, certified pre-owned vehicles are an excellent alternative,” said Brian Moody, executive editor of Autotrader. “We selected Hyundai and Lexus CPO programs due to their outstanding model availability, incentives offered, long powertrain warranty, good bumper-to-bumper coverage and a few other ownership perks. The bottom line is that both Lexus and Hyundai offer the kind of program and the kind of cars you can count on for many years to come.” 

Best Non-Luxury CPO Program for 2020 – Hyundai 

Best Luxury CPO Program for 2020 – Lexus L/Certified 

Autotrader selected the Lexus CPO program as the best among luxury carmakers. Among luxury brands, L/Certified checks nearly all the boxes of what a CPO program should offer. To the remaining balance of the original 4-year or 50,000-mile bumper-to-bumper new-car warranty (which includes powertrain coverage), the CPO warranty adds 2 years and unlimited mileage. That works out to a total of six years with unlimited mileage. Its unlimited mileage puts L/Certified over the top in our voting. Other programs have unlimited mileage but the time cap is usually around 2 years. In this case, Lexus knows they have a quality product and stand behind it with unlimited mileage AND a long warranty period. Unlimited mileage is a real advantage, particularly for anyone who does a lot of driving. Lexus doesn't require a deductible for covered repairs and provides a complimentary loaner car during those repairs estimated to take more than eight hours.  

Hyundai continues to standout as the top pick for the non-luxury CPO program. Hyundai's CPO program advantage is built upon its 10-year/100,000 mile new-vehicle powertrain warranty. Hyundai's CPO program reinstates the full term of the original powertrain warranty. Hybrid and electric CPO cars also qualify for a 10-year or 100,000-mile battery warranty. Whatever remains of the original 5-year or 60,000-mile bumper-to-bumper limited new-car warranty also transfers to the CPO vehicle. Other CPO benefits include full transferability if you sell your CPO car to a private buyer, a $35 per day rental-car allowance during covered repairs, complimentary 24/7 roadside assistance and trip-interruption benefits when covered repairs are required more than 150 miles from home.  

CPO vehicles come with manufacturer-backed warranties and additional extras, such as roadside assistance and free trial subscriptions to satellite radio, over a typical used car. All CPO cars undergo extensive, manufacturer-required, multi-point inspections and repairs, as needed, to restore all functions back to factory settings. This gives the buyer peace of mind that they are buying the best the brand has to offer when it comes to a pre-owned vehicle. The CPOs will have extended warranties that provide protection for additional years, and in many cases unlimited mileage, during the time the second buyer has the car. 

The 2020 Best Non-Luxury and Best Luxury CPO Programs were identified based on a series of factors, including powertrain warranty length (with a minimum of six years or 100,000 miles of coverage from the original sale date), available inventory, bumper-to-bumper warranty coverage and transferability to future vehicle owners, special financing terms, highest volume and broadest possible spectrum of CPO vehicle types and price ranges currently listed for sale, and ease of understanding warranty overall. 

To learn more about the Best Non-Luxury and Best Luxury Certified Pre-Owned Programs from Autotrader’s expert editors, including full coverage and available inventory, visit https://www.autotrader.com/car-shopping/best-cpo-programs-of-2020. For more information on the Hyundai Best Non-Luxury CPO program, visit https://www.autotrader.com/car-news/hyundai-cpo-program-tops-among-mainstream-automakers-for-2020. Find more information on the Lexus L/Certified Best Luxury CPO program, visit https://www.autotrader.com/car-news/lexus-cpo-program-tops-among-luxury-automakers-for-2020.  

For more information and news from Autotrader, visit press.autotrader.com, follow us on Twitter at https://twitter.com/Autotrader_com (or @Autotrader_com), Instagram at https://www.instagram.com/autotrader_com/ (or @autotrader_com), like our page on Facebook at https://www.facebook.com/autotrader/, add us on Snapchat (@Autotrader_com), 
at https://www.linkedin.com/company/autotrader-com, and follow us on LinkedIn. 

About Autotrader 
Autotrader is the most recognized third-party car listings brand, with the most engaged audience of in-market car shoppers. As the foremost authority on automotive consumer insights and expert in online and mobile marketing, Autotrader makes the car shopping experience easy and fun for today's empowered car shopper looking to find or sell the perfect new, used or Certified Pre-Owned car. Using technology, shopper insights and local market guidance, Autotrader's comprehensive marketing and retailing solutions allow consumers to build their deal online, and guide dealers to personalized digital marketing strategies that grow brand, drive traffic and connect the online and in-store shopping experience. Autotrader is a Cox Automotive™ brand. Cox Automotive is a subsidiary of Cox Enterprises. For more information, please visit http://press.autotrader.com.  

About Cox Automotive 

Cox Automotive Inc. makes buying, selling, owning and using cars easier for everyone. The global company’s 34,000-plus team members and family of brands, including Autotrader®, Clutch Technologies, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, 40,000 auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $21 billion. coxautoinc.com 

# # # 

ATLANTA, May 12, 2020 – The class of 2020 is facing unprecedented times during this global pandemic.  While bittersweet, graduating is a tremendous achievement and worth commending students’ hard work as they move on to the next phase in their lives. With many seniors preparing for the real world, they might find themselves in need of their own car. Keeping practicality and affordability in mind, the editors at Autotrader have identified the 10 Best Cars for Recent College Graduates in 2020.

“If you just graduated from college there is still plenty to celebrate. Unfortunately, grads will be entering one of the toughest job markets in recent memory. Our advice is not to overdo it when it comes to getting a new car,” said Brian Moody, executive editor for Autotrader. “To help, this year’s list includes several good used car models that should be easy to find for $10,000 or less. No matter which car you choose, your local dealer will certainly be offering ‘social distancing’ services like virtual walkarounds, remote or online paperwork and, in some cases, test drives at home.”

The experts at Autotrader have a few suggestions for both new and used vehicles for recent college graduates. These rides offer stylish looks, high-tech features, excellent fuel economy, or some combination of all of the above. One thing they all have in common is affordable pricing.

10 Best Cars for Recent College Graduates in 2020[1]

2011-2015 Chevrolet Volt

The first-generation Chevrolet Volt was a groundbreaking plug-in hybrid. The Volt has an all-electric range of up to 38 miles which is still pretty impressive today meaning that if you have a place to plug in every day, you can do a lot of your driving around town without burning any gas at all. These can be found for less than $10,000 making them a strong value in used PHEVs.

2012-2017 FIAT 500

A used FIAT 500 can be a great little city car for college grads with an eye for style. This FIAT is a breeze to drive and park on urban roads thanks to its small footprint. The base engine doesn't have much punch to it, but the available turbocharged engine gives it some more guts while still being good on gas. You can get a lot of style for your money with prices under $10,000 for used 500 models.

2015-2017 Ford Mustang

Few cars have a better "smiles-per-gallon" factor than the Ford Mustang and early examples of the current version of the iconic pony car can be found for less than $20,000. The V8-powered GT models are a riot, but the more affordable EcoBoost Mustang models strike a fantastic balance of performance and efficiency by making 300 horsepower and achieving over 30 mpg on the highway.

2016-2018 Honda Civic

The Honda Civic is a car that always comes up in conversations about practical, affordable compact cars for good reasons. It's a segment leader for its safety, reliability, efficiency, and a surprising level of refinement for the price. Used current-generation Civic models can be found pretty easily for less than $20,000 and it's one of the best values in compact cars today. College grads simply can't go wrong going with a used Honda Civic to drive them into the next stage of life.

2018-2019 Hyundai Kona

The Hyundai Kona is a cute subcompact crossover with head-turning style and an equally attractive price tag. The Kona just came out in 2018, but they're already easy to find under the $20,000 mark. Tech-savvy college grads will appreciate the excellent UVO infotainment system which comes standard with Android Auto, Apple CarPlay, and a USB port.

2012-2017 Jeep Wrangler

The Jeep Wrangler has a well-deserved reputation as an off-road icon. Surveys have shown that it's one of the top dream cars in America and it's more within reach than you might think. The current JL generation of the Wrangler is still a little pricey on the used market, but there are many used JK Wrangler models out there for under $20,000. The Wrangler finally got standard four-wheel drive starting in 2012 which makes that a good model year to start your search.

2021 Kia Seltos

The Kia Seltos is an all-new subcompact crossover that manages to be both cute and rugged. It has an affordable starting MSRP of $21,990 and even the higher-end trims with the optional turbocharged engine keep the price under the $30,000 mark. The Seltos has a bigger interior than you might expect for such a small SUV and a level of interior quality that might surprise you at this price point.

2020 Nissan Sentra

The Nissan Sentra is all-new for 2020 and it's a massive improvement over its aging predecessor. It gets a sharp new design inside and out that looks muscular on the outside and upscale on the inside. The Sentra offers a strong value with an affordable starting MSRP of $19,090 and generous standard technology that includes the Nissan Safety Shield 360 suite of driver assistance tech like automatic emergency braking, blind-spot monitoring, and more.

2010-2015 Toyota Prius

A used Toyota Prius is one of the best financial decisions a college grad can make. If you have student loan debt you want to aggressively pay off, a used, third-generation Prius can help you do that. These can easily be bought for less than $10,000 and you won't be making a lot of trips to the gas station because this car has a combined fuel economy rating of 50 mpg. The Prius is surprisingly roomy for a compact hatchback and it has the stellar safety and reliability ratings you'd expect from Toyota.

2020 Toyota Yaris Hatchback

The subcompact Toyota Yaris gets a hatchback variant for 2020 and it's an affordable, practical car that would be a great choice as a new car for a college grad. It starts at just $17,750 and it only has two trim levels making it an easy car to shop for. Upgrading to the XLE trim for an extra $1,000 gets you LED automatic headlights, rain-sensing wipers, automatic climate control, leatherette-trimmed seats, and a leather-wrapped steering wheel with audio, cruise, and phone controls.

To learn more about the 10 Best Cars for Recent College Graduates in 2020, including photos, vehicle information and available inventory, visit www.autotrader.com/best-cars/10-best-cars-recent-college-graduates-281474980013135.

For more information and news from Autotrader, visit press.autotrader.com, follow us on Twitter at https://twitter.com/Autotrader_com (or @Autotrader_com), Instagram at https://www.instagram.com/autotrader_com/ (or @autotrader_com), like our page on Facebook at https://www.facebook.com/autotrader/, add us on Snapchat (@Autotrader_com),

at https://www.linkedin.com/company/autotrader-com, and follow us on LinkedIn.

About Autotrader
Autotrader is the most recognized third-party car listings brand, with the most engaged audience of in-market car shoppers. As the foremost authority on automotive consumer insights and expert in online and mobile marketing, Autotrader makes the car shopping experience easy and fun for today's empowered car shopper looking to find or sell the perfect new, used or Certified Pre-Owned car. Using technology, shopper insights and local market guidance, Autotrader's comprehensive marketing and retailing solutions allow consumers to build their deal online, and guide dealers to personalized digital marketing strategies that grow brand, drive traffic and connect the online and in-store shopping experience. Autotrader is a Cox Automotive™ brand. Cox Automotive is a subsidiary of Cox Enterprises. For more information, please visit http://press.autotrader.com. 

About Cox Automotive

Cox Automotive Inc. makes buying, selling, owning and using cars easier for everyone. The global company’s 34,000-plus team members and family of brands, including Autotrader®, Clutch Technologies, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, 40,000 auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $21 billion. coxautoinc.com

# # #

Video Chat and CoBrowse, Powered by LivePerson, to Help Dealers to Replicate In-Store Buying Experience From Home

BURLINGTON, Vt., April 30, 2020 – Dealer.com today announced the launch of two all-new Digital Retailing capabilities, Video Chat and CoBrowse, to help dealers seamlessly communicate with shoppers during the car buying process. As consumers navigate this period of disruption, they are turning to technology for what used to be in-person, consultative interactions. These new tools, powered by global conversational solutions provider LivePerson (Nasdaq: LPSN), will create a more engaging environment for dealers to expand their omnichannel and online capabilities to further drive sales.

Navigating a deal online can be intimidating and a recent Cox Automotive COVID-19 Consumer Impact Study shows that 37% of six-month intenders are less likely to visit a dealership in-person due to Coronavirus concerns. In this new world where car shoppers might be unable to physically visit a dealership, Dealer.com is launching features to bring customers a real-time look and feel to car buying, allowing them to sit virtually with an associate and easily go through the entire process online. 

Through the integration with LivePerson, Video Chat and CoBrowse are aimed at creating a more engaging environment for online shoppers with seamless navigation and more interactive features:

- Video Chat – consumers can chat with dealers over video, initiated from the Digital Retailing application via LivePerson’s conversational platform.

- CoBrowse – shoppers can share their screens with dealers while shopping, allowing dealers to guide consumers through the deal creation process as if they were sitting with the consumer at the store.

With these newly added enhancements, customers can now communicate with a dealer associate and work through the buying process online, viewing the same payments, terms and vehicle details as they would in-person.

"The pandemic has shown us business challenges but also presented new opportunities for us to better service our clients,” said Wayne Pastore, vice president and general manager of Dealer.com. “We strongly believe that a seamless connection between the digital to in-store retail experience drives a more satisfying experience for the shopper, leading to improved close rates. The top priority with our suite of retailing and digital products is to assist dealers in delivering a shopping experience that makes shoppers feel comfortable, informed and excited to buy a car.”

“We’re excited to provide the innovative technologies that give shoppers great experiences and help them make informed decisions, even in these uncertain times,” said Tom Karrat, senior vice president Global Commercial Sales, Solutions and Success at LivePerson. “Working with Dealer.com, we’re proud to enable low-contact experiences that are frictionless and safe for both employees and customers.”

For more information on VideoChat and CoBrowse visit https://www.dealer.com/products/digital-retailing/make-deals.

About Dealer.com

Dealer.com is the premier digital marketing solution for the automotive industry. Providing an integrated platform of Websites, Advertising, Digital Retailing and Managed Services, Dealer.com allows OEMs, dealer groups, retailers and agencies to leverage advanced digital technology, data and insights to deliver the shortest, fastest and most personalized path to customer engagement. The company practices a deep commitment to its culture of progress, with a focus on community, health, and wellness. Based in Burlington, Vermont, Dealer.com is a Cox Automotive brand. For more information, visit www.dealer.com.

About Cox Automotive

Cox Automotive Inc. makes buying, selling, owning and using cars easier for everyone. The global company’s 34,000-plus team members and family of brands, including Autotrader®, Clutch Technologies, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, 40,000 auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $21 billion. www.coxautoinc.com

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ATLANTA, April 17, 2020 – An all-new commercial debuted today from Autotrader showcasing how to alleviate consumer concerns surrounding car buying during the pandemic. The “Still Moving’” spot highlights the various home services now offered by dealers to bring convenience and comfort to in-market shoppers while minimizing in-person contact. The global health crisis has impacted the way consumers are looking to shop, with two-thirds of shoppers more likely to buy a vehicle 100% online[1]. 

Autotrader’s Dealer Home Services enables dealers to meet consumers where they are in the car shopping process while reducing the risk of infection. There are more than 9,000 dealers signed up for Dealer Home Services allowing consumers to shop more than 3 million vehicle listings for their next car.

Autotrader teamed with global creative agency 72andSunny New York to create the campaign that will air across online, social channels and television. “Still Moving”: https://youtu.be/xE339eSLa2g

“Our priority is to help our dealers and car shoppers navigate this period of disruption,” said Greta Crowley, vice president of marketing for Autotrader. “Dealers and consumers are actively looking for ways to safely complete the car buying process—we launched the new spot in response to help shoppers understand all the options they have available today to stay protected.”

According to the latest data from Cox Automotive, Autotrader site traffic continues to remain steady and, in some cases, better than previous months. Shopping activity is likely being fueled by incentives, including loans at 0% APR for 84 months that are the new norm for many automotive brands. Pulling data on Autotrader traffic during the second week of April 2020, both site visits and vehicle description page (VDP) views were up significantly, and above levels measured in early March 2020 and before the full impact of COVID-19 was felt in the U.S. Further, on April 12, 2020 Autotrader site visits and page views reached the highest volume recorded in the past year. 

For more information on Autotrader’s Dealer Home Services, visit https://www.autotrader.com/information/dealer-home-services.

Consumers can stay up-to-date on the latest Coronavirus news and advice for car owners and shoppers from Autotrader editors at https://www.autotrader.com/car-news/coronavirus-news-and-advice-car-owners-and-shoppers-281474980000716.

For more information and news from Autotrader, visit press.autotrader.com, follow us on Twitter at https://twitter.com/Autotrader_com (or @Autotrader_com), Instagram at https://www.instagram.com/autotrader_com/ (or @autotrader_com), like our page on Facebook at https://www.facebook.com/autotrader/, add us on Snapchat (@Autotrader_com),

at https://www.linkedin.com/company/autotrader-com, and follow us on LinkedIn.

About Autotrader
Autotrader is the most recognized third-party car listings brand, with the most engaged audience of in-market car shoppers. As the foremost authority on automotive consumer insights and expert in online and mobile marketing, Autotrader makes the car shopping experience easy and fun for today's empowered car shopper looking to find or sell the perfect new, used or Certified Pre-Owned car. Using technology, shopper insights and local market guidance, Autotrader's comprehensive marketing and retailing solutions allow consumers to build their deal online, and guide dealers to personalized digital marketing strategies that grow brand, drive traffic and connect the online and in-store shopping experience. Autotrader is a Cox Automotive™ brand. Cox Automotive is a subsidiary of Cox Enterprises. For more information, please visit http://press.autotrader.com. 

About Cox Automotive

Cox Automotive Inc. makes buying, selling, owning and using cars easier for everyone. The global company’s 34,000-plus team members and family of brands, including Autotrader®, Clutch Technologies, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, 40,000 auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $21 billion. coxautoinc.com

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Ensures an Efficient and Effective Digital Storefront Performance

BURLINGTON, Vt., April 16, 2020  -- Dealer.com, a leading automotive industry end-to-end digital marketing solution, announces a new integration enhancement to its website platform to help dealers deliver a better online user experience. The new website integration API makes it easier to create immersive third-party experiences on the Dealer.com platform, ultimately building more trust between shoppers and dealers through seamless user interactions.

In its ongoing commitment to deliver a convenient and relevant digital storefront experience, Dealer.com continues to analyze and optimize how third-party technologies plug in to its platform. Through innovation and direct partnership with both third parties and dealers, the new API simplifies and streamlines the process for implementing third-party code on dealer websites.  The API makes the process more efficient for dealers eliminating the need for custom integrations.

Dealer.com anticipates the needs of today's consumers during these unprecedented times, helping dealers build important relationships that drive growth in an ever-changing consumer landscape. With more online traffic, security and data remain top priorities for dealers. The website integration API helps to protect dealer data while offering unprecedented access to Dealer.com's proprietary platform, allowing third parties to control and update their own experiences. This API also minimizes the impact of third-party code on the overall quality of the digital storefront experience, while optimizing performance for consumers with improved site loading time and user experience best practices.

"We want to simultaneously help dealers improve their website integrations while also taking proactive measures to help protect their data," said Wayne Pastore, vice president and general manager of Dealer.com. "With Dealer.com's new API, we can track what third parties are doing on the platform to help ensure data security. We also can observe and monitor third-party code performance and provide feedback to both dealers and third-party providers on the user-experience of their integrations."

Dealer.com is working with all third parties to comply with these new integration methods. The company will continue to communicate and partner with all third parties to ensure the best possible user experience, data protection and performance for clients and their customers.

To learn more about Dealer.com's website integration API, please contact Website.Integration.API@coxautoinc.com. To learn more about Dealer.com's Integrated Partner Program, visit https://www.dealer.com/products/integrated-partner-program.

About Dealer.com

Dealer.com is the premier digital marketing solution for the automotive industry. Providing an integrated platform of Websites, Advertising, Digital Retailing and Managed Services, Dealer.com allows OEMs, dealer groups, retailers and agencies to leverage advanced digital technology, data and insights to deliver the shortest, fastest and most personalized path to customer engagement. The company practices a deep commitment to its culture of progress, with a focus on community, health, and wellness. Based in Burlington, Vermont, Dealer.com is a Cox Automotive brand. For more information, visit www.dealer.com.

About Cox Automotive

Cox Automotive Inc. makes buying, selling, owning and using cars easier for everyone. The global company's 34,000-plus team members and family of brands, including Autotrader®, Clutch Technologies, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, 40,000 auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $21 billion. www.coxautoinc.com

Helping Dealers Protect Return on Investment as More Shopping and Advertising Shifts Online

BURLINGTON, April 2, 2020 – For the third consecutive year, Dealer.com has earned a TAG Certified Against Fraud Seal from the Trustworthy Accountability Group (TAG), the leading global certification program fighting criminal activity and increasing trust in the digital advertising industry.  Dealer.com is the only automotive-specific digital advertising company to carry this coveted designation. Since 2016, Dealer.com, a premiere automotive industry end-to-end marketing solution, has been devoted to combating fraudulent advertising activity to ensure the utmost protection for its dealership partners.

With the complexity of ad buying, Dealer.com works closely with dealers and provides access to an integrated platform for advertising. Dealers should be building a plan to counteract digital ad fraud to ensure each dollar spent is reaching a real consumer.

“Advertising fraud remains a threat to dealership budgets—especially in our current environment with online media consumption increasing—and with our third TAG certification, we at Dealer.com are proud to remain a leader in the automotive industry’s fight against malicious digital activity,” said Wayne Pastore, general manager of Dealer.com. “Every ad dollar needs to be spent efficiently and this recertification allows us to provide our dealer and OEM clients with preventative solutions that help detect and disrupt harmful display fraud.”

Today’s U.S. digital advertising market is worth more than $100 billion, making it a significant target for fraudulent activity. In 2018 alone, brands lost an estimated $35 billion to invalid traffic, often perpetuated by deceptive marketing bots and fraudulent impressions[1].

According to a study released by TAG, the use of TAG Certified distribution channels for digital advertising reduced the level of fraud by more than 88% from the broader industry average. Through its certification from TAG, Dealer.com delivers on its promise to provide cost-efficient and effective ads to its dealers while taking steps to limit and prevent display fraud.

“By achieving this certification for the third consecutive year, Dealer.com has demonstrated its long-term commitment to ending digital advertising fraud in the automotive industry,” said Mike Zaneis, CEO of TAG. “We commend Dealer.com for setting the high standards necessary to fight fraud across the supply chain, and we look forward to continuing to work to raise our industry’s standards against fraud and other criminal activity.”

About Dealer.com

Dealer.com is the premier digital marketing solution for the automotive industry. Providing an integrated platform of Websites, Advertising, Digital Retailing and Managed Services, Dealer.com allows OEMs, dealer groups, retailers and agencies to leverage advanced digital technology, data and insights to deliver the shortest, fastest and most personalized path to customer engagement. The company practices a deep commitment to its culture of progress, with a focus on community, health, and wellness. Based in Burlington, Vermont, Dealer.com is a Cox Automotive brand. For more information, visit www.dealer.com.

About Cox Automotive

Cox Automotive Inc. makes buying, selling, owning and using cars easier for everyone. The global company’s 34,000-plus team members and family of brands, including Autotrader®, Clutch Technologies, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, 40,000 auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $21 billion. www.coxautoinc.com

About the Trustworthy Accountability Group

The Trustworthy Accountability Group (TAG) is the leading global certification program fighting criminal activity and increasing trust in the digital advertising industry. Created by the industry’s top trade organizations, TAG’s mission is to eliminate fraudulent traffic, combat malware, prevent Internet piracy, and promote greater transparency in digital advertising. TAG advances those initiatives by bringing companies across the digital advertising supply chain together to set the highest standards. TAG is the first and only registered Information Sharing and Analysis Organization (ISAO) for the digital advertising industry. For more information on TAG, please visit www.tagtoday.net.

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