Burlington, Vt., June 23, 2020 – Dealer.com today announced it has been selected as a premier partner in the FordDirect Advantage Digital Advertising Program. Fueled by Cox Automotive’s unparalleled insight into the behaviors of in-market shoppers, key integrations, and more than a decade of digital advertising expertise, Dealer.com gives Ford and Lincoln dealers the opportunity to maximize sales through more precise, consistent advertising portfolios aligned to their strategies.

During these unprecedented times, market forces are challenging dealers to make more accurate investments. Through Dealer.com’s Digital Advertising program, Ford and Lincoln dealers will now enjoy the flexibility and business intelligence needed to reach consumers at all stages of their journey, displaying the right ad to the right shopper and on the right channel at the right time. Dealer.com’s secure advertising solutions are right-sized for every dealer.

“We are seeing record-breaking online traffic and dealers have to spend smarter on every channel to reach consumers wherever they are digitally," said Wayne Pastore, vice president and general manager of Dealer.com. "Our customers are facing market uncertainty, changing consumer behaviors and advertising fraud in a very competitive industry. We have the data and partnerships to drive Ford and Lincoln dealer businesses forward by helping them optimize their advertising portfolio and thrive amid disruption.” 

While digital advertising technologies may seem complex, the Dealer.com approach begins with supporting individual dealer needs. Leveraging the proprietary Compass Advertising Intelligence engine,  a portfolio is built to a dealer’s goals and budget and will flex with a dealer’s changing needs. Dealer.com’s business intelligence and insights will help steer Ford and Lincoln dealers toward smarter advertising investments.

Dealer.com Advertising Solutions Key Advantages:
- Leverage shopper data from Autotrader and Kelley Blue Book to help dealers capitalize on existing demand in a dealer’s market. 
- Filter inventory for advertising through Paid Search with vAuto data, including Market Day Supply, Price Rank, vRank, and Price to Market, ensuring a dealer spends the right budget on the appropriate vehicles.
- Apply relevant pricing data from Xtime Schedule in paid search ads, driving more applicable ad copy promoting a dealer’s service department.
- Provide turnkey video creation and delivery service for dealers no matter their budget, driving compelling, offer-based video content to high value, high engagement video channels like Facebook and YouTube.
- Detect and combat advertising fraud and ensure dealer investments are protected with a partnership with White Ops and the Trustworthy Accountability Group.

The Dealer.com platform deploys personalized, integrated ad campaigns that use artificial intelligence and impactful creative to reach prospective vehicle buyers and owners through paid search, display, social media and video channels. The digital marketing solutions at Dealer.com have earned several automotive industry awards, including Automotive Website Awards and Driving Sales Dealers' Choice Awards.

To learn more about Dealer.com Advertising, visit https://www.dealer.com/products/advertising.

About Dealer.com
Dealer.com is the premier digital marketing solution for the automotive industry. Providing an integrated platform of Websites, Advertising, Digital Retailing and Managed Services, Dealer.com allows OEMs, dealer groups, retailers and agencies to leverage advanced digital technology, data and insights to deliver the shortest, fastest and most personalized path to customer engagement. The company practices a deep commitment to its culture of progress, with a focus on community, health, and wellness. Based in Burlington, Vermont, Dealer.com is a Cox Automotive brand. For more information, visit www.dealer.com.

About Cox Automotive
Cox Automotive Inc. makes buying, selling, owning and using cars easier for everyone. The global company’s 34,000-plus team members and family of brands, including Autotrader®, Clutch Technologies, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, 40,000 auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $21 billion. www.coxautoinc.com

About FordDirect
FordDirect is a joint venture between Ford Motor Company and its franchised dealers to create a comprehensive Web presence for dealers and provide digital marketing and advertising services that help dealers sell more cars and trucks. FordDirect provides dealers new and pre-owned digital marketing and advertising services, call tracking, lead management solutions, dealer websites, search optimization and marketing, database marketing, marketing services for regional dealer advertising groups and other digital services. FordDirect is headquartered in Dearborn, Mich.

Media Contact:
Nichole Mrasek                                               
404-568-6352                                                    
nichole.mrasek@coxautoinc.com         

Burlington, Vt., Jun. 23, 2020 – Dealer.com announced it has been selected as a choice Honda website and digital advertising provider through the Honda Digital Customer Experience. Today, through Dealer.com’s Website Choice program, Honda dealers receive customized, strategic and secure management of a dealer's advertising strategy and investment to connect with in-market shoppers across the digital channels that drive performance.

Dealer.com is aiding Honda dealers to deliver a personalized, efficient car shopping experience, which customers expect now more than ever before.  Fueled by user experience research, data science, and exclusive integrations with Cox Automotive brands, Dealer.com websites deliver a full service, personalized digital storefront experience that complement a dealer’s individual business goals. 

“We are better positioned to help dealers now and invest in the long-term to respond to the new model of car shopping," said Wayne Pastore, vice president and general manager of Dealer.com. "Through Honda’s Website Choice Program, we provide all the levers dealers can pull in the digital marketing ecosystem whether it’s on their website, through social channels or video. These tools have impact and will allow dealers to connect in a meaningful way to their customers."

Through unsurpassed insight into human behavior, supported by data from Cox Automotive brands like Kelley Blue Book, Autotrader, Dealertrack, Homenet, and more, Dealer.com’s Website Choice program offers professional services that address and solve the challenges faced by dealers and their customers. Participating dealerships will receive a strategic advantage in content creation, SEO ranking, advertising, social strategies and more. Dealer.com’s innovations, with extensive consumer intelligence, bring dealers the tools to build their best digital storefront. The award-winning platform delivers personalized experiences that attract, engage and help convert online shoppers at every stage of their journey.

The digital marketing solutions at Dealer.com have earned prestigious automotive industry awards, including two consecutive Automotive Website Awards, the Highest Rated SEO Provider and Driving Sales Dealers' Choice Award for Top Rated Website Provider.

Dealers who would like to learn more can visit https://www.dealer.com/honda/.

About Dealer.com
Dealer.com is the premier digital marketing solution for the automotive industry. Providing an integrated platform of Websites, Advertising, Digital Retailing and Managed Services, Dealer.com allows OEMs, dealer groups, retailers and agencies to leverage advanced digital technology, data and insights to deliver the shortest, fastest and most personalized path to customer engagement. The company practices a deep commitment to its culture of progress, with a focus on community, health, and wellness. Based in Burlington, Vermont, Dealer.com is a Cox Automotive brand. For more information, visit www.dealer.com.

About Cox Automotive
Cox Automotive Inc. makes buying, selling, owning and using cars easier for everyone. The global company’s 34,000-plus team members and family of brands, including Autotrader®, Clutch Technologies, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, 40,000 auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $20 billion. www.coxautoinc.com

Media Contact:
Nichole Mrasek                                               
404-568-6352                                                    
nichole.mrasek@coxautoinc.com        

Improved Consumer Experience Increases Transparency, Efficiency

IRVINE, Calif., September 18, 2019 – Kelley Blue Book is making the trade-in and car-buying process more transparent and efficient for both consumers and dealers with the launch of its newly redesigned Instant Cash Offer consumer experience and updated Instant Cash Offer Dealer Admin Tool. Both enhancements provide a modernized look and feel to create a more seamless and enjoyable online-to-in-store car-shopping experience for both sides of the transaction.

The all-new Instant Cash Offer consumer experience further strengthens the already popular tool, which boasted a 41 percent year-over-year increase in the number of offers generated in 2018. Using Kelley Blue Book’s industry-leading valuation data, the tool enables car owners to receive a valid cash or trade-in offer from a dealer on their current vehicle by entering details online, as well as locate and identify the Kelley Blue Book Fair Purchase Price for their desired replacement vehicle.

Updates to the Kelley Blue Book Instant Cash Offer consumer experience include:

• - A modern, user-friendly vehicle condition assessment, eliminating consumer confusion by using clear visual examples and removing complicated automotive jargon to keep users engaged throughout the process. As a result, the tool provides a more accurate assessment and eliminates on-the-lot friction, resulting in a better customer experience.

• - A new Instant Cash Offer Certificate that highlights easy-to-follow next steps, ultimately driving more consumers to dealer lots to redeem their offer and replace their old vehicles.

• - The new Instant Cash Offer consumer experience is intuitive and mobile-friendly, attracting the next generation of car shoppers with the online shopping experience they demand.

The newly enhanced Instant Cash Offer Dealer Admin Tool allows dealers to better manage offers, strategically organize multiple vehicle searches through a more efficient layout, easily track offer status and next steps, and most importantly, provide a new side-by-side offer assessment page, enabling dealers to show customers any updates made to their original offer after their on-site interactive walk-around.

In today’s technology-enhanced market, consumers want a fast and easy path to get the information they need to make confident decisions. The new Instant Cash Offer consumer experience enhancements improve consumer experience and allow dealers to create, structure, and negotiate more transparent, efficient deals for all parties involved.

“When it comes to selling or trading in a vehicle, dealers and consumers ultimately want a fast, hassle-free process to reach terms where everyone receives a quality deal,” said Colin MacGillivray, vice president and general manager of Kelley Blue Book Dealer Solutions. “The modernized Kelley Blue Book Instant Cash Offer consumer experience and Dealer Admin Tool create a more transparent, streamlined and accessible experience during the complex car-buying process.”

To learn more about Kelley Blue Book’s Instant Cash Offer, or receive an Instant Cash Offer demonstration, visit www.b2b.kbb.com.

For more information and news from Kelley Blue Book’s KBB.com, visit www.kbb.com/media/, follow us on Twitter at www.twitter.com/kelleybluebook (or @kelleybluebook), like our page on Facebook at www.facebook.com/kbb, and follow us on Instagram at https://www.instagram.com/kbb_com/ (or @kbb_com).

About Kelley Blue Book (www.kbb.com)

Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry. Each week the company provides market-reflective values on its top-rated website KBB.com, including its famous Blue Book® Trade-In Values and Kelley Blue Book® Price Advisor tool, which provides a range for what consumers can reasonably expect to pay for a vehicle in their area. Car owners looking to sell immediately can also get a redeemable, transaction-ready offer with Kelley Blue BookSM Instant Cash Offer. The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies, and governmental agencies. Kelley Blue Book is a Cox Automotive brand.

About Cox Automotive

Cox Automotive Inc. makes buying, selling, owning and using cars easier for everyone. The global company’s 34,000-plus team members and family of brands, including Autotrader®, Clutch Technologies, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, 40,000 auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $20 billion. coxautoinc.com

# # #

App will provide dealers greater control with offer management and personalized vehicle recommendations

ATLANTA (September 5, 2019) – Since launching its buyer experience in January 2019, the Manheim Express app raised the bar on digital wholesale buying by offering dealers a more efficient purchasing process. Today, Manheim is excited to announce that the buyer experience just got even better. Thanks to the launch of two new features, dealers will be able to enjoy AI-driven vehicle recommendations and the convenience of managing offers directly within the Manheim Express app. Both upgrades are part of Manheim’s ongoing efforts to harness the power of data and technology to put more confidence-boosting tools in dealers’ palms.

“The goal of the Manheim Express buyer experience is to empower dealers to make fast, yet confident purchasing decisions, and we continue to up the ante on how we help them achieve that,” said Derek Hansen, vice president of Offsite Solutions at Manheim. “Managing offers in the app will give dealers increased flexibility to conduct business wherever is easiest for them, and personalized vehicle recommendations uses the latest AI technology to highlight vehicles that fit their inventory mix.”

The buyer experience inside the Manheim Express app was part of the $100 million investment Manheim committed to its digital marketplace throughout 2019. The company’s goal was to boost the development of new technological tools and services to help dealers reduce waste, turn inventory faster, buy vehicles with increased confidence and improve dealer profitability.

Now, the buyer experience inside the Manheim Express app will get two more improvements, fueled by dealers’ evolving needs as they increase use of digital wholesale platforms:

Recommended Vehicles
Fueled by M LOGIC, a suite of decisioning products from Manheim, deeply personalized vehicle recommendations in Manheim Express will allow dealers to see up to 50 vehicles that are predicted to fit their specific needs under the new ‘Recommended’ tab. To accomplish this, M LOGIC’s machine learning uses data across Manheim's digital and physical properties to identify dealer preferences based on location and vehicle attributes. The ultimate goal of this data-driven AI is to help buyers find relevant inventory quicker and easier through the Manheim Express app. A similar feature has been recently added to the Manheim Market Report valuation tool.

Manage Offers
With in-app access to offer management, dealers can directly manage offers without needing to access a desktop computer. Dealers will be able to retract offers, make a new offer or accept, submit and reject counteroffers—all within the app.

These additions to the in-app buyer experience, available in September, will buoy the success Manheim Express and its users have already seen. Since its launch one year ago, Manheim Express has been downloaded by nearly 60,000 users representing 18,500 dealerships across the country.

For more information about Manheim Express, visit ManheimExpress.com.

About Manheim (www.manheim.com)

Manheim® is North America's leading provider of end-to-end wholesale solutions that help dealer and commercial clients increase profits in their used vehicle operations. Through its physical, mobile and digital sales network, Manheim offers services for inventory management, buying and selling, floor planning, logistics, assurance and reconditioning. With its omni-channel approach, Manheim Marketplace enables wholesale vehicle clients more efficient ways to connect and transact business how and when they want. Approximately 17,000 team members help Manheim offer 7 million used vehicles annually, facilitating transactions representing nearly $61 billion in value. Headquartered in Atlanta, Manheim North America is a Cox Automotive™ brand. For more information, visit http://press.manheim.com.