What is everyone doing to better personalize your dealer website for each visitor?

Interested in feedback on what approach to personalization has worked well and what has failed.

To celebrate our 2 year anniversary @ driverbase we built a vehicle recommender plugin for dealer websites focused on helping your customers skip the search and find their optimal vehicle based on their unique situation.

We continue to scale our marketplace audience by leveraging the vehicle recommender (very low user acquisition cost & above average user engagement) but we want to bring this capability to your dealer website so your own audience can benefit as well.

Open to your input and criticism so we can continue to improve this new product.

Here is a live example of the recommender for dealer websites (only recommends makes/models in your inventory then deep links to dealer website VLP/VDP):
Shearer Volkswagen: https://driverbase.com/recommendation/dealership/480/step1

Live example of the recommender on driverbase marketplace (results cover all makes / models from multiple dealers):
https://driverbase.com/recommendation/step1

Video and more info
https://www.linkedin.com/feed/update/urn:li:activity:6679524967849185280/

“35% of Amazon.com’s revenue is generated by its recommendation engine.” – McKinsey & Company

“84% of customers say the experience a company provides is as important as its products or services” – IBM Services

VAuto’s customers get access to free inventory listings and referrals on Driverbase throughout 2019.

Dealers using VAuto are invited to join the Driverbase Dealership Beta and automate the car search experience for car buyers.

“We are excited to integrate with VAuto inventory exports and expand the data integration coverage available to our dealership partners. Dealers are demanding innovative, accurate, and efficient data partners and VAuto solves this issue for dealerships who merchandise their inventory on marketplaces.” – Dan Jackson CEO, Driverbase Inc.

Driverbase has developed a patent pending personalized vehicle recommendation system for drivers and today’s announcement accelerates the integration of dealership vehicle listings with Driverbase vehicle class recommendations.

The car search experience is getting more difficult

Car-buying journeys now include “900 digital touch-points in a 3 month period with 71% on mobile” according to a recent Google study. Drivers are owning vehicles for longer and prices are increasing so choosing the optimal vehicle is even more important.  The vehicle market has become more complex and fragmented with model lineup changes, new propulsion types, and autonomous driving technologies.

Why list inventory on Driverbase?

Driverbase is a free service that connects driver data, driving routes, and current vehicles to provide personalized vehicle recommendations in real time. Driverbase helps drivers discover the car that will maximize their ownership experience based on their unique situation.

1. Mobile & SEO Optimized Marketplace inventory listings
2. Mobile & SEO Optimized Dealer Profile listing in Dealer Locator
3. Provide consumers with personalized vehicle recommendations based on their unique situation to help reduce the current (and expensive) 900+ touchpoints per car search
4. Focus on optimal vehicle not “lowest price”
5. Prominent dealer website deep links on VDP to encourage consumers to book direct with your dealership vs. submitting ADF leads on Driverbase
6. Inventory included in vehicle recommendation engine that matches drivers w/ their optimal vehicle
7. Full transparency (you can download your raw weblog file including sessions from all Profile / VDP / VLP visits).  One example use case is that you could import this audience data into your Google 360 Marketing Attribution system for independent analysis
8. We respect dealerships and will never undermine your credibility in our consumer advertising.  Our goal is to be the most customer friendly marketplace available for both drivers and dealerships
9. Free Dealer Beta Listings. As a member of the dealer beta you can list all your stores inventory for free throughout 2019
10. Support new ventures working to fill the innovation void in automotive

Open a free Dealer Console account, claim your store(s), list your inventory, get ADF lead and dealer website referrals and monitor your audience with full transparency

Get Started

More Information

Review the Driverbase Dealership Beta presentation for more information:
https://driverbase.com/company/wp-content/uploads/2019/08/Dealer_Beta.pdf

About Driverbase Inc.

Founded in 2018, Driverbase Inc. is an independent, data-driven car search platform. Our mission is to deliver a better car search experience. Driverbase has compiled vehicle information and implemented artificial intelligence and machine learning techniques to calculate the optimal vehicle recommendations for every driver.

VAuto is a Cox Automotive brand.

Open a free account, add vehicles and driving routes to unlock recommendations

March 20, 2019 12:20 PM Eastern Daylight Time

SEATTLE--(BUSINESS WIRE)-- Today Driverbase Inc. announced the public launch of a data-driven car search platform to serve drivers based in the United States. This free service connects driver data, driving routes, and current vehicles to provide personalized vehicle recommendations in real time. Driverbase helps drivers discover the car that will maximize their ownership experience based on their unique situation.

“Our mission is to deliver a better car search. We provide drivers with vehicle recommendations to help them own the right car at the right time and plan ahead for future purchases. Progressing from invite-only phase to public launch will generate the data necessary to scale our artificial intelligence model training and inference,” said Dan Jackson, CEO at Driverbase Inc.

Create a free driver account to access recommendations and help build the best car search website for new, certified pre-owned, and used vehicles.

Automotive Industry at a Glance

• This year, 17.09MM drivers will spend an estimated $628B to purchase one of 230+ new models from 37.32MM vehicles in inventory distributed by one of 18K+ dealerships.

• The car shopping process is time consuming and painful. Car-buying journeys now include “900 digital touch-points in a 3 month period with 71% on mobile” according to a recent Google study.

• Recently, average incentives reached a record high of over $4,000 per car as manufacturers struggle to capture the attention of the active car buyer.

• About Driverbase Inc.

Founded in 2018, Driverbase Inc. is an independent, data-driven car search platform. Our mission is to deliver a better car search experience. Driverbase has compiled vehicle information and implemented artificial intelligence and machine learning techniques to calculate the optimal vehicle recommendations for every driver.

Related Links
https://driverbase.com/user/register/

FRED Economic Research, Auto Light Weight Vehicle Sales, Feb. 2019, source
FRED Economic Research, Auto Inventory / Sales Ratio, Jan. 2019, source
Google, Consumer Car Buying Process Reveals Auto Marketing Opportunities, Mar. 2016, source

Contact
Saki Yamada
Media Relations
press@driverbase.com
+1 (866) 986-7757