#clickfunnels #fhl2020 #funnelhackinglive #russellbrunson #tonyrobbins

Join David & David talking about Click Funnels and Funnel Hacking Live 2020, Tony Robins / Shallow Hal, Grant Cardone, Russell Brunson, Marley Jaxx, Julius Dein + Plus a whole lot more: Funnel Hacking Live:

On this weeks episode of The Modern Dealer Podcast, David and David talk about Monster Truck Jam, Ramen Noodles, Pike Place and the original Starbucks, Events and Goal in Google analytics and the main topic is Facebook ZERO FRICTION FUTURE AUTO.

https://www.facebook.com/business/m/zero-friction-future/auto

#MIB #AgentF #GoogleAds #TooMuchCoffee #Analytics #GaryV #WineLibraryTV   Join David & David talking 5 Things you need to know about Google Ads, Google Analytics Content Grouping, Men In Black, Gary Vaynerchuck & Wine Library TV. All this and more on this weeks episode of the Modern Dealer Podcast.

#FixedOperations #GenZ #EmployeeAcquisition #OnlineRetailParts

David & David are joined by Phil Larrick. Talking about Fixed Operations, why Floor Mats are so hard to buy, Accessories in the Sales Process and Assisted Conversions for Google Analytics Insights: 2020.

Join David & David talking Google Analytics, UTM Codes, Top Gun Sequel after 35 Years, Look Who's Turning 50 and Some Serious Shit Plus Air Pods vs. Air Pods Pro, all this and more on this weeks episode of The Modern Dealer Podcast

#TopGun #Trade #Appraisals #BuyingCenter #AirPodGuy #Google #Analytics

MDP EP027 | College or Car Biz? Plus... Year in Review Part 2 w/Special Guest

#ModernDealerPodcast #YearInReview #CarBiz # College #Seattle 

Join David & David for a Special Episode of The Modern Dealer Podcast  - Year in Review Part 2 - Episode 015 to Episode 025 - Plus we talk Career Choices with Lloyd Trushel

Learn why it is a must for dealerships to optimize their website for the online buyer.

In this pre-recorded presentation by David Farmer, CEO of intice, you will learn 3 compelling reasons why now is the time to optimize your dealership website for online buying.

We discuss how you can create improve your online sales experience, key benefits of digital retailing and how to prepare your in-store dealership sales process for the transition from analog retailing to digital retailing.

by David Farmer on May 24, 2018

Google has the ability to identify people as In-Market based on a ton of signals.  Now you can target only customers that are in-market and ready to buy in Search.

A challenge for many SEM providers for Car Dealers have been how to identify searchers that are interested in purchasing a vehicle vs. looking for directions to get an oil change appointment.  Where Costs Per Click can be very high for Car Dealers, spending $5, $6 or sometime much more for a customer to get to your website just to get your location can be problematic and provide for a unappealing ROAS. 

In-Market Audiences: Target Prospects Who Are Ready to Buy

Here is how you can use them

In-Market Audience is only available inside of the new user interface by selecting a campaign > audiences > pencil icon.

It is recommended that we use observation so that we do not limit our targeting.

From here, we click the down arrow in the in-market box to give us a list of audiences. By checking the box next to Autos & Vehicles, we can add that audience to the list.

By clicking the down arrow next to Auto & Vehicles, we can get more refine options for our lists.

Once we've added all of the audiences that we would need, click save to add to the campaign.

After saving we can add bid adjustments to each list we've selected.

This can be done at the campaign or the ad group level depending on how granular you'd want to be.

3 Steps to Evolve Auto Industry Marketing

by David Farmer on May 24, 2018

Adam Stewart from Google recently published a great article about how brands should be thinking about the customer journey in new ways.  Specifically with the goal to organize their infrastructure  from multiple sources to generate consistency across marketing messages.

While there is no question that this is a worthy goal, Dealer's need to start with this type of thinking and acting for their own marketing efforts and not wait for the manufacture to do it for them.

The 3 Steps that this article speaks about are, Organize Your Infrastructure, Activate Your Data and Improve Your Measurements.

Organize Your Infrastructure

Dealers can start doing this right now and you don't have to have access to Analytics 360 to do it.  Google Analytics is Free and can be set up in a matter of minutes.   Where some time and expertise is needed is to identify, define and organize Key Events, Goals, Channel Groupings as well as other relevant measurement solutions that are important to dealership managers.  We can help you create a New Analytics View with a custom dashboard that utilize these elements and make it accessible to the dealer.  Read this article to discover more about our ongoing Google Analytics Project: 

Activate Your Data

Here are 3 ways you can use your data to connect with potential buyers.

1.) Set up a Retargeting Campaign using unconverted site visitors to create an audience to present Display ads and Videos to encourage them to re-visit your website.

2.) Use Customer Match and match your database to targetable cookies in the Google Display and Search Network.  We can also help you extend the match by using our matching partner to expand your targetable Audience.

3.) Using your Matched Audience and Retargeting Audience; use Google's Look-a-Like targeting to expand your audience to others that share similar traits - for use with marketing with Display and Video.

Improve Your Measurements

Working with your Agency you have the ability to connect all Display, Video, Search, Social and Website activity inside your Google Analytics Account.  Using UTM Codes, Referral Sources and linking your AdWords Account in addition to Events and Goals you have the ability to create full visibility into all of your digital marketing.  You don't need to have a third party dashboard to show you what you can see inside of GA.  Using built in features like Content Grouping, Custom Channel Groupings with Top Conversion Paths or Assisted Conversions provide visibility into the effectiveness of your digital marketing channels.

For more information read Adam's full Google Article Here:

3 steps to evolve auto industry marketing

Topics: Incentive Marketing, Google Analytics, Events,, retargeting, lead conversion, digital retailing, car dealer marketing, dealmaker

Car buying behavior is changing in ways that will disrupt the existing dealer model.  Amazon-like buying experiences have conditioned buyer's expectations.  To prepare for this change, automakers and dealers alike need to have a deep understanding of the evolving customer behavior.  Bain's recent study of more than 5,000 car buyers offers a comprehensive view into these new behaviors and identifies how car dealers must adapt to build a customer-centric ecosystem.

Here is a great infographic about the study, also follow the link below to the full research paper.

READ THE FULL RESEARCH PAPER HERE:

http://www.bain.com/publications/articles/the-future-of-car-sales-is-omnichannel.aspx