DEP has developed and maintains an industry leading digital marketing platform. Our robust, data driven marketing platform that is designed with the most advanced ad targeting capabilities, dynamic ad creation technology, AI optimization tools, and the industry’s most transparent reporting. Our digital advertising platform uses data from industry partners to identify in-market auto buyers in a dealer’s marketplace and uses that information to weed out bad prospects so we can focus a dealer’s ad dollars on the most “ready to buy” shoppers at any given moment. When we’ve identified a shopper, we’re able to use shopper propensity and vehicle of interest data to hit them with the most relevant ad for them.