Responsive Website Design is a technology that allows a website to automatically resize based on the resolution of the device trying to access it. This technology continues to prove its benefits, so much so, that Google is publicly endorsing it. Mobile traffic to dealership websites has already surpassed local desktop search traffic, so the time for a mobile-first strategy is NOW. Having a mobile-optimized website is critical for your dealership to maintain a successful digital presence and increase business from your online marketing & advertising.