Automotive Internet Sales Interviews TrueCar & Responds To Joe Webb & Brian Pasch
http://www.automotiveinternetsales.com Automotive Internet Sales Interviews TrueCar & Responds To Joe Webb & Brian Pasch... It seems that there was a negative post about TrueCar recently, http://www.dealerknows.com/is-this-the-beginning-of-the-end-for-truecar/ Joe Webb of Dealer Knows published the post and then a lot of people in the industry started to jump on the band wagon of the negativity. One of those people was Brian Pasch of PCG. I have a problem about what was said and the people saying it. Especially when TrueCar is the TITLE sponsor for AutoCon... How can you tell dealers that they are great and good enough to be a title sponsor and then say they are wrong or bad out of the other side of your mouth... So, I wanted to set the record straight. The first part of this video is ME and MY opinion of the situation. And the second part (the majority) of the video is the ACTUAL GoTo Meeting interview with Ken Potter, VP Of Dealer Development & Mike Timmons, Executive VP of TrueCar. Automotive Internet Sales.cm had the opportunity to sit with TrueCar and get their feedback and official position on the situation. I normally DO NOT get involved in these situations BUT... Ken Potter has been a friend for over 12 years now and I do not like people attacking him unfairly. He is an integrity based individual. And I do not feel that TrueCar is doing ANYTHING wrong with their policy for "Write Offs" on their leads... I am ALWAYS open for conversation if you want to reach me. Please email me at seanb@dealersynergy.com or call me on my cell 267-319-6776
Sean V. Bradley Ft. Kalina Bradley "Stop Making Excuses" Success Is In YOUR Power & Control
http://www.internetsales20group.com
Sean V. Bradley Ft. Kalina Bradley "Stop Making Excuses" Success Is In YOUR Power & Control
12 year old Kalina S. Bradley discusses insight of the "7 Habits Of Highly Effective Teens" as well as the "Secret". Kalina at age 12 has a very balanced life and a clear understanding of what success and "effectiveness" means...
Sean V. Bradley Ft. Kalina Bradley "Stop Making Excuses" Success Is In YOUR Power & Control
12 year old Kalina S. Bradley discusses insight of the "7 Habits Of Highly Effective Teens" as well as the "Secret". Kalina at age 12 has a very balanced life and a clear understanding of what success and "effectiveness" means...
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Dealer Synergy
3 Part Video Interview with Durran Cage, GSM of Alan Vines Automotive The September 2012 AutoSuccess Cover Story
http://www.automotiveinternetsales.com
http://www.internetsales20group.com
3 Part Video Interview with Durran Cage, GSM of Alan Vines Automotive The September 2012 AutoSuccess Cover Story...
You can meet Durran Cage at the upcoming Internet Sales 20 Group in Chicago October 23-25th
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Dealer Synergy
Master Your Craft - AutoSuccess Magazine August 2012
http://www.seanvbradley.com
http://www.dealersynergy.com
Master Your Craft
Do you want to be successful in Automotive Sales? Do you want to sell 30, 40+ units per month? Do you want to make $120,000 - $200,000+ selling cars? Well you can! All you have to do is MASTER YOUR CRAFT.
The key to being successful in this business is mastering your craft, being the absolute best you can possibly be. But why is it that EVERYONE wants to sell lots of cars and make lots of money and only a small percentage ever achieve that level? Same reason why there are so many people that want to be professional athletes and why there are only the few elite professional athletes making small fortunes while the rest of the population watches them on television or pretends to be them on Xbox 360.
Do you think Michael Jordan said to his coaches and managers “Uh, I am Michael Jordan… I don’t need to go to practice”! No way… he practiced harder than everyone else because he was Michael Jordan. That is why he has 6 NBA rings… and his own sneaker!
Tiger Woods says that he hits 1,000 practice balls for every 1 real shot in a live round. There is a difference between hitting a golf ball 144 yards versus 144 and a half yards. One puts you next to the hole and one puts you a foot and a half away from the hole. You want to be as accurate as possible, as close to perfection as you can possibly get.
Anderson Silva, Undefeated Ultimate Fighting Champion (UFC) constantly studies his own performance as well as his future opponents performance by dissecting video footage of past fights. Literally spending hours and hours reviewing video footage of angles, punches, kicks. Looking for patterns, opportunities, weakness etc…
Success is a few simple disciplines practiced everyday repeatedly. So if you would like to master your craft you must develop the following three disciplines: Dedication, Desire, and Diligence.
The definition of Dedication is the quality of being dedicated or committed, i.e. Devoting oneself, time, and/or efforts to a particular task or purpose; The definition of Desire is a strong feeling of wanting to have something or wishing for something to happen; and The definition of Diligence is a carful and persistent work or effort.
So how does this all correlate to the subject at hand, Mastering Your Craft. Simply put, if you want to BE the best, then you have to BE the best. Will Durant, a prolific American writer, historian, and philosopher once said, “We are what we repeatedly do. Excellence, then, is not an act but a habit."
Success is earned, not given people; No one is entitled to greatness; everyone in the past, everyone in the NOW, and everyone in the future will have or has had to have an outrageous amount of dedication in their specific field of expertise, an extraordinary burning desire to win, and must diligently execute their detailed plans toward their idea of success.
I want to give you some bullet points of things that you should focus on mastering if you want to truly be that absolute best automotive sales professional:
- Communication(s) – As a sales professional, you need to be an effective communicator. You need to be able to clearly articulate your message and you have to do so with passion and style.
How can you master this skill?
- I suggest mastering the “Science of Communication”… Knowing that 55% of communication is visual perception and body language, 38% is tone and inflection and only 7% is the actual words that you use. You can study this online, you can take a course, you can go to a “communication” workshop or seminar.
- You can join http://www.toastmasters.org which is an organization that is dedicated to helping develop communication and leadership skills for professionals. It is like a “gym” for speakers / communicators.
- Video Record (or audio) yourself with prospects in the showroom or on the phone or in the BDC. Record yourself engaging a prospect, working a deal, dealing with objections / rebuttals etc… Then REVIEW the Video / Audio footage. Study it, be critical of what you sound like, what your body language is, what your prospects sound like, what their body language is. Try to identify loss opportunity, identify areas that you can improve and or utilize a different strategy or approach in a particular situation.
-
Product Knowledge–
- You should truly be a master of your product(s). At the very least you should be certified through your OEM as a sales consultant but… Most OEMs have advanced training and certification. I suggest you look into what curriculum, what training, what OEM resources you can utilize to enhance your product knowledge.
- Most OEMs have “Product Launches” or Special Seminars / Workshops on new or enhanced models within their line up. You should ask your management team to send you to any and all OEM opportunities that come along.
- Study, Study, Study your product. Take all vehicles on test drives, get familiar with them. Not just conceptually but literally know your vehicles inside an out.
- Competition Knowledge… Do NOT just study YOUR brand. You need to know EVERYTHING about your competition. For example if you are a Ford Sales Consultant and you sell a ton of Ford F-150s then you need to know EVERYHTHING about the Chevy Silverado and WHY your F-150 is BETTER than the Silverado etc…
-
Mastering Objections and Rebuttals
- Stop playing checkers… Start playing Chess. Document all of the “expectations” and “objections” you come across on a daily, weekly, monthly basis.
- Identify the TOP 10 objections and or expectations and then create at least 5 POWERFUL responses for them. If you need help, get with other sales consultants, your closers, your managers, the owner whoever!
- Go online and search for the best objections and rebuttals. There are free sites out there like www.automotiveinternetsales.com that offer a tremendous amount of free information, word tracks, scripts, objections / rebuttals etc… use them!
- Practice them everyday… role play with your co-workers, with a friend, your spouse.
- Record them (video and or audio). Upload them to your ipod or burn them to a cd. Play them on the way to work and the way home, at the gym at night, when you sleep.
-
Self Education–
-
Read as much as you can about EVERYTHING related to your career as you can. If you don’t like reading, then buy the audio CDs. Here are some suggestions:
- The 7 Habits of Highly Effective People
- The Secret
- From Good To Great
- The Purple Cow
- Who Moved My Cheese
- Execution
- Read Automotive Trade Magazines (Like AutoSuccess)
- Subscribe to FREE newsletters
-
Subscribe to ALL your automotive vendors newsletters, blogs, email lists like:
- Autobytel
- AutoUSA
- Autotrader
- Cars.com
- Carsdirect
- Dealix
- Edmunds.com
- Your Dealership Website Providers
- Automotive Social Networking Communities like:
-
Search Engines…
- You can and should be Googling or YouTubing Everything that is related to your profession.
-
Read as much as you can about EVERYTHING related to your career as you can. If you don’t like reading, then buy the audio CDs. Here are some suggestions:
This is only a small list of things that you need to master to truly be the best at what you do. If you would like me to give you a more detailed list or some free strategies or ideas please feel free to email me or call me. It would be my pleasure to help you-
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If you want to Sell MORE Cars… Remember “Macro” Versus “Micro”
If you want to Sell MORE Cars…
Remember “Macro” Versus “Micro”
http://www.dealersynergy.com
http://www.seanvbradley.com
The goal is to sell more cars, more often and more profitable. The question is how can we do this? How can we stack the deck in our favor to ensure consistent success? The answer is to sell on a Macro level versus a micro level. First, let me explain the difference between the two. “Micro” selling is the way the typical sales consultant sells… one deal at a time, working off of “Ups” or referrals. “Macro” selling is when you are able to sell multiple units at a time or sell to multiple people at a time. For example “Fleet” sales is a form of macro selling, if you have a company that wants to buy several units in one deal. Sometimes this might be better than selling one unit at a time and sometimes it’s not. You might be thinking how can you even say something like that Sean…? Simple, with a lot of “Fleet” deals, there might be multiple units getting delivered however; they are discounted or heavily discounted because the client is buying multiple units in one transaction. So, is it better to sell one unit at a $2,200 (total) gross or sell four units in one fleet transaction for a TOTAL gross of $4,000? That is a good argument. On one hand you are making $4,000 on the other hand you are obviously NOT maximizing on gross. Before I give you my opinion, I want to share with you some statistics that might BLOW YOUR MIND!
- You have a six percent closing ratio off of OEM leads (Leads from your manufacturer)
- You have an eight percent closing ratio from 3rd party leads… but remember that over 70+ percent of the leads you get from 3rd parties originates from search engine optimization and or search engine marketing
- You have a 14-16 percent closing ratio from leads you generate through SEO and SEM initiatives and or from leads from your dealership website.
*** (Here is the MIND BLOWING PART)
-
On average you have a 27 percent closing ratio from membership buying services like:
- Costco
- BJs
- Sam’s Club
- AAA
- Etc…
- As a matter of fact Costco had a 35 percent closing ratio!
People believe that if they are in a “Membership Buying Program” they will get a better deal. Numbers do not lie. Most dealerships and most sales people sell the hardest way “One at a time”. There is a better way… “Macro Selling”.
What you need to do is start a “Membership Buying Program” for your dealership. Here is a very serious example of how I did this myself when I was a manager at a dealership in New Jersey. I created a membership buying program through my dealership for law enforcement. I worked with a company called www.njcops.comit is both a FREE newspaper as well as a website. It goes to EVERY law enforcement division in the state of New Jersey. For example:
- Every Police Department in NJ
- Every Sheriff Department in NJ
- Every Correctional Facility in NJ
- Every State Trooper Barrack in NJ
- Every Federal Agency located in NJ
- EVEN Law Enforcement from outside NJ like NY, Maryland etc… views this publication.
I created a full page ad in the free publication as well as full digital marketing and branding on their website www.njcops.com . I came up with a complete value package proposition (An AWESOME, “Why Buy From Us”). Basically the ad said “Show me your badge and we will…” But it wasn’t JUST for the officers… it was for EVERYONE at the police department including dispatch etc… And their spouses and their kids and… Do you get it? It was for EVERYONE. Sound familiar…?? There is ALWAYS a sale going on EVERYDAY at your dealership at EVERY dealership. Same concept, Perception is REALITY! We wanted EVERY single person reading NJ COPs Magazine and website to think and know that if they or ANYONE they knew wanted or needed ANYTHING automotive… Sales, Service, Parts, Finance, Special Finance, Body Shop, Aftermarket. There was NO OTHER PLACE OTHER than Sean V. Bradley and my Dealership!
We literally signed up 22 different Police Departments in 1 week! And we sold a ton of cars! Let me explain further, when I say that we signed up 22 police departments in 1 week. That means that 22 different police departments as well as every one of their officers, employees, family and friends. Anytime anyone needed anything automotive they came to me and my dealership. We were our own Costco, BJs, Sam’s Club, AAA. We eventually moved beyond just law enforcement. We created a membership buying program for the military, teachers, firefighters and more.
What you need to do to start selling on a macro level versus a micro level is:
- Understand the difference
- Identify which “Macro” audience you want to target first. It might not be law enforcement or military. For example if you are highline and you are in Clear Lake Texas (Right next to NASA), you might want to target NASA…
- Create a POWERFUL “Value Package Proposition” for your targeted Macro Audience.
- Create a POWERFUL Marketing Campaign to fully engage your new audience
- Get ready to sell a lot more cars!
If you have ANY questions about this article or if you would like me to help you identify what “Macro” opportunities you have in your area, please feel free to email or call me
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Dealer Synergy
Discussing "Pay Plans", Commissions, Bonuses (And WHY) Inside an Automotive Internet Sales 20 Group - Sean V. Bradley
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Dealer Synergy
Schedule Your Priorities, Not Prioritize Your Schedule
Schedule your priorities, Not prioritize your schedule
“Things which matter most should never be at the mercy of things which matter least.”
— Johann Wolfgang von Goethe
Have you ever looked at the clock and seen it was the end of your shift and you thought to yourself, “Wow — where did the day go?” Or worse, “Uh oh, I got absolutely nothing done today.” Well, you are not alone; most people in our industry feel the exact same way. Automotive professionals sometimes describe working at a dealership as “chaotic,” “a constant fire drill,” “not organized,” “overwhelming,” “stressful,” etc.
A lot of dealerships feel like they are grinding to sell cars, but wonder why they constantly fail to hit their objectives. They are confused why they are not selling as many units as they need to, even though they have their team working bell-to-bell most of the month. There is a logical reason of course: They have no understanding or training when it comes to proper time management. Remember, there are only 86,400 seconds in a day. When they are gone, they are gone. For the most part, most dealerships just “react” versus being “proactive.”
You can get up and have a positive attitude and want to work really hard, but if you have no plan, you can’t expect to be tremendously successful. Don’t get me wrong — I am sure you can have some success. It will only be short lived, however, or not at the full magnitude that you are capable.
Here is an example: If I said to everyone reading this AutoSuccess article that I am giving away $1,000,000 to anyone who can drive from Houston, Texas to Philadelphia, would you be in? Of course you would be. But here is the catch: You can only use this map that I give you. Are you still in? Of course you are. But there is more to the catch. The map is of the city of San Francisco. Uh, oh. That changes everything, because the rules of the $1,000,000 giveaway is that you have to use this map and only this map.
So how in the world are you going to get this easy million dollars? Oh, I know: You can have a great attitude. You can think positively, and you can be happy about the opportunity. Is that going to help you accomplish that goal? No. A positive attitude is great, but it is not enough in this example, and it is not enough in the real world at your dealerships.
OK, how about working hard? If you work really hard at looking at this map of San Francisco, maybe you can unlock some secret rout to Philadelphia from Houston? No, you can’t. So, working hard is important, but it is not the sole answer. You need to have a map; you need an internal global positioning system (GPS). You need to begin with the end in mind. Car dealerships are awesome, but they are hectic; there is a lot going on. Plus, it is a month-to-month business. I get it. You need, though, to take control of what you have control of — yourself.
We all have multiple roles in our life. We are not just automotive professionals. Some additional roles that you might fall into include:
• Parent • Son/daughter • Brother/sister • Manager
• Leader • Owner • Trainer • Motivator
• Analyst • Friend • Volunteer • Veteran
• Paramedic • Athlete • Pet owner • Community activist
• Baby Sitter (which can have multiple meanings…)
So, now take into account how busy your day is, how hectic a dealership is, how intense our industry is and now add all of the roles you play in life. How are you juggling everything? Are you even trying to juggle or are you neglecting important things?
There is a better way.
Internationally respected leadership authority Dr. Stephen Covey says that the most effective planning is weekly planning — not monthly or daily. It is truly best to pick a time once a week (my wife and I prefer Friday, after work) and map out the following week. The key is not to overload or “pack” as much as possible into a short amount of time. Rather, you want to identify your priorities — a.k.a. “must do’s” — and schedule them first. This should include your different roles. You want to make sure that you put first things first. Here are some examples:
• Showroom appointments
• Training sessions (can be from the dealership or on your own)
• Phone call and follow-up time
• Breaks, lunch, etc. (it is important to refresh yourself and “sharpen the saw”)
• Any days off
• Clients anniversaries, birthdays or other important dates
• Personal friends’/relatives’ anniversaries, birthdays or other important dates
• Special time with family (and or friends)
• Health appointments (doctors etc…)
• Relaxation time
http://www.dealersynergy.com
Sean V. Bradley is the founder and CEO of Dealer Synergy, a nationally recognized training and consulting company in the automotive industry. He can be contacted at 267-319-6776, or by e-mail at seanb@dealersynergy.com
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Dealer Synergy
Automotive Internet Sales - Example of How to Handle "Bought Elsewhere" / Dead Deals - Don't WASTE Opportunities!
Automotive Internet Sales - Example of How to Handle "Bought Elsewhere" / Dead Deals - Don't WASTE Opportunities!
Everyone knows that the hardest part of Automotive Internet Sales is getting someone on the phone... I get it. As a matter of fact on average you will only connect with approximately 11- 14 percent on the phone. Meaning that if you make 120 Out bound phone calls, you will connect with 14-17 people on the phone (Not a very good ROI on your efforts). But, it is what it is...
Now it gets EVEN more frustrating when you FINALLY get someone on the phone after following up with them for days or sometimes even weeks / months and hearing "Sorry, I bought elsewhere". You have to FIGHT the urge of getting mad, or even being rude. Or worse, being indifferent and just letting it slip into the "Dead Deal" folder on your CRM.
Even though you lost the opportunity to sell a vehicle, you can turn that prospect into a service opportunity. Why would you care...? Because a service customer is 7 times more likely to purchase a vehicle from where their service their vehicle from. AND... your dealership might have lost the "sales" revenue, but THEY might be able to secure "service" revenue.
Furthermore, It is a well know statistic that a prospect that buys a vehicle, someone else in THEIR HOUSEHOLD will buy another vehicle within 90 days! That means, even though you lost that initial sale you can possibly secure a strong referral for a future opportunity if you handle the situation the right way.
If you would like me to elaborate on this post or if you have any questions what so ever, please feel free to email or call me.
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Dealer Synergy
Automotive Internet Sales / Phone Sales "What to Do if There is NO Phone Number or a Bogus Number"
http://www.dealersynergy.com
Automotive Internet Sales / Phone Sales "What to Do if There is NO Phone Number or a Bogus Number"
The hardest part of Automotive Internet Sales or Business Development is simply getting the prospect on the phone and that in part is because you might not have ANY phone number to contact them or its a wrong / bogus phone number... OR you might have a number, it could be there home or office and you can't seem to connect with them. So, what do you do? I see way too many people in our industry accepting defeat without ever trying to do something proactively to try to create a connection with a prospect.
What can you do...?
First and foremost is NOT to accept that if there is no phone number listed or if there is a wrong phone number that "That is it". You MUST seek out an alternative... Here is a GREAT website you can go to:
* http://www.spokeo.com
or
* http://www.anywho.com
or my personal favorite is to call "411" and ASK for a "Reverse Look Up".
If you can not find the prospect's phone number trying those resources then maybe you should take their email address (from their internet purchase request) and drop it into:
etc...
The bottom line is TAKE A SHOT... try to find a person's contact information, or better contact information. REACH OUT TO THEM. Be "Proactive".
And remember, "You can not lose something, that you never have had before".
If you have any questions about this post or would like some free help... call me or email me
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4 Comments
Mike Elmore
I just watched Sean Bradley's video posting regarding True Cars new and improved write off policy to further endear them to today's Automotive Dealer. I want to share a Dealers perspective on this post. Mr. Bradley; you state...."And I do not feel True Car is doing ANYTHING wrong with their policy for "Write Offs" on their leads......Mr. Bradley, I as a Dealer, think this way; if True Car gives me a lead on someone that I was already working from my digital marketing efforts, or is a current customer of my Dealership including from my Fixed-ops side, or I got this lead from one of my 3rd party lead providers or my OEM before True Car sends it to me, there is no way they are entitled to a commission, period. I don't allow my other 3rd party vendors to share in a lead commission if they give me a duplicate lead. First in, first paid. Why on earth does True Car think they are entitled to a commission? Just because they may have generated some, in the market buyer contact information, if they can't get it to me first, they should get, as the expression in the car business goes; "AIR". I have experienced their unfair and overhanded write off policy recently, and it boggles the mind on why they think it's perfectly okay to invoice me for leads that I already had from other sources? As an Automotive Sales professional with 25+ years experience, the past 10+ years devoted to online sales, I've recognized; for my continue success in this profession, the importance of getting quality leads from 3rd party sources at a fair and reasonable fee. However, my personal experience with True Car is..........neither.
Jeffrey Byrge
Kenny Ross Auto Group
Being pragmatic regarding this "controversy" seems to be the course of reason. To date, I have not been impressed with TruCar for a simple reason: The impression they leave is that they are more interested in short term profits than they are being a long term vendor/partner with dealerships. I certainly don't rule out that TruCar can change. I hope they do, as they clearly are well financed. It's alright to fail. It's ok to learn lessons. But after a while, everyone's TruColors will come out in the end. If TruCar becomes a viable partner THAT I CAN TRUST, that changes the conversation completely. Right now, what TruCar is missing is that few dealers trust them, regardless of the scope of the services they offer.
Sean Bradley
First, I truly appreciate everyone's feedback. Thank you for taking the time to respond to my post. Here is the reality: * Dealers do NOT have to sign up for TrueCar, Dealers do NOT need to partner with TrueCar. Dealers choose to partner with TrueCar. It is their choice... * There is a major difference with TrueCar compared to a traditional 3rd Party Leads Source Provider or Aggregator. First and foremost, TrueCar ONLY makes their money from Dealers. Where as most 3rd parties have numerous relationships and diversified revenue models. They practice "CHURNING" leads. They repackage leads, they wholesale leads to anyone, OEM, competitor etc... * TrueCar's model (the one in which the write off policy is centered) is different in the simple fact is that TrueCar offers dealers an opportunity to sell cars with NO Risk... meaning that the Dealer does NOT have to pay for it unless they sell a car. Let me repeat that... Dealers do NOT have to pay per lead, dealers do not have to come out of pocket UNLESS they sell a vehicle. Most leads source providers are approximately $20 per lead. Meaning if you buy 100 leads, it costs the dealer $2,000 and there are NO guarantees. With TrueCar again, the dealer is only charged IF a unit has been sold. *** Here is the reality... I am NOT a TruCar executive, employee or shared. I am not trying to fight for TrueCar. I am not trying to convince Dealers of ANYTHING. I am NOT trying to make Dealers LOVE TrueCar, Use TrueCar etc... My ONLY purpose with the video was to say I DISAGREE with people SLAMMING TrueCar, I disagree with people saying that TrueCar is going to go out of business. I disagree with trainers and consultants taking money from a vendor and telling dealers they are good enough to be a Title Sponsor, good enough for a scholarship... and out of the other side of their mouth, post negative things and perpetuate drama. EVEN SPONSOR Posts on Facebook about the drama. I disagree with people blindly calling people I know for 12 years "A Scumbag". Furthermore, I have personally been immersed in Automotive Internet Sales & BDC for almost 15 straight years. I have personally trained 2,000 Dealer Principals & GMs as well as 5,000 additional Automotive professionals on Internet Sales. I work with National, State & City Dealer Associations and 20 Groups. I have my own Internet Sales 20 Group. All for one purpose... to educate dealers and automotive professionals about EVERYTHING Internet Sales and Business Development. I have dedicated my career to evolving dealerships and professionals to whole other level of success. I say all of this NOT to impress you but to impress upon you my heart and my mind is in the right place. Again, I respect all opinions and all feedback. This is simply my opinion on this matter.
Jeffrey Byrge
Kenny Ross Auto Group
Sean, I respect your time and experience in the industry, and I admire your loyalty to your friend in Tru(e)Car. (Although it isn't uncommon in our industry for good people to sometimes end up working for less than stellar companies. Knowing a couple of good people within the company doesn't change the company if they're shady) I have two questions for anyone who views TrueCar as an above board company: 1. Would there be this backlash against them unless they have merited it for past (similar) behavior? I say, no. 2. If you were to advise TrueCar on how to repair their reputation, what would you tell them to do? My advice would be, and is, twofold. Apologize and withdraw the ill fated (and rash) plan to "limit" returns. And then, be willing to put in the time and give real value to their paying customers, car dealerships. Dare I say it, overreaching businesses come and go. Those that offer real value are the ones that stick.