DMEautomotive
DMEautomotive Presents New Digital Data Marketing Strategy at 2015 JD Power Automotive Marketing Roundtable
The joint presentation, "Scale Your Business Profitably by Taking Digital Data and Retail Marketing Beyond New Vehicle Acquisition," offers a modern method to drive brand loyalty and fight the aftermarket bleed
DAYTONA BEACH, Fla., Oct. 12, 2015 -- DMEautomotive (DMEa) today announced that it will present a groundbreaking targeted digital advertising solution at the 2015 JD Power Automotive Marketing Roundtable that enables OEMs and their dealers to leverage first-party data to target and attract digital service shoppers to maximize measurable service volume lift and retain their most lucrative customers.
Ryan Grokulsky, Digital Marketing Strategist for DMEautomotive, will present this breakthrough concept on behalf DMEa. Located at the Bellagio Hotel in Las Vegas, the 2015 JD Power Automotive Marketing Roundtable is the industry's leading marketing event with over 1,400 participants representing every facet of the automotive marketing profession. Covering information deemed important to explore in today's automotive environment, the event will present topics such as media mix and targeting strategies, cross-tier marketing, advertising platforms, industry trends and issues, and more.
DMEa's breakthrough digital method utilizes first-party and other data so brand dealers can better reach customers with specific, targeted messages in the digital spaces they visit most. As it addresses an increasing service interval and the bleed of customers to aftermarket service providers, the DMEa technology enables dealers to increase lucrative revenue from their customers while deepening the relationship throughout the life of customers' car ownership and into subsequent brand-loyal car purchases.
"Service is incredibly profitable for OEMs and their dealerships, and a loyal service customer becomes a loyal customer to the brand. Too many customers are leaving their new car dealer for service from the aftermarket or other providers," said Mike Walther, Managing Director of DMEautomotive. "We have to reach customers through the digital channels they interact with all the time. And with this technology we are able to expand targeted owner communication beyond traditional channels, pinpoint key service prospects, then target these owner segments specifically with digital display advertising, adding DMEa's loyalty segmentation to optimize targeting and timing. Through this process, we found that targeting digitally resulted in tremendous growth for dealers, welcoming a brighter future for dealership service marketing."
Using the vehicle ownership cycle as a measuring tool, DMEa found that targeting owners through new digital channels increased service sales by 30%, drove incremental service revenue back to the brand dealer, maximized reach and ROI, garnered actionable intelligence about dealers' most lucrative customers, and kept the customer conversation and personal relationship strong throughout.
The presentation, "Scale Your Business Profitably by Taking Digital Data and Retail Marketing Beyond New Vehicle Acquisition," will take place at 11:45 a.m. on Wednesday, October 21st at the 2015 JD Power Automotive Marketing Roundtable.
About DMEautomotive
DMEautomotive (DMEa), a Solera Holdings Inc. company, is the industry leader in science-based, results-driven automotive marketing, and provides turnkey marketing to the largest and most innovative automotive organizations, from automobile dealerships to many of the largest aftermarket companies in the U.S. DMEa's uniquely panoramic view of the complete automotive sales and service market, combined with its cutting-edge, science-based marketing programs, increases customer yield, conversion and retention. Joined with Solera's network of global companies dedicated to innovation, DMEa's mission to increase customer engagement within the automotive industry is further strengthened.
Supported by DMEa's proprietary, cloud-based Red Rocket Technology Platform, the DMEa product suite includes science-based, data-driven, multi-channel customer acquisition and retention marketing programs; best-in-class campaign reporting; data management and analytics; auto-focused Customer Interaction Center solutions, and complete on-site mail and email fulfillment services. Headquartered in Daytona Beach, Florida, DMEa also has major operations in Jacksonville, Florida.
About Solera
Solera is a leading provider of risk and asset management software and services to the automotive and property marketplace, including the global P&C insurance industry. Solera is active in over 75 countries across six continents. The Solera companies include: Audatex in the United States, Canada and in more than 60 additional countries; HPI, CarweB and CAP Automotive in the United Kingdom; Informex in Belgium and Greece; Sidexa in France; ABZ and Market Scan in the Netherlands; Hollander serving the North American recycling market; AUTOonline providing salvage disposition in a number of European and Latin American countries; IMS providing medical review services; Explore providing data and analytics to United States property and casualty insurers; Identifix, providing solutions for the service, maintenance and repair ("SMR") market; AutoPoint and DMEautomotive, providing data-driven tools to enhance SMR experiences and facilitate customer retention and marketing solutions for the retail automotive industry; and I&S, a provider of software and business management tools, third-party claims administration, first notice of loss and network management services to the U.S. auto and property repair industries, specializing in glass claims. For more information, please refer to the Solera's website at www.solerainc.com.
DMEautomotive Media Relations
Katie Gile
katie.gile@dmeautomotive.com
904.416.1451
DMEautomotive
DMEautomotive Presents New Digital Data Marketing Strategy at 2015 JD Power Automotive Marketing Roundtable
The joint presentation, "Scale Your Business Profitably by Taking Digital Data and Retail Marketing Beyond New Vehicle Acquisition," offers a modern method to drive brand loyalty and fight the aftermarket bleed
DAYTONA BEACH, Fla., Oct. 12, 2015 -- DMEautomotive (DMEa) today announced that it will present a groundbreaking targeted digital advertising solution at the 2015 JD Power Automotive Marketing Roundtable that enables OEMs and their dealers to leverage first-party data to target and attract digital service shoppers to maximize measurable service volume lift and retain their most lucrative customers.
Ryan Grokulsky, Digital Marketing Strategist for DMEautomotive, will present this breakthrough concept on behalf DMEa. Located at the Bellagio Hotel in Las Vegas, the 2015 JD Power Automotive Marketing Roundtable is the industry's leading marketing event with over 1,400 participants representing every facet of the automotive marketing profession. Covering information deemed important to explore in today's automotive environment, the event will present topics such as media mix and targeting strategies, cross-tier marketing, advertising platforms, industry trends and issues, and more.
DMEa's breakthrough digital method utilizes first-party and other data so brand dealers can better reach customers with specific, targeted messages in the digital spaces they visit most. As it addresses an increasing service interval and the bleed of customers to aftermarket service providers, the DMEa technology enables dealers to increase lucrative revenue from their customers while deepening the relationship throughout the life of customers' car ownership and into subsequent brand-loyal car purchases.
"Service is incredibly profitable for OEMs and their dealerships, and a loyal service customer becomes a loyal customer to the brand. Too many customers are leaving their new car dealer for service from the aftermarket or other providers," said Mike Walther, Managing Director of DMEautomotive. "We have to reach customers through the digital channels they interact with all the time. And with this technology we are able to expand targeted owner communication beyond traditional channels, pinpoint key service prospects, then target these owner segments specifically with digital display advertising, adding DMEa's loyalty segmentation to optimize targeting and timing. Through this process, we found that targeting digitally resulted in tremendous growth for dealers, welcoming a brighter future for dealership service marketing."
Using the vehicle ownership cycle as a measuring tool, DMEa found that targeting owners through new digital channels increased service sales by 30%, drove incremental service revenue back to the brand dealer, maximized reach and ROI, garnered actionable intelligence about dealers' most lucrative customers, and kept the customer conversation and personal relationship strong throughout.
The presentation, "Scale Your Business Profitably by Taking Digital Data and Retail Marketing Beyond New Vehicle Acquisition," will take place at 11:45 a.m. on Wednesday, October 21st at the 2015 JD Power Automotive Marketing Roundtable.
About DMEautomotive
DMEautomotive (DMEa), a Solera Holdings Inc. company, is the industry leader in science-based, results-driven automotive marketing, and provides turnkey marketing to the largest and most innovative automotive organizations, from automobile dealerships to many of the largest aftermarket companies in the U.S. DMEa's uniquely panoramic view of the complete automotive sales and service market, combined with its cutting-edge, science-based marketing programs, increases customer yield, conversion and retention. Joined with Solera's network of global companies dedicated to innovation, DMEa's mission to increase customer engagement within the automotive industry is further strengthened.
Supported by DMEa's proprietary, cloud-based Red Rocket Technology Platform, the DMEa product suite includes science-based, data-driven, multi-channel customer acquisition and retention marketing programs; best-in-class campaign reporting; data management and analytics; auto-focused Customer Interaction Center solutions, and complete on-site mail and email fulfillment services. Headquartered in Daytona Beach, Florida, DMEa also has major operations in Jacksonville, Florida.
About Solera
Solera is a leading provider of risk and asset management software and services to the automotive and property marketplace, including the global P&C insurance industry. Solera is active in over 75 countries across six continents. The Solera companies include: Audatex in the United States, Canada and in more than 60 additional countries; HPI, CarweB and CAP Automotive in the United Kingdom; Informex in Belgium and Greece; Sidexa in France; ABZ and Market Scan in the Netherlands; Hollander serving the North American recycling market; AUTOonline providing salvage disposition in a number of European and Latin American countries; IMS providing medical review services; Explore providing data and analytics to United States property and casualty insurers; Identifix, providing solutions for the service, maintenance and repair ("SMR") market; AutoPoint and DMEautomotive, providing data-driven tools to enhance SMR experiences and facilitate customer retention and marketing solutions for the retail automotive industry; and I&S, a provider of software and business management tools, third-party claims administration, first notice of loss and network management services to the U.S. auto and property repair industries, specializing in glass claims. For more information, please refer to the Solera's website at www.solerainc.com.
DMEautomotive Media Relations
Katie Gile
katie.gile@dmeautomotive.com
904.416.1451
1 Comment
Arizona State University
I found it interesting that the article did not specifically address the targeting of "millennials" with the new digital data marketing strategy. Though it is implied through the heavy use of digital media, mostly consumed by millennials, I was still surprised that it was not mentioned directly. Millennials seem to be the target demographic for this strategy because of their higher use of digital media as compared with older generations. Also, millennials are at the are or soon reaching the age of looking to purchase their first or second car, proving to be a critical time to create and maintain customer loyalty that will last. I am interested in seeing how the marketing strategy will materialize and if consumers will find the marketing helpful or intruding. I am especially interested in seeing how the strategy will effect my purchasing and servicing decisions in my upcoming search for a new vehicle.
DMEautomotive
Mike Martinez of DMEautomotive Selected to Present at the 2015 DrivingSales Executive Summit
Martinez’s presentation “GRO Your Bottom Line” selected by auto dealers in a highly competitive process; joins an agenda with four award-wining authors and other industry experts
Daytona Beach, FL – October 6, 2015 – Mike Martinez, Chief Marketing Officer of DMEautomotive and AutoPoint, has been selected to present at the seventh annual DrivingSales Executive Summit (DSES), one of the largest gatherings of progressive dealer executives, on October 19th at 11:15 AM at the Bellagio Las Vegas. Martinez’s presentation “GRO” Your Bottom Line was selected by a panel of dealers in a highly competitive process, in which only 1 in 3 applications was accepted.
Martinez joins a powerhouse DSES agenda that includes a Harvard Business School faculty member, leading search marketing and content marketing strategists, branding experts and technology visionaries, and award-winning authors. The DSES has sold out every year since inception and hosted over 1,000 attendees last year. It is unique in the industry because auto dealers determine the speakers and agenda.
Martinez’s presentation addresses long-standing issues with traditional service retention metrics, and offers a new metric, GRO, that is designed to help dealers increase their customers’ lifetime spends in the dealership service lane and keep those customers coming back for their next vehicle purchases.
“Many dealers have the same problem: watching their service retention climb at a steady rate while their service revenue plateaus, or even decreases,” said Mike Walther, Managing Director of DMEautomotive. “GRO provides dealers with a simple, clear picture of the true health of their service operations and helps them put plans in place to increase revenue and retention. We’re very excited to present our proven metric to some of the top minds in the automotive industry, and to help them grow with ‘GRO’.”
In a study of GRO’s effect, DMEautomotive found that dealers that had an average GRO Score twice that of the majority of dealers (the “targeted range”) sold 75 more units, by increasing the percent of captured customer lifetime value as measured by GRO.
“Mike’s presentation was chosen from a competitive group of applicants comprising some of the industry’s most innovative dealer executives and thought leaders. Clearly, GRO resonated with our dealer panel because it offers the kind of ahead-of-the-curve insights, actionable information, and profit-building practices that our attendees can take home and immediately implement in their dealerships,” said DrivingSales CEO and Founder, Jared Hamilton. “We are very proud to add Mike Martinez of DMEautomotive to our 2015 agenda.”
For the full DrivingSales Executive Summit agenda and to register before the event sells out, go to http://drivingsalesexecutivesummit.com or contact events@drivingsales.com. Stay tuned for DSES news as it develops on www.twitter.com/drivingsales and on facebook.com/drivingsales. Participate in the conversation using #DSES as preparations continue throughout the year.
About DMEautomotive
DMEautomotive (DMEa), a Solera Holdings Inc. company, is the industry leader in science-based, results-driven automotive marketing, and provides turnkey marketing to the largest and most innovative automotive organizations, from automobile dealerships to many of the largest aftermarket companies in the U.S. DMEa's uniquely panoramic view of the complete automotive sales and service market, combined with its cutting-edge, science-based marketing programs, increases customer yield, conversion and retention. Joined with Solera's network of global companies dedicated to innovation, DMEa's mission to increase customer engagement within the automotive industry is further strengthened.
Supported by DMEa’s proprietary, cloud-based Red Rocket Technology Platform, the DMEa product suite includes science-based, data-driven, multi-channel customer acquisition and retention marketing programs; best-in-class campaign reporting; data management and analytics; auto-focused Customer Interaction Center solutions, and complete on-site mail and email fulfillment services. Headquartered in Daytona Beach, Florida, DMEa also has major operations in Jacksonville, Florida.
About Solera
Solera is a leading provider of risk and asset management software and services to the automotive and property marketplace, including the global P&C insurance industry. Solera is active in over 75 countries across six continents. The Solera companies include: Audatex in the United States, Canada and in more than 60 additional countries; HPI, CarweB and CAP Automotive in the United Kingdom; Informex in Belgium and Greece; Sidexa in France; ABZ and Market Scan in the Netherlands; Hollander serving the North American recycling market; AUTOonline providing salvage disposition in a number of European and Latin American countries; IMS providing medical review services; Explore providing data and analytics to United States property and casualty insurers; Identifix, providing solutions for the service, maintenance and repair ("SMR") market; AutoPoint and DMEautomotive, providing data-driven tools to enhance SMR experiences and facilitate customer retention and marketing solutions for the retail automotive industry; and I&S, a provider of software and business management tools, third-party claims administration, first notice of loss and network management services to the U.S. auto and property repair industries, specializing in glass claims. For more information, please refer to the Solera's website at www.solerainc.com.
DMEautomotive Media Relations
Katie Gile, DMEautomotive, (904) 416-1451, Katie.gile@dmeautomotive.com
About DrivingSales
DrivingSales is the industry’s leading resource for automotive dealership professionals to obtain actionable insight, education and connections to advance their careers and grow their businesses in a time of unprecedented market change. Founded by a third-generation car dealer in 2008, today DrivingSales is utilized by two thirds of franchised dealerships in North America as a resource to improve their business performance.
To learn more about the DrivingSales community, news, dealer education or performance analytics visit DrivingSales.com.
DrivingSales Executive Summit Contact:
Christina DeVore
christina.devore@drivingsales.com
DrivingSales
866.943.8371x124
No Comments
DMEautomotive
Mike Martinez of DMEautomotive Selected to Present at the 2015 DrivingSales Executive Summit
Martinez’s presentation “GRO Your Bottom Line” selected by auto dealers in a highly competitive process; joins an agenda with four award-wining authors and other industry experts
Daytona Beach, FL – October 6, 2015 – Mike Martinez, Chief Marketing Officer of DMEautomotive and AutoPoint, has been selected to present at the seventh annual DrivingSales Executive Summit (DSES), one of the largest gatherings of progressive dealer executives, on October 19th at 11:15 AM at the Bellagio Las Vegas. Martinez’s presentation “GRO” Your Bottom Line was selected by a panel of dealers in a highly competitive process, in which only 1 in 3 applications was accepted.
Martinez joins a powerhouse DSES agenda that includes a Harvard Business School faculty member, leading search marketing and content marketing strategists, branding experts and technology visionaries, and award-winning authors. The DSES has sold out every year since inception and hosted over 1,000 attendees last year. It is unique in the industry because auto dealers determine the speakers and agenda.
Martinez’s presentation addresses long-standing issues with traditional service retention metrics, and offers a new metric, GRO, that is designed to help dealers increase their customers’ lifetime spends in the dealership service lane and keep those customers coming back for their next vehicle purchases.
“Many dealers have the same problem: watching their service retention climb at a steady rate while their service revenue plateaus, or even decreases,” said Mike Walther, Managing Director of DMEautomotive. “GRO provides dealers with a simple, clear picture of the true health of their service operations and helps them put plans in place to increase revenue and retention. We’re very excited to present our proven metric to some of the top minds in the automotive industry, and to help them grow with ‘GRO’.”
In a study of GRO’s effect, DMEautomotive found that dealers that had an average GRO Score twice that of the majority of dealers (the “targeted range”) sold 75 more units, by increasing the percent of captured customer lifetime value as measured by GRO.
“Mike’s presentation was chosen from a competitive group of applicants comprising some of the industry’s most innovative dealer executives and thought leaders. Clearly, GRO resonated with our dealer panel because it offers the kind of ahead-of-the-curve insights, actionable information, and profit-building practices that our attendees can take home and immediately implement in their dealerships,” said DrivingSales CEO and Founder, Jared Hamilton. “We are very proud to add Mike Martinez of DMEautomotive to our 2015 agenda.”
For the full DrivingSales Executive Summit agenda and to register before the event sells out, go to http://drivingsalesexecutivesummit.com or contact events@drivingsales.com. Stay tuned for DSES news as it develops on www.twitter.com/drivingsales and on facebook.com/drivingsales. Participate in the conversation using #DSES as preparations continue throughout the year.
About DMEautomotive
DMEautomotive (DMEa), a Solera Holdings Inc. company, is the industry leader in science-based, results-driven automotive marketing, and provides turnkey marketing to the largest and most innovative automotive organizations, from automobile dealerships to many of the largest aftermarket companies in the U.S. DMEa's uniquely panoramic view of the complete automotive sales and service market, combined with its cutting-edge, science-based marketing programs, increases customer yield, conversion and retention. Joined with Solera's network of global companies dedicated to innovation, DMEa's mission to increase customer engagement within the automotive industry is further strengthened.
Supported by DMEa’s proprietary, cloud-based Red Rocket Technology Platform, the DMEa product suite includes science-based, data-driven, multi-channel customer acquisition and retention marketing programs; best-in-class campaign reporting; data management and analytics; auto-focused Customer Interaction Center solutions, and complete on-site mail and email fulfillment services. Headquartered in Daytona Beach, Florida, DMEa also has major operations in Jacksonville, Florida.
About Solera
Solera is a leading provider of risk and asset management software and services to the automotive and property marketplace, including the global P&C insurance industry. Solera is active in over 75 countries across six continents. The Solera companies include: Audatex in the United States, Canada and in more than 60 additional countries; HPI, CarweB and CAP Automotive in the United Kingdom; Informex in Belgium and Greece; Sidexa in France; ABZ and Market Scan in the Netherlands; Hollander serving the North American recycling market; AUTOonline providing salvage disposition in a number of European and Latin American countries; IMS providing medical review services; Explore providing data and analytics to United States property and casualty insurers; Identifix, providing solutions for the service, maintenance and repair ("SMR") market; AutoPoint and DMEautomotive, providing data-driven tools to enhance SMR experiences and facilitate customer retention and marketing solutions for the retail automotive industry; and I&S, a provider of software and business management tools, third-party claims administration, first notice of loss and network management services to the U.S. auto and property repair industries, specializing in glass claims. For more information, please refer to the Solera's website at www.solerainc.com.
DMEautomotive Media Relations
Katie Gile, DMEautomotive, (904) 416-1451, Katie.gile@dmeautomotive.com
About DrivingSales
DrivingSales is the industry’s leading resource for automotive dealership professionals to obtain actionable insight, education and connections to advance their careers and grow their businesses in a time of unprecedented market change. Founded by a third-generation car dealer in 2008, today DrivingSales is utilized by two thirds of franchised dealerships in North America as a resource to improve their business performance.
To learn more about the DrivingSales community, news, dealer education or performance analytics visit DrivingSales.com.
DrivingSales Executive Summit Contact:
Christina DeVore
christina.devore@drivingsales.com
DrivingSales
866.943.8371x124
No Comments
DMEautomotive
DMEautomotive to Present at the 19th Digital Dealer Conference & Expo
DMEa selected as a presenter for four key 2015 conferences: DealerSocket User Summit; Digital Dealer Conference & Expo; DrivingSales Executive Summit and Fixed Ops Conference & Expo
Daytona Beach, FL – September 22, 2015 – DMEautomotive (DMEa) today announced that it has been selected as a presenter for the 19th Digital Dealer Conference & Expo.
Mary Sheridan PhD., Manager of Research & Analytics at DMEautomotive, will present at the upcoming 19th Digital Dealer Conference & Expo on October 5-7 in Las Vegas, NV. Located at the Paris Hotel & Casino in Las Vegas, the Digital Dealer Conference & Expo is the largest and most progressive digital automotive event in the United States with the digital tools, education and peer contacts the automotive industry needs to solve problems, grow sales, increase customer retention and boost profits. With the largest representation of technology providers and new product introductions of any digital event in the industry, Digital Dealer affords attendees the opportunity to meet the experts, demo products from more than 120 companies, and build solutions for their businesses.
Mary’s presentation, “Grow with GRO: Drive Higher Lifetime Value” will occur on Wednesday, 10/7 from 11:00-11:55 am.
“We are so excited to be included among the brilliant professionals on the agenda for the 19th Digital Dealer Conference & Expo,” said Mike Walther, Managing Director for DMEautomotive. “As a vendor with countless dealer customers, one of the biggest parts of our work is providing our clients with the information they need to succeed. We’re pleased that our topic has resonated so much with our clients, and very excited to present it to some of the top minds in the automotive industry at Digital Dealer.”
About DMEautomotive
DMEautomotive (DMEa), a Solera Holdings Inc. company, is the industry leader in science-based, results-driven automotive marketing, and provides turnkey marketing to the largest and most innovative automotive organizations, from automobile dealerships to many of the largest aftermarket companies in the U.S. DMEa's uniquely panoramic view of the complete automotive sales and service market, combined with its cutting-edge, science-based marketing programs, increases customer yield, conversion and retention. Joined with Solera's network of global companies dedicated to innovation, DMEa's mission to increase customer engagement within the automotive industry is further strengthened.
Supported by DMEa’s proprietary, cloud-based Red Rocket Technology Platform, the DMEa product suite includes science-based, data-driven, multi-channel customer acquisition and retention marketing programs; best-in-class campaign reporting; data management and analytics; auto-focused Customer Interaction Center solutions, and complete on-site mail and email fulfillment services. Headquartered in Daytona Beach, Florida, DMEa also has major operations in Jacksonville, Florida.
About Solera
Solera is a leading provider of risk and asset management software and services to the automotive and property marketplace, including the global P&C insurance industry. Solera is active in over 75 countries across six continents. The Solera companies include: Audatex in the United States, Canada and in more than 60 additional countries; HPI, CarweB and CAP Automotive in the United Kingdom; Informex in Belgium and Greece; Sidexa in France; ABZ and Market Scan in the Netherlands; Hollander serving the North American recycling market; AUTOonline providing salvage disposition in a number of European and Latin American countries; IMS providing medical review services; Explore providing data and analytics to United States property and casualty insurers; Identifix, providing solutions for the service, maintenance and repair ("SMR") market; AutoPoint and DMEautomotive, providing data-driven tools to enhance SMR experiences and facilitate customer retention and marketing solutions for the retail automotive industry; and I&S, a provider of software and business management tools, third-party claims administration, first notice of loss and network management services to the U.S. auto and property repair industries, specializing in glass claims. For more information, please refer to the Solera's website at www.solerainc.com. - See more at: http://ir.solerainc.com/phoenix.zhtml?c=210437&p=irol-newsArticle&ID=2075383#sthash.QNLUPKmj.dpuf
DMEautomotive Media Relations
Katie Gile, DMEautomotive, (904) 416-1451, katie.gile@dmeautomotive.com
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DMEautomotive
DMEautomotive to Present at the 19th Digital Dealer Conference & Expo
DMEa selected as a presenter for four key 2015 conferences: DealerSocket User Summit; Digital Dealer Conference & Expo; DrivingSales Executive Summit and Fixed Ops Conference & Expo
Daytona Beach, FL – September 22, 2015 – DMEautomotive (DMEa) today announced that it has been selected as a presenter for the 19th Digital Dealer Conference & Expo.
Mary Sheridan PhD., Manager of Research & Analytics at DMEautomotive, will present at the upcoming 19th Digital Dealer Conference & Expo on October 5-7 in Las Vegas, NV. Located at the Paris Hotel & Casino in Las Vegas, the Digital Dealer Conference & Expo is the largest and most progressive digital automotive event in the United States with the digital tools, education and peer contacts the automotive industry needs to solve problems, grow sales, increase customer retention and boost profits. With the largest representation of technology providers and new product introductions of any digital event in the industry, Digital Dealer affords attendees the opportunity to meet the experts, demo products from more than 120 companies, and build solutions for their businesses.
Mary’s presentation, “Grow with GRO: Drive Higher Lifetime Value” will occur on Wednesday, 10/7 from 11:00-11:55 am.
“We are so excited to be included among the brilliant professionals on the agenda for the 19th Digital Dealer Conference & Expo,” said Mike Walther, Managing Director for DMEautomotive. “As a vendor with countless dealer customers, one of the biggest parts of our work is providing our clients with the information they need to succeed. We’re pleased that our topic has resonated so much with our clients, and very excited to present it to some of the top minds in the automotive industry at Digital Dealer.”
About DMEautomotive
DMEautomotive (DMEa), a Solera Holdings Inc. company, is the industry leader in science-based, results-driven automotive marketing, and provides turnkey marketing to the largest and most innovative automotive organizations, from automobile dealerships to many of the largest aftermarket companies in the U.S. DMEa's uniquely panoramic view of the complete automotive sales and service market, combined with its cutting-edge, science-based marketing programs, increases customer yield, conversion and retention. Joined with Solera's network of global companies dedicated to innovation, DMEa's mission to increase customer engagement within the automotive industry is further strengthened.
Supported by DMEa’s proprietary, cloud-based Red Rocket Technology Platform, the DMEa product suite includes science-based, data-driven, multi-channel customer acquisition and retention marketing programs; best-in-class campaign reporting; data management and analytics; auto-focused Customer Interaction Center solutions, and complete on-site mail and email fulfillment services. Headquartered in Daytona Beach, Florida, DMEa also has major operations in Jacksonville, Florida.
About Solera
Solera is a leading provider of risk and asset management software and services to the automotive and property marketplace, including the global P&C insurance industry. Solera is active in over 75 countries across six continents. The Solera companies include: Audatex in the United States, Canada and in more than 60 additional countries; HPI, CarweB and CAP Automotive in the United Kingdom; Informex in Belgium and Greece; Sidexa in France; ABZ and Market Scan in the Netherlands; Hollander serving the North American recycling market; AUTOonline providing salvage disposition in a number of European and Latin American countries; IMS providing medical review services; Explore providing data and analytics to United States property and casualty insurers; Identifix, providing solutions for the service, maintenance and repair ("SMR") market; AutoPoint and DMEautomotive, providing data-driven tools to enhance SMR experiences and facilitate customer retention and marketing solutions for the retail automotive industry; and I&S, a provider of software and business management tools, third-party claims administration, first notice of loss and network management services to the U.S. auto and property repair industries, specializing in glass claims. For more information, please refer to the Solera's website at www.solerainc.com. - See more at: http://ir.solerainc.com/phoenix.zhtml?c=210437&p=irol-newsArticle&ID=2075383#sthash.QNLUPKmj.dpuf
DMEautomotive Media Relations
Katie Gile, DMEautomotive, (904) 416-1451, katie.gile@dmeautomotive.com
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DMEautomotive
The agent of my agent may not be my friend
The Ninth Circuit Court of Appeals recently held that vicarious liability under the Telephone Consumer Protection Act (TCPA) is broad. In Gomez v. Campbell-Ewald Company, the United States Navy hired the Campbell-Ewald Company to assist the military branch with a multimedia recruiting campaign—which included the decision to send text messages to prospective recruits. Campbell-Ewald contracted Mindmatics to execute the campaign and, as is almost always the result of text message advertising, a class action lawsuit was filed by a disgruntled recipient.
Campbell-Ewald sought to place exclusive blame on the text triggerman—Mindmatics. In other words, Campbell-Elwald argued that it should not be liable under the TCPA because its agent was the one that hit the send button. The court disagreed and held “[t]he [TCPA] itself is silent as to vicarious liability. We therefore assume that Congress intended to incorporate ‘ordinary tort related vicarious liability rules.’” Further, “[i]t makes little sense to hold the merchant vicariously liable for a campaign he entrusts to an advertising professional, unless that professional is equally accountable for any resulting TCPA violation.”
The important takeaway from Gomez is that vicarious liability is alive and well under the TCPA and can work to commit you to the actions of your agents’ agents. The prudent business move, therefore, is to understand who your advertising agents use to fulfill campaigns on your behalf. Do those agents know the law? Are they financially solvent enough to indemnify you for legal missteps? If not, do they carry proper insurance—either under an Errors & Omission (E&O) policy or specific policy covering TCPA liability?
Regardless of the advertising channel, agent due diligence and trust are good things. In a TCPA scenario, however, where liability can run into the tens of millions, it is critical that your agents also have you covered—literally.
Eric R. Sloan
Vice President & Legal Counsel
Eric Sloan’s blogs are provided for educational purposes only and should not be construed as legal advice. Readers should not act upon the information provided without the advice of independent counsel. Participation in the webinar does not create or constitute an attorney-client relationship.
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DMEautomotive
The agent of my agent may not be my friend
The Ninth Circuit Court of Appeals recently held that vicarious liability under the Telephone Consumer Protection Act (TCPA) is broad. In Gomez v. Campbell-Ewald Company, the United States Navy hired the Campbell-Ewald Company to assist the military branch with a multimedia recruiting campaign—which included the decision to send text messages to prospective recruits. Campbell-Ewald contracted Mindmatics to execute the campaign and, as is almost always the result of text message advertising, a class action lawsuit was filed by a disgruntled recipient.
Campbell-Ewald sought to place exclusive blame on the text triggerman—Mindmatics. In other words, Campbell-Elwald argued that it should not be liable under the TCPA because its agent was the one that hit the send button. The court disagreed and held “[t]he [TCPA] itself is silent as to vicarious liability. We therefore assume that Congress intended to incorporate ‘ordinary tort related vicarious liability rules.’” Further, “[i]t makes little sense to hold the merchant vicariously liable for a campaign he entrusts to an advertising professional, unless that professional is equally accountable for any resulting TCPA violation.”
The important takeaway from Gomez is that vicarious liability is alive and well under the TCPA and can work to commit you to the actions of your agents’ agents. The prudent business move, therefore, is to understand who your advertising agents use to fulfill campaigns on your behalf. Do those agents know the law? Are they financially solvent enough to indemnify you for legal missteps? If not, do they carry proper insurance—either under an Errors & Omission (E&O) policy or specific policy covering TCPA liability?
Regardless of the advertising channel, agent due diligence and trust are good things. In a TCPA scenario, however, where liability can run into the tens of millions, it is critical that your agents also have you covered—literally.
Eric R. Sloan
Vice President & Legal Counsel
Eric Sloan’s blogs are provided for educational purposes only and should not be construed as legal advice. Readers should not act upon the information provided without the advice of independent counsel. Participation in the webinar does not create or constitute an attorney-client relationship.
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DMEautomotive
A Cheerleader’s Guide to Promoting Your Mobile App
I will begin this by saying that I’ve never been a cheerleader, but at my last in-store mobile app training session I wish I had their contagiously enthusiastic charm. I’m working on it. So why the “cheerleader’s guide” you may ask? Well first of all, every dealer rolling out a new mobile app needs a cheerleader, and secondly, I’m going to see if all the cheerleaders who read my blog will let me get away with presuming to know anything about cheerleading. Here I go…
One of the biggest opportunities car dealers are missing when it comes to promoting their mobile app is perfecting the in-store processes necessary to drive continual downloads. More specifically, service associates need to get customers to download the app. Right now a majority of dealer mobile app downloads are driven from email campaigns, online advertisements, and sweepstakes. These methods, although effective, pale in comparison to having service associates engaging every single customer who comes onto the drive every single day.
Keep it short and repetitive so you can remember and they don’t forget
A typical cheer is short and to the point. Don’t overcomplicate it. Start by doing short, 20 to 30 minute, training sessions with your service team. Multiple sessions allow everyone to participate while customers are still being helped. Train them on the features and functionality. Make sure they’re familiar with the special offers available in your app as well as a short talk track that can be used to encourage a customer to download the app. They should be able to easily repeat a few key features and an incentive (or offer) available for downloading. With the knowledge of how your app works and this easily rehearsed talk track, associates are armed and ready to encourage customers to download the app.
Practice, practice, practice so you don’t trip or drop the pretty girl (or guy)
Your service team needs to practice with your app. Have everyone who has a smartphone download the app and play with it. Have them set up an account and a fake service appointment. Firsthand experience using the app is the best way to get associates comfortable with talking to customers about the app.
Help develop enthusiasm internally – eventually it will spread to your customers
A cheerleader’s enthusiasm is contagious and although we don’t expect your service team to be able to form a perfect pyramid, a little genuine enthusiasm goes a long way. In the first training session I did, it was as if I was asking high school kids to get excited about math club. I associate this with my inability to do a full scorpion (look I even did research for this blog). So how do you get them excited? Talk to them about how your app will make their job easier. How many calls do they get a day from someone asking them to look up their service history? It’s not always an easy task especially when they’ve got customers waiting on them. They could suggest a customer download the app, which would give them instant access to their service history right on their smartphone. Make sure your service team knows how your app helps make their lives easier.
Make it Eye Catching
When cheerleaders cheer you just can’t look away. It could be from what has been coined the cheerleader effect or maybe we’re all secretly hoping they fall, but either way we’re captivated. When customers enter your service center make sure they’re greeted with more than just the smell of rubber and gasoline. Make sure they’re greeted with eye catching signage encouraging them to download the app. Include QR codes so tech savvy smartphone users can scan and download quickly.
Everyone Parties When We Win
I’m not exactly sure what happens when you cheer for a whole game and then your team loses. I’m assuming it involves ice cream, chick flicks, and 5 extra hours at the gym but one can only guess.
But I know that when your team wins, everyone parties and with a few small incentives you can go home a winner. Get your service team to promote your app by incentivizing them. It can be as simple as making your number of downloads visible during daily meetings and rewarding the team when certain download thresholds are met. Consider doing an iPad raffle where associates get a raffle ticket for every customer they get to download the app, or a small spiff can help motivate your team to participate.
Building strong internal app promotion processes in your service department will yield long term results.
- Arm your service associates with easy to remember talk tracks to get customers to download your app
- Encourage associates to download your app and get comfortable with it on their phone
- Make sure they understand how your app helps them do their job better
- Hang eye catching point-of-purchase materials throughout your service center
- Celebrate success by incentivizing your team to reach your mobile app download goals.
Remember, cheer on your service team and before long they’ll “sell it” to every customer that walks through your service department.
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DMEautomotive
A Cheerleader’s Guide to Promoting Your Mobile App
I will begin this by saying that I’ve never been a cheerleader, but at my last in-store mobile app training session I wish I had their contagiously enthusiastic charm. I’m working on it. So why the “cheerleader’s guide” you may ask? Well first of all, every dealer rolling out a new mobile app needs a cheerleader, and secondly, I’m going to see if all the cheerleaders who read my blog will let me get away with presuming to know anything about cheerleading. Here I go…
One of the biggest opportunities car dealers are missing when it comes to promoting their mobile app is perfecting the in-store processes necessary to drive continual downloads. More specifically, service associates need to get customers to download the app. Right now a majority of dealer mobile app downloads are driven from email campaigns, online advertisements, and sweepstakes. These methods, although effective, pale in comparison to having service associates engaging every single customer who comes onto the drive every single day.
Keep it short and repetitive so you can remember and they don’t forget
A typical cheer is short and to the point. Don’t overcomplicate it. Start by doing short, 20 to 30 minute, training sessions with your service team. Multiple sessions allow everyone to participate while customers are still being helped. Train them on the features and functionality. Make sure they’re familiar with the special offers available in your app as well as a short talk track that can be used to encourage a customer to download the app. They should be able to easily repeat a few key features and an incentive (or offer) available for downloading. With the knowledge of how your app works and this easily rehearsed talk track, associates are armed and ready to encourage customers to download the app.
Practice, practice, practice so you don’t trip or drop the pretty girl (or guy)
Your service team needs to practice with your app. Have everyone who has a smartphone download the app and play with it. Have them set up an account and a fake service appointment. Firsthand experience using the app is the best way to get associates comfortable with talking to customers about the app.
Help develop enthusiasm internally – eventually it will spread to your customers
A cheerleader’s enthusiasm is contagious and although we don’t expect your service team to be able to form a perfect pyramid, a little genuine enthusiasm goes a long way. In the first training session I did, it was as if I was asking high school kids to get excited about math club. I associate this with my inability to do a full scorpion (look I even did research for this blog). So how do you get them excited? Talk to them about how your app will make their job easier. How many calls do they get a day from someone asking them to look up their service history? It’s not always an easy task especially when they’ve got customers waiting on them. They could suggest a customer download the app, which would give them instant access to their service history right on their smartphone. Make sure your service team knows how your app helps make their lives easier.
Make it Eye Catching
When cheerleaders cheer you just can’t look away. It could be from what has been coined the cheerleader effect or maybe we’re all secretly hoping they fall, but either way we’re captivated. When customers enter your service center make sure they’re greeted with more than just the smell of rubber and gasoline. Make sure they’re greeted with eye catching signage encouraging them to download the app. Include QR codes so tech savvy smartphone users can scan and download quickly.
Everyone Parties When We Win
I’m not exactly sure what happens when you cheer for a whole game and then your team loses. I’m assuming it involves ice cream, chick flicks, and 5 extra hours at the gym but one can only guess.
But I know that when your team wins, everyone parties and with a few small incentives you can go home a winner. Get your service team to promote your app by incentivizing them. It can be as simple as making your number of downloads visible during daily meetings and rewarding the team when certain download thresholds are met. Consider doing an iPad raffle where associates get a raffle ticket for every customer they get to download the app, or a small spiff can help motivate your team to participate.
Building strong internal app promotion processes in your service department will yield long term results.
- Arm your service associates with easy to remember talk tracks to get customers to download your app
- Encourage associates to download your app and get comfortable with it on their phone
- Make sure they understand how your app helps them do their job better
- Hang eye catching point-of-purchase materials throughout your service center
- Celebrate success by incentivizing your team to reach your mobile app download goals.
Remember, cheer on your service team and before long they’ll “sell it” to every customer that walks through your service department.
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1 Comment
Aubrey Solares
Arizona State University
I found it interesting that the article did not specifically address the targeting of "millennials" with the new digital data marketing strategy. Though it is implied through the heavy use of digital media, mostly consumed by millennials, I was still surprised that it was not mentioned directly. Millennials seem to be the target demographic for this strategy because of their higher use of digital media as compared with older generations. Also, millennials are at the are or soon reaching the age of looking to purchase their first or second car, proving to be a critical time to create and maintain customer loyalty that will last. I am interested in seeing how the marketing strategy will materialize and if consumers will find the marketing helpful or intruding. I am especially interested in seeing how the strategy will effect my purchasing and servicing decisions in my upcoming search for a new vehicle.