Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
DMEautomotive

DMEautomotive

DMEautomotive Blog Posts

DMEautomotive Presents New Digital Data Marketing Strategy at 2015 JD Power Automotive Marketing Roundtable

DMEautomotive Presents New Digital Data Marketing Strategy at 2015 JD Power Automotive Marketing Roundtable

The joint presentation, "Scale Your Business Profitably by Taking Digital Data and Retail Marketing Beyond New Vehicle Acquisition," offers a modern method…

Mike Martinez of DMEautomotive Selected to Present at the 2015 DrivingSales Executive Summit

Mike Martinez of DMEautomotive Selected to Present at the 2015 DrivingSales Executive Summit

Martinez’s presentation “GRO Your Bottom Line” selected by auto dealers in a highly competitive process; joins an agenda with four award-wining autho…

DMEautomotive to Present at the 19th Digital Dealer Conference & Expo

DMEautomotive to Present at the 19th Digital Dealer Conference & Expo

DMEa selected as a presenter for four key 2015 conferences: DealerSocket User Summit; Digital Dealer Conference & Expo; DrivingSales Executive Summit a…

The agent of my agent may not be my friend

The agent of my agent may not be my friend

The Ninth Circuit Court of Appeals recently held that vicarious liability under the Telephone Consumer Protection Act (TCPA) is broad. In Gomez v. Campb…

A Cheerleader’s Guide to Promoting Your Mobile App

A Cheerleader’s Guide to Promoting Your Mobile App

I will begin this by saying that I’ve never been a cheerleader, but at my last in-store mobile app training session I wish I had their contagiously e…

How to Drive Mobile App Downloads with Functionality Users Trust

How to Drive Mobile App Downloads with Functionality Users Trust

I was shopping in Target the other day with my 3 year old when a gentleman commented, “Wow, does she really know how to use that?” I looked dow…

Skip the Auctions: Fortifying Your Pre-Owned Inventory

Skip the Auctions: Fortifying Your Pre-Owned Inventory

A trend is developing in the used car industry: prices on used cars are up 30% since 2008 and they could go even higher. It’s not uncommon to see a…

Learn Your Online Clout with Klout

Learn Your Online Clout with Klout

  You send out your direct mail, place newspaper ads and get radio spots all for your car dealer marketing efforts. In the end, what you really wa…

Knowing (and Conquering) SEO in Your Car Dealer Marketing

Knowing (and Conquering) SEO in Your Car Dealer Marketing

  By now, we all know the value of SEO, or “search engine optimization,” and we potentially use it in our arsenal of automotive market…

Why You Can’t Afford to Ignore Social Media

Why You Can’t Afford to Ignore Social Media

75% of automotive customers use Facebook.  This should come as no surprise considering Facebook has more users than the population of almost every c…

Tag, You’re It: Latest Facebook Feature Provides Product Placement

Tag, You’re It: Latest Facebook Feature Provides Product Placement

  After the creation of Facebook’s brand tagging feature, automotive marketing has a new tool at their disposal. Starting on May 11, Faceboo…

The True Cost of Driving: Are You Ready for High Gas Prices?

The True Cost of Driving: Are You Ready for High Gas Prices?

  With gas prices well above their average this time last year, we can’t expect the summer to bring any relief at the pump. Drivers are chan…

Remember, it’s all about “Location, Location, Location”

Remember, it’s all about “Location, Location, Location”

  Foursquare.  Yelp.  Facebook Places.  Gowalla.  Loopt.  Brightkite.  Some of these you may have heard of…wh…

Automotive Marketing Insights: Dealing with Inventory Concerns

Automotive Marketing Insights: Dealing with Inventory Concerns

When the earthquake and subsequent tsunami hit Japan on March 11, 2011, it was a disaster that took its toll not only on the physical landscape and peopl…

Automotive Marketing Tip: How to Own Your Market

Automotive Marketing Tip: How to Own Your Market

  Tired of coming back from the factory meeting just to hear that you’re not on top in your city and that your local market share is slippin…

Keeping Your Automotive Direct Mail Out of the Trash

Keeping Your Automotive Direct Mail Out of the Trash

When you retrieve your mail from your mailbox, what keeps you from throwing it in the trash when you walk inside?  If you’re anything like me,…

The Automotive BDC: Yesterday and Today

The Automotive BDC: Yesterday and Today

Several years ago, BDCs were being built in almost every successful dealership around the country.  The main reason was that operators rea…

Dealer Marketing Tip: The Secret Sauce to Finding Pre-Owned Vehicles

Dealer Marketing Tip: The Secret Sauce to Finding Pre-Owned Vehicles

Let’s face it, pre-owned vehicles are hard to find and it’s even harder to pay the price that you, Mr. Dealer, want to pay.  Pre-owned v…

Tracking & The Science of Automotive Marketing

Tracking & The Science of Automotive Marketing

Since the basic premise of a science project is to discover “what happens if,” the key element is to track the results so you can make such a…

Automotive Industry & Online Reputation Management

Automotive Industry & Online Reputation Management

Your dealership’s reputation is something that has taken years and probably millions of dollars to build.  It is something that your dealershi…

How to Be Disciplined With Your Automotive Marketing

How to Be Disciplined With Your Automotive Marketing

A significant key to your automotive marketing success is discipline. But how does your dealership create discipline for your organization to ensure…

DMEautomotive releases white paper: Online Reputation Management for the Automotive Industry

DMEautomotive releases white paper: Online Reputation Management for the Automotive Industry

Understanding that managing your dealership's reputation is tougher than ever in today's technology-driven society, DMEautomotive has addresse…

Use Customer Service to Improve Retention at Your Car Dealership

Use Customer Service to Improve Retention at Your Car Dealership

As pointed out by JD Power and Associates, the automotive industry is continually challenged by fewer new cars sales and decreased service traffic. …

Embracing Automotive Mobile Marketing in Car Dealerships

Embracing Automotive Mobile Marketing in Car Dealerships

According to a recent cell phone study by Pew Internet, “85% of Americans ages 18 and older own a cell phone, making it by far the most popular dev…

PRACTICAL CONSIDERATIONS FOR EMAIL MARKETING

PRACTICAL CONSIDERATIONS FOR EMAIL MARKETING

After reading a recent Facebook post by Hubspot “that Tuesdays at 11am is one of the worst possible times to send your email…

The Importance of Relevancy in Marketing

The Importance of Relevancy in Marketing

Relevancy.  All of us in the automotive industry have heard about the importance of relevancy in our direct marketing efforts, almost to the point o…

How To Improve Dealership Retention? Try Service

How To Improve Dealership Retention? Try Service

Customer retention is critical to an automotive brand’s success.  This is particularly evident during a climate of prolonged economic recovery…

Leveraging Your Automotive Service Waiting Area to Reap Rewards

Leveraging Your Automotive Service Waiting Area to Reap Rewards

f it’s not the most visited area in an automotive dealership, it’s arguably one with the most captive audiences. No, it’s not the sal…

Customer Loyalty: It’s What Drives Dealer Relationships

Customer Loyalty: It’s What Drives Dealer Relationships

“Welcome to the dealership! How may we help you today?”   You may not think it, but a simple greeting when you first walk into a dea…

The ABCs of SEO for Car Dealer Marketing

The ABCs of SEO for Car Dealer Marketing

In the highly competitive environment of automotive marketing, online search results for your car dealership can potentially make or break you.—The…

Customer Retention: What Can Technology Do For You?

Customer Retention: What Can Technology Do For You?

When it comes to choosing a customer retention marketing provider, car dealerships need to evaluate the technology behind the programs.  In looking …

Customer Relationships: Putting It To Work for Your Dealership

Customer Relationships: Putting It To Work for Your Dealership

In the automotive service marketing realm, customer relationship programs are essential to successful car dealer marketing.  From new vehicle sales …

Reach for the Stars: Using Reach To Improve Online Visibility

Reach for the Stars: Using Reach To Improve Online Visibility

Establishing an automotive dealer’s online presence can be a difficult proposition.  There are a number of elements to think about in assembli…

Rules of Engagement: Helping to build your online presence

Rules of Engagement: Helping to build your online presence

In order to build an automotive dealer’s online presence, there are a handful of points to consider.  A recent blog on building your de…

New Year’s Resolution? Setting Up Goals for Your Car Dealership

New Year’s Resolution? Setting Up Goals for Your Car Dealership

When it comes to setting up sales goals for your car dealership, there is no magic equation. Some dealers use prior sales data, consider any changes in…

Car Dealerships and the Importance of Internet Search Returns

Car Dealerships and the Importance of Internet Search Returns

It was once said in a popular television campaign that “image isn’t everything… it’s the only thing.”  In the landsca…

Building Your Dealership’s Online Presence

Building Your Dealership’s Online Presence

Before the age of the Internet, gathering information for a new vehicle required taking a look at the local paper or paging through a manufacturer’…

How Set It And Forget It Can Drive Traffic to Your Dealership

How Set It And Forget It Can Drive Traffic to Your Dealership

In the customer retention management field, automotive retention programs that allow for users to ‘opt-in’ for continuous updates on their ve…

The Power of Personal Communications in Automotive Marketing

The Power of Personal Communications in Automotive Marketing

When was the last time you were in the airport? Did you have a lot of personal communication? Did you see people speaking with one another, laughing, c…

Quality over Quantity: Creating Relevancy to Your Message

Quality over Quantity: Creating Relevancy to Your Message

In the earlier days of direct email marketing, the line of thinking by many car dealers was to send as many messages as possible to get the consumer&rsqu…

Creating Consistent Messaging Creates Meaning for Your Customers

Creating Consistent Messaging Creates Meaning for Your Customers

In my last blog, we discussed how having a “hook” or theme to your direct marketing campaigns must have a“pain” or reason to moti…

Capitalizing on Vehicle Ownership Retention in Direct Marketing

Capitalizing on Vehicle Ownership Retention in Direct Marketing

With the global economy slowly bouncing back from the depths of a recession, automotive manufacturers are expecting to see a similar bounce back in vehic…

Direct Marketing Campaigns: It’s the Little Things That Matter

Direct Marketing Campaigns: It’s the Little Things That Matter

When it comes to direct marketing campaigns, it’s human nature to think big.  Whether it’s rolling out an email blast for an upcoming cu…

Up For Review: Driving Dealership Reviews for Your Store

Up For Review: Driving Dealership Reviews for Your Store

Buying a car has never been easier: pick a car that fits your price range, check out a few reliability rating sites on your selection, go to the dealersh…

Going Mobile: Messaging Can Take Sales to Another Level

Going Mobile: Messaging Can Take Sales to Another Level

As more and more consumers use smart phones and iPods® for both business and personal use, technology – yet again – has offered both auto…

Direct and to the Point: How to be Proactive in your Automotive Marketing

Direct and to the Point: How to be Proactive in your Automotive Marketing

Recently, we delved into the topic of reputation management and how online communities have impacted automotive sales and marketing efforts.  In tha…

Progress as Promised: Customer Service at the Dealership

Progress as Promised: Customer Service at the Dealership

In the past, a visit to a car dealership’s customer service department was much like a visit to the dentist: an appointment filled with long wait t…

Bring in the Hook, Bring in the Pain: How To Get Your Customers in the Door

Bring in the Hook, Bring in the Pain: How To Get Your Customers in the Door

    In my last blog, we discussed how themed products could impact your target direct marketing (TDM) campaigns.  We emphasized how fo…

Social Search & Database Management: How Can You Adapt?

Social Search & Database Management: How Can You Adapt?

In today’s technology-based environment, businesses and consumers have turned away from the traditional mainstays for information gathering.  …

Make Those Sales Doors Swing: Use Themes In Automotive Marketing

Make Those Sales Doors Swing: Use Themes In Automotive Marketing

In my last blog, we discussed how “Tracking Your Targeted Direct Mail Campaigns Can Reap Returns”.  We emphasized that putting together …

Times Are A-Changing: Trends in Marketing Hit Digital Highway

Times Are A-Changing: Trends in Marketing Hit Digital Highway

Dealerships have begun incorporating current trends such as social media and digital marketing in their traditional marketing plans.   By doing…

DMEautomotive White Paper: Email Marketing in the Automotive Industry

DMEautomotive White Paper: Email Marketing in the Automotive Industry

Despite the vicious and rampant rumors on the Internet about its demise, email marketing is alive and well. In its early days, marketers sent out an exce…

Reputation Management: Reactive vs. Proactive Marketing

Reputation Management: Reactive vs. Proactive Marketing

The ever-changing online environment requires direct marketers to deal with many different obstacles in trying to keep entrenched and viable in the marke…

Tracking Your Targeted Direct Mail Campaigns Can Reap Returns

Tracking Your Targeted Direct Mail Campaigns Can Reap Returns

In last month’s blog, I touched upon how Tracking – Targeted Direct Mail (TDM) was an integral part of the automotive direct marketing proces…

The Importance of Reporting in your Targeted Direct Mail Campaign

The Importance of Reporting in your Targeted Direct Mail Campaign

At the conclusion of my last blog, I mentioned return on investment (ROI) for your particular targeted direct mail (TDM) pieces.  I presented the fo…

Are Your Direct Marketing Channels in the Technology Fastlane?

Are Your Direct Marketing Channels in the Technology Fastlane?

Are you changing your marketing channels to keep up with the latest technology trends?  Text messaging has become the norm in social behavior and is…

Steering Online Automotive Sales Through Social Media

Steering Online Automotive Sales Through Social Media

Traditionally, automotive marketing for manufacturers and dealerships has relied upon television, radio and newspapers as a way to grab the attention of …

Automotive Marketing - It's All About The Data!

Automotive Marketing - It's All About The Data!

In reviewing your dealership’s marketing efforts, what do you look at first?   Do you just consider the budget?  Or the offer?&nbs…

  Historically there has always been a large debate concerning a Targeted Direct Mail piece (TDM). What was the ROI for this particular …

Want to get more out of your dealership’s advertising?  A great way to improve your ROI is to look internally...review what your staff is doin…

The way we communicate and how we want to be communicated to is continually evolving.  New technology has allowed today’s consumer to be const…

In the automotive industry, if there is one thing we know for certain it is that change is constant and necessary for survival.  Whether it&rsq…

Throughout my four-part series (of which this is the final part) I have argued for the use of social media...specifically Facebook...by your dealership&#…

First and foremost, it is critical for your dealership to set up standardized rules and guidelines for your employees to abide by when engaging in social…

Your employees are already some of the best brand ambassadors you have (this is especially true of dealerships that have a great relationship with their …

Facebook, and social media in general, is THE talk of the automotive industry.   Think of the number of presentations and sessions at NADA, D…

The Current Service Retention Dilemma…Not only are today’s automotive service customers demanding fast and responsive customer service for t…

Today I want to discuss with you what some claim to be the most important aspect of Direct Marketing – Identifying your most important targets.…

Each month, dealers spend thousands of dollars on marketing trying to drive traffic into their service departments. To a dealer, it is a beautiful thin…

Showroom traffic control is a vital aspect of successfully operating a car dealership and depends heavily on a dealerships sales process.  Dealers…

Opportunities Lost…but then Found! Finding Service Revenue Opportunities at Your Dealership Each day, during the service write-up and diagno…

Historically, it was difficult for dealers to stay in touch with their customers throughout their lifecycle.  However, with all the communication…

How are you managing your marketing?   Or should I ask, are you?   Some of the fatal mistakes automotive dealers make is the sh…

In a world of clutter, junk mail and non-stop advertisements, how do you get your direct mail noticed? There are many ways to have your direct mail piece s…

It has been said that cars are one of the few personal possessions that arouse extreme consumer passion and fanaticism.  People talk about their cars …

Has your dealership ever experienced the following scenario? A prospect walks into your dealership and leaves without buying a car.  The Manager asks t…

Knowing how to navigate social media is similar to navigating your neighborhood streets. Just as you wouldn’t slam on the gas between two stop signs a …

How many times have you heard this in the service department each day? If you are saying this on the dealership side then it means that the callers are a…

Since my last blog was about logging prospects via a "Master Log”, it's now time to talk about what to do with the log once you've got it. Traveling th…

The Unsold Prospect – Don’t Let Them Get Away If you ask any dealer, they will tell you that 4 out of 5 prospects that come to their showroom depart…

My name is Steve Dozier, and first and foremost, I’m not a “blogger”! However, I do know there are hundreds of thousands of blogs online. Which do yo…

Suggested Posts

Recent Comments

 Unlock all of the community & features  Join Now