Being in the organic listings doesn't cost you anything. They receive 10 times the traffic that paid advertising does. It is more strategic to spend your resources building your organic traffic as opposed to paid ads.
In order to compete in your space, you need to offer good service to your customers. That includes being found on search with ease. Long gone are the days of gamifying your SEO. Google is relying less on online tweaks and focusing more on real-world information like user data and location.
We asked Britney Muller, Senior SEO Scientist at Moz, one thing dealers can be doing to improve their online presence. Instead of throwing money away on ad campaigns learn how to improve your organic search metrics.
Britney has a goal to help drive product initiatives through data-driven research and industry knowledge. Her marketing and SEO knowledge has enabled her to be a leader in the space.
Discover what is next in search from Britney Muller at the DrivingSales Executive Summit.