DrivingSales
Augmented Reality Advertising
Soon there will be new ways for you to advertise on a few platforms that will create an experience for customers using augmented reality (AR).
Recently Facebook announced a new way to advertise using AR. The purpose is to make ads interactive as they have found experiential ads are ten times more effective than other types of ads.
To test out the AR feature, Facebook is partnering with Michael Kors for customers to virtually try on sunglasses. But FB will soon reach out to new industries, and the auto industry isn’t far behind.
Currently Facebook Messenger’s augmented reality program is 
partnered with Kia for customers to experience their possible future car right in their driveway.
Facebook isn't the only social media experimenting with augmented reality advertising. AR has also made its way to snapchat. The basic AR filters are getting an upgrade. Now users can explore custom created lenses made in their area.
So what does this mean for dealers???
Now you can create a filter for your dealership that every Snapchat user in your area could see. That gives you a new way to interact with potential customers on another level.
What are some ways you can see your dealership implementing augmented reality?? Or are you already doing it??
Let me know in the comments below.
DrivingSales News features exclusive reporting directly from the DrivingSales editorial team. We cover important issues facing dealerships, with a focus on innovations that impact dealership operations. Reach out to Sherri.Riggs@drivingsales.com if you have a story you want us to cover OR if you want to be interviewed and featured in our newsletter.
DrivingSales
CDK Global to Acquire ELEAD1ONE
CDK Global has officially announced today that they have bought EleadOne. Over the weekend there were rumors this was going to happen. But this morning CDK published a press release confirming the rumors saying, “As we looked at how best to rapidly address the needs of dealers in today's evolving marketplace, we determined that ELEAD1ONE's centerpiece CRM offering and fully integrated suite of layered applications fit well with our diversified product offerings.”
Brian MacDonald, president and CEO of CDK Global says that ELEAD1ONE is well regarded and has customer service capabilities that they are excited to have in their umbrella of skills, “ We look forward to helping dealers deliver a great customer experience with our combined products and services."
ELEAD1ONE’s CR
M system is what drew CDK to acquire the company. Until now, CDK did not have a CRM platform, and each company is excited for the future. "Together with CDK, the integrated companies will leverage vast resources to continue to invest in state-of-the-art information technology, innovative software application development, and highly effective communication platforms that emphasize superior user experiences with significant measurable ROI and reporting. Together we remain dedicated to focusing on innovation, support, and delivering the highest quality technology, products and services,” said Judy Hathcock, founder and president of ELEAD1ONE.
Only small details of this business acquisition are public. How much CDK acquired ELEAD1ONE for was not made public, however more details are expected to be released once all the I’s are dotted and T’ are crossed.
***UPDATE 4:20 7/16/2018 READ THE UPDATE BELOW***
Speaking directly to DrivingSales News, a CDK spokesperson says customers have been notified via the press release, but right now there are no specific changes to current customers products because the acquisition isn’t quite official, “ A public announcement was made this morning and each company is responding to questions from its customers. Of course, the companies remain separate until the transaction receives the necessary approvals, so for current customers, it is business as usual.”
As far as the merger affecting individual dealerships, that is yet to be determined, although the CDK spokesperson says they believe this will only improve dealerships current products, ”We believe this is a strong positive for customers at both companies. Dealers will benefit from the rich and fully integrated suite of front office layered applications which will deliver greater experiences to dealers than either CDK or ELEAD1ONE can currently provide separately.”
So when will the official merger take place? Well The transaction is awaiting necessary approvals and no timing has been announced.
Until then, what do you think of this merger? Will this be a good thing, or a bad thing for the automotive industry and dealerships?
5 Comments
H Gregoire Group
This is a major acquisition that may reshape the current CRM/DMS scene. It will be interesting how CDK will cope with ELeadOne integrations with other DMS. The opposite is also true: How will other DMS that already integrate with ELeadOne react? We are talking about one of the top CRM joining one of the top DMS. I will be watching this unfold.
McCombs Ford West
CDK has Connected Customer CRM, Desking, Equity management, etc....they are buying the clients. We have eLead One so I better prepare myself for a switch since it looks like the CDK platform is better than the eLead One Platform.
Automotive Group
Wonder if we will start to see more of these types of acquisitions. Seems like all the big boys want to offer an all in one solution. DMS, CRM, Website, etc.
Beltway Companies
I wonder, too, if the acquisition will hurt the DMS's who compete with CDK whose clients are using EleadOne. I also imagine that in order for the acquisition to go through that CDK will cut a lot of the EleadOne employees out of the picture, which can hurt the end-user experience depending on how they cut the workforce.
1 Comment
Nick Cybela
FlowFound
FlowFound is offering augmented and virtual reality to dealers and OEMs today, too.