Cars with descriptions generate four times as many leads compared to listings that do not have descriptions. Descriptions are a way to be creative about the vehicle. Any opportunity you have to pre-sell the car through describing the features should be utilized. This way, by the time a consumer visits the dealership, they are already eager to see the vehicle.You’ll want to include the features of the car in the description as well as any other selling points you believe may entice the consumer. Depending on the environment of the dealership (i.e. professional, relaxed, “neighborhood”), you can tweak the descriptions. While some dealerships prefer a luxurious description that creates a feel of exclusivity, other dealerships may prefer descriptions that generates a family-friendly feel. The type of description you want will depend on the atmosphere and inventory of the dealership.