Our award-winning Trade-In Tool helps you generate more leads from your own site — by making it easier than ever for shoppers to find the value of their used car. It uses predictive search to help shoppers fill out their info. And it’s optimized for mobile, so it’s fast, accurate and easy to use. Our tool is also unique in that it’s entirely native to your site, which allows you to track your marketing spend. And you can put it anywhere you want, including high-traffic areas such as your VDPs. You’ll also benefit from our experience. Edmunds is a name that shoppers know and trust — use our tool and help them feel confident in their appraisal value. And did we mention that our NextGen Trade-In Tool is an award winner? PCG presented our tool with an AWA Rising Star at NADA 2019.