DealerTeamwork LLC
Location Based Marketing: Hottest Segment in Social Media
Here's my location based marketing presentation from the 2010 DrivingSales Executive Summit - many thanks to Jared for including me on such an incredible event!
DealerTeamwork LLC
Facebook Facts You Probably Didn't Know
INFOGRAPHIC: Facebook Facts You Probably Didn't Know
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DealerTeamwork LLC
Facebook Facts You Probably Didn't Know
INFOGRAPHIC: Facebook Facts You Probably Didn't Know
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Auction Direct USA
Location-based Media: The Hottest Segment in Social Media
Few people actually understand the full scope of these applications; they’re missing the opportunity to create a profitable element within their marketing strategy. The platforms themselves have already proven to be a success among the early adopter crowd. The next level of success now falls on the creative marketing types to develop winning strategies. Wait until the real benefits and value of checking in are realized by the brands and the individuals - consumer experiences will really change then.
Facebook will raise the mass acceptance and create a general brand awareness within the location segment. The Foursquares and Gowallas of the world have the ability to become the boutique solutions - each creating something with their various depths of status updates and rewards.
Search-style location services and augmented reality browsers will create greater breadth of user experiences. Search application solutions catching the earliest adopters eyes are Goby and Center’d while Layar and AcrossAir are among the augmented reality standouts. Current location apps let users interact once the activity has already been chosen; the next generation of apps may help users choose their activity based on their specific interests. Who knows, besides longitude and latitude, altitude may become an option as well.
Social media was born out of our desire to share something. Sharing what’s important will never change. How we share the important stuff will change.
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Auction Direct USA
Location-based Media: The Hottest Segment in Social Media
Few people actually understand the full scope of these applications; they’re missing the opportunity to create a profitable element within their marketing strategy. The platforms themselves have already proven to be a success among the early adopter crowd. The next level of success now falls on the creative marketing types to develop winning strategies. Wait until the real benefits and value of checking in are realized by the brands and the individuals - consumer experiences will really change then.
Facebook will raise the mass acceptance and create a general brand awareness within the location segment. The Foursquares and Gowallas of the world have the ability to become the boutique solutions - each creating something with their various depths of status updates and rewards.
Search-style location services and augmented reality browsers will create greater breadth of user experiences. Search application solutions catching the earliest adopters eyes are Goby and Center’d while Layar and AcrossAir are among the augmented reality standouts. Current location apps let users interact once the activity has already been chosen; the next generation of apps may help users choose their activity based on their specific interests. Who knows, besides longitude and latitude, altitude may become an option as well.
Social media was born out of our desire to share something. Sharing what’s important will never change. How we share the important stuff will change.
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DealerTeamwork LLC
WTF is Google Instant?
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- Image by stevegarfield via Flickr
Search is changing. Again. Everyone is in a tizzy about Google Instant.
Anyone talking about it either loves it or hates it. Or thinks its faster. Or thinks its slower.
All I'm concerned with is how it can help me get better results within the search engines.
What's this Google Instant thing you say?
This is simply Google's newest solution for trying to figure out what it is you're trying to search for online. Google will try its very hardest to guess what you're looking for and auto-complete the search words you're using. (gESP anyone?)
I typed "J" and Google tried (and failed) by guessing my intent was Jet Blue. When I typed "Jus" Google's amazing auto-complete algorithm guessed right and served me up more Justin Bieber results than I'll ever need.
How can this help you gain more targeted traffic to your site?
Google believes this solution helps the person searching by finding different search terms. By delivering better alternatives, users will click on those terms they feel better suit their needs. At that time.
What if a refined term doesn't fit the user's mood? Is it suddenly less relevant to the user? One common question I've seen is if this will make some terms receive less traffic than others? Can Google manipulate traffic to those terms they deem more worthy of traffic simply because they can charge more for them within PPC campaigns?
Where are they getting these keyword alternatives from? Google Suggest of course. That can only mean keywords provided in the auto-complete fields will receive higher traffic. Whether or not Google stands to make more money from this strategic move isn't the point. That's another discussion. (And if you happen to think that's just Google being evil & you think they'll profit from these changes, then I suggest you buy Google stock & share in the profits. But then again, wouldn't that just make you evil as well? Hmmm.)
One Solution? Optimize your site for those terms being shown in the auto-complete fields if they're relevant to your content.
How are you adapting?
Posted orininally on: http://whatdidericsay.com/2010/09/wtf-is-google-instant/
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DealerTeamwork LLC
WTF is Google Instant?
-
- Image by stevegarfield via Flickr
Search is changing. Again. Everyone is in a tizzy about Google Instant.
Anyone talking about it either loves it or hates it. Or thinks its faster. Or thinks its slower.
All I'm concerned with is how it can help me get better results within the search engines.
What's this Google Instant thing you say?
This is simply Google's newest solution for trying to figure out what it is you're trying to search for online. Google will try its very hardest to guess what you're looking for and auto-complete the search words you're using. (gESP anyone?)
I typed "J" and Google tried (and failed) by guessing my intent was Jet Blue. When I typed "Jus" Google's amazing auto-complete algorithm guessed right and served me up more Justin Bieber results than I'll ever need.
How can this help you gain more targeted traffic to your site?
Google believes this solution helps the person searching by finding different search terms. By delivering better alternatives, users will click on those terms they feel better suit their needs. At that time.
What if a refined term doesn't fit the user's mood? Is it suddenly less relevant to the user? One common question I've seen is if this will make some terms receive less traffic than others? Can Google manipulate traffic to those terms they deem more worthy of traffic simply because they can charge more for them within PPC campaigns?
Where are they getting these keyword alternatives from? Google Suggest of course. That can only mean keywords provided in the auto-complete fields will receive higher traffic. Whether or not Google stands to make more money from this strategic move isn't the point. That's another discussion. (And if you happen to think that's just Google being evil & you think they'll profit from these changes, then I suggest you buy Google stock & share in the profits. But then again, wouldn't that just make you evil as well? Hmmm.)
One Solution? Optimize your site for those terms being shown in the auto-complete fields if they're relevant to your content.
How are you adapting?
Posted orininally on: http://whatdidericsay.com/2010/09/wtf-is-google-instant/
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DealerTeamwork LLC
12 Reasons Why People Like Your Fan Page
If you're still searching for the secret sauce why people like your Facebook page, here's 12 great reasons. This helps put some perspective on a continuous debate...
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