Millennials, Gen Y'ers, the Internet generation...whatever you may call them, they're here to stay. This 1980's and 1990's born group has dealt with a slew of judgments over the past years. Some say they're lazy or too trapped in technology, but little do they know, this is the group who will make their dealership succeed. But first, how can we get ahold of this talented, sought-after bunch? By being creative. 

You're not going to post an ad for an open position in a newspaper because how many 20-something year olds really read the newspaper? You need to go where they are—don’t expect them to come to you.

Here are 5 ways to creatively hire a millennial for your auto dealership: 

1. Use social media

I recently watched a video where HireVue founder, Mark Newman, said "you want to be engaging with millennials through the channels of what they're most comfortable with. Have social media channels for your organization. Twitter, Facebook, LinkedIn, whatever - invest in those and develop them." Millennials are on social media platforms constantly. They'll study your social media sites to learn more about the company and most importantly, about your company culture. This is a great way to show it off, make them want to work for you, and decrease turnover at your dealership. 

2. Revamp your job description

Young job seekers will take one look at a long, wordy, bullet point-filled job description and click "next." A creative way to draw them in is to tell a story. Give them an overview of what the position entails, but keep it simple. Tell them about the ping-pong table in the conference room or the unlimited vacation days. Think about what will interest them about the position. Grabbing their attention is first and foremost; then you can worry about their qualifications. 

3. Have a "why"

Millennials want to know why they should take the job and how it will help them achieve their career goals. Gawoop Inc. CEO, Justin Sheratt, said they "need a challenge, a sense of purpose and also a dash of vanity." He found his best employee by making it clear that the company helps people get jobs (social good). They would help the candidate network and move on if he outgrew them (advancement).  He also proved they work with cutting edge systems and software (training). "These three combined far outweighed salary and perks at that time," Sheratt said. 

4. Live the company brand 

This is probably the most critical factor for Generation Y. Whatever your company brand or culture is, stay true to it and be genuine about what you present to them.  If you have five core values that the candidate gravitated towards, but once they began the job only three of them were truly followed, I can't imagine them being too happy. You want to create loyalty with your employees and living by your brand is crucial to gaining their trust.  

5. Show them what it's like to work there

Stumped on how to execute #4? Try promoting your culture by showing what it's like to work in your office. Shoot a "day in the life" video. This will show candidates what you have to offer before they even come in to interview. Often times a candidate will then interview and say the video they watched enticed them to work there. 

Everyone, no matter what age they are, has the same goal in mind. And that is to be successful.  The same goes with millennials; they just prioritize it differently. Rather than resisting this group, embrace them. They'll bring new ideas to the table and work harder than most to help your auto dealership succeed. 

For more information on millennials, download Inside the Mind of a Millennial Job Seeker - Attracting, Interviewing and Hiring Gen Y Talent. 

Great leadership has always been crucial for success. Without George Washington, there may have never been an American victory in the Revolutionary War. Without Steve Jobs, there would have never been Apple. And without TMZ, we’d never be able to stick our noses into the personal lives of celebrities! 

Every business relies on leadership. Whether it comes from a single person or a group of people, having a clear path to follow allows a company’s employees to be inspired and thrive in a positive environment. However, contrary to paying taxes, leadership doesn’t always last forever. 

Leadership comes and goes. If you’re looking to replace a management role or simply searching for someone to help lead your team and revitalize your business at your dealership, it’s important to hire the right person. The following are five essential things to take into consideration before hiring a sound leader.

1.) Timing

Make sure it’s the right time to hire; and this can go both ways. First, think about the employers you already have—can anyone fill your leadership position? If not, then think about the people you are interviewing—is this the right time for them to step in and take over a management position? Are they ready to take on everything that’s required to succeed for this role? If both parties are on the same track, then you’re good to go!

2.) Proper Background

Carefully review each candidate’s resume to see where he or she is coming from, what they have accomplished and what kind of career path they’ve chosen. It only makes sense to hire someone who understands your industry and has proven that he or she has succeeded in similar environments.

3.) Right Qualities

This may seem like a no brainer, but one of the most important traits of any leader is personality. Think about what kind of qualities your looking for in this leadership position. There are dozens of traits that can define great leadership, however it’s up to you to decide what kind of leader you want working for your company. Think about which personality traits will be needed the most to help your business flourish and help the other employees to succeed as well.

4.) Work/Life Balance

Another thing to take into consideration while interviewing potential candidates is balance. Does the candidate believe in a good work/life balance? Sure, it’s great to employ people who work their tails off, but at the end of the day, it’s still a job. If your employee isn’t happy at home, how do you expect he or she to succeed in the office? Those who have a steady life, inside and outside of the office, usually perform well at work.

5.) Vision

Without a vision or goal in mind, it’s hard to lead others. Don’t forget to ask what your candidate’s vision for company success is, whether it’s for your own dealership or one from their former employer. Understanding your candidate’s vision can also help you gain a better sense of what may lie ahead for your company, as well as what kind of leader he or she may be.

These are only five things to consider while hiring for a leadership position at your auto dealership. There may be several other things that may affect a person’s way of managing a team. However, if he or she meets the qualifications formally mentioned, then you can assure yourself that this is likely someone who can help you manage a winning team.  

For more information on hiring great people for your dealership - download Driving Revenue for Your Auto Dealership.

Great leadership has always been crucial for success. Without George Washington, there may have never been an American victory in the Revolutionary War. Without Steve Jobs, there would have never been Apple. And without TMZ, we’d never be able to stick our noses into the personal lives of celebrities! 

Every business relies on leadership. Whether it comes from a single person or a group of people, having a clear path to follow allows a company’s employees to be inspired and thrive in a positive environment. However, contrary to paying taxes, leadership doesn’t always last forever. 

Leadership comes and goes. If you’re looking to replace a management role or simply searching for someone to help lead your team and revitalize your business at your dealership, it’s important to hire the right person. The following are five essential things to take into consideration before hiring a sound leader.

1.) Timing

Make sure it’s the right time to hire; and this can go both ways. First, think about the employers you already have—can anyone fill your leadership position? If not, then think about the people you are interviewing—is this the right time for them to step in and take over a management position? Are they ready to take on everything that’s required to succeed for this role? If both parties are on the same track, then you’re good to go!

2.) Proper Background

Carefully review each candidate’s resume to see where he or she is coming from, what they have accomplished and what kind of career path they’ve chosen. It only makes sense to hire someone who understands your industry and has proven that he or she has succeeded in similar environments.

3.) Right Qualities

This may seem like a no brainer, but one of the most important traits of any leader is personality. Think about what kind of qualities your looking for in this leadership position. There are dozens of traits that can define great leadership, however it’s up to you to decide what kind of leader you want working for your company. Think about which personality traits will be needed the most to help your business flourish and help the other employees to succeed as well.

4.) Work/Life Balance

Another thing to take into consideration while interviewing potential candidates is balance. Does the candidate believe in a good work/life balance? Sure, it’s great to employ people who work their tails off, but at the end of the day, it’s still a job. If your employee isn’t happy at home, how do you expect he or she to succeed in the office? Those who have a steady life, inside and outside of the office, usually perform well at work.

5.) Vision

Without a vision or goal in mind, it’s hard to lead others. Don’t forget to ask what your candidate’s vision for company success is, whether it’s for your own dealership or one from their former employer. Understanding your candidate’s vision can also help you gain a better sense of what may lie ahead for your company, as well as what kind of leader he or she may be.

These are only five things to consider while hiring for a leadership position at your auto dealership. There may be several other things that may affect a person’s way of managing a team. However, if he or she meets the qualifications formally mentioned, then you can assure yourself that this is likely someone who can help you manage a winning team.  

For more information on hiring great people for your dealership - download Driving Revenue for Your Auto Dealership.

There’s one thing majority of U.S. dealerships all have in common: turnover. Don’t believe so? According to the NADA, turnover at American auto dealerships is nearly 62%. That’s a pretty high percentage for an industry that focuses on numbers.

When you’re constantly hiring, firing, letting go and re-hiring employess, it can take a heavy toll on your bank account. There’s no need to continue this unwanted, costly routine when it can be fixed, especially when it comes to hiring salespeople.

Taking control of your recruiting process is crucial if you want to lower turnover. Sure, it’s difficult to have a 0% turnover rate, but with the proper help it’s easily obtainable to severely lower this percentage and retain quality employees.

Hireology has developed a completely complimentary and educational ebook based on research from our customers and the current state of the auto industry. In this insightful eBook, you’ll discover the following:

• Reasons for high turnover
• Today’s hiring trends with salespeople
• Myths about today’s salespeople at dealerships
• Making long-term investments: how to hire the right employees
• Ways to avoid turnover
• Planning ahead for the new year

There’s one thing majority of U.S. dealerships all have in common: turnover. Don’t believe so? According to the NADA, turnover at American auto dealerships is nearly 62%. That’s a pretty high percentage for an industry that focuses on numbers.

When you’re constantly hiring, firing, letting go and re-hiring employess, it can take a heavy toll on your bank account. There’s no need to continue this unwanted, costly routine when it can be fixed, especially when it comes to hiring salespeople.

Taking control of your recruiting process is crucial if you want to lower turnover. Sure, it’s difficult to have a 0% turnover rate, but with the proper help it’s easily obtainable to severely lower this percentage and retain quality employees.

Hireology has developed a completely complimentary and educational ebook based on research from our customers and the current state of the auto industry. In this insightful eBook, you’ll discover the following:

• Reasons for high turnover
• Today’s hiring trends with salespeople
• Myths about today’s salespeople at dealerships
• Making long-term investments: how to hire the right employees
• Ways to avoid turnover
• Planning ahead for the new year