Leading Dealership SEO and Reputation Management Provider Significantly Expanding National Sales and Support Force

Riverside, CA – June 15, 2011 – eXteresAUTO, the top-rated SEO and Reputation Management provider[1] for auto retailers, today announced that the company has appointed dealership sales and training veteran, Bernie Mock, to the position of Regional Sales Manager. As part of the company’s overall expansion, they will be announcing numerous Regional Sales Manager appointments in the coming weeks.

Mock, who will oversee client development, support and training for one of the top three auto sales markets in the nation, Florida, brings over 30 years of dealership experience to eXteresAUTO. His career spans every phase of dealership sales and operations, and he previously served as an award-winning consultant for over 15 years at companies ranging from Half-A-Car, Reynolds Consulting Services and Assurant Solutions. He is an expert in personalized dealership process coaching and Internet strategies - and is one of only twenty people in the nation that has trained over 1,000 Ford dealerships. Prior to his long consulting and training career, he also served in sales and management positions for 13 years at dealerships.

“We’re thrilled to be expanding, building out our national sales and support network, and having Bernie on board,” said Dennis Colome, eXteresAUTO’s Vice President, Sales and Marketing. “He’ll be a great new resource for our dealer clients in Florida: giving them one-on-one training, and helping them take all the search- and review-driven traffic we drive to them, and convert them into more sales and service appointments.”

eXteresAUTO provides total “Search Asset Management” (SAM™) for car dealerships, combining the first, and consistently #1-rated, dealership SEO and Online Reputation Management solutions. Every eXteresAUTO product is engineered to help auto retailers establish the most powerful, positive presence across the search engines and online review/social media sites – to generate a high volume of calls and leads at a fraction of the cost of other traditional and Internet marketing options.

For more information about eXteresAUTO, contact: Beth McGoarty @ beth@rbicom.com or 213-300-0107

Leading Dealership SEO and Reputation Management Provider Significantly Expanding National Sales and Support Force

Riverside, CA – June 15, 2011 – eXteresAUTO, the top-rated SEO and Reputation Management provider[1] for auto retailers, today announced that the company has appointed dealership sales and training veteran, Bernie Mock, to the position of Regional Sales Manager. As part of the company’s overall expansion, they will be announcing numerous Regional Sales Manager appointments in the coming weeks.

Mock, who will oversee client development, support and training for one of the top three auto sales markets in the nation, Florida, brings over 30 years of dealership experience to eXteresAUTO. His career spans every phase of dealership sales and operations, and he previously served as an award-winning consultant for over 15 years at companies ranging from Half-A-Car, Reynolds Consulting Services and Assurant Solutions. He is an expert in personalized dealership process coaching and Internet strategies - and is one of only twenty people in the nation that has trained over 1,000 Ford dealerships. Prior to his long consulting and training career, he also served in sales and management positions for 13 years at dealerships.

“We’re thrilled to be expanding, building out our national sales and support network, and having Bernie on board,” said Dennis Colome, eXteresAUTO’s Vice President, Sales and Marketing. “He’ll be a great new resource for our dealer clients in Florida: giving them one-on-one training, and helping them take all the search- and review-driven traffic we drive to them, and convert them into more sales and service appointments.”

eXteresAUTO provides total “Search Asset Management” (SAM™) for car dealerships, combining the first, and consistently #1-rated, dealership SEO and Online Reputation Management solutions. Every eXteresAUTO product is engineered to help auto retailers establish the most powerful, positive presence across the search engines and online review/social media sites – to generate a high volume of calls and leads at a fraction of the cost of other traditional and Internet marketing options.

For more information about eXteresAUTO, contact: Beth McGoarty @ beth@rbicom.com or 213-300-0107

Google Preview Now Extended to PPC Ads & Supports Most Flash Sites

Preview for PPC Ads: Starting yesterday, the Instant Preview icon (that now-familiar little magnifying glass) will appear next to ads at Google, so searchers can view the ad’s landing page. So, Previews now not only impacts your organic results and SEO campaigns, but your SEM as well. Google argues that since it lets users take a look at your landing page before they click (and that’s free, one is only charged if they actually click through), businesses should drive “more highly-qualified traffic to their sites.” Hey, maybe it will end up saving dealers money…

This is not an optional new feature for advertisers, or something you can disable – it’s just how it is now. And Google notes it won’t affect your quality score in any way. 

Google Preview Now Extended to PPC Ads & Supports Most Flash Sites

Preview for PPC Ads: Starting yesterday, the Instant Preview icon (that now-familiar little magnifying glass) will appear next to ads at Google, so searchers can view the ad’s landing page. So, Previews now not only impacts your organic results and SEO campaigns, but your SEM as well. Google argues that since it lets users take a look at your landing page before they click (and that’s free, one is only charged if they actually click through), businesses should drive “more highly-qualified traffic to their sites.” Hey, maybe it will end up saving dealers money…

This is not an optional new feature for advertisers, or something you can disable – it’s just how it is now. And Google notes it won’t affect your quality score in any way. 

Google never rests: today they added a new feature called ‘+1’ that lets people share their recommendations for businesses, websites/pages, articles, etc., by clicking a new ‘+1’ icon on webpages/sites or ads they find cool, useful or they just plain recommend. Starting this afternoon (in experiment mode) those recommendations will show up to their friends, family and social connections (i.e., connections in Gchat, Gmail, Google Reader, Buzz – and soon Twitter). Searchers will see all the +1 votes that webpage or business has gathered, and the names and photos of the ‘likers.’ 

As publications like Ad Age have noted, the move represents Google’s most aggressive to date into social search and it’s the first time they will have baked DIRECT social signals into the search results. Ad Age argues that over time the search giant will integrate the +1 into the search algorithm, so these human votes will impact the organic search rankings. What they said exactly is: “We are strongly looking at using this in our rankings.” Read the Ad Age analysis here: http://adage.com/article/digital/google-adds-button-foray-social-search/149645/).

And see the very Google-esque short video for consumers on how it works here: http://www.youtube.com/user/google?blend=1&ob=4#p/a/u/1/OAyUNI3_V2c.

More Facts Dealers Need to Know: 

• +1 votes will also be added to search ads, and their tests show that they increase PPC ad clicks. There’s no charge to add, and Google says higher click-throughs improve quality scores, which of course means that advertisers could ultimately pay less for keywords or positions. To see how +1 works for advertisers, visit their AdWords blog. http://adwords.blogspot.com/2011/03/1-button-adwords.html

• Ad Age notes that traditionally, inbound links have been the strongest component in page rank, but last year Google also gave Twitter updates big traction in results – and this adds a whole new, super-targeted social element to search. 

• No plan to include Facebook connections – and given how this is ‘inspired’ by Facebook functionality, you can see why they don’t have the right to (and probably never will!) 

• Google says the way it decides which +1s to show people come from various signals – people they’re connected to thru Google (Chat buddies, contacts, etc.) And soon their connections on sites like Twitter. 

• Only people logged into their Google account will see the +1s. 

• In weeks ahead, +1s will “appear in many more places and Google products and sites across Web. 

+1 Needs to be Part of Your Online Reputation Campaign:

Obviously, with such powerful first-page visibility, getting +1s for your dealership/website/pages is now a key element of your Online and Social Reputation. Hence, you need to do what all Online Reputation requires: find appropriate, authentic and natural ways for your happy sales and service customers to +1 you and your pages/sites. Because you can see how impactful it will be: somebody’s searching X brand dealership in X market, and the dealerships/dealer websites/dealer PPC ads that people like/+1 are going to stand out!

Helping your customers to get started: 

• The first time they click on a +1 button in search results they will be prompted to create a Google profile – and they can adjust their privacy settings the way they want. They must have a Google profile, and at that profile they can see all their +1s in one place and delete anyone they want. 

• If they press +1, they also have the ability to undo it immediately

• If people want to know who they’re connected to in Google’s eyes, tell them to visit the ‘Social Circle and Content” section in the Google Dashboard. 

I logged into my gmail account today and tested the +1 process out, below are images that show the difference in search results and what your customers would see:

It’s a major move dealers need to understand and get proactive about – and it’s another sign of where the Internet and Google are headed – interweaving search results, consumer recommendations and social connections into new platforms that will change the way people find and select businesses. 

And sure, it sounds like another recipe for gaming the system. Analysts point out, though, that Google has been getting pretty sharp at filtering out the gamers. So keep it real with +1!

If you have any questions or need help, please call me at 866-475-5553 or email me at m.turner@exteres.com.

Merla Turner is the Director of Dealer Training at eXtéresAUTO (and recently honored as one of the “Top Rated” Internet Trainers by DrivingSales’ Dealer Satisfaction Awards). Previously she served as Internet Director at Dick Hannah Honda in Vancouver, WA.

Google never rests: today they added a new feature called ‘+1’ that lets people share their recommendations for businesses, websites/pages, articles, etc., by clicking a new ‘+1’ icon on webpages/sites or ads they find cool, useful or they just plain recommend. Starting this afternoon (in experiment mode) those recommendations will show up to their friends, family and social connections (i.e., connections in Gchat, Gmail, Google Reader, Buzz – and soon Twitter). Searchers will see all the +1 votes that webpage or business has gathered, and the names and photos of the ‘likers.’ 

As publications like Ad Age have noted, the move represents Google’s most aggressive to date into social search and it’s the first time they will have baked DIRECT social signals into the search results. Ad Age argues that over time the search giant will integrate the +1 into the search algorithm, so these human votes will impact the organic search rankings. What they said exactly is: “We are strongly looking at using this in our rankings.” Read the Ad Age analysis here: http://adage.com/article/digital/google-adds-button-foray-social-search/149645/).

And see the very Google-esque short video for consumers on how it works here: http://www.youtube.com/user/google?blend=1&ob=4#p/a/u/1/OAyUNI3_V2c.

More Facts Dealers Need to Know: 

• +1 votes will also be added to search ads, and their tests show that they increase PPC ad clicks. There’s no charge to add, and Google says higher click-throughs improve quality scores, which of course means that advertisers could ultimately pay less for keywords or positions. To see how +1 works for advertisers, visit their AdWords blog. http://adwords.blogspot.com/2011/03/1-button-adwords.html

• Ad Age notes that traditionally, inbound links have been the strongest component in page rank, but last year Google also gave Twitter updates big traction in results – and this adds a whole new, super-targeted social element to search. 

• No plan to include Facebook connections – and given how this is ‘inspired’ by Facebook functionality, you can see why they don’t have the right to (and probably never will!) 

• Google says the way it decides which +1s to show people come from various signals – people they’re connected to thru Google (Chat buddies, contacts, etc.) And soon their connections on sites like Twitter. 

• Only people logged into their Google account will see the +1s. 

• In weeks ahead, +1s will “appear in many more places and Google products and sites across Web. 

+1 Needs to be Part of Your Online Reputation Campaign:

Obviously, with such powerful first-page visibility, getting +1s for your dealership/website/pages is now a key element of your Online and Social Reputation. Hence, you need to do what all Online Reputation requires: find appropriate, authentic and natural ways for your happy sales and service customers to +1 you and your pages/sites. Because you can see how impactful it will be: somebody’s searching X brand dealership in X market, and the dealerships/dealer websites/dealer PPC ads that people like/+1 are going to stand out!

Helping your customers to get started: 

• The first time they click on a +1 button in search results they will be prompted to create a Google profile – and they can adjust their privacy settings the way they want. They must have a Google profile, and at that profile they can see all their +1s in one place and delete anyone they want. 

• If they press +1, they also have the ability to undo it immediately

• If people want to know who they’re connected to in Google’s eyes, tell them to visit the ‘Social Circle and Content” section in the Google Dashboard. 

I logged into my gmail account today and tested the +1 process out, below are images that show the difference in search results and what your customers would see:

It’s a major move dealers need to understand and get proactive about – and it’s another sign of where the Internet and Google are headed – interweaving search results, consumer recommendations and social connections into new platforms that will change the way people find and select businesses. 

And sure, it sounds like another recipe for gaming the system. Analysts point out, though, that Google has been getting pretty sharp at filtering out the gamers. So keep it real with +1!

If you have any questions or need help, please call me at 866-475-5553 or email me at m.turner@exteres.com.

Merla Turner is the Director of Dealer Training at eXtéresAUTO (and recently honored as one of the “Top Rated” Internet Trainers by DrivingSales’ Dealer Satisfaction Awards). Previously she served as Internet Director at Dick Hannah Honda in Vancouver, WA.

The FTC has made noises of late that it would be taking action about the growing problem of fake or paid for online reviews, but this week it slapped its very first fine on a company: $250,000, no small potatoes.  It’s the first clue as to what kind of enforcement and penalties are likely to unfold, according to a detailed article at PaidContent: http://paidcontent.org/article/419-ftc-fines-company-for-bogus-online-reviews/

A company called Legacy Learning Systems was hit this week with a quarter-million-dollar fine (and other sanctions) for hiring affiliate marketers to write glowing reviews about their educational DVD series, and failing to disclose they were getting paid for sales the reviews generated.

The article notes that the fake review problem (that old  ‘sock puppetry’) has been around since the Web was hatched, but we’re only now just starting to see major legal action. (Prior cases included a handful of cases that involved settlements, but not outright fines).  Experts speculate there will be more cases like this around the bend, but the FTC is barred by law from talking about investigations while they’re underway.

The FTC issued its guidelines in 2009 on reviews/testimonials, and they spell put what they deem “unfair or deceptive advertising” – because that’s essentially what it is.

A key rule: Any positive review posted by anyone connected to the seller – or someone/a business that receives cash or some form of payment – must disclose the relationship. The FTC stated: Anyone that uses someone else to “promote their products would be wise to put in place a reasonable monitoring program to verify…that they follow the principles of truth in advertising.”

The FTC is sending a clear message to businesses…

•    It’s never been more important to be 100% authentic in your review-gathering and Online Reputation Management – the penalties can be HEFTY

•    Never compensate in any way a customer or an affiliate for posting positive reviews

•    If someone’s assisting you with Online Reputation Management, make sure you fully understand their review gathering, posting and distributing processes. They have to be YOUR real customers, and they have to post comments themselves.

The moral: Always BE authentic. There is NOTHING but dividends…because a 100% real, believable positive online reputation can drive quite unbelievable business for dealerships.

Any questions? Contact Merla Turner, Director of Dealer Training, eXteresAUTO: m.turner@exteres.com or 866-994-2613

The FTC has made noises of late that it would be taking action about the growing problem of fake or paid for online reviews, but this week it slapped its very first fine on a company: $250,000, no small potatoes.  It’s the first clue as to what kind of enforcement and penalties are likely to unfold, according to a detailed article at PaidContent: http://paidcontent.org/article/419-ftc-fines-company-for-bogus-online-reviews/

A company called Legacy Learning Systems was hit this week with a quarter-million-dollar fine (and other sanctions) for hiring affiliate marketers to write glowing reviews about their educational DVD series, and failing to disclose they were getting paid for sales the reviews generated.

The article notes that the fake review problem (that old  ‘sock puppetry’) has been around since the Web was hatched, but we’re only now just starting to see major legal action. (Prior cases included a handful of cases that involved settlements, but not outright fines).  Experts speculate there will be more cases like this around the bend, but the FTC is barred by law from talking about investigations while they’re underway.

The FTC issued its guidelines in 2009 on reviews/testimonials, and they spell put what they deem “unfair or deceptive advertising” – because that’s essentially what it is.

A key rule: Any positive review posted by anyone connected to the seller – or someone/a business that receives cash or some form of payment – must disclose the relationship. The FTC stated: Anyone that uses someone else to “promote their products would be wise to put in place a reasonable monitoring program to verify…that they follow the principles of truth in advertising.”

The FTC is sending a clear message to businesses…

•    It’s never been more important to be 100% authentic in your review-gathering and Online Reputation Management – the penalties can be HEFTY

•    Never compensate in any way a customer or an affiliate for posting positive reviews

•    If someone’s assisting you with Online Reputation Management, make sure you fully understand their review gathering, posting and distributing processes. They have to be YOUR real customers, and they have to post comments themselves.

The moral: Always BE authentic. There is NOTHING but dividends…because a 100% real, believable positive online reputation can drive quite unbelievable business for dealerships.

Any questions? Contact Merla Turner, Director of Dealer Training, eXteresAUTO: m.turner@exteres.com or 866-994-2613

Yelp Can Be a Headache for Dealers –
Advice on Getting a Successful Review Presence There

   One of the most common questions I get from dealers regarding online reviews is whether or not to gather reviews on Yelp.com.  I have found that there are definite do’s and don’ts – and that auto dealers face SERIOUS backlash if they don’t gather reviews the right way on Yelp.

Why does Yelp matter?

• As of January 2011, more than 45 million people visited Yelp in the past 30 days, making it the most frequently used online review site today.

• Yelpers have written over 15 million local reviews, which get pulled right into Google Places listings.  That means that many of the reviews written on Yelp about your dealership will, of course, appear on Google too.
• Because of the special nature of the Yelp community (explained below), Yelpers uniquely trust and turn to Yelp reviews – so pound-for-pound a review on Yelp can have more impact than so many other review sites.
• Yelp has expanded coast-to-coast, and is now covering many/most major markets. Check here to see what cities and regions they cover: http://www.yelp.com/locations?return_url=%2Fhome

Warning: Dealership Backlash!

Yelp does not function like the majority of review sites across the Internet. Their site is driven by passionate reviewers called ‘Yelpers.’  Yelpers write reviews on all types of local businesses, and the more high quality and useful the reviews they contribute are, the more esteemed they are by the Yelp community – with people eventually achieving an ‘elite’ reviewer status.   

Because Yelp is driven by its user community, when a dealership has customers write a review without being an established Yelper, the community often thinks that the dealership is posting fake reviews. So, it’s absolutely critical that dealerships don’t just send any old customer to review on Yelp. 

Furthermore, the Yelp community is unique in that it flags (through a review filter) reviews written by users that have posted no other reviews at the site – these are called ‘Drive Bys’ or ‘501s’ (from, 5-star review, 0 friends on Yelp, 1 review written). When a business has several reviews flagged as 501s or drive-bys, Yelp often simply removes the reviews. Sometimes the reviews show back up again, and other times they are gone forever. We have heard from so many dealers: “I gathered a dozen reviews at Yelp and they just disappeared!” And it’s not just the time and energy wasted - when other Yelpers start posting about how these are suspicious or fake reviews, it can do more harm that having NO reviews at the site.

So, What’s A Dealer To Do?

Since there is so much traffic on Yelp - and passionate, engaged Yelpers tend to really trust the reviews there - and those reviews are getting pulled into Google Places listings, dealers want to make sure they have positive content on the site. But the review-gathering process differs…

Tip 1:  Add a sentence on your review-gathering email or email template that reads, “Are you an established Yelper? If so, please Yelp about us!” It’s typically not even necessary to drive the general customer to your Yelp listing, because if someone is an established Yelper, they will know exactly how to find your listing. 

Tip 2:  Ask your customers in person if they ‘Yelp.’  If they know what Yelping is, ask them to write a review for your dealership.  If they don’t, DON’T send them to Yelp to write a review for your dealership!

By having only established Yelpers review your dealership, the reviews will not be flagged for removal. You will have less reviews than you may at other targeted review sites/directories, but the reviews you do receive will be much more impactful.

I know if I were still at a dealership, I would take the following actions:

1. Make sure my Yelp listing was updated with all the proper contact and dealership information.
    
2. Assess how many reviews I have on Yelp compared to other dealers/my direct competitors in my local market.  By doing so, I would determine how many positive reviews I needed to shine on the site.
    
3. Set a firm goal at the dealership (and share with my sales and service staff) the necessity to gather X amount of reviews on Yelp – only through established Yelpers.
    
4. Put a process in place that identifies happy sales, service and parts customers that are already ‘Yelpers,’ and ask them to share their experience at the dealership on Yelp.
    
5. Test out Yelp’s advertising options.  I get it - if we signed up every single provider that was just a few hundred bucks a month, we would be broke!  But, the data and dealership results that Yelp recently shared with me seemed pretty cut and dry…advertising can give you a built-out listing, and because comparatively few dealers do it compared with many other retail categories, you can stand out with no/few competitors on the most visited review site in the US. And your positive reviews should convert into more calls, leads and car deals. 
    

Other questions I often get asked:

Q.  If I advertise on Yelp, will they remove my negative reviews?
A.  According to Yelp, paid advertising can never change or re-order their reviews.

Q.  I have asked customers to write reviews on Yelp, and now they are missing!  Why?
A.  Remember the ‘501’ Issue – Yelp has an automated filter/algorithm that suppresses reviews they deem ‘suspicious.’  It’s doesn’t always seem either consistent or fair, but that’s the way it is.

So…the answer to the question, “To Yelp, or not to Yelp?” Yelp!

Reviews on Yelp really HELP! But be sure to follow the right process.

If you have any questions, please just call or email...

Merla Turner, Director of Dealer Training for eXtéresAUTO, m.turner@exteres.com or 866-475-5553 
 

Yelp Can Be a Headache for Dealers –
Advice on Getting a Successful Review Presence There

   One of the most common questions I get from dealers regarding online reviews is whether or not to gather reviews on Yelp.com.  I have found that there are definite do’s and don’ts – and that auto dealers face SERIOUS backlash if they don’t gather reviews the right way on Yelp.

Why does Yelp matter?

• As of January 2011, more than 45 million people visited Yelp in the past 30 days, making it the most frequently used online review site today.

• Yelpers have written over 15 million local reviews, which get pulled right into Google Places listings.  That means that many of the reviews written on Yelp about your dealership will, of course, appear on Google too.
• Because of the special nature of the Yelp community (explained below), Yelpers uniquely trust and turn to Yelp reviews – so pound-for-pound a review on Yelp can have more impact than so many other review sites.
• Yelp has expanded coast-to-coast, and is now covering many/most major markets. Check here to see what cities and regions they cover: http://www.yelp.com/locations?return_url=%2Fhome

Warning: Dealership Backlash!

Yelp does not function like the majority of review sites across the Internet. Their site is driven by passionate reviewers called ‘Yelpers.’  Yelpers write reviews on all types of local businesses, and the more high quality and useful the reviews they contribute are, the more esteemed they are by the Yelp community – with people eventually achieving an ‘elite’ reviewer status.   

Because Yelp is driven by its user community, when a dealership has customers write a review without being an established Yelper, the community often thinks that the dealership is posting fake reviews. So, it’s absolutely critical that dealerships don’t just send any old customer to review on Yelp. 

Furthermore, the Yelp community is unique in that it flags (through a review filter) reviews written by users that have posted no other reviews at the site – these are called ‘Drive Bys’ or ‘501s’ (from, 5-star review, 0 friends on Yelp, 1 review written). When a business has several reviews flagged as 501s or drive-bys, Yelp often simply removes the reviews. Sometimes the reviews show back up again, and other times they are gone forever. We have heard from so many dealers: “I gathered a dozen reviews at Yelp and they just disappeared!” And it’s not just the time and energy wasted - when other Yelpers start posting about how these are suspicious or fake reviews, it can do more harm that having NO reviews at the site.

So, What’s A Dealer To Do?

Since there is so much traffic on Yelp - and passionate, engaged Yelpers tend to really trust the reviews there - and those reviews are getting pulled into Google Places listings, dealers want to make sure they have positive content on the site. But the review-gathering process differs…

Tip 1:  Add a sentence on your review-gathering email or email template that reads, “Are you an established Yelper? If so, please Yelp about us!” It’s typically not even necessary to drive the general customer to your Yelp listing, because if someone is an established Yelper, they will know exactly how to find your listing. 

Tip 2:  Ask your customers in person if they ‘Yelp.’  If they know what Yelping is, ask them to write a review for your dealership.  If they don’t, DON’T send them to Yelp to write a review for your dealership!

By having only established Yelpers review your dealership, the reviews will not be flagged for removal. You will have less reviews than you may at other targeted review sites/directories, but the reviews you do receive will be much more impactful.

I know if I were still at a dealership, I would take the following actions:

1. Make sure my Yelp listing was updated with all the proper contact and dealership information.
    
2. Assess how many reviews I have on Yelp compared to other dealers/my direct competitors in my local market.  By doing so, I would determine how many positive reviews I needed to shine on the site.
    
3. Set a firm goal at the dealership (and share with my sales and service staff) the necessity to gather X amount of reviews on Yelp – only through established Yelpers.
    
4. Put a process in place that identifies happy sales, service and parts customers that are already ‘Yelpers,’ and ask them to share their experience at the dealership on Yelp.
    
5. Test out Yelp’s advertising options.  I get it - if we signed up every single provider that was just a few hundred bucks a month, we would be broke!  But, the data and dealership results that Yelp recently shared with me seemed pretty cut and dry…advertising can give you a built-out listing, and because comparatively few dealers do it compared with many other retail categories, you can stand out with no/few competitors on the most visited review site in the US. And your positive reviews should convert into more calls, leads and car deals. 
    

Other questions I often get asked:

Q.  If I advertise on Yelp, will they remove my negative reviews?
A.  According to Yelp, paid advertising can never change or re-order their reviews.

Q.  I have asked customers to write reviews on Yelp, and now they are missing!  Why?
A.  Remember the ‘501’ Issue – Yelp has an automated filter/algorithm that suppresses reviews they deem ‘suspicious.’  It’s doesn’t always seem either consistent or fair, but that’s the way it is.

So…the answer to the question, “To Yelp, or not to Yelp?” Yelp!

Reviews on Yelp really HELP! But be sure to follow the right process.

If you have any questions, please just call or email...

Merla Turner, Director of Dealer Training for eXtéresAUTO, m.turner@exteres.com or 866-475-5553