Leading Dealership SEO and Reputation Management Provider Significantly Expanding National Sales and Support Force

Riverside, CA – June 15, 2011 – eXteresAUTO, the top-rated SEO and Reputation Management provider[1] for auto retailers, today announced that the company has appointed dealership sales and training veteran, Bernie Mock, to the position of Regional Sales Manager. As part of the company’s overall expansion, they will be announcing numerous Regional Sales Manager appointments in the coming weeks.

Mock, who will oversee client development, support and training for one of the top three auto sales markets in the nation, Florida, brings over 30 years of dealership experience to eXteresAUTO. His career spans every phase of dealership sales and operations, and he previously served as an award-winning consultant for over 15 years at companies ranging from Half-A-Car, Reynolds Consulting Services and Assurant Solutions. He is an expert in personalized dealership process coaching and Internet strategies - and is one of only twenty people in the nation that has trained over 1,000 Ford dealerships. Prior to his long consulting and training career, he also served in sales and management positions for 13 years at dealerships.

“We’re thrilled to be expanding, building out our national sales and support network, and having Bernie on board,” said Dennis Colome, eXteresAUTO’s Vice President, Sales and Marketing. “He’ll be a great new resource for our dealer clients in Florida: giving them one-on-one training, and helping them take all the search- and review-driven traffic we drive to them, and convert them into more sales and service appointments.”

eXteresAUTO provides total “Search Asset Management” (SAM™) for car dealerships, combining the first, and consistently #1-rated, dealership SEO and Online Reputation Management solutions. Every eXteresAUTO product is engineered to help auto retailers establish the most powerful, positive presence across the search engines and online review/social media sites – to generate a high volume of calls and leads at a fraction of the cost of other traditional and Internet marketing options.

For more information about eXteresAUTO, contact: Beth McGoarty @ beth@rbicom.com or 213-300-0107

Leading Dealership SEO and Reputation Management Provider Significantly Expanding National Sales and Support Force

Riverside, CA – June 15, 2011 – eXteresAUTO, the top-rated SEO and Reputation Management provider[1] for auto retailers, today announced that the company has appointed dealership sales and training veteran, Bernie Mock, to the position of Regional Sales Manager. As part of the company’s overall expansion, they will be announcing numerous Regional Sales Manager appointments in the coming weeks.

Mock, who will oversee client development, support and training for one of the top three auto sales markets in the nation, Florida, brings over 30 years of dealership experience to eXteresAUTO. His career spans every phase of dealership sales and operations, and he previously served as an award-winning consultant for over 15 years at companies ranging from Half-A-Car, Reynolds Consulting Services and Assurant Solutions. He is an expert in personalized dealership process coaching and Internet strategies - and is one of only twenty people in the nation that has trained over 1,000 Ford dealerships. Prior to his long consulting and training career, he also served in sales and management positions for 13 years at dealerships.

“We’re thrilled to be expanding, building out our national sales and support network, and having Bernie on board,” said Dennis Colome, eXteresAUTO’s Vice President, Sales and Marketing. “He’ll be a great new resource for our dealer clients in Florida: giving them one-on-one training, and helping them take all the search- and review-driven traffic we drive to them, and convert them into more sales and service appointments.”

eXteresAUTO provides total “Search Asset Management” (SAM™) for car dealerships, combining the first, and consistently #1-rated, dealership SEO and Online Reputation Management solutions. Every eXteresAUTO product is engineered to help auto retailers establish the most powerful, positive presence across the search engines and online review/social media sites – to generate a high volume of calls and leads at a fraction of the cost of other traditional and Internet marketing options.

For more information about eXteresAUTO, contact: Beth McGoarty @ beth@rbicom.com or 213-300-0107

MediaPost reported today that Edmunds is launching a new program called “Edmunds Exclusives” modeled on a Groupon – but offering locally targeted deals on new and used cars.

The details are here: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=152186&nid=127740

The program (now in beta in South Florida, but slated to roll out to other US markets this summer, and then nationally), gives ready-to-buy car shoppers access to local car deals directly at Edmunds.com. The goal, says Edmunds, is to give dealers and OEMs who have excess or slow-moving inventory a new way to move those cars.

They describe it as “cash-back, financing and leasing deals from dealers,” although it may also expand to include “deals on repairs and parts, maintenance and body shops, aftermarket audio dealers and auto broker services.” They’re starting by simply offering invitations to Edmunds.com visitors, but after it rolls out in other markets they will be “sending consumers direct offers through search strategies.”

Some Thoughts:

Given that Groupon is the fastest-growing company in the history of the world…And given that there are HUNDREDS of full-blown “daily deal” and group buying sites in the US alone (with dozens servicing a single city). And given new GroupOn clones are sprouting up for every vertical imaginable…it’s not surprising news.

The new Edmunds model, of course, seems to be actually quite different than a GroupOn. The social/group buying - i.e., the group - aspect can’t be there, given the offer is for specific car models. And it’s not in real-time, Edmunds notes, because the cycle is logically based on the auto industry’s monthly sales targets/cycle. It does channel that wildly popular, just-for-members deal-offer-model that has become a global mania.

Car dealers suddenly have a lot of group-buying/daily deal sites to mull over: the Groupons of course – but also the brand-new Google Offers, Facebook Deals – and now the car-sales-specific Edmunds Exclusives.

This is a massive market and the hottest online category: comScore just predicted that the group-buying market will triple to $3 billion this year.

As more car dealers dip their toes into daily deal and group buying sites (whether with straight up deals like a super-discounted oil changes or maintenance jobs at a GroupOn - or by promoting cash-back or financing deals for new and used cars via an Edmunds), they will have to be sure (like the restaurants and spas that having been doing this for years), that they carefully set the right parameters for the deal. I.e., that the deal is strong and attractive enough, but at the same time manageable. And as with all marketing investments, that they carefully track their ROI – did it drive new customers that became repeat customers, generate incremental revenue over time, etc?

By Merla Turner, Director of Dealer Training at eXteresAUTO. (Rated #1 by dealers for both SEO and Online Reputation Management at this site)

If you have questions, you can contact her at m.turner@exteres.com or 866-994-2613

MediaPost reported today that Edmunds is launching a new program called “Edmunds Exclusives” modeled on a Groupon – but offering locally targeted deals on new and used cars.

The details are here: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=152186&nid=127740

The program (now in beta in South Florida, but slated to roll out to other US markets this summer, and then nationally), gives ready-to-buy car shoppers access to local car deals directly at Edmunds.com. The goal, says Edmunds, is to give dealers and OEMs who have excess or slow-moving inventory a new way to move those cars.

They describe it as “cash-back, financing and leasing deals from dealers,” although it may also expand to include “deals on repairs and parts, maintenance and body shops, aftermarket audio dealers and auto broker services.” They’re starting by simply offering invitations to Edmunds.com visitors, but after it rolls out in other markets they will be “sending consumers direct offers through search strategies.”

Some Thoughts:

Given that Groupon is the fastest-growing company in the history of the world…And given that there are HUNDREDS of full-blown “daily deal” and group buying sites in the US alone (with dozens servicing a single city). And given new GroupOn clones are sprouting up for every vertical imaginable…it’s not surprising news.

The new Edmunds model, of course, seems to be actually quite different than a GroupOn. The social/group buying - i.e., the group - aspect can’t be there, given the offer is for specific car models. And it’s not in real-time, Edmunds notes, because the cycle is logically based on the auto industry’s monthly sales targets/cycle. It does channel that wildly popular, just-for-members deal-offer-model that has become a global mania.

Car dealers suddenly have a lot of group-buying/daily deal sites to mull over: the Groupons of course – but also the brand-new Google Offers, Facebook Deals – and now the car-sales-specific Edmunds Exclusives.

This is a massive market and the hottest online category: comScore just predicted that the group-buying market will triple to $3 billion this year.

As more car dealers dip their toes into daily deal and group buying sites (whether with straight up deals like a super-discounted oil changes or maintenance jobs at a GroupOn - or by promoting cash-back or financing deals for new and used cars via an Edmunds), they will have to be sure (like the restaurants and spas that having been doing this for years), that they carefully set the right parameters for the deal. I.e., that the deal is strong and attractive enough, but at the same time manageable. And as with all marketing investments, that they carefully track their ROI – did it drive new customers that became repeat customers, generate incremental revenue over time, etc?

By Merla Turner, Director of Dealer Training at eXteresAUTO. (Rated #1 by dealers for both SEO and Online Reputation Management at this site)

If you have questions, you can contact her at m.turner@exteres.com or 866-994-2613

The FTC has made noises of late that it would be taking action about the growing problem of fake or paid for online reviews, but this week it slapped its very first fine on a company: $250,000, no small potatoes.  It’s the first clue as to what kind of enforcement and penalties are likely to unfold, according to a detailed article at PaidContent: http://paidcontent.org/article/419-ftc-fines-company-for-bogus-online-reviews/

A company called Legacy Learning Systems was hit this week with a quarter-million-dollar fine (and other sanctions) for hiring affiliate marketers to write glowing reviews about their educational DVD series, and failing to disclose they were getting paid for sales the reviews generated.

The article notes that the fake review problem (that old  ‘sock puppetry’) has been around since the Web was hatched, but we’re only now just starting to see major legal action. (Prior cases included a handful of cases that involved settlements, but not outright fines).  Experts speculate there will be more cases like this around the bend, but the FTC is barred by law from talking about investigations while they’re underway.

The FTC issued its guidelines in 2009 on reviews/testimonials, and they spell put what they deem “unfair or deceptive advertising” – because that’s essentially what it is.

A key rule: Any positive review posted by anyone connected to the seller – or someone/a business that receives cash or some form of payment – must disclose the relationship. The FTC stated: Anyone that uses someone else to “promote their products would be wise to put in place a reasonable monitoring program to verify…that they follow the principles of truth in advertising.”

The FTC is sending a clear message to businesses…

•    It’s never been more important to be 100% authentic in your review-gathering and Online Reputation Management – the penalties can be HEFTY

•    Never compensate in any way a customer or an affiliate for posting positive reviews

•    If someone’s assisting you with Online Reputation Management, make sure you fully understand their review gathering, posting and distributing processes. They have to be YOUR real customers, and they have to post comments themselves.

The moral: Always BE authentic. There is NOTHING but dividends…because a 100% real, believable positive online reputation can drive quite unbelievable business for dealerships.

Any questions? Contact Merla Turner, Director of Dealer Training, eXteresAUTO: m.turner@exteres.com or 866-994-2613

The FTC has made noises of late that it would be taking action about the growing problem of fake or paid for online reviews, but this week it slapped its very first fine on a company: $250,000, no small potatoes.  It’s the first clue as to what kind of enforcement and penalties are likely to unfold, according to a detailed article at PaidContent: http://paidcontent.org/article/419-ftc-fines-company-for-bogus-online-reviews/

A company called Legacy Learning Systems was hit this week with a quarter-million-dollar fine (and other sanctions) for hiring affiliate marketers to write glowing reviews about their educational DVD series, and failing to disclose they were getting paid for sales the reviews generated.

The article notes that the fake review problem (that old  ‘sock puppetry’) has been around since the Web was hatched, but we’re only now just starting to see major legal action. (Prior cases included a handful of cases that involved settlements, but not outright fines).  Experts speculate there will be more cases like this around the bend, but the FTC is barred by law from talking about investigations while they’re underway.

The FTC issued its guidelines in 2009 on reviews/testimonials, and they spell put what they deem “unfair or deceptive advertising” – because that’s essentially what it is.

A key rule: Any positive review posted by anyone connected to the seller – or someone/a business that receives cash or some form of payment – must disclose the relationship. The FTC stated: Anyone that uses someone else to “promote their products would be wise to put in place a reasonable monitoring program to verify…that they follow the principles of truth in advertising.”

The FTC is sending a clear message to businesses…

•    It’s never been more important to be 100% authentic in your review-gathering and Online Reputation Management – the penalties can be HEFTY

•    Never compensate in any way a customer or an affiliate for posting positive reviews

•    If someone’s assisting you with Online Reputation Management, make sure you fully understand their review gathering, posting and distributing processes. They have to be YOUR real customers, and they have to post comments themselves.

The moral: Always BE authentic. There is NOTHING but dividends…because a 100% real, believable positive online reputation can drive quite unbelievable business for dealerships.

Any questions? Contact Merla Turner, Director of Dealer Training, eXteresAUTO: m.turner@exteres.com or 866-994-2613

Yelp Can Be a Headache for Dealers –
Advice on Getting a Successful Review Presence There

   One of the most common questions I get from dealers regarding online reviews is whether or not to gather reviews on Yelp.com.  I have found that there are definite do’s and don’ts – and that auto dealers face SERIOUS backlash if they don’t gather reviews the right way on Yelp.

Why does Yelp matter?

• As of January 2011, more than 45 million people visited Yelp in the past 30 days, making it the most frequently used online review site today.

• Yelpers have written over 15 million local reviews, which get pulled right into Google Places listings.  That means that many of the reviews written on Yelp about your dealership will, of course, appear on Google too.
• Because of the special nature of the Yelp community (explained below), Yelpers uniquely trust and turn to Yelp reviews – so pound-for-pound a review on Yelp can have more impact than so many other review sites.
• Yelp has expanded coast-to-coast, and is now covering many/most major markets. Check here to see what cities and regions they cover: http://www.yelp.com/locations?return_url=%2Fhome

Warning: Dealership Backlash!

Yelp does not function like the majority of review sites across the Internet. Their site is driven by passionate reviewers called ‘Yelpers.’  Yelpers write reviews on all types of local businesses, and the more high quality and useful the reviews they contribute are, the more esteemed they are by the Yelp community – with people eventually achieving an ‘elite’ reviewer status.   

Because Yelp is driven by its user community, when a dealership has customers write a review without being an established Yelper, the community often thinks that the dealership is posting fake reviews. So, it’s absolutely critical that dealerships don’t just send any old customer to review on Yelp. 

Furthermore, the Yelp community is unique in that it flags (through a review filter) reviews written by users that have posted no other reviews at the site – these are called ‘Drive Bys’ or ‘501s’ (from, 5-star review, 0 friends on Yelp, 1 review written). When a business has several reviews flagged as 501s or drive-bys, Yelp often simply removes the reviews. Sometimes the reviews show back up again, and other times they are gone forever. We have heard from so many dealers: “I gathered a dozen reviews at Yelp and they just disappeared!” And it’s not just the time and energy wasted - when other Yelpers start posting about how these are suspicious or fake reviews, it can do more harm that having NO reviews at the site.

So, What’s A Dealer To Do?

Since there is so much traffic on Yelp - and passionate, engaged Yelpers tend to really trust the reviews there - and those reviews are getting pulled into Google Places listings, dealers want to make sure they have positive content on the site. But the review-gathering process differs…

Tip 1:  Add a sentence on your review-gathering email or email template that reads, “Are you an established Yelper? If so, please Yelp about us!” It’s typically not even necessary to drive the general customer to your Yelp listing, because if someone is an established Yelper, they will know exactly how to find your listing. 

Tip 2:  Ask your customers in person if they ‘Yelp.’  If they know what Yelping is, ask them to write a review for your dealership.  If they don’t, DON’T send them to Yelp to write a review for your dealership!

By having only established Yelpers review your dealership, the reviews will not be flagged for removal. You will have less reviews than you may at other targeted review sites/directories, but the reviews you do receive will be much more impactful.

I know if I were still at a dealership, I would take the following actions:

1. Make sure my Yelp listing was updated with all the proper contact and dealership information.
    
2. Assess how many reviews I have on Yelp compared to other dealers/my direct competitors in my local market.  By doing so, I would determine how many positive reviews I needed to shine on the site.
    
3. Set a firm goal at the dealership (and share with my sales and service staff) the necessity to gather X amount of reviews on Yelp – only through established Yelpers.
    
4. Put a process in place that identifies happy sales, service and parts customers that are already ‘Yelpers,’ and ask them to share their experience at the dealership on Yelp.
    
5. Test out Yelp’s advertising options.  I get it - if we signed up every single provider that was just a few hundred bucks a month, we would be broke!  But, the data and dealership results that Yelp recently shared with me seemed pretty cut and dry…advertising can give you a built-out listing, and because comparatively few dealers do it compared with many other retail categories, you can stand out with no/few competitors on the most visited review site in the US. And your positive reviews should convert into more calls, leads and car deals. 
    

Other questions I often get asked:

Q.  If I advertise on Yelp, will they remove my negative reviews?
A.  According to Yelp, paid advertising can never change or re-order their reviews.

Q.  I have asked customers to write reviews on Yelp, and now they are missing!  Why?
A.  Remember the ‘501’ Issue – Yelp has an automated filter/algorithm that suppresses reviews they deem ‘suspicious.’  It’s doesn’t always seem either consistent or fair, but that’s the way it is.

So…the answer to the question, “To Yelp, or not to Yelp?” Yelp!

Reviews on Yelp really HELP! But be sure to follow the right process.

If you have any questions, please just call or email...

Merla Turner, Director of Dealer Training for eXtéresAUTO, m.turner@exteres.com or 866-475-5553 
 

Yelp Can Be a Headache for Dealers –
Advice on Getting a Successful Review Presence There

   One of the most common questions I get from dealers regarding online reviews is whether or not to gather reviews on Yelp.com.  I have found that there are definite do’s and don’ts – and that auto dealers face SERIOUS backlash if they don’t gather reviews the right way on Yelp.

Why does Yelp matter?

• As of January 2011, more than 45 million people visited Yelp in the past 30 days, making it the most frequently used online review site today.

• Yelpers have written over 15 million local reviews, which get pulled right into Google Places listings.  That means that many of the reviews written on Yelp about your dealership will, of course, appear on Google too.
• Because of the special nature of the Yelp community (explained below), Yelpers uniquely trust and turn to Yelp reviews – so pound-for-pound a review on Yelp can have more impact than so many other review sites.
• Yelp has expanded coast-to-coast, and is now covering many/most major markets. Check here to see what cities and regions they cover: http://www.yelp.com/locations?return_url=%2Fhome

Warning: Dealership Backlash!

Yelp does not function like the majority of review sites across the Internet. Their site is driven by passionate reviewers called ‘Yelpers.’  Yelpers write reviews on all types of local businesses, and the more high quality and useful the reviews they contribute are, the more esteemed they are by the Yelp community – with people eventually achieving an ‘elite’ reviewer status.   

Because Yelp is driven by its user community, when a dealership has customers write a review without being an established Yelper, the community often thinks that the dealership is posting fake reviews. So, it’s absolutely critical that dealerships don’t just send any old customer to review on Yelp. 

Furthermore, the Yelp community is unique in that it flags (through a review filter) reviews written by users that have posted no other reviews at the site – these are called ‘Drive Bys’ or ‘501s’ (from, 5-star review, 0 friends on Yelp, 1 review written). When a business has several reviews flagged as 501s or drive-bys, Yelp often simply removes the reviews. Sometimes the reviews show back up again, and other times they are gone forever. We have heard from so many dealers: “I gathered a dozen reviews at Yelp and they just disappeared!” And it’s not just the time and energy wasted - when other Yelpers start posting about how these are suspicious or fake reviews, it can do more harm that having NO reviews at the site.

So, What’s A Dealer To Do?

Since there is so much traffic on Yelp - and passionate, engaged Yelpers tend to really trust the reviews there - and those reviews are getting pulled into Google Places listings, dealers want to make sure they have positive content on the site. But the review-gathering process differs…

Tip 1:  Add a sentence on your review-gathering email or email template that reads, “Are you an established Yelper? If so, please Yelp about us!” It’s typically not even necessary to drive the general customer to your Yelp listing, because if someone is an established Yelper, they will know exactly how to find your listing. 

Tip 2:  Ask your customers in person if they ‘Yelp.’  If they know what Yelping is, ask them to write a review for your dealership.  If they don’t, DON’T send them to Yelp to write a review for your dealership!

By having only established Yelpers review your dealership, the reviews will not be flagged for removal. You will have less reviews than you may at other targeted review sites/directories, but the reviews you do receive will be much more impactful.

I know if I were still at a dealership, I would take the following actions:

1. Make sure my Yelp listing was updated with all the proper contact and dealership information.
    
2. Assess how many reviews I have on Yelp compared to other dealers/my direct competitors in my local market.  By doing so, I would determine how many positive reviews I needed to shine on the site.
    
3. Set a firm goal at the dealership (and share with my sales and service staff) the necessity to gather X amount of reviews on Yelp – only through established Yelpers.
    
4. Put a process in place that identifies happy sales, service and parts customers that are already ‘Yelpers,’ and ask them to share their experience at the dealership on Yelp.
    
5. Test out Yelp’s advertising options.  I get it - if we signed up every single provider that was just a few hundred bucks a month, we would be broke!  But, the data and dealership results that Yelp recently shared with me seemed pretty cut and dry…advertising can give you a built-out listing, and because comparatively few dealers do it compared with many other retail categories, you can stand out with no/few competitors on the most visited review site in the US. And your positive reviews should convert into more calls, leads and car deals. 
    

Other questions I often get asked:

Q.  If I advertise on Yelp, will they remove my negative reviews?
A.  According to Yelp, paid advertising can never change or re-order their reviews.

Q.  I have asked customers to write reviews on Yelp, and now they are missing!  Why?
A.  Remember the ‘501’ Issue – Yelp has an automated filter/algorithm that suppresses reviews they deem ‘suspicious.’  It’s doesn’t always seem either consistent or fair, but that’s the way it is.

So…the answer to the question, “To Yelp, or not to Yelp?” Yelp!

Reviews on Yelp really HELP! But be sure to follow the right process.

If you have any questions, please just call or email...

Merla Turner, Director of Dealer Training for eXtéresAUTO, m.turner@exteres.com or 866-475-5553 
 

Company Ranks #1 for SEO for Second Straight Year – Merla Turner Also Honored as “Top Rated” Internet Trainer

The winners of the 2010 DrivingSales Dealer Satisfaction Awards were just unveiled at the NADA Convention, and eXteresAUTO has again won “Highest Rated” for SEO. The company received the #1 SEO ranking for the second straight year, as determined by the thousands of auto dealers who are part of the DrivingSales.com community. eXteresAUTO’s Director of Dealer Training, Merla Turner, was also honored as a “Top Rated” Internet Trainer.

“It’s a special honor to rank as the #1 SEO provider again for 2010 at DrivingSales, because their awards are uniquely based on the real-world opinions of dealers across the nation who actually use these products and services,” noted Richard Winch, eXteresAUTO’s CEO. “And I’m thrilled Merla Turner was so deservedly recognized as one of the country’s top Internet trainers.”

eXteresAUTO provides total “Search Asset Management” (SAM™), combining the very first, and consistently highest-rated, SEO and Online Reputation Management solutions for dealerships. Every eXteresAUTO solution is designed to help auto retailers establish the most powerful, positive presence across the search engines and online review/social media sites. The company also currently ranks #1 for Reputation Management at DrivingSales.com, was recently honored as one of 2011’s “Best of the Best” companies by AutoSuccess magazine and selected by Mercedes-Benz USA as a “Preferred SEO Vendor” for its nationwide dealership network.

“We are proud to present both the DrivingSales Dealer Satisfaction ‘Highest Rated’ SEO and ‘Top Rated’ Internet Trainer Awards to eXteresAUTO for achieving what we consider to be the highest possible accolade: the satisfaction of their customers,” said DrivingSales CEO and Founder Jared Hamilton. “Their awards are a reflection of the excellent results eXteresAUTO has generated for dealerships across the nation.”

Full award results are available online at: www.DrivingSales.com/dealersatisfactionaward

Broadcast coverage of the DrivingSales Dealer Satisfaction Awards ceremony is available at www.drivingsalestv.com

For more information about eXteresAUTO, contact: Beth McGroarty @ beth@rbicom.com or 213-300-0107

Company Ranks #1 for SEO for Second Straight Year – Merla Turner Also Honored as “Top Rated” Internet Trainer

The winners of the 2010 DrivingSales Dealer Satisfaction Awards were just unveiled at the NADA Convention, and eXteresAUTO has again won “Highest Rated” for SEO. The company received the #1 SEO ranking for the second straight year, as determined by the thousands of auto dealers who are part of the DrivingSales.com community. eXteresAUTO’s Director of Dealer Training, Merla Turner, was also honored as a “Top Rated” Internet Trainer.

“It’s a special honor to rank as the #1 SEO provider again for 2010 at DrivingSales, because their awards are uniquely based on the real-world opinions of dealers across the nation who actually use these products and services,” noted Richard Winch, eXteresAUTO’s CEO. “And I’m thrilled Merla Turner was so deservedly recognized as one of the country’s top Internet trainers.”

eXteresAUTO provides total “Search Asset Management” (SAM™), combining the very first, and consistently highest-rated, SEO and Online Reputation Management solutions for dealerships. Every eXteresAUTO solution is designed to help auto retailers establish the most powerful, positive presence across the search engines and online review/social media sites. The company also currently ranks #1 for Reputation Management at DrivingSales.com, was recently honored as one of 2011’s “Best of the Best” companies by AutoSuccess magazine and selected by Mercedes-Benz USA as a “Preferred SEO Vendor” for its nationwide dealership network.

“We are proud to present both the DrivingSales Dealer Satisfaction ‘Highest Rated’ SEO and ‘Top Rated’ Internet Trainer Awards to eXteresAUTO for achieving what we consider to be the highest possible accolade: the satisfaction of their customers,” said DrivingSales CEO and Founder Jared Hamilton. “Their awards are a reflection of the excellent results eXteresAUTO has generated for dealerships across the nation.”

Full award results are available online at: www.DrivingSales.com/dealersatisfactionaward

Broadcast coverage of the DrivingSales Dealer Satisfaction Awards ceremony is available at www.drivingsalestv.com

For more information about eXteresAUTO, contact: Beth McGroarty @ beth@rbicom.com or 213-300-0107