Ranked #1 in Dealer Satisfaction, eXtéresAUTO wins awards in both Reputation Management and Search Engine Optimization (SEO) Categories 

Riverside, CA – February 8, 2012 – eXtéresAUTO has received the “Highest Rated”  Reputation Management and “Highest Rated” Search Engine Optimization (SEO) Awards in the fourth annual DrivingSales Dealer Satisfaction Awards, presented at a special event in conjunction with the 2013 National Automobile Dealers Association (NADA) Convention & Expo. eXtéresAUTO received the highest dealer satisfaction ranking in the Reputation Management and SEO categories, as determined by the thousands of auto dealers who are part of the DrivingSales.com community.

“First and foremost I must thank our clients for helping eXtéresAUTO achieve the Highest Rated distinction for the fourth year,” stated eXtéresAUTO CEO, Richard Winch. “Our employees work very hard to ensure our clients dominate the digital landscape and on behalf of all of them, I’d like to thank our extraordinary clients for their past support and continued loyalty.”

By combining online reputation management tools with search engine optimization, eXtéresAUTO’s exclusive Search Asset Management (SAM) Solution provides clients with the most powerful page 1 visibility on the major search engines such as Google, Yahoo and Bing.  The absolute backbone of any strong online presence is advanced search engine optimization (SEO) combined with the power of online reviews, and eXtéresAUTO is the clear automotive industry leader based on the responses from satisfied customers.

“We congratulate eXtéresAUTO, on receiving the ‘Highest Rated’ Reputation Management and ‘Highest Rated’ SEO Provider Awards, an accolade we consider to be one of our industry’s highest because it comes directly from dealers,” said DrivingSales CEO and Founder, Jared Hamilton. “With so many hundreds of vendors offering a multitude of products and services, we are proud to offer dealers with access to vendor information that will help them be more profitable, while also providing the dealer community an opportunity to single out products and services like eXtéresAUTO who are leading the pack in innovation, performance, and customer service.”

The DrivingSales Dealer Satisfaction Awards measure dealer satisfaction with vendor products and services, and are based on cumulative ratings tallied and verified over the calendar year (January – December) at DrivingSales.com Vendor Ratings.  DrivingSales.com Vendor Ratings is the industry’s only neutral, comprehensive vendor rating forum featuring real-time peer reviews and honest competitor comparisons, and provides dealerships with important information from actual customers who have hands-on experience using vendor products / solutions in their stores. Each rating is verified as coming from an actual dealership employee.

Full award results are available online at http://dealersatisfactionawards.com/. Award winners are showcased in the Q1 2013 issue of the DrivingSales Dealership Innovation Guide. For more information on the Dealership Innovation Guide, please visit: http://drivingsalesinnovationguide.com/.

About DrivingSales Vendor Ratings

DrivingSales Vendor Ratings is the industry’s only neutral, comprehensive vendor rating forum featuring real-time peer reviews and honest competitor comparisons “searchable by category, company or rating” and is one of the most popular features of DrivingSales.com. Dealers are asked to rate their vendors on a 1-5 star scale, including whether they would recommend the vendor product to colleagues, and why they would or would not recommend the product.

About eXtéresAUTO

eXtéresAUTO is a leading provider of Digital Marketing Solutions for the automotive industry. Its proprietary Search Asset Management (SAM™) technology integrates advanced SEO, Online Reputation Management, and more. AutoSuccess named eXtéresAUTO as one of the "Best of the Best Companies" for 2011, and their SEO and Reputation Management solutions have ranked #1 in dealer satisfaction from 2009 through 2012. Founded in 2006, the company is headquartered in Riverside, CA.

About DrivingSales

Founded in 2008 and dedicated to the dealer community, DrivingSales is a business intelligence and performance improvement company that delivers unbiased*, profit-building information to make automobile dealers more successful through three distinct channels: DrivingSales Data, DrivingSales University and DrivingSales Media. DrivingSales Data houses the largest database of cross-vendor, dealership performance data in the North American auto industry and provides dealerships with the most statistically accurate performance benchmarks and metrics for their marketing and technology investments. DrivingSalesUniversity is a fully interactive online university that offers advanced profit-building strategies to automotive professionals through hundreds of classes taught by world-leading experts. DrivingSales Media connects dealers to peers and information through its global media assets, including DrivingSales.com, the world’s largest automotive social network; The DealershipInnovationGuide, an industry leading quarterly publication; DrivingSalesExecutiveSummit, the top automotive conference for progressive dealers, and DrivingSalesTV, Web TV covering everything car-dealer related. Approximately one in every three dealerships in the United States has a registered member in the DrivingSales community.

*Vendor Neutral Policy: Dedicated solely to making dealerships more profitable, while also providing benefit to automakers and the industry as a whole, DrivingSales adheres to a strict vendor neutral policy through each of its channels. This means the company only provides unbiased information, not ‘pay-to-play’ follow up services -- and never accepts payment in exchange for media coverage or lets potential advertisers dictate messaging or create bias in any of its channels.

eXtéresAUTO Media Relations:
Kari Cierley, 866-475-5553, k.cierley@exteres.com

DrivingSales Media Relations:
Melanie Webber (melanie@mwebbcom.com), mWEBB Communications, 949.307.1723
Angela Jacobson (angela@mwebbcom.com), mWEBB Communications, 714.454.877

Ranked #1 in Dealer Satisfaction, eXtéresAUTO wins awards in both Reputation Management and Search Engine Optimization (SEO) Categories 

Riverside, CA – February 8, 2012 – eXtéresAUTO has received the “Highest Rated”  Reputation Management and “Highest Rated” Search Engine Optimization (SEO) Awards in the fourth annual DrivingSales Dealer Satisfaction Awards, presented at a special event in conjunction with the 2013 National Automobile Dealers Association (NADA) Convention & Expo. eXtéresAUTO received the highest dealer satisfaction ranking in the Reputation Management and SEO categories, as determined by the thousands of auto dealers who are part of the DrivingSales.com community.

“First and foremost I must thank our clients for helping eXtéresAUTO achieve the Highest Rated distinction for the fourth year,” stated eXtéresAUTO CEO, Richard Winch. “Our employees work very hard to ensure our clients dominate the digital landscape and on behalf of all of them, I’d like to thank our extraordinary clients for their past support and continued loyalty.”

By combining online reputation management tools with search engine optimization, eXtéresAUTO’s exclusive Search Asset Management (SAM) Solution provides clients with the most powerful page 1 visibility on the major search engines such as Google, Yahoo and Bing.  The absolute backbone of any strong online presence is advanced search engine optimization (SEO) combined with the power of online reviews, and eXtéresAUTO is the clear automotive industry leader based on the responses from satisfied customers.

“We congratulate eXtéresAUTO, on receiving the ‘Highest Rated’ Reputation Management and ‘Highest Rated’ SEO Provider Awards, an accolade we consider to be one of our industry’s highest because it comes directly from dealers,” said DrivingSales CEO and Founder, Jared Hamilton. “With so many hundreds of vendors offering a multitude of products and services, we are proud to offer dealers with access to vendor information that will help them be more profitable, while also providing the dealer community an opportunity to single out products and services like eXtéresAUTO who are leading the pack in innovation, performance, and customer service.”

The DrivingSales Dealer Satisfaction Awards measure dealer satisfaction with vendor products and services, and are based on cumulative ratings tallied and verified over the calendar year (January – December) at DrivingSales.com Vendor Ratings.  DrivingSales.com Vendor Ratings is the industry’s only neutral, comprehensive vendor rating forum featuring real-time peer reviews and honest competitor comparisons, and provides dealerships with important information from actual customers who have hands-on experience using vendor products / solutions in their stores. Each rating is verified as coming from an actual dealership employee.

Full award results are available online at http://dealersatisfactionawards.com/. Award winners are showcased in the Q1 2013 issue of the DrivingSales Dealership Innovation Guide. For more information on the Dealership Innovation Guide, please visit: http://drivingsalesinnovationguide.com/.

About DrivingSales Vendor Ratings

DrivingSales Vendor Ratings is the industry’s only neutral, comprehensive vendor rating forum featuring real-time peer reviews and honest competitor comparisons “searchable by category, company or rating” and is one of the most popular features of DrivingSales.com. Dealers are asked to rate their vendors on a 1-5 star scale, including whether they would recommend the vendor product to colleagues, and why they would or would not recommend the product.

About eXtéresAUTO

eXtéresAUTO is a leading provider of Digital Marketing Solutions for the automotive industry. Its proprietary Search Asset Management (SAM™) technology integrates advanced SEO, Online Reputation Management, and more. AutoSuccess named eXtéresAUTO as one of the "Best of the Best Companies" for 2011, and their SEO and Reputation Management solutions have ranked #1 in dealer satisfaction from 2009 through 2012. Founded in 2006, the company is headquartered in Riverside, CA.

About DrivingSales

Founded in 2008 and dedicated to the dealer community, DrivingSales is a business intelligence and performance improvement company that delivers unbiased*, profit-building information to make automobile dealers more successful through three distinct channels: DrivingSales Data, DrivingSales University and DrivingSales Media. DrivingSales Data houses the largest database of cross-vendor, dealership performance data in the North American auto industry and provides dealerships with the most statistically accurate performance benchmarks and metrics for their marketing and technology investments. DrivingSalesUniversity is a fully interactive online university that offers advanced profit-building strategies to automotive professionals through hundreds of classes taught by world-leading experts. DrivingSales Media connects dealers to peers and information through its global media assets, including DrivingSales.com, the world’s largest automotive social network; The DealershipInnovationGuide, an industry leading quarterly publication; DrivingSalesExecutiveSummit, the top automotive conference for progressive dealers, and DrivingSalesTV, Web TV covering everything car-dealer related. Approximately one in every three dealerships in the United States has a registered member in the DrivingSales community.

*Vendor Neutral Policy: Dedicated solely to making dealerships more profitable, while also providing benefit to automakers and the industry as a whole, DrivingSales adheres to a strict vendor neutral policy through each of its channels. This means the company only provides unbiased information, not ‘pay-to-play’ follow up services -- and never accepts payment in exchange for media coverage or lets potential advertisers dictate messaging or create bias in any of its channels.

eXtéresAUTO Media Relations:
Kari Cierley, 866-475-5553, k.cierley@exteres.com

DrivingSales Media Relations:
Melanie Webber (melanie@mwebbcom.com), mWEBB Communications, 949.307.1723
Angela Jacobson (angela@mwebbcom.com), mWEBB Communications, 714.454.877

Leading Dealership SEO and Reputation Management Provider Significantly Expanding National Sales and Support Force

Riverside, CA – June 15, 2011 – eXteresAUTO, the top-rated SEO and Reputation Management provider[1] for auto retailers, today announced that the company has appointed dealership sales and training veteran, Bernie Mock, to the position of Regional Sales Manager. As part of the company’s overall expansion, they will be announcing numerous Regional Sales Manager appointments in the coming weeks.

Mock, who will oversee client development, support and training for one of the top three auto sales markets in the nation, Florida, brings over 30 years of dealership experience to eXteresAUTO. His career spans every phase of dealership sales and operations, and he previously served as an award-winning consultant for over 15 years at companies ranging from Half-A-Car, Reynolds Consulting Services and Assurant Solutions. He is an expert in personalized dealership process coaching and Internet strategies - and is one of only twenty people in the nation that has trained over 1,000 Ford dealerships. Prior to his long consulting and training career, he also served in sales and management positions for 13 years at dealerships.

“We’re thrilled to be expanding, building out our national sales and support network, and having Bernie on board,” said Dennis Colome, eXteresAUTO’s Vice President, Sales and Marketing. “He’ll be a great new resource for our dealer clients in Florida: giving them one-on-one training, and helping them take all the search- and review-driven traffic we drive to them, and convert them into more sales and service appointments.”

eXteresAUTO provides total “Search Asset Management” (SAM™) for car dealerships, combining the first, and consistently #1-rated, dealership SEO and Online Reputation Management solutions. Every eXteresAUTO product is engineered to help auto retailers establish the most powerful, positive presence across the search engines and online review/social media sites – to generate a high volume of calls and leads at a fraction of the cost of other traditional and Internet marketing options.

For more information about eXteresAUTO, contact: Beth McGoarty @ beth@rbicom.com or 213-300-0107

Leading Dealership SEO and Reputation Management Provider Significantly Expanding National Sales and Support Force

Riverside, CA – June 15, 2011 – eXteresAUTO, the top-rated SEO and Reputation Management provider[1] for auto retailers, today announced that the company has appointed dealership sales and training veteran, Bernie Mock, to the position of Regional Sales Manager. As part of the company’s overall expansion, they will be announcing numerous Regional Sales Manager appointments in the coming weeks.

Mock, who will oversee client development, support and training for one of the top three auto sales markets in the nation, Florida, brings over 30 years of dealership experience to eXteresAUTO. His career spans every phase of dealership sales and operations, and he previously served as an award-winning consultant for over 15 years at companies ranging from Half-A-Car, Reynolds Consulting Services and Assurant Solutions. He is an expert in personalized dealership process coaching and Internet strategies - and is one of only twenty people in the nation that has trained over 1,000 Ford dealerships. Prior to his long consulting and training career, he also served in sales and management positions for 13 years at dealerships.

“We’re thrilled to be expanding, building out our national sales and support network, and having Bernie on board,” said Dennis Colome, eXteresAUTO’s Vice President, Sales and Marketing. “He’ll be a great new resource for our dealer clients in Florida: giving them one-on-one training, and helping them take all the search- and review-driven traffic we drive to them, and convert them into more sales and service appointments.”

eXteresAUTO provides total “Search Asset Management” (SAM™) for car dealerships, combining the first, and consistently #1-rated, dealership SEO and Online Reputation Management solutions. Every eXteresAUTO product is engineered to help auto retailers establish the most powerful, positive presence across the search engines and online review/social media sites – to generate a high volume of calls and leads at a fraction of the cost of other traditional and Internet marketing options.

For more information about eXteresAUTO, contact: Beth McGoarty @ beth@rbicom.com or 213-300-0107

Yelp Can Be a Headache for Dealers –
Advice on Getting a Successful Review Presence There

   One of the most common questions I get from dealers regarding online reviews is whether or not to gather reviews on Yelp.com.  I have found that there are definite do’s and don’ts – and that auto dealers face SERIOUS backlash if they don’t gather reviews the right way on Yelp.

Why does Yelp matter?

• As of January 2011, more than 45 million people visited Yelp in the past 30 days, making it the most frequently used online review site today.

• Yelpers have written over 15 million local reviews, which get pulled right into Google Places listings.  That means that many of the reviews written on Yelp about your dealership will, of course, appear on Google too.
• Because of the special nature of the Yelp community (explained below), Yelpers uniquely trust and turn to Yelp reviews – so pound-for-pound a review on Yelp can have more impact than so many other review sites.
• Yelp has expanded coast-to-coast, and is now covering many/most major markets. Check here to see what cities and regions they cover: http://www.yelp.com/locations?return_url=%2Fhome

Warning: Dealership Backlash!

Yelp does not function like the majority of review sites across the Internet. Their site is driven by passionate reviewers called ‘Yelpers.’  Yelpers write reviews on all types of local businesses, and the more high quality and useful the reviews they contribute are, the more esteemed they are by the Yelp community – with people eventually achieving an ‘elite’ reviewer status.   

Because Yelp is driven by its user community, when a dealership has customers write a review without being an established Yelper, the community often thinks that the dealership is posting fake reviews. So, it’s absolutely critical that dealerships don’t just send any old customer to review on Yelp. 

Furthermore, the Yelp community is unique in that it flags (through a review filter) reviews written by users that have posted no other reviews at the site – these are called ‘Drive Bys’ or ‘501s’ (from, 5-star review, 0 friends on Yelp, 1 review written). When a business has several reviews flagged as 501s or drive-bys, Yelp often simply removes the reviews. Sometimes the reviews show back up again, and other times they are gone forever. We have heard from so many dealers: “I gathered a dozen reviews at Yelp and they just disappeared!” And it’s not just the time and energy wasted - when other Yelpers start posting about how these are suspicious or fake reviews, it can do more harm that having NO reviews at the site.

So, What’s A Dealer To Do?

Since there is so much traffic on Yelp - and passionate, engaged Yelpers tend to really trust the reviews there - and those reviews are getting pulled into Google Places listings, dealers want to make sure they have positive content on the site. But the review-gathering process differs…

Tip 1:  Add a sentence on your review-gathering email or email template that reads, “Are you an established Yelper? If so, please Yelp about us!” It’s typically not even necessary to drive the general customer to your Yelp listing, because if someone is an established Yelper, they will know exactly how to find your listing. 

Tip 2:  Ask your customers in person if they ‘Yelp.’  If they know what Yelping is, ask them to write a review for your dealership.  If they don’t, DON’T send them to Yelp to write a review for your dealership!

By having only established Yelpers review your dealership, the reviews will not be flagged for removal. You will have less reviews than you may at other targeted review sites/directories, but the reviews you do receive will be much more impactful.

I know if I were still at a dealership, I would take the following actions:

1. Make sure my Yelp listing was updated with all the proper contact and dealership information.
    
2. Assess how many reviews I have on Yelp compared to other dealers/my direct competitors in my local market.  By doing so, I would determine how many positive reviews I needed to shine on the site.
    
3. Set a firm goal at the dealership (and share with my sales and service staff) the necessity to gather X amount of reviews on Yelp – only through established Yelpers.
    
4. Put a process in place that identifies happy sales, service and parts customers that are already ‘Yelpers,’ and ask them to share their experience at the dealership on Yelp.
    
5. Test out Yelp’s advertising options.  I get it - if we signed up every single provider that was just a few hundred bucks a month, we would be broke!  But, the data and dealership results that Yelp recently shared with me seemed pretty cut and dry…advertising can give you a built-out listing, and because comparatively few dealers do it compared with many other retail categories, you can stand out with no/few competitors on the most visited review site in the US. And your positive reviews should convert into more calls, leads and car deals. 
    

Other questions I often get asked:

Q.  If I advertise on Yelp, will they remove my negative reviews?
A.  According to Yelp, paid advertising can never change or re-order their reviews.

Q.  I have asked customers to write reviews on Yelp, and now they are missing!  Why?
A.  Remember the ‘501’ Issue – Yelp has an automated filter/algorithm that suppresses reviews they deem ‘suspicious.’  It’s doesn’t always seem either consistent or fair, but that’s the way it is.

So…the answer to the question, “To Yelp, or not to Yelp?” Yelp!

Reviews on Yelp really HELP! But be sure to follow the right process.

If you have any questions, please just call or email...

Merla Turner, Director of Dealer Training for eXtéresAUTO, m.turner@exteres.com or 866-475-5553 
 

Yelp Can Be a Headache for Dealers –
Advice on Getting a Successful Review Presence There

   One of the most common questions I get from dealers regarding online reviews is whether or not to gather reviews on Yelp.com.  I have found that there are definite do’s and don’ts – and that auto dealers face SERIOUS backlash if they don’t gather reviews the right way on Yelp.

Why does Yelp matter?

• As of January 2011, more than 45 million people visited Yelp in the past 30 days, making it the most frequently used online review site today.

• Yelpers have written over 15 million local reviews, which get pulled right into Google Places listings.  That means that many of the reviews written on Yelp about your dealership will, of course, appear on Google too.
• Because of the special nature of the Yelp community (explained below), Yelpers uniquely trust and turn to Yelp reviews – so pound-for-pound a review on Yelp can have more impact than so many other review sites.
• Yelp has expanded coast-to-coast, and is now covering many/most major markets. Check here to see what cities and regions they cover: http://www.yelp.com/locations?return_url=%2Fhome

Warning: Dealership Backlash!

Yelp does not function like the majority of review sites across the Internet. Their site is driven by passionate reviewers called ‘Yelpers.’  Yelpers write reviews on all types of local businesses, and the more high quality and useful the reviews they contribute are, the more esteemed they are by the Yelp community – with people eventually achieving an ‘elite’ reviewer status.   

Because Yelp is driven by its user community, when a dealership has customers write a review without being an established Yelper, the community often thinks that the dealership is posting fake reviews. So, it’s absolutely critical that dealerships don’t just send any old customer to review on Yelp. 

Furthermore, the Yelp community is unique in that it flags (through a review filter) reviews written by users that have posted no other reviews at the site – these are called ‘Drive Bys’ or ‘501s’ (from, 5-star review, 0 friends on Yelp, 1 review written). When a business has several reviews flagged as 501s or drive-bys, Yelp often simply removes the reviews. Sometimes the reviews show back up again, and other times they are gone forever. We have heard from so many dealers: “I gathered a dozen reviews at Yelp and they just disappeared!” And it’s not just the time and energy wasted - when other Yelpers start posting about how these are suspicious or fake reviews, it can do more harm that having NO reviews at the site.

So, What’s A Dealer To Do?

Since there is so much traffic on Yelp - and passionate, engaged Yelpers tend to really trust the reviews there - and those reviews are getting pulled into Google Places listings, dealers want to make sure they have positive content on the site. But the review-gathering process differs…

Tip 1:  Add a sentence on your review-gathering email or email template that reads, “Are you an established Yelper? If so, please Yelp about us!” It’s typically not even necessary to drive the general customer to your Yelp listing, because if someone is an established Yelper, they will know exactly how to find your listing. 

Tip 2:  Ask your customers in person if they ‘Yelp.’  If they know what Yelping is, ask them to write a review for your dealership.  If they don’t, DON’T send them to Yelp to write a review for your dealership!

By having only established Yelpers review your dealership, the reviews will not be flagged for removal. You will have less reviews than you may at other targeted review sites/directories, but the reviews you do receive will be much more impactful.

I know if I were still at a dealership, I would take the following actions:

1. Make sure my Yelp listing was updated with all the proper contact and dealership information.
    
2. Assess how many reviews I have on Yelp compared to other dealers/my direct competitors in my local market.  By doing so, I would determine how many positive reviews I needed to shine on the site.
    
3. Set a firm goal at the dealership (and share with my sales and service staff) the necessity to gather X amount of reviews on Yelp – only through established Yelpers.
    
4. Put a process in place that identifies happy sales, service and parts customers that are already ‘Yelpers,’ and ask them to share their experience at the dealership on Yelp.
    
5. Test out Yelp’s advertising options.  I get it - if we signed up every single provider that was just a few hundred bucks a month, we would be broke!  But, the data and dealership results that Yelp recently shared with me seemed pretty cut and dry…advertising can give you a built-out listing, and because comparatively few dealers do it compared with many other retail categories, you can stand out with no/few competitors on the most visited review site in the US. And your positive reviews should convert into more calls, leads and car deals. 
    

Other questions I often get asked:

Q.  If I advertise on Yelp, will they remove my negative reviews?
A.  According to Yelp, paid advertising can never change or re-order their reviews.

Q.  I have asked customers to write reviews on Yelp, and now they are missing!  Why?
A.  Remember the ‘501’ Issue – Yelp has an automated filter/algorithm that suppresses reviews they deem ‘suspicious.’  It’s doesn’t always seem either consistent or fair, but that’s the way it is.

So…the answer to the question, “To Yelp, or not to Yelp?” Yelp!

Reviews on Yelp really HELP! But be sure to follow the right process.

If you have any questions, please just call or email...

Merla Turner, Director of Dealer Training for eXtéresAUTO, m.turner@exteres.com or 866-475-5553 
 

Company Ranks #1 for SEO for Second Straight Year – Merla Turner Also Honored as “Top Rated” Internet Trainer

The winners of the 2010 DrivingSales Dealer Satisfaction Awards were just unveiled at the NADA Convention, and eXteresAUTO has again won “Highest Rated” for SEO. The company received the #1 SEO ranking for the second straight year, as determined by the thousands of auto dealers who are part of the DrivingSales.com community. eXteresAUTO’s Director of Dealer Training, Merla Turner, was also honored as a “Top Rated” Internet Trainer.

“It’s a special honor to rank as the #1 SEO provider again for 2010 at DrivingSales, because their awards are uniquely based on the real-world opinions of dealers across the nation who actually use these products and services,” noted Richard Winch, eXteresAUTO’s CEO. “And I’m thrilled Merla Turner was so deservedly recognized as one of the country’s top Internet trainers.”

eXteresAUTO provides total “Search Asset Management” (SAM™), combining the very first, and consistently highest-rated, SEO and Online Reputation Management solutions for dealerships. Every eXteresAUTO solution is designed to help auto retailers establish the most powerful, positive presence across the search engines and online review/social media sites. The company also currently ranks #1 for Reputation Management at DrivingSales.com, was recently honored as one of 2011’s “Best of the Best” companies by AutoSuccess magazine and selected by Mercedes-Benz USA as a “Preferred SEO Vendor” for its nationwide dealership network.

“We are proud to present both the DrivingSales Dealer Satisfaction ‘Highest Rated’ SEO and ‘Top Rated’ Internet Trainer Awards to eXteresAUTO for achieving what we consider to be the highest possible accolade: the satisfaction of their customers,” said DrivingSales CEO and Founder Jared Hamilton. “Their awards are a reflection of the excellent results eXteresAUTO has generated for dealerships across the nation.”

Full award results are available online at: www.DrivingSales.com/dealersatisfactionaward

Broadcast coverage of the DrivingSales Dealer Satisfaction Awards ceremony is available at www.drivingsalestv.com

For more information about eXteresAUTO, contact: Beth McGroarty @ beth@rbicom.com or 213-300-0107

Company Ranks #1 for SEO for Second Straight Year – Merla Turner Also Honored as “Top Rated” Internet Trainer

The winners of the 2010 DrivingSales Dealer Satisfaction Awards were just unveiled at the NADA Convention, and eXteresAUTO has again won “Highest Rated” for SEO. The company received the #1 SEO ranking for the second straight year, as determined by the thousands of auto dealers who are part of the DrivingSales.com community. eXteresAUTO’s Director of Dealer Training, Merla Turner, was also honored as a “Top Rated” Internet Trainer.

“It’s a special honor to rank as the #1 SEO provider again for 2010 at DrivingSales, because their awards are uniquely based on the real-world opinions of dealers across the nation who actually use these products and services,” noted Richard Winch, eXteresAUTO’s CEO. “And I’m thrilled Merla Turner was so deservedly recognized as one of the country’s top Internet trainers.”

eXteresAUTO provides total “Search Asset Management” (SAM™), combining the very first, and consistently highest-rated, SEO and Online Reputation Management solutions for dealerships. Every eXteresAUTO solution is designed to help auto retailers establish the most powerful, positive presence across the search engines and online review/social media sites. The company also currently ranks #1 for Reputation Management at DrivingSales.com, was recently honored as one of 2011’s “Best of the Best” companies by AutoSuccess magazine and selected by Mercedes-Benz USA as a “Preferred SEO Vendor” for its nationwide dealership network.

“We are proud to present both the DrivingSales Dealer Satisfaction ‘Highest Rated’ SEO and ‘Top Rated’ Internet Trainer Awards to eXteresAUTO for achieving what we consider to be the highest possible accolade: the satisfaction of their customers,” said DrivingSales CEO and Founder Jared Hamilton. “Their awards are a reflection of the excellent results eXteresAUTO has generated for dealerships across the nation.”

Full award results are available online at: www.DrivingSales.com/dealersatisfactionaward

Broadcast coverage of the DrivingSales Dealer Satisfaction Awards ceremony is available at www.drivingsalestv.com

For more information about eXteresAUTO, contact: Beth McGroarty @ beth@rbicom.com or 213-300-0107

Will Provide Dealerships Crucial, Actionable Data on Phone Leads from Search Engines and Review Sites

eXteresAUTO, the leading “Search Asset Management” (SAM™) provider for auto dealerships, and CallSource, the industry leader in call tracking and management, today announced a partnership to provide eXteresAUTO clients with objective, robust and actionable data on phone leads they’re generating directly from search engines and online review sites/directories.

CallSource tracking and analytics will now be included with every eXteresAUTO SEO and Online Reputation Management subscriptions. Now, dealer clients will be able to view all their search- and review-driven calls (i.e., reporting on call volume/traffic, etc.); access detailed data behind each call (callers’ phone numbers, addresses, zip codes, etc.); listen to calls via recorded audio files; and utilize tools helping the sales and service departments to take action on these valuable leads. Combined with eXteresAUTO’s rich website analytics, dealerships will now have a 360-degree view of the phone and website traffic they’re driving directly from Google, Yahoo!, Bing and review sites/directories.

“We’re thrilled to partner with CallSource, the most respected, innovative call-tracking provider. Search engine and online review/social media site usage is exploding. And our dealers, with their powerful search and review presence, are driving hundreds of calls a month from these sources - but fully understanding the business generation has remained too anecdotal,” noted eXteresAUTO CEO, Richard Winch. “Our dealers now have the hard data to measure the extraordinary ROI of SEO and Reputation Management, bringing the same transparency and tangibility to high-volume, high-closing first-party leads that they’ve typically received from third-party sources.

“It’s crucial for dealerships to have objective, actionable data on their search- and review-driven phone leads,” noted Pogo Parr, V.P., Automotive, for CallSource. “And given the new Google Places local search layout - where businesses’ online reviews have intense visibility, and searchers are grabbing phone numbers from Place Pages rather than dealer sites - the need for call tracking is even more profound.”

eXteresAUTO’s “Search Asset Management” (SAM™) combines the first, and consistently highest-rated, SEO and Reputation Management dealership solutions. Every eXteresAUTO solution is designed to help auto retailers establish the most powerful, positive presence across the search engines and online review/social media sites. The company just received the 2010 DrivingSales Dealer Satisfaction Award for “Highest Rated” SEO, and also ranks #1 for Reputation Management at DrivingSales.com.

CallSource solutions (integrating call tracking and recording, business analytics, lead scoring and management, telephone performance analysis and training, etc.), ensure every phone lead is tracked, every call recorded and every opportunity is followed up – helping dealerships make information-based decisions on their advertising’s ROI. The company manages nearly 2,000,000 toll-free and local tracking numbers for more than 300,000 businesses throughout the US and Canada.  CallSource just received the 2010 DrivingSales Dealer Satisfaction Award for “Highest Rated” Call Management Solution.

For more information about eXteresAUTO, contact: Beth McGroarty @ beth@rbicom.com or 213-300-0107

CallSource media contact: Elliot Leiboff, Chief Strategy Officer, 888-668-0766 or marketing@callsource.com

Will Provide Dealerships Crucial, Actionable Data on Phone Leads from Search Engines and Review Sites

eXteresAUTO, the leading “Search Asset Management” (SAM™) provider for auto dealerships, and CallSource, the industry leader in call tracking and management, today announced a partnership to provide eXteresAUTO clients with objective, robust and actionable data on phone leads they’re generating directly from search engines and online review sites/directories.

CallSource tracking and analytics will now be included with every eXteresAUTO SEO and Online Reputation Management subscriptions. Now, dealer clients will be able to view all their search- and review-driven calls (i.e., reporting on call volume/traffic, etc.); access detailed data behind each call (callers’ phone numbers, addresses, zip codes, etc.); listen to calls via recorded audio files; and utilize tools helping the sales and service departments to take action on these valuable leads. Combined with eXteresAUTO’s rich website analytics, dealerships will now have a 360-degree view of the phone and website traffic they’re driving directly from Google, Yahoo!, Bing and review sites/directories.

“We’re thrilled to partner with CallSource, the most respected, innovative call-tracking provider. Search engine and online review/social media site usage is exploding. And our dealers, with their powerful search and review presence, are driving hundreds of calls a month from these sources - but fully understanding the business generation has remained too anecdotal,” noted eXteresAUTO CEO, Richard Winch. “Our dealers now have the hard data to measure the extraordinary ROI of SEO and Reputation Management, bringing the same transparency and tangibility to high-volume, high-closing first-party leads that they’ve typically received from third-party sources.

“It’s crucial for dealerships to have objective, actionable data on their search- and review-driven phone leads,” noted Pogo Parr, V.P., Automotive, for CallSource. “And given the new Google Places local search layout - where businesses’ online reviews have intense visibility, and searchers are grabbing phone numbers from Place Pages rather than dealer sites - the need for call tracking is even more profound.”

eXteresAUTO’s “Search Asset Management” (SAM™) combines the first, and consistently highest-rated, SEO and Reputation Management dealership solutions. Every eXteresAUTO solution is designed to help auto retailers establish the most powerful, positive presence across the search engines and online review/social media sites. The company just received the 2010 DrivingSales Dealer Satisfaction Award for “Highest Rated” SEO, and also ranks #1 for Reputation Management at DrivingSales.com.

CallSource solutions (integrating call tracking and recording, business analytics, lead scoring and management, telephone performance analysis and training, etc.), ensure every phone lead is tracked, every call recorded and every opportunity is followed up – helping dealerships make information-based decisions on their advertising’s ROI. The company manages nearly 2,000,000 toll-free and local tracking numbers for more than 300,000 businesses throughout the US and Canada.  CallSource just received the 2010 DrivingSales Dealer Satisfaction Award for “Highest Rated” Call Management Solution.

For more information about eXteresAUTO, contact: Beth McGroarty @ beth@rbicom.com or 213-300-0107

CallSource media contact: Elliot Leiboff, Chief Strategy Officer, 888-668-0766 or marketing@callsource.com