Every year dealers spend millions driving traffic to their websites. Smart dealers are beginning to realize that more emphasis should be placed on converting these valuable visitors into leads and sales. The average conversion rate for most dealer websites is less than 2%. The remaining 98% represents a huge missed opportunity, especially since leads generated from a dealers own website have the highest closing ratio. fusionZONE Automotive’s 24/7 Live Sales Chat support changes a dealerships static website from informational to conversational. We developed a measurable way to convert more of the existing website traffic into leads. Why spend more money to increase traffic when you can convert a higher percentage of the thousands of visitors you already have?