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From: Jared Hamilton
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Ian Tomlin

Ian Tomlin Director

Ian Tomlin Blog Posts

Advances in Dealership CRM - What have we learnt?

Advances in Dealership CRM - What have we learnt?

At NDMC we've been busy over the past 6-months developing a new Marketing Portal on the Encanvas platform to overcome the many and varied issues facing mo…

Customer Science: How The Automotive Sector Is Turning To Cloud CRM Data-Marts and Dashboards To Overcome Its Customer Data Management Issues

Customer Science: How The Automotive Sector Is Turning To Cloud CRM Data-Marts and Dashboards To Overcome Its Customer Data Management Issues

It's only been in the last 12-months that BIG DATA and Cloud CRM data-marts have come of age.  Traditionally auto-dealers and OEMs have attempted …

Leave early from work today: How to export dealer customer data for campaigns without the manual data crunching

Leave early from work today: How to export dealer customer data for campaigns without the manual data crunching

One of the great pains of being a marketer is getting customer lists prepared for campaigns. It sounds such a simple task to perform but all too often it b…

Customer Science: 5 Buying Personas Every Dealer Needs To Know About

Customer Science: 5 Buying Personas Every Dealer Needs To Know About

  When you're a marketer or dealer manager it can be overwhelming to look at hundreds, if not thousands of customer records.  I've seen …

'As they change, you change' - What Dealers Can Learn From The Godfather of Big Data

'As they change, you change' - What Dealers Can Learn From The Godfather of Big Data

Some people love him, others loathe him but there is no question that Sir Terry Leahy, the CEO of Tesco's during its heady rise to the top of the UK re…

Customer Science in Motor Retail: 5 Actionable Insights That Every Dealer Should Have

Customer Science in Motor Retail: 5 Actionable Insights That Every Dealer Should Have

Customer Science in Motor Retail How does Motor Retail benefit from applying operational analytical tools to source actionable insights?  In this s…

Customer Science in Motor Retail: Keynote 2. How to Harvest Actionable Insights from Dealer Management Systems

Customer Science in Motor Retail: Keynote 2. How to Harvest Actionable Insights from Dealer Management Systems

Actionable Insights are those views of data that cause managers to ask new questions about how processes work and take action.  They differ from key p…

Customer Sciences in Motor Retail: Keynote 1. The Actionable Insights That Result From Mapping Your Customers

Customer Sciences in Motor Retail: Keynote 1. The Actionable Insights That Result From Mapping Your Customers

Actionable Insights are those views of data that cause managers to ask new questions about how processes work and take action.  They differ from key p…

Benefits of Profiling Customers For Motor Dealers - And How To Do It

Benefits of Profiling Customers For Motor Dealers - And How To Do It

Customer Science - ...building deeper, richer, more personalized customer experiences by applying customer insights to better understand what customers car…

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