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Do you ever wonder why your sales fall flat and there is no excitement in your showroom or online? It could be that your marketing message is failing. A great marketing message is the most important component when you want to sell more vehicles or increase service revenue. We can create, consult, and manage your marketing message for your store or stores and make sure that they are consistently executed across all advertising channels.
We plan the marketing message at least a month before launching to ensure the message coincides with manufacturer messages and to plan the details of the message. We then make sure we incorporate the message on your website, social media, mobile, written content, display/ search advertising, and any print advertising that you may do. Keeping it consistent across all channels, including TV and radio, will create familiarity, reduce confusion, and more importantly build your brand.
At iFrog Digital Marketing we make this process very easy so that you can go back to being on the front lines moving the metal and servicing vehicles. We keep you informed at every step of the way so as we build the marketing message and strategy you don’t miss a beat. Together we will own your market.
Mobile, Programmatic Display, Remarketing, or Retargeting. We have full capabilities to launch any paid display campaigns that you want to utilize in your overall digital marketing strategy. Perfect for awareness, conversions, and hyperlocal offers, our display advertising helps you brand your store and sales event in the most cost effective way with great results.
Search Engine Optimization is one of the key cogs in the wheel that is digital marketing. Google, Bing, Yahoo, and all search engines alike are generating the most relevant content for their search users to provide the best user experience. It is our job to make sure our client’s content and presence are felt atop those result lists. With Google processing over 100 billion searches each month, one cannot deny the importance of a well-executed SEO strategy. We carefully comb through Google Analytics to ensure the success of our SEO strategy, making sure our keywords matter and our readers are content. One of our goals is to produce content that links to where the customer wants to go. We view our content not as the end, but as a stepping stone for reaching a higher goal. That goal being what not only the customer wants, but what our client wants as well. Our client does not just want traffic on their website or eyes on their inventory. They want customers to buy their product! Believe it or not, that’s exactly what the customer wants as well, as long as you get the right customer. Making sure the right person find our client’s site is a huge part of our job. We optimize keywords and content to ensure those who discover the site via search engine find what they are seeking. Our SEO approach includes on-page search engine optimization, content creation, and directories.
We never use black hat SEO techniques, as we focus on the people coming to your website, not just the data they create. This will benefit your search position and also keep your website from getting penalized by future search engine algorithm updates, as they are constant. We make sure that your brand gives your customers the information that is relevant to them during their car buying journey.
There are dozens of ways to enhance your website’s performance, and we know exactly what to do for you to gain the competitive advantage on search results pages. Search Engine Optimization should be an integral part of your dealership’s digital marketing strategies. Having a sound SEO strategy can boost traffic and leads to your website, which should then translate into sales. Let us do the heavy lifting for you and contact us today to see what we can do for your website!
We maintain your social profiles and post amazing content that your customers will love and keep coming back for more. Whether you use Facebook, Twitter, Google, Youtube, Pinterest, or Instagram, we have you covered. Together we will create a social media plan and execute. Advertising on social media sites is a great way to bring exposure to your business and connect with auto intenders. We handle all of your social media advertising needs.
Search Engine Marketing or Paid Search is an element that every dealership should be utilizing. Paid Search advertising generates qualified traffic to your website when SEO isn't enough. The greatest part of this strategy is the precision that you can serve ads. As your campaigns perform over time, we tweak your paid search presence to complement your SEO strategies entirely. We make sure that your campaigns are adjusted daily, we are not like other agencies that will “set it and forget it.”