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DrivingSales

Jan 1, 2014

Mangold Ford's Accounting Office Greatly Increases Efficiencies, Reduces Costs With Auto/Mate's DMS

ALBANY, N.Y. – January 13th, 2014 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that Mangold Ford, a Ford's President Award recipient for 10 years running, has greatly increased efficiencies in its accounting office while reducing overall dealership costs by switching to Auto/Mate's dealership management system (DMS). Since switching in late 2009, Mangold Ford has saved more than $72,000 per year and the accounting department has achieved such significant time savings that the next time an employee leaves, there will be no need to hire a replacement.

 

Based in Eureka, IL, Mangold Ford is a growing dealership that sells upwards of 80 units per month and has 65 full- and part-time employees. After the economic downturn in 2008, dealer Mike Mangold decided to switch DMS vendors as a way to reduce expenses. Mangold involved his department managers, including Office Manager Joni Allen, in the selection process. The team chose Auto/Mate because of the potential cost savings and because they trusted the sales team that had given the presentation. "Auto/Mate had a wonderful team who came in here and worked with every manager to prepare them for the changes," said Allen.

 

Allen quickly came to appreciate Auto/Mate's customer support while she was becoming familiar with the new system. When she calls with a question, 90 percent of the time she is immediately connected with a person and her issue is resolved immediately. On the rare occasion that she has to leave a message, she is called back within an hour.

 

Mangold Ford made the switch to Auto/Mate in October 2009. The switch reduced the dealership's monthly DMS bill from $6,700 to $995, adding more than $68,000 per year to the bottom line. In addition, the dealership saves another $300 per month by printing everything on plain paper instead of the costly forms required by the previous DMS vendor.

 

It wasn't long before Allen began to realize significant efficiencies in her department. "The main thing is that we can do several different tasks at a time, which we couldn't do with our previous system," she said.

 

Auto/Mate's DMS enables users to have multiple tabs open on their screen at a time. If Allen is posting daily receipts and a customer calls wanting to know how much they owe on their last RO, she can simply click on the service merchandising tab, type in the customer name or RO number, answer the customer's question, then click back to the tab where she was entering daily receipts. With the previous DMS system, in order to answer the customer's question she had to quit out of the accounting system and open up the service merchandising system. Then in order to resume what she was doing, she would have to quit out of the service merchandising system and re-open the accounting system.

 

"The ability to instantly click back and forth between tasks saves us an incredible amount of time, compared with having to quit and re-open different parts of the system," says Allen. On a daily basis, she and her co-workers have vehicle merchandising tabs open so they can see what's in stock, service merchandising open so they can access ROs, F&I screens open to access deal information, as well as their accounting screens.

 

Even more time-savings have been achieved with Auto/Mate because of its intuitive interface. Tasks and functions are represented with pull-down menus, buttons and text that allow users to simply choose what they want to do. "Our previous system required a 4-digit code in order to initiate a procedure," said Allen. "Not having to look up codes for everything saves a lot of time and certainly makes training easier."

 

Another procedure that Auto/Mate's DMS has helped to streamline is the printing of W-2 forms. With their previous DMS, it took Allen two days to print W-2 forms for all of the dealership employees. This was due to the requirement by the vendor to use pre-printed W-2 forms. "It took me an hour to make sure I had all the forms lined up correctly before printing," said Allen. With Auto/Mate she just clicks one button and all the forms are printed on plain paper. "The first time I did it I said 'that's it?' Now, when people want their W-2 forms early because they want to do taxes, it's no problem. I can do them all the first week of January even with closing because it takes no time at all."

 

Allen currently oversees four full-time and two part-time employees. The time savings the department has realized with Auto/Mate's DMS is so substantial that Allen says the next time one of her full-time employees leaves, she will not have to hire anyone new to replace them, reducing dealership costs even further.

 

"Switching to Auto/Mate is the best thing we've done to reduce costs and increase efficiencies since I've been here in 13 years," said Allen. She adds that Auto/Mate's DMS is more than capable of handling the dealership's anticipated growth. "One of the misconceptions was that the system would be too small for us due to the volume of sales and service that we do. But we could triple in size and Auto/Mate would still work for us."

 

For more information call Auto/Mate at 877-340-2677 or schedule an appointment to see a demo at Booth # 3253 at NADA: http://www.automate.com/NADA.php

 

About Auto/Mate

Auto/Mate Dealership Systems is a leading provider of dealership management system (DMS) software to retail automotive dealerships. Its Automotive Management Productivity Suite (AMPS) is a user-friendly, feature-rich DMS in use by more than 1,000 auto dealers nationwide. Auto/Mate received the 2012 “Highest Rated” DMS award in the fourth annual Driving Sales Dealer Satisfaction Awards.

 

Auto/Mate’s employees have more than 850 years of combined experience working in auto dealerships – the foundation of its “Designed By Car People For Car PeopleTM” slogan. For more information visit our website, follow us on Twitter @AutoMateDMS and subscribe to our blog at http://blog.automate.com

 

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Jan 1, 2014

Baby, Want to Name My Car? Younger and Female Car Owners Most Likely to Name Their Vehicles; Nicknames Starting with ‘B’ Most Popular

New consumer study from DMEautomotive illuminates a powerful emotional connection between consumers and their vehicles; top names include ‘Baby,’ ‘Betsy,’ ‘Bessie,’ ‘Black Beauty,’ and ‘Betty’

 

Daytona Beach, FL – January 13, 2014 – Women and younger car owners are the most likely to give a nickname and associate a gender to their vehicles’, according to a new report from DMEautomotive. The survey on car-naming behavior investigates the depth of the emotional connection between consumers and their cars as represented by the degree to which they personify and ascribe a gender to their vehicles. The survey was fielded among approximately 2,000 consumers in 2013, and also revealed that one in five car owners nickname their vehicles.

 

“While these findings, on the surface, are just plain fun…they also offer an interesting, even counter-intuitive perspective on the relationships car owners, especially women and the young generation, develop with their vehicles,” said Doug Van Sach, DMEautomotive’s Vice President, Strategy and Analytics.  “The accepted cliché is that men have a more passionate, personal relationship with their beloved cars, while women view them as utilitarian machines that get you from Point A to B. But this research provides a different insight: women are significantly more likely to christen their vehicles, and also associate a female gender with them, while more men perceive their vehicles as male. And while we’ve seen numerous headlines on the fact that millennials are the least car-passionate generation in history, they’re far more likely to personify and name their vehicles. This indicates an emotional and personal vehicle attachment in these demographics, one that auto marketers might want to explore and leverage.”

 

Key Research Findings:

Vehicle Relationship Building Begins with a ‘B’

  • 1in 5, an estimated 50 million consumers[1], name their vehicles
  • 1in 4 vehicle nicknames begins with a B’

Mostly She-Cars

  • Twice as many female cars (32%) on the road as male (16%)
  • 49% of owners identify their cars as either male or female
  • Vast majority of women (88%) view their vehicle as female
  • Men split on gender: 55% associate their vehicle as female /45% as male
  • Women more likely to give their vehicle a name (23%) than men (18%)

 

Young Much More Likely to Name Cars than Older People

  • Car owners aged 18-34 are more than twice as likely (32%) to name their car than those 35+     (15%).
  • 18-24 year old car owners are roughly 4 times more likely (40%) to name their car than those over 55 (13%) and are the most likely to associate a gender with their car (69%).
  • Twice as many owners over 65 (63%) don’t perceive their vehicles as being either male or female, compared with those aged 18-24 (31%).
     

Young More Likely to Nickname their Cars

18 - 24

40%

25 - 34

30%

35 - 44

17%

45 - 54

19%

55 - 64

12%

65+

11%

 

 

 

About DMEautomotive
DMEautomotive (DMEa) is the industry leader in science-based, results-driven automotive marketing, and provides turnkey marketing to the largest and most innovative automotive organizations, from automobile dealerships to many of the largest aftermarket companies in the U.S. DMEa's uniquely panoramic view of the complete automotive sales and service market, combined with its cutting-edge, science-based marketing programs, increases customer yield, conversion and retention. 

DMEa does not take marketing performance on faith, and each product and service is measured by a simple, precise scientific approach: Is it true? Prove it. Will it work? Test it. Does it generate results? Show it! Supported by DMEa’s proprietary, cloud-based Red Rocket Technology Platform, the DMEa product suite includes science-based, data driven, multi-channel customer acquisition and retention marketing programs; best-in-class campaign reporting; data management and analytics; auto-focused Customer Interaction Center solutions, and complete on-site mail and email fulfillment services. Headquartered in Daytona Beach, Florida, DMEa also has major operations in Jacksonville, Florida. 

 



Contact: 
Media Relations 
Melanie Webber, mWEBB Communications, (424) 603-4340, melanie@mwebbcom.com 
Elizabeth Johnson, mWEBB Communications, (213) 713-4865, elizabeth@mwebbcom.com 

 

 

[1] Experian data, 247.9 million cars on US roads. November, 2013.

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Jan 1, 2014

LotLinx Bundles Marketing Performance Tracking Platform, ROI BOT™ For Dealer Clients: Ensures Visibility To Key Performance Metrics of Vendor Solutions

LotLinx has integrated their proprietary marketing solution into the Automotive Industry’s leading vendor neutral tracking platform for dealership executives; ROI-BOT™ provides dealers comparison of LotLinx performance against multiple digital marketing solutions

 

San Francisco, CA, January 13, 2014 – LotLinx, the auto industry’s first direct linking technology platform, today announced that it is bundling ROI-BOT™ Lite, the industry’s leading vendor-neutral performance-tracking platform, to enhance client reporting. All of LotLinx marketing reports and performance metrics will be included in ROI-BOT™ Lite dashboard.

 

Because LotLinx data feeds are automatically integrated into the ROI-BOT™ Lite, dealers can instantly measure how LotLinx’s direct linking inventory syndication platform measures up across multiple metrics, including VDP views – a critical sale-predictor metric; Cost-per-VDP View, and Cost-per-Shopper, all cross-compared against key marketing vendors including Google Adwords, third party marketing and inventory advertising providers, and more.

“Dealers can only truly understand ROI in their marketing spend  - and take action to optimize it - when they can compare performance across all their vendors, on an objective, unbiased, vendor-neutral platform,” said LotLinx founder Len Short.  “We want our dealers to be able to easily track results to make sure their marketing dollars are delivering. And, of course, we want them to compare and compare and compare LotLinx with every other marketing strategy that they are using. With ROI-BOT™, LotLinx subscribing dealers will now have, at their fingertips, the ultimate in marketing ROI transparency, which we think is a very good thing.”

LotLinx launched in 2013 with a mission to tear down the third-party wall between auto dealers and their customers by replacing lead forms on third-party sites with direct links that send consumers to a vehicle’s detail page (VDP) on the dealer’s website. LotLinx already powers 125+ automotive search sites reaching over 85% of all auto shoppers.

The ROI-BOT™ data warehouse, which is completely vendor neutral, can be configured to show all the vital statistics and metrics dealerships need to inspect the performance of their marketing partners. The data is available 24/7 on an easy-to-use and easy-to-access digital dashboard where dealership executives can log in to review their business data and monitor and cross compare performance.

The ROI-BOT™ Lite software, a special version designed for LotLinx clients, will show dealers reporting metrics from real-time data collected from Google Analytics, Google Adwords, Google Webmaster Tools, and all their Social Media platforms. The software will also include all reporting metrics from the LotLinx network.  Dealers can inspect the performance of their marketing strategy from a single login; something that has never been accomplished before to the scale that ROI-BOT™ delivers.

LotLinx customers who want to expand their monitoring and inspect of vendor data can upgrade ROI-BOT™ Lite to the full enterprise version of ROI-BOT™ which includes data analysis for chat solutions, third party call recording platforms, custom website statistics, CRM performance data, third party lead data, and data from dozens of other vendor products serving car dealers.

“We salute LotLinx for embracing the vendor data transparency that ROI-BOT™ delivers to dealers. Since dealers have 10-18 different dashboard logins and reports to review each month, careful analysis of marketing ROI is time consuming.  With one independent platform, dealers can finally have daily, weekly, and monthly reports for all vendors, from a single source.  Best of all dealers can have real-time alerts and scoring that can tell them when marketing metrics need attention; saving them time and money” stated Carrie Hemphill, Marketing Director for ROI-BOT Software.

For a demo of the LotLinx/ROI-BOT Lite integration, stop by Booth #7218 at the 2014 NADA Convention & Expo in New Orleans, January 24th – January 27th.

 

About LotLinx

LotLinx is the auto industry's first direct-linking technology platform and connects over 6.5 million consumers searching vehicle inventory online every month directly to the dealership websites where that inventory resides. Founded by a team of veteran automotive and digital innovators, the company's mission is to tear down the third-party wall between dealers and their customers, and provide a more positive and efficient experience for dealerships and consumers alike. LotLinx's patent-pending technology replaces lead forms on third-party sites with direct links that transport consumers searching for inventory directly to the dealer's Vehicle Detail Page (VDP), all at a higher conversion rate and fraction of the cost of other online options. LotLinx is based in San Francisco, CA.

 

About ROI-BOT Software

ROI-BOT™ is the automotive industry’s leading vendor neutral data reporting platform.  The software directly integrates data from popular digital marketing tools and social media platforms include Google Adwords, Google Analytics, Google Webmaster Tools, Facebook, Twitter, and YouTube.  ROI-BOT™ also directly integrates vendor reporting data from dozens of companies serving dealers with: chat solutions, call recording solutions, CRM platforms, social media marketing, third party leads, third party classifieds, dealer websites, mystery shopping services, call coaching, and more.  The single login data warehouse also contains the most comprehensive vendor data “scorecard” which grades Key Performance Metrics (KPI) and identifies areas of immediate opportunity for dealers to increase the ROI of their marketing and operations.

 

Media Contacts
Melanie Webber, mWEBB Communications, 949-307-1723 / melanie@mwebbcom.com
Crystal Hartwell, mWEBB Communications, 714-987-1016 / crystal@mwebbcom.com

 

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Jan 1, 2014

Gubagoo Launches Another Industry First: ‘Inventory Control’ Integrates Dealership Inventory Directly Into Live Chat

Gubagoo’s patent-pending technology continues to rev up engagement and conversion on dealership websites by feeding vehicle information directly into chat with unprecedented speed, relevance and details

 

West Palm Beach, FL – January 7, 2014 – Gubagoo Inc. continues to raise the bar for dealership website engagement and chat with the launch of Inventory Control, the auto industry’s first technology that provides a live feed of dealership vehicle inventory relevant to consumer interests directly into website chat.  Inventory Control decreases chat response times and puts an unprecedented level of vehicle information (including pictures, trim level and equipment) at the customer’s fingertips during chat, all of which increases the likelihood of conversion into a showroom visit and, ultimately, vehicle sale.  In addition, Inventory Control’s reporting tool allows dealers to access real time data on the vehicles that are generating the most interest with consumers. 

“Today’s online shoppers want information on demand and if they don’t get what they want… they will quickly go elsewhere, which is why we developed Inventory Control,” said Gubagoo CEO Brad Title.   “We talked to multiple dealers who told us that the current process for informing consumers about available vehicles during chat was broken: chat operators were relying on inefficient searches on the dealership website, and offering links which sent the consumers right out of the chat window – and further away from conversion. Inventory Control solves this problem instantly with live and relevant inventory feeds of vehicles consumers are specifically interested in -- all within the chat window.”

Title noted that most dealerships do not post all the vehicle details on their website, so chat products that rely on links on the site are not only losing control of customers because they have to send them out of chat, but they are also missing the depth of information that consumers expect and demand.

How Inventory Control works:

  • A consumer engaged in chat on a dealership website expresses interest in specific vehicles.
  • The chat operator instantly searches the live inventory feed (representing actual available vehicles).
  • The chat operator pushes the relevant inventory with pictures and vehicle details into the chat window.
  • The consumer is able to view all the info while still live chatting with the operator
  • The operator can be instantly responsive to consumer questions, keeping that consumer engaged, and increasing the likelihood of gathering contact info, and setting test drive and showroom visits.

Inventory Control implements almost instantly for dealerships utilizing Gubagoo’s chat product.  Inventory Control is the latest technology weapon in Gubagoo's mission to increase conversion of dealership website traffic and is another in a series of industry-first technologies that comprise the Gubagoo platform.  

About Gubagoo

Based in West Palm Beach, Florida, and staffed by a team of veteran technologists and innovators in lead conversion, Gubagoo offers revolutionary behavioral engagement and scoring technologies for automotive websites. With a mission to provide a smarter, more cost-effective alternative to the old lead generation model, Gubagoo is the first dealership website solution that successfully makes anonymous traffic identifiable, and converts the 95% of dealer site traffic that traditionally defects. Incorporating smart predictive matching and the best chat technology available - and powered by its proprietary behavioral engagement and scoring engine, ‘B.E.A.S.T.’ - Gubagoo engages new and repeat dealer site visitors with unprecedented relevance. Over 700 dealerships, including some of the nation’s largest dealer groups, as well as OEM-certified programs, already have adopted Gubagoo-powered websites.

 

Gubagoo Media Relations:

Elizabeth Johnson, mWEBB Communications, (213) 713-4865, elizabeth@mwebbcom.com

Melanie Webber, mWEBB Communications, (949) 307-1723, melanie@mwebbcom.com 

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Jan 1, 2014

Reynolds F&I Compliance Expert to Present Workshop at 2014 NADA Convention

Terry O’Loughlin Will Present Best Practices in F&I Document Creation and Review for Automobile Dealerships

DAYTON, Ohio – Jan. 7, 2014Reynolds and Reynolds today announced that Terrence (Terry) O’Loughlin, director of Compliance for Reynolds Document Services, will present a legal and regulatory workshop titled “Power of Paper: Compliant, Consistent, and Confident” at the 2014 NADA Convention & Expo, Jan. 24-27, 2014, in New Orleans. O’Loughlin is an industry-recognized expert in automobile dealership finance and insurance (F&I) compliance.

In his workshop, O’Loughlin will examine best practices in F&I document creation and review. He will offer dealers insight into strengthening F&I form procedures, ensuring compliance, and transitioning to electronic forms. He also will provide tips for audits and legal discovery and will point out common mistakes dealers make with home-grown or customized forms.

One of 55 dealership best practice topics sponsored by NADA University during the convention, O’Loughlin’s presentation will be offered three times:

  • Jan. 24 from 12:15 to 1:30 p.m. in room 214.
  • Jan. 26 from 10:30 to 11:45 a.m. in room 214.
  • Jan. 27 from 10:45 a.m. to noon in room 265-266.

In his role at Reynolds, O’Loughlin is responsible for monitoring and helping ensure the accuracy of Reynolds’ documents used by automobile dealerships, with a major focus in the sales and F&I areas.

Prior to joining Reynolds, O’Loughlin was with the Florida Office of the Attorney General, where he investigated and prosecuted automobile dealers, manufacturers, and finance and leasing companies. He also was the mediator of Florida’s Motor Vehicle Lease Disclosure Act, a statute he helped draft.

Reynolds Document Services at NADA

In addition to O’Loughlin’s workshop, Reynolds Document Services will host Thomas B. (Tom) Hudson, of law firm Hudson Cook, LLP, in the Reynolds and Reynolds NADA booth (#3454) on Sunday, Jan. 26, from 9-11 a.m. and 1-4 p.m. During that time, signed copies of Hudson’s “CARLAW® F&I Legal Desk Book (5th edition)” will be available free of charge to dealers.

About Reynolds

Reynolds and Reynolds is a leading provider of automobile dealership software, services, and forms to help dealerships deliver better business results and transform the customer experience. The company is headquartered in Dayton, Ohio, with major operations in Houston and College Station, Texas, and Celina, Ohio. (www.reyrey.com)

# # #

Media Contact:
Thomas Schwartz
937.485.8109 (office)
937.269.9569 (mobile)
Thomas_Schwartz@reyrey.com

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Jan 1, 2014

Auto/Mate Announces Forty Percent Year-Over-Year Increase in Auto Dealer Installs, Continuing Growth Trend

Visit us at Booth # 3253 at NADA Convention & Expo

ALBANY, N.Y. – January 6th, 2014 – Auto/Mate Dealership Systems (http://www.automate.com) announced today a 40 percent year-over-year increase in auto dealership installs in 2013, boosting the number of its auto dealer clients to more than 1,000 nationwide. The dealership management system (DMS) provider also announced that in 2013, Ford, GM and Toyota were the franchises with the highest rate of growth in switching to Auto/Mate’s DMS solution.

 

Mike Esposito, President of Auto/Mate, attributes the company's continued growth to its full-featured, user-friendly software, a corporate culture that inspires employees to offer excellent customer service, as well as Auto/Mate's expertise in making DMS conversions smooth. "Our vision for Auto/Mate has always been clear and that is to offer the best DMS software with the best customer service," said Esposito. "It's not hard to make decisions when you know what your values are as a company. Roy Disney said that first but it's a philosophy our company adheres to."

 

In the last five years, Auto/Mate has averaged more than 20 percent growth every year, steadily increasing its share in the retail automotive market. In addition, Auto/Mate achieved the following milestones in 2013:

 

  • The release of Desk/Mate, an advanced F&I desking system that allows managers to easily compare multiple retail, lease and balloon payment options; as well as multiple vehicle choices for the customer displayed side-by-side.
  • The addition of Auto Dispatch and electronic Repair Order (RO) functions to its service merchandising module, enabling hands-free, customized and flexible dispatching along with an open electronic RO system to increase service department productivity.
  • Multiple new Open/Mate integrations with industry vendors including 700Credit, CAR-Research XRM, Dealer-FX, MOC1 Solutions, AutoAlert, Innovative Aftermarket Systems (IAS), ELEAD1ONE and more.
  • Being honored with the 2012 "Highest Rated" Driving Sales Dealer Satisfaction Award
  • Receiving the "Top Workplaces" award by the Albany Times-Union for the second year in a row, and being named a "Best Places to Work" by the Albany Business Review for the fourth year in a row.
  • Adding 42% more employees and searching for more qualified candidates to work remotely as well as from Auto/Mate's expanding headquarters in Albany, NY

 

Auto/Mate’s Automotive Management Productivity Suite (AMPS) software is fully integrated with the dealer communications systems (DCS) of Ford, General Motors, Toyota, Lexus, Nissan, Mazda, Honda, Subaru, Kia, Hyundai, Chrysler, Volkswagen, Audi and Mitsubishi. Fully integrated solutions allow dealers to choose the most cost-effective DMS solution to fit their need.

 

Auto/Mate's DMS is scalable to suit any size dealership or dealer group.

For more information call Auto/Mate at 877-340-2677 or schedule an appointment to see a demo at Booth # 3253 at NADA: http://www.automate.com/NADA.php

 

About Auto/Mate

Auto/Mate Dealership Systems is a leading provider of dealership management system (DMS) software to retail automotive dealerships. Its Automotive Management Productivity Suite (AMPS) is a user-friendly, feature-rich DMS in use by more than 1,000 auto dealers nationwide. Auto/Mate received the 2012 “Highest Rated” DMS award in the fourth annual Driving Sales Dealer Satisfaction Awards.

 

Auto/Mate’s employees have more than 800 years of combined experience working in auto dealerships – the foundation of its “Designed By Car People For Car PeopleTM” slogan. For more information visit our website, follow us on Twitter @AutoMateDMS and subscribe to our blog at http://blog.automate.com

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Jan 1, 2014

Haystak Digital Marketing Launches New Auto Dealer Website Platform

Haystak® Digital Marketing, a leading provider of digital marketing services for the automotive industry, announces the upcoming launch of an all-new website platform which will enhance and integrate with Haystak’s entire suite of digital marketing products and services.
 

“The new website platform is a natural extension of Haystak’s core strengths and services that will further increase the value of our digital marketing services and enable efficiencies for our dealers by fully integrating websites with all their digital marketing initiatives,” explained Duncan Scarry, General Manager and Founder of Haystak Digital Marketing.

Developed from the ground up with the latest, most innovative technology, the Haystak platform will offer dealers:

  • “Responsive” technology that automatically detects how shoppers access a dealership website — from a phone, tablet or desktop computer. Shoppers will access the dealership’s website in a format specific to their particular device, which increases the ease of website navigation for the user.  Although industry experts recommend this practice, most websites currently have only a single format that attempts to accommodate all devices.
  • Dynamic website content that is easy to design, edit and update. Dealers can choose website designs from an extensive library of tested templates, or Haystak can create completely custom designs, depending on the dealership’s needs.  The content management center also gives users complete control over all aspects of their dealership’s website.  Design changes can be made quickly, often with the click of a single button; making it easy to create and update new content and web pages, with no code necessary.
  • Integrated search engine optimization (SEO) and advanced reporting. Features include dynamic multi-dimensional SEO content creation, and advanced SEO reporting tools that show the dollar value of organic initiatives and track competitors’ performance.  In addition, all Haystak search team members are Google® and Bing® certified and available to consult with customers.
  • Personalization. The new website platform can dynamically change site content based on shoppers’ behavior to offer the most relevant content.  Haystak’s new platform also creates and updates dealership contact information and placements on all major online yellow pages to keep local listings current and ahead of competitors.
  • Comprehensive dashboard analytics. Haystak’s web analytics packages range from the most basic to the most advanced, depending on the dealership’s reporting and data analysis needs.  Reporting tools seamlessly integrate the performance of all digital marketing initiatives in an easy-to-read and interpret interface that includes a dashboard with rankings, geographies, competitors and overall site health.

Haystak will debut the new website platform at the upcoming National Automobile Dealer Association (NADA) convention in New Orleans (booth #2538).

 

http://bit.ly/KwvTNF

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Jan 1, 2014

Dealer e-Process Hires Dennis Galbraith

January 2, 2014

 

FOR IMMEDIATE RELEASE

Dealer E-Process is proud to announce the hiring of industry veteran, Dennis Galbraith as the firm’s Chief Marketing Officer. Galbraith, the author of two marketing books, is widely known for his expertise in automotive marketing. His list of experiences is decades deep and spans a wide range including cars sales, entrepreneurship, the executive suite, and even being a graduate-level marketing instructor.

Dealer E-Process owners Joe Gillespie & Dave Page’s vision were aligned with Dennis’s hiring. Joe Gillespie said, “We’ve known Dennis and find him to be an ideal fit for our continued growth. Today, it’s easier to help the dealer if you understand his or her manufacturer. Nearly every manufacturer used Dennis’ research and consulting at one time or another. His insights are widely respected. Leading dealers remember him as an early visionary for digital marketing at the store level.”

Galbraith was a keynote speaker at the first Digital Dealer conference, the first DrivingSales conference, the first Digital Marketing Strategies Conference, and opened up the first J.D. Power Internet Roundtable conference as its co-founder. He is a past marketing instructor for NADA and a guest speaker to dozens of 20 groups and dealer groups across North America.

“This is the ideal fit for me,” commented Galbraith. “The consistent, high growth rate of Dealer E-Process, their incredible investment in yet-to-be-released technology for dealers, and the strength of the leadership team made this opportunity irresistible. We are going to help a lot of dealers.”

Galbraith built and sold two businesses serving dealers, was Vice President of Ad Products and Training at Cars.com, ran the Automotive Internet division of J.D. Power and Associates, and help found the concept of Internet 20 groups while the head of business intelligence for DrivingSales.

Dealer E-Process co-owner Dave Page also announced the coming of Galbraith’s new weekly program, Automotive Marketing Facts. The program will be available Mondays on DealerEProcess.com.

 

About Dealer e-Process:
Headquartered in Downers Grove, IL, just west of Chicago, Dealer e-Process builds innovative websites and integrated online marketing tools that engage consumers and producers. They are committed to creating more opportunity and conversion for auto dealers than any website provider in the industry. For more information on Dealer e-Process, call 877-551-2555 or complete the contact form below.

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Dec 12, 2013

VinSolutions Awarded Certification for iSTAR Lead Management with BMW of North America

VinSolutions®, a marketplace leader in automotive software, announced today that its customer relationship management system (CRM) has received certification as a certified BMW iSTAR Partner.

 

(Logo: http://photos.prnewswire.com/prnh/20130507/CL08466LOGO )

 

BMW of North America's iSTAR program is designed to provide BMW dealers and staff the ability to implement more personalized and efficient methods for providing superb customer experiences while also enabling the dealership team to support BMW of North America's growth objectives.

 

After a thorough testing process, the iSTAR partnership certification was awarded to VinSolutions because of the value provided to dealers and BMW of North America by the fully integrated internet lead and customer management systems (ILM/CRM).

 

As a Certified iSTAR Partner, VinSolutions provides BMW dealerships the ability to manage leads from their dealer sites as well as leads that are generated from BMW of North America's consumer websites. The VinSolutions customer management system allows for a more streamlined and personalized sales and service process, thus enhancing the customer experience while also making the processes more efficient and cost-effective.

 

VinSolutions's customer management and lead management systems (ILM/CRM) are available for BMW and MINI dealers and provide detailed reporting and feedback to both dealers and BMW of North America regarding lead management and sales processes. The tools prevent lead duplication even when leads are generated through multiple avenues. Individual sales team member progress is easily tracked, allowing dealers to better provide processes to increase effective sales approaches.

 

"We are honored to announce our customer relationship management system (CRM) has received certification as a Certified BMW iSTAR Partner.  This iSTAR Partner Certification will allow us to serve our current and future BMW and MINI dealer customers even better," said VinSolutions Vice President of Sales, Sean Stapleton.

 

http://prn.to/1eoAQoE

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DrivingSales

Dec 12, 2013

Reynolds, VADA Announce Creation of LAW® Virginia F&I Library

LAW Virginia F&I Library of Forms Offers Dealerships Comprehensive Catalog of Standardized, Compliant F&I Forms

DAYTON, Ohio – Dec. 17, 2013 – Reynolds and Reynolds announced today the creation of the Reynolds LAW® Virginia F&I Library, a comprehensive catalog of standardized, legally reviewed finance and insurance (F&I) documents available to franchised new car and truck dealers in Virginia. The Reynolds LAW brand library of forms was developed jointly through a partnership between Reynolds Document Services and the Virginia Automobile Dealers Association (VADA).

“Changing regulations and new demands from consumers have increased the pressure on dealers to improve their F&I operations,” said Jerry Kirwan, senior vice president and general manager of Reynolds Document Services. “As a result, dealers are looking for trusted ways to help them meet current compliancy standards, as well as stay up-to-date with customer service trends, improve efficiency in their F&I department, and offer consumers an improved car-buying experience.”

The LAW Virginia F&I Library of documents was created and will be maintained by the combined expertise of Reynolds Director of Compliance Terry O’Loughlin, Reynolds’ AFIP Certified compliance legal specialists, and the VADA.

“The Reynolds LAW Virginia F&I Library remains true to our core purpose of providing our member dealers with important business information and protecting their business interests,” said Don Hall, president and CEO of VADA. “The VADA is pleased to partner with Reynolds to introduce this library of standardized vehicle sales forms. We’re confident the library will help improve F&I operations and increase compliance, while reducing risk for our members. It will also help reinforce a consistent process in F&I that can enhance the car-buying experience for consumers.”

Formed by dealers in 1943 as a response to the challenges of selling automobiles during World War II, VADA serves franchised new car and truck dealers throughout the commonwealth by advocating on behalf of dealers in legislature and obtaining economies of scale in the purchasing of products and services. Visit the VADA online at www.vada.com.

Reynolds’ LAW brand is well established in the automotive industry as a brand of trust. LAW forms are available in all 50 states and Washington, D.C., and have been endorsed by a number of state automobile dealers associations and leading automotive finance institutions.

The flagship product of the LAW brand is the Reynolds LAW® 553 Universal Retail Sale Contract, the most widely accepted document in auto finance. The Reynolds LAW 553 is available in a number of different languages and is regularly reviewed by industry experts to help keep pace with new legislative and regulatory developments.

Reynolds Document Services offers similar LAW brand forms libraries to automobile retailers in California, Pennsylvania, and West Virginia.

Since the 1920s, Reynolds has been known as the leader in serving automobile dealerships nationwide with standard and custom business and vehicle sales forms to help dealers manage their operations more efficiently and serve their customers more effectively.

About Reynolds

Reynolds and Reynolds is a leading provider of automobile dealership software, services, and forms to help dealerships deliver better business results and transform the customer experience. The company is headquartered in Dayton, Ohio, with major operations in Houston and College Station, Texas, and Celina, Ohio.  Visit Reynolds online at www.reyrey.com.

# # #

Media Contact:
Thomas Schwartz
937.485.8109 (office)
937.269.9569 (mobile)
Thomas_Schwartz@reyrey.com

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