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DrivingSales

Dec 12, 2013

Auto/Mate Integrates DMS with MOC1 Solutions' Fixed Ops Service Drive Suite, Streamlining Dealers' Service Processes

ALBANY, N.Y. – December 16th, 2013 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that its dealership management system (DMS) is integrated with two of the five modules in MOC1 Solutions' Fixed Ops SDSTM (Service Drive Suite) technology platform. Auto/Mate has completed full integration with MOC1 Solutions' Track and Schedule products and is in the process of integrating with their three remaining modules including Write, Inspect and Retain. Auto dealers using both systems will benefit from the ability to streamline processes in their service departments.

 

“Dealership service departments have made great strides in the last few years towards automating many of their processes, and integration between the DMS and vendors' solutions enables this trend to continue, increasing efficiencies and profits,” said Mike Esposito, President and CEO of Auto/Mate Dealership Systems.

 

MOC1 Solutions Fixed Ops SDS™ platform offers a powerful unified solution that significantly increases the efficiency, consistency and transparency of the automotive service and repair business. While MOC1 Solutions continues to sell its best-in-class SDS™ products individually, a key differentiator of MOC1’s software suite is the ability to offer an integrated, comprehensive “all-in-one” platform designed specifically for the fixed operations business.

“As more dealership service departments go mobile and paperless, integration with the DMS is key to improving workflow and keeping customer information current," said Dave Waco, President of MOC1 Solutions.

 

Auto/Mate's Automotive Management Productivity Suite (AMPS) service solution is a profit-enhancing module designed to increase service volume and seamlessly take the repair order (RO) process from start to finish. Some of the powerful capabilities include real time status updates on the appointment calendar, access to OEM integrations, service history, online appointment integrations and auto dispatch with electronic RO.

 

For more information, contact Auto/Mate at 877-340-2677.

 

About MOC1 Solutions

MOC1 Solutions, LLC provides automotive dealers with intuitive, high-value software solutions that enhance efficiency, profitability and service management, while creating a better customer experience. MOC1 Solutions Fixed Ops Service Drive Solution (SDS™) technology package (Schedule/ Write/ Track/ Inspect/ Retain) currently integrates with all of the major dealer management systems (DMS’s) and allows dealerships to bring to life their desired service drive workflow. The SDS™ enables service departments to perform a quality write-up while delivering a memorable customer service experience. Additional information about MOC1 Solutions can be found at moc1solutions.com or by calling (800) 658-9451.

About Auto/Mate

Auto/Mate Dealership Systems is a leading provider of dealership management system (DMS) software to retail automotive dealerships. Its Automotive Management Productivity Suite (AMPS) is a user-friendly, feature-rich DMS in use by more than 900 auto dealers nationwide. In 2013 Auto/Mate received the “Highest Rated” DMS award in the fourth annual Driving Sales Dealer Satisfaction Awards.

 

Auto/Mate’s employees have more than 800 years of combined experience working in auto dealerships – the foundation of its “Designed By Car People For Car PeopleTM” slogan. For more information visit our website, follow us on Twitter @AutoMateDMS and subscribe to our blog at http://blog.automate.com

 

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Dec 12, 2013

DMEautomotive Unveils Driver Connect 2.5: New, “Moment-It-Happens” App Offers Mobile Wallet Support, ‘Vehicle in Service /Vehicle Ready’ Notifications, and Much More

“Third Wave” dealer-branded mobile app leads the mobile revolution for auto dealers, bringing their customers closer than ever before by providing a mobile platform for customer service and increased sales

 

Daytona Beach, FL – December 10, 2013 – DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, today launched Driver Connect 2.5, an innovative upgrade to its leading dealer-branded, consumer-facing mobile app. The new era in mobile apps is all about bringing consumers and businesses even closer with hyper-personal, real-time connections and Driver Connect 2.5 embraces that evolution by offering “in-the-moment,” relationship-cementing tools like live chat, support for Apple’s Passbook mobile wallet, ‘Vehicle in Service/Vehicle Ready’ alerts, and convenient new ways for customers to view, manage and engage with their pre-paid maintenance and loyalty plans.

“We built Driver Connect from the ground up to keep dealership customers close – and servicing and spending. 2.5 takes dealerships firmly into the next mobile ‘wave’, delivering a personal, in-dealership experience when customers are out of the dealership and on the go.  Driver Connect version 2.5 keeps customers informed about service as it is happening, and offers whenever-they-need-it chat assistance,” said Mike Walther, president and CEO of DMEautomotive. “As the first app in our industry to deliver all of these features, Driver Connect continues to innovate ahead of the mobile curve. And, for dealerships who have yet to embrace the exploding mobile app opportunity, version 2.5 will quickly move them to front of that curve, meeting their customers with the app features - and services - they demand.”

Driver Connect 2.5 launches just as the latest consumer research[1] reveals that people are now spending twice as much time with smartphone apps as they are with mobile websites. Since 2012, Driver Connect has helped dealerships keep pace with the new, “mobile-first,” consumer realities, by offering the first dealer-branded app that marries cool, truly useful and personalized automotive tools for customers, with keep-them-spending features for dealers – like “one tap” service appointment scheduling, robust new and used inventory search, and super-targeted offers tied to specific vehicles. DMEa’s app has been adopted by some of the largest dealer groups across the nation, and this year won the prestigious American Business Award and the 2013 BizTech Innovation Award®.

Key Driver Connect 2.5 Features:
* Chat
: Offers an additional, real-time path to communicate with the dealer. Customers and dealers both stay in control: consumers initiate the chat conversations, and the platform seamlessly leverages a dealer’s current chat functionality, while dealers are able to configure their hours of chat availability.

* Vehicle in Service/Vehicle Ready Alerts: Lets dealers notify their customers (via push notifications or in-app badges) exactly when their car is being worked on, and instantly when that work is complete and the vehicle is ready to be picked up.

* Mobile Wallet Support: Special Offers now integrate with Apple Passbook, including support for real time “geo-fence” alerts that send push notifications based on the consumer’s location.

* Pre-Paid Maintenance Window: Engagement with, and usage of, pre-paid maintenance plans drives future sales and service loyalty. Allows customers to view, in detail, their current and historic pre-paid/complimentary services, with a variety of transactions displayed, including date of service, plan type, mileage at time of service, amount and servicing dealer, etc.

* Native Service Scheduler:  The built in service-scheduling tool has been dramatically upgraded, offering a variety of customizable options:

  1. Dealer-created or selectable items for Maintenance and Service options
  2. Customer provided service notes
  3. Highlights dealership specific service amenities
  4. Comprehensive summary screen before appointment submittal.
  5. Chat support
  6. Apple and Android specific interfaces and navigation motions in the app based on end user device

* DMEa Loyalty Program Support: Dealerships using the DMEa Loyalty Program can now let their customers view and manage their loyalty status, points and associated service history. With 24/7 access to their current points, transaction history, the dollar value of service points and their next target level, customers stay engaged and servicing.

Other 2.5 enhancements include:

  • Better dealer search functionality: with map search options and dealer list sorting
  • Kelly Blue Book’s car valuation tool
  • Ability to upload pictures of ‘my car’ and access app tutorials
  • Improved push notifications: which include messages & ad hoc messages and the ability to configure global app or select app user notifications.
  • Automated vehicle-matching system for new sales or service customers and improved vehicle color matching system (e.g. Camouflage Metallic).
  • Improved images: Through a partnership with izmocars, the app now delivers better thumbnail images for vehicles in the showroom section and full-size images in the vehicle detail screens, as well as an initial photo on each vehicle detail page, an image gallery and stock images available for new vehicles in the listings section.
     

About DMEautomotive
DMEautomotive (DMEa) is the industry leader in science-based, results-driven automotive marketing, and provides turnkey marketing to the largest and most innovative automotive organizations, from automobile dealerships to many of the largest aftermarket companies in the U.S. DMEa's uniquely panoramic view of the complete automotive sales and service market, combined with its cutting-edge, science-based marketing programs, increases customer yield, conversion and retention. 

DMEa does not take marketing performance on faith, and each product and service is measured by a simple, precise scientific approach: Is it true? Prove it. Will it work? Test it. Does it generate results? Show it! Supported by DMEa’s proprietary, cloud-based Red Rocket Technology Platform, the DMEa product suite includes science-based, data driven, multi-channel customer acquisition and retention marketing programs; best-in-class campaign reporting; data management and analytics; auto-focused Customer Interaction Center solutions, and complete on-site mail and email fulfillment services. Headquartered in Daytona Beach, Florida, DMEa also has major operations in Jacksonville, Florida. 

Contact: 
Media Relations 
Melanie Webber, mWEBB Communications, (424) 603-4340, melanie@mwebbcom.com 
Elizabeth Johnson, mWEBB Communications, (213) 713-4865, elizabeth@mwebbcom.com 

 

 

[1] Adobe Digital Index, 10/2013

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Dec 12, 2013

200 Children of Soldiers Receive New Bikes From Reynolds Employees and Their Families

DAYTON, OHIO, and HOUSTON – Dec. 7, 2013 – Reynolds and Reynolds employees and their families convened in their respective offices in Dayton and Houston on Saturday, Dec. 7, to assemble 200 bicycles to give as Christmas gifts to the families of local soldiers. This year’s event marked the 7th annual Reynolds Bike Build.

  • In Dayton, the bicycles were given to children whose parents are serving with the Dayton-based 705th Transportation Company Reserve unit.
  • In Houston, the bicycles were given to children whose parents are serving with the 1st Battalion, 23rd Lone Star Marine Battalion.
     

“The Bike Build is one way for us to recognize local military families and to pay tribute to their service,” said Ron Lamb, president of Reynolds and Reynolds. “As we’ve held the Bike Build year after year, it’s also become a great opportunity for us to involve our families in the spirit of giving and reaching out to others.”

Each year, Reynolds purchases and donates the bikes for the Bike Build. Reynolds employees and their families assemble the bikes – ranging from 12-inch bikes with training wheels to 26-inch multi-speed bicycles. In addition, a number of military personnel from the units receiving the bikes often are on hand to join in the spirit of the Bike Build and help assemble the bikes.

“Every year, we have a terrific turnout of Reynolds families for the Bike Build and being able to interact with the military personnel is one of the highlights,” said Lamb.

At the conclusion of the Bike Builds on Saturday, Reynolds employees and their families helped the soldiers load the bikes into trucks that would deliver them to the units’ respective Christmas parties.

Since launching the Reynolds Bike Build in 2007, Reynolds families have assembled more than 900 new bicycles during the Christmas holidays for children of military members.

 

 

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Dec 12, 2013

Auto/Mate Announces Integration of DMS with Innovative Aftermarket Systems (IAS)

ALBANY, N.Y. – December 9th, 2013 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that its dealership management system (DMS) is now integrated with Innovative Aftermarket System's (IAS) suite of SmartDealerProducts for automotive dealerships. Dealers using both Auto/Mate's DMS and IAS' SmartDealerProducts solutions can now benefit from real-time information exchange between the two systems.

 

"A typical F&I department relies on a mountain of data daily and the instant, secure exchange of data between the DMS and third-party applications is critical for smooth and efficient processes," said Mike Esposito, President and CEO of Auto/Mate Dealership Systems.

 

Auto/Mate uses industry-standard, open interfaces that allow software vendors to integrate with its DMS quickly and with very little expense. Real-time data exchange eliminates redundancy and delivers more accurate information, compared with data exchanges performed via batch deliveries. Prior to the use of open standards, a dealership may have had to manage several vendor relationships for leasing and lending purposes, but a standard format has led to the development of web portals that aggregate data from multiple lenders in one place.

 

"The IAS integration with Auto/Mate enables all of our clients who have the Auto/Mate DMS to create a simple and profitable F&I process with real-time connections to all F&I related data in the dealer's DMS. The F&I data is transmitted in real time to SmartMenu and SmartP.R.U., saving our dealers time and reducing the potential for error," said Matt Nowicki, Vice President of Retail Software with IAS.

 

 

About IAS

 

Innovative Aftermarket Systems (IAS) is the leading provider of F&I aftermarket programs to automotive dealerships. IAS offers a variety of products including, GAP, Invisible Phantom Footprints, Theft Avert, Super Polysteel, The Preferred Difference, R.O.A.D. InTire, among others. Additionally, IAS' flagship software suite, SmartDealerProducts, provides revolutionary F&I software solutions for dealerships and their customers. Headquartered in Austin, Texas, IAS has hundreds of certified agents throughout the United States and provides technology solutions and aftermarket products for many of the top-100 dealer groups. More at www.iasdirect.com.

 

About Auto/Mate

Auto/Mate Dealership Systems is a leading provider of dealership management system (DMS) software to retail automotive dealerships. Its Automotive Management Productivity Suite (AMPS) is a user-friendly, feature-rich DMS in use by more than 900 auto dealers nationwide. In 2013 Auto/Mate received the “Highest Rated” DMS award in the fourth annual Driving Sales Dealer Satisfaction Awards.

 

Auto/Mate’s employees have more than 800 years of combined experience working in auto dealerships – the foundation of its “Designed By Car People For Car PeopleTM” slogan. For more information visit our website, follow us on Twitter @AutoMateDMS and subscribe to our blog at http://blog.automate.com.

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Dec 12, 2013

DealersLink® announces the release of CloudCam HD™ with their newest release of the ExportPro® Mobile app

FOR IMMEDIATE RELEASE

 (December 9, 2013) - Broomfield, CO. DealersLink®, the creator of the first dealer-to-dealer marketplace in the United States, today launched CloudCam HD™, an android based camera that runs the ExportPro® Mobile app. CloudCam HD™ drastically simplifies the process of uploading vehicle photos for auto dealers.

Dealers can quickly scan VINs, run book values, take vehicle photos, select options, stock vehicles and view inventory export logs, all from the CloudCam HD™ camera. This was previously only available through the ExportPro app for Android and iOS smart phones.

With the newest release of ExportPro® Mobile, dealers can easily track how well their cars are being represented online, with photos, options, descriptions, pricing percentages, and export time stamps from any mobile device.

The ExportPro® Mobile app presents a major shift toward cloud-based inventory management, allowing dealers access and control from anywhere, any time. Dealing with memory cards and renaming images is becoming a thing of the past.

It works in three seamless and easy steps:

1. Scan the VIN and manage vehicle specs. 

2. Shoot, and manage vehicle photos.

3. Data automatically uploads to the cloud directly from Cloud Cam HD™ or your mobile device.

ExportPro® Mobile offers dealers a new level of speed, convenience, and accuracy in merchandizing their cars online. Dealers can more quickly post their inventory online, and syndicate listings anywhere on the web.

Other features of ExportPro® include the video manager, Chrome Data VIN exploder, eBay, Craigslist and Facebook posting, window sticker and buyers guide generators, customer brochure generator, and Dealerslink’s worldclass description builder.

The new ExportPro® Mobile bolsters DealersLink®’s already strong line-up of innovative products, including the DealersLink® dealer-to-dealer marketplace, the inventory management suite, and FastBook® Mobile, with its simple yet powerful VIN scanning and vehicle valuation feature-set.

DealersLink® has been eliminating wholesale transaction fees for 8 years with nearly $1 billion of used inventory available 24/7. Members use the marketplace daily to stock their lots with clean reconditioned units, locate hard to find vehicles for their customers, sell inventory without incurring wholesale losses, arrange book for book trades, and manage their inventory with industry leading analytic tools.

Visit, www.exportpro.us to learn more.

###

CONTACT: Travis Wise at 877-859-7080 x302 or travis.wise@dealerslink.com

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Dec 12, 2013

CarFinance Capital Completes $304 Million Asset-Backed Securitization

IRVINE, CA –December 3, 2013 – CarFinance Capital LLC, a leading auto-finance provider, today announced that it has completed its second rated asset-backed securitization of $304 million of Notes in a transaction that closed on October 24, 2013.  The Offered Notes were assigned ratings by Standard & Poor’s Ratings Services (“S&P”), Moody’s Investor Services, Inc. (“Moody’s”) and Kroll Bond Rating Agency, Inc (“KBRA”).  The senior class of Offered Notes were rated A by S&P, A3 by Moody’s and AA- by KBRA.  Deutsche Bank Securities and Credit Suisse were joint book-runners for the transaction.

“The need for better financing opportunities for today’s large population of credit-challenged consumers is clear and, as the economy continues to recover, we are pleased to have helped thousands of consumers across the country obtain financing for vehicles,” said CarFinance Capital Founder, President and CEO Jim Landy.  “Our second securitization reflects the continuing strength of our business, management team, asset quality, and capital position, and further validates our mission of providing dealers and consumers a more positive auto financing experience.”

CarFinance Capital operates two origination channels, helping auto dealerships meet the growing demand in the below-prime market and helping consumers, through CarFinance.com, who seek automotive financing online.  The Company has helped thousands of car buyers secure financing through its partnership with over 2,800 franchised auto dealers in 20 states and through its direct lending site, CarFinance.com, which is authorized in 46 states.

About CarFinance Capital LLC

CarFinance Capital LLC (http://www.carfinancecapital.com) helps credit-challenged auto shoppers secure financing through partnerships with franchised auto dealers and through its direct lending site, CarFinance.com.  Dedicated to premium service for all its customers, CarFinance Capital offers dealers one-on-one support; consistent, predictable credit decisions; fast funding; multiple lending options; and deal-structuring flexibility to help auto dealers meet the needs of today’s non-prime car buyer.  CarFinance.com offers consumers who prefer to apply for financing, or refinancing, from the comfort and privacy of home, a quick and easy application and the ability to securely complete the entire process online, hassle-free – through approval to ‘cash-in-hand.’  CarFinance is licensed in 46 states, serving over 80% of the country’s car purchasing population, for both its direct and indirect auto loan financing channels.  Headquartered in Irvine, California, with offices in Fort Worth, Texas, the company’s 225 employees are led by Jim Landy and a seasoned team of executives that have long histories working together in the non-prime auto market.  CarFinance Capital LLC is majority-owned by affiliates of the Perella Weinberg Partners Asset Based Value Strategy.

About Perella Weinberg Partners Asset Based Value Strategy

Perella Weinberg Partners Asset Based Value Strategy is a leading post-financial crisis provider of U.S. specialty finance solutions.  Since inception in 2008, the Strategy has grown to manage in excess of $2.2 billion in equity capital through a number of different investment vehicles.  Perella Weinberg Partners Asset Based Value Strategy can deliver significant capital, technical expertise and infrastructure in a wide range of asset classes and structures, including both real and financial assets.  Capital for the Strategy is contributed by, among others, a diversified group of institutional investors who seek to invest in compelling opportunities at favorable valuations.  For more information on Perella Weinberg Partners Asset Based Value Strategy, please visit http://www.pwpartners.com.

Media Contact:

Melanie Webber, mWEBB Communications, 424-603-4340 / Melanie@mwebbcom.com

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Nov 11, 2013

Reynolds and Reynolds Acquires XtreamService

DAYTON, OHIO – Nov. 21, 2013 Reynolds and Reynolds announced today the company has acquired XtreamService, a software company focused on helping automotive dealerships reach customers more effectively and deliver improved sales, service, and customer retention results.

“Xtream strengthened customer retention capabilities in Hendrick Automotive Group dealerships,” said Rick Hendrick, chairman of Hendrick Automotive Group and one of the founders of Xtream.  “Our stores served as proving grounds for the software with employees providing feedback, which helped to further develop and enhance the product.  Xtream has even more untapped potential, and the expertise of Reynolds and Reynolds can take it to that next level.”

Xtream is a data mining tool for dealership management systems (DMS) that enables dealers to identify customers that are most likely to purchase a new vehicle. The software helps dealerships turn their database into a daily work plan for their sales and service teams, while also supporting their customer retention strategies.  Xtream is both an analytic program used to compile dealership data and a tool for customer follow-up.

“This is a product that clearly was developed by people who know the car business,” said Robert Burnett, senior vice president at Reynolds who oversees business development.  “It’s already delivering results for a number of large dealership groups and stores.  For Reynolds, it’s part of strengthening our Retail Management System that will help dealerships work more efficiently and reach customers more effectively.  What we see ahead for XtreamService is more growth and a larger presence in the industry.”

Terms of the acquisition were not disclosed.

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Nov 11, 2013

Webinar: 5 Goal Setting Secrets to Achieve More Sales & Greater Profit

Register: 5 Goal Setting Secrets to Achieve More Sales & Greater Profit

Date/Time: November 21 and December 10, 2013 10:00 - 11:00AM, PST

Presenter: Val Mazon, National Director of Training, eXtéresEDU


The New Year is right around the corner, and so is the chance to create fresh, inspiring goals to achieve the most powerful results for your dealership.

According to Dave Kohl, professor emeritus at Virginia Tech, people who regularly write down their goals earn nine times as much over their lifetimes as people who don't.  Which of these two groups would you rather be in?  Have you determined your dealership’s 2014 business goals and are they in writing?

Learn 5 key goal setting secrets with this two-part goal setting workshop. In the workshop we will discuss:
• The importance of setting time aside for planning
• Setting ambitious but achievable goals
• Creating your custom action plan
• How to motivate your team to increased sales and greater profits

Title: 5 Goal Setting Secrets to Achieve More Sales & Greater Profit

Date: November 21 and December 10, 2013

Time: 10:00 - 11:00AM, PST

About our Speaker:

Val Mazon is a Dealer Success Strategist and National Director of Training at eXtéresEDU.  He brings to the team more than 30 years of experience in sales, management, marketing and staff training.  Val is a strong leader and teacher with a proven record of success within the industry.  His training focuses on increasing productivity and performance as well as encouraging positive morale among employees.

 

Register now for this free, educational webinar.  If you register and are unable to attend, you will still receive the recording of the webinar.

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Nov 11, 2013

DealersLink® announces the launch of its California wholesale marketplace

FOR IMMEDIATE RELEASE 

(November 19, 2013) - Broomfield, CO. Today DealersLink®, the creator of the country’s first dealer-to-dealer wholesale marketplace, officially launched its California marketplace.

With over 40,000 combined units in California and the Western U.S., the DealersLink® Marketplace now boasts over a hundred dealer trading partners in California, offering them unlimited trading with no auction fees on more vehicles than any wholesale auction in California. 

Recognized in the industry for rapid development of new technology, driven by feedback from it’s dealer members, DealersLink® has made significant investments in technology and support staff as the California market scales up.

DealersLink® currently saves its members millions in technology costs by enabling them to consolidate vendors, with its all-in-one solution, and save money on auction fees while gaining access to hard-to-find, clean, front-line units.

The launch of the California Marketplace comes just after the launch of their new FastBook® Mobile App, which provides powerful tools for VIN scanning, booking and market valuation of vehicles. 

The ExportPro™ App enables dealers to quickly scan VINs, take vehicle photos, select options, stock vehicles, and view inventory export logs, all from a smart phone or the new ExportPro CloudCam™.

DealersLink® has been eliminating wholesale transaction fees for 8 years with nearly $1 billion of used inventory available 24/7. Members use the marketplace daily to stock their lots with clean, reconditioned units; locate hard-to-find vehicles for their customers; sell inventory without incurring wholesale losses; arrange book-for-book trades; and manage their inventory with industry-leading analytic tools.

Visit www.dealerslink.com to learn more.

###

CONTACT: Ted Reckas at 877-859-7080 x316 or ted . reckas @ dealerslink . com

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Nov 11, 2013

Financing Tools Deliver the Most Valuable Website Leads, According to Auto Dealer Internet Marketing Survey by AutoUSA

Fort Lauderdale, FL – November 11th, 2013 — AutoUSA Internet Sales Solutions (www.AutoUSADealers.com) today announced the results of its 2013 annual auto dealer Internet Marketing survey. Financing tools such as online credit applications and trade-in calculators deliver the most valuable website leads, according to respondents. Other significant results from the survey identify pricing and affordability as the most commonly heard sales objection from consumers, while Internet departments' biggest challenges include lead volume and staffing issues.

 

"We believe the most successful dealerships have effective Internet marketing strategies, and this annual survey helps to identify how well some of those strategies are performing in current market conditions," said Phil DuPree, President of AutoUSA Internet Sales Solutions.

 

The survey was conducted during September and October and summarizes results from 147 respondents, including Internet sales managers, sales managers, BDC marketing and senior management.

 

Customer Sales Objections

When asked what the most common sales objection is from customers, the top response was "our price not in line with customer expectations" (28 percent). Other responses were "customer can't get financing" (19 percent), "customer confidence with the economy" (14 percent) and "customer can't afford a new vehicle" (12 percent).

 

By contrast, in AutoUSA's 2011 Internet marketing survey, not meeting the customers' price expectations was the least-common objection (10 percent). Also in 2011 "didn't have desired model available" was the most common sales objection (25 percent), followed by "can't afford a new vehicle" (14 percent).

 

"The difference in sales objections compared with two years ago is consistent with what we see in the marketplace; consumers are finding ways to work themselves through the process and further down-funnel," said DuPree. "And while the economy may have improved somewhat, pricing and affordability are still major hurdles for many consumers."

 

Internet Department Challenges

Survey results indicate that dealership Internet departments are facing a new challenge in 2013. "Not enough leads" (26 percent) is the most cited challenge for Internet departments, which is quite a turnaround from two years ago, when "keeping up with lead volume" (31 percent) was the number one challenge.

 

According to this year's survey, Internet departments' biggest challenges behind lead volume are related to staffing. Twenty-one percent of respondents cited "not enough staff" as the biggest challenge, while 19 percent stated "quality of staff," and another 18 percent chose "staff does not adhere to processes." Additionally, 18 percent complained their "marketing budget is not large enough to meet objectives," and only 17 percent cited "keeping up with lead volume" as their number one challenge.

 

"It's interesting that while Internet departments appear to be spending more than ever on search optimization for their websites, they are not getting their desired lead volume compared with two years ago," said DuPree.

 

Lead Volume and Quality

When asked, "which website conversion tools or add-ons results in the most leads (including phone calls) from your website?" respondents ranked the following: online credit applications (52 percent); chat applications (50 percent); trade-in calculator (37 percent); coupons (20 percent); online service appointment scheduler (19 percent).

 

Survey participants were also asked to rate the value of leads that they received from their websites. The most valuable are "VIN-specific used vehicle leads" (76% rate as "the best" or "pretty good"); credit application leads (73% rate as "the best" or "pretty good"); new vehicle leads (66% rate as "the best" or "pretty good")chat leads (51% rate as "the best" or "pretty good")trade-in leads (45% rate as "the best" or "pretty good") and lastly, general contact info (27% rate as "the best" or "pretty good")

 

"Inventory leads and leads from financing tools appear to be the most valuable to dealers, which makes sense because once customers start engaging with a website conversion tool they are probably serious shoppers," said DuPree.

 

Internet Marketing Budgets

In spite of the commonly cited statistic that more than 90 percent of consumers begin their search for a vehicle on the Internet, the survey found that most dealers do not allocate a majority of their budgets to Internet marketing. In response to the question, "What percentage of your overall advertising & marketing budget is spent on Internet marketing?" survey participants shared the following:

Ÿ -50 percent of dealers spend less than 30% of budget on Internet marketing

Ÿ -37 percent spend between 30-60% of budget on Internet marketing

Ÿ -13 percent spend more than 60% of budget on Internet marketing

 

On the extreme ends of the scale, 10 percent of dealers spend less than 10% of their budget on Internet marketing, while only one percent of dealers spend 90-100% of their budget on Internet marketing.

 

However, in response to the question "do you plan to increase your Internet marketing budgets in 2014?" 59 percent of respondents responded "yes."

 

Survey respondents were also asked, "In which areas do you plan to allocate the majority of your Internet marketing budget in 2014?" The responses were:

Ÿ -Website SEO/SEM (54%)

Ÿ -Leads from inventory sites, i.e. Cars.com, Autotrader.com, etc. (51%)

Ÿ -Independent leads from AutoUSA, Dealix, Autobytel (33%)

Ÿ -Social Media (23%)

Ÿ -E-Mail Marketing (22%)

Ÿ -Video production and marketing (17%)

Ÿ -Reputation Management (14%)

Ÿ -Online ads (14%)

 

Finally, the majority of dealerships are optimistic for a profitable 2014. When asked if they believed they would sell more vehicles in the coming year, 85 percent of respondents claimed "yes, my dealership will sell more vehicles in 2014 than in 2013."

 

About AutoUSA Internet Sales Solutions

 

AutoUSA Internet Sales Solutions brings the best-in-class tools to increase Internet sales and lower costs for automotive dealerships. Leading products include Payment ProSM, a payment-based pre-qualification tool for dealer websites; ShowProSM incentive program, proven to turn more leads into shows; Leads&ListingsSM, providing the highest quality, new and used car email and phone leads from 100+ sites; PowerListingsSM 2.0, helping dealers increase traffic to—and leads from—their social media sites; and AVA Virtual Sales Assistant, helping dealerships manage more leads at a reduced cost. AutoUSA products are currently benefiting thousands of active dealers all across the U.S.

 

For more information, visit AutoUSA’s web site, subscribe to our blog at http://blog.autousadealers.com, follow us on Twitter @AutoUSALeads and “Like” us on Facebook at /AutoUSADealers

 

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