2012 Automotive Website Awards by PCG Consulting Selects DealerSocket's MobileCRM for Top Rated Mobile App

"We are honored to be recognized by the prestigious PCG Consulting with the Top Rated Mobile App Award," said Brad Perry, DealerSocket co-founder and CTO. "Thank you to PCG Consulting and everyone involved with the Automotive Website Awards."

According to PCG Consulting, a leading auto dealer consultancy firm, the Top Rated Mobile App is a highly competitive category, rigorously judged by the PCG staff, who stated: "This year, we are recognizing DealerSocket for innovating their existing CRM product to leverage the power and convenience of mobile devices." PCG also cited the user-friendliness, efficiency and robustness as a few of the reasons DealerSocket's MobileCRM received the award.

For more information on DealerSocket MobileCRM and DealerSocket's many CRM solutions, please call (877) 888-8048, or visit DealerSocket.com.

ABOUT DEALERSOCKET

For ten years, DealerSocket has provided the automotive industry with the most comprehensive Customer Relationship Management (CRM) and training solutions available, allowing auto dealers to save time and money, and improve sales staff effectiveness, with one consolidated product. With the power to manage sales, service, CSI, marketing and training, DealerSocket is the complete source for all customer-facing automotive dealership departments.

DealerSocket's core CRM is enhanced by a powerful, customer-facing Mobile Portal application to keep in contact with customers and prospects via all mobile devices, a data-mining tool called RevenueRadar, an online process-training university called CarMind and an efficient CallCenter solution.  These products can be used alone or in conjunction with the core CRM solution to provide an end-to-end marketing and revenue-producing engine. More than 90,000 users at over 2,800 auto dealerships throughout the U.S. and Canada now leverage DealerSocket's automotive CRM solution to optimize and manage marketing activities, sales processes, customer satisfaction and retention and service-department operations. 

DAYTON, Ohio – Sept. 13, 2012 – The Reynolds and Reynolds Company today announced that the United States Patent and Trademark Office has issued two U.S. patents relating to docuPAD^®, which is a finance and insurance (F&I) selling and document processing system for automotive dealerships.  The company also indicated other patent applications are pending. Reynolds and Reynolds is the exclusive marketing partner for docuPAD, a product developed by COINdata.

“We believe the technologies and ideas behind docuPAD are unique, and we continue to take the appropriate steps to protect both,” commented Mark Singleton, one of the co-inventors of docuPAD. “We are gradually building a family of patents for docuPAD and continue to file and prosecute an extensive number of patent claims.”

docuPAD is a menu-driven, interactive F&I solution that enables dealership personnel to engage consumers in the finance and insurance steps of a vehicle transaction and electronically manage and record the entire process, including electronic signature capture.

While it is not uncommon for product innovation in dealerships to improve on existing technologies, docuPAD creates an entirely new category of product experience that is shared between consumers and dealership personnel.

“Occasionally, an innovation comes along that actually changes the user experience – an e-book reader or an iPhone,” Singleton said. “And docuPAD is that type of innovation. It changes for the better the consumer’s experience in the dealership during a vehicle sale.”

Among dealerships that use docuPAD, average scores for customer satisfaction in the F&I process increased substantially. The product also has been shown to improve dealership F&I operations, including compliance. 

As evidence of the innovation that docuPAD’s technology and process improvement bring to the auto industry, U.S. patents numbers 8,194,045 and 8,228,299 already have been issued by the U.S. Patent Office and future patents are expected.

For more information about Reynolds: www.reyrey.com

For more information about COINdata: www.coindata.com

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Media Contact:
Thomas Schwartz
937.485.8109 (office)
937.269.9569 (mobile)
Thomas_Schwartz@reyrey.com

Free ‘power training’ webinar September 18^th at 2 p.m. EDT provides important best practices and revealing data on capturing today’s service dollars

Daytona Beach, FL–September 12, 2012 – DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, announces the third in a series of webinars that the company is hosting with Automotive News -- all dedicated to increasing service customer loyalty, service revenue, and vehicle sales. The third webinar in the series will focus on ways to generate more customer-pay dollars from current and next generation consumers, and the best practice marketing and communication strategies that target in-market buyers. The webinar will take place on September 18^th, at 2 p.m. EDT.

Titled New Research in Best Practices for Increasing Customer-Pay Service Dollars, the webinar is moderated by Dave Versical, online editor at Automotive News, and features the industry expertise of Mike Martinez, CMO at DMEautomotive and Dr. Mary Sheridan, research director at DMEautomotive. Created to empower participants with best practices for increasing profits and driving sales, key webinar topics will include: best practices for driving customer-pay services for brake, tire, and battery sales; techniques to attract customers in need of maintenance services; and the importance of maintaining good customer relations with those using prepaid maintenance plans.

Compelling data from DMEautomotive’s recent national consumer surveys will also be revealed, including:

• 56% of consumers with a prepaid or complimentary service plan are likely to continue servicing at the dealership after expiration.
• Younger consumers are much more likely to have a plan, and are more likely to have all maintenance done under the plan.
• As vehicles reach age 3-6 years, only 31% of customers report using the dealership for “bread-and-butter” services like brakes, oil changes, batteries, and tire replacement.

 “Historically, many dealerships enjoyed and even depended on continuous service center maintenance revenue, even when little or no effort was made in maintaining good after service relations, but the status quo is no longer good enough, as customers are taking maintenance business to other service centers,” said Dr. Mary Sheridan, research director at DMEautomotive. “The New Research in Best Practices for Increasing Customer-Pay Service Dollars webinar will provide key steps to prevent service center customer bleed and increase coveted customer-pay service revenue, as well as tips for safeguarding service loyalty from current and next generation consumers.”

For more information, or to register for the New Research in Best Practices for Increasing Customer-Pay Service Dollars webinar click here.

DMEautomotive / Automotive News webinars have received strong attendance that has generated exceptional feedback. Visit http://www.autonews.com/section/WEBINAR to download previous webinars in this series.

About DMEautomotive

DMEautomotive (DMEa) is the industry leader in science-based, results-driven automotive marketing, and provides turnkey marketing to the largest and most innovative automotive organizations, from automobile dealerships to many of the largest aftermarket companies in the U.S. DMEa's uniquely panoramic view of the complete automotive sales and service market, combined with its cutting-edge, science-based marketing programs, increases customer yield, conversion and retention.

DMEa does not take marketing performance on faith, and each product and service is measured by a simple, precise scientific approach: Is it true? Prove it. Will it work? Test it. Does it generate results? Show it! Supported by DMEa’s proprietary, cloud-based Red Rocket Technology Platform, the DMEa product suite includes science-based, data-driven, multi-channel customer acquisition and retention marketing programs; best-in-class campaign reporting; data management and analytics; auto-focused Customer Interaction Center solutions, and complete on-site mail and email fulfillment services. Headquartered in Daytona Beach, Florida, DMEa also has major operations in Jacksonville, Fla.

About Automotive News

Based in Detroit, Automotive News has been the place for all the news that is happening among automotive retailers, suppliers and manufacturers since 1925.  In addition to the 100% paid weekly print issue that is received by 60,000 subscribers, autonews.com is a vibrant Web site with more than four million page views monthly.  It contains the day's breaking news and features two daily newscasts and webinars.  Daily and weekly e-mails and breaking news alerts keep the industry's top executives up-to-date.

Contact:

DMEa Media Relations:
Melanie Webber, mWEBB Communications, 424-603-4340, melanie@mwebbcom.com 
Angela Jacobson, mWEBB Communications, 714-454-8776, angela@mwebbcom.com 

New Capabilities Enable Dealers Instant Access to F&I Product Rating and Booking From Within
ERA^® and POWER F&I Applications

DAYTON, Ohio – Sept. 4, 2012 – Reynolds and Reynolds today announced the availability of integration between the Reynolds ERA^® and POWER dealership management systems (DMS) and the Provider Exchange Network (PEN), a digital pipeline that connects F&I product providers with the DMS or other dealer point-of-sale systems. Integration with PEN is a value-added enhancement for dealers using Reynolds’ ERA and POWER F&I Menus and Desking solutions, as well as ERA-IGNITE F&I. Reynolds customers will be able to take advantage of this functionality beginning in September 2012.

“The integration between Reynolds’ F&I solutions and the Provider Exchange Network is one more example of how technology can help streamline the sale of F&I and aftermarket products in the dealership,” said Jon Strawsburg, vice president of Product Planning at Reynolds. “By putting F&I product information and pricing at the F&I manager’s fingertips, this integration can help improve efficiency for the dealer and the vehicle sale process for the consumer.”

DMS integration with the Provider Exchange Network offers the following benefits for dealers who work with participating providers:

• -Provides instant and accurate F&I product pricing, reducing manual and error-prone look-ups.
• -Eliminates the need to use multiple resources to acquire product pricing.
• -Saves time by eliminating the need to re-key sold F&I product information back into the DMS.
• -Enables dealers to electronically transmit service contract data to F&I product providers at the point of sale, eliminating the need to register the contract through a separate tool or website and allowing consumers to take advantage of their F&I products sooner.
• -Reduces the amount of administrative effort for dealership personnel to manually process and submit paper contracts for sold F&I products.

“It’s a win-win for dealers and participating providers alike,” said Ron Greer, vice president of Provider Services. “By increasing product exposure and reducing tedious administrative tasks and errors, the integration between PEN and a Reynolds DMS helps dealers and providers stay focused on the business of selling and administering products.”

A division of Open Dealer Exchange, PEN focuses solely on the relationship between the F&I product provider and their dealer's preferred software application, such as the dealer management system (DMS) or electronic menu. F&I Providers and Administrators can learn more about how to connect with PEN by visiting the website at www.providerexchangenetwork.com.

For more about Reynolds’ F&I products for the ERA and POWER systems, visit www.reyrey.com.

About Reynolds

Reynolds and Reynolds is the automotive industry’s leading provider of automobile dealership software, services, and forms to help dealerships improve business results. The company is headquartered in Dayton, Ohio, with major operations in Houston and College Station, Texas, and Celina, Ohio. (www.reyrey.com)

About Provider Exchange Network

A division of Open Dealer Exchange, Provider Exchange Network (PEN) focuses solely on the relationship between the F&I product provider and their dealer's preferred software application, such as the dealer management system (DMS) or electronic menu. Using exclusive Patent Pending technology, PEN connects various dealer service providers, menu companies and administrative systems to the majority of dealerships in the United States with the most advanced connection in the industry. The flow of information through PEN reduces costs for the provider through rapid, accurate and secure transactions in a paperless process that is easy for all parties involved. For more information on PEN, please visit www.providerexchangenetwork.com.

Open Dealer Exchange, LLC, is a joint venture between ADP Dealer Services, Inc. and The Reynolds and Reynolds Company. For more information, visit www.opendealerexchange.com.

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Reynolds Media Contact:
Thomas Schwartz
937.485.8109 (office)
937.269.9569 (mobile)
Thomas_Schwartz@reyrey.com

PEN Media Contact:
Blair Ciecko
708.655.2045
BlairC@celticchicago.com

Cars.com Heads Back to the Big Game with Super Bowl XLVII Ad Buy

CHICAGO – Cars.com, the premier online resource for buying and selling new and used vehicles, announced today that it is heading back as an advertiser in Super Bowl XLVII for the sixth consecutive year. The 30-second spot shows how the site’s tools help consumers make decisions about what car to buy and where to buy it, ultimately making car shopping a great experience.

“Buying a car is the second-largest purchase most people will ever make,” said Linda Bartman, Vice President of Marketing for Cars.com. “Car shoppers often indicate that they feel stressed during the process, so our new campaign highlights the tools that Cars.com offers to help take the stress out of car shopping.  This includes equipping visitors with information about a dealership’s brand value and reputation, which helps our dealer customers differentiate themselves, build trust and drive shopper consideration of their stores and their inventory.”

The campaign represents an all-new creative campaign and the first work released by mcgarrybowen on behalf of the car-shopping site since the leading advertising and design firm was named Cars.com’s agency of record in May. 

“Commercials during the Big Game have proven to be just as exciting as the game itself, making it the perfect platform to launch our all-new campaign,” said Bartman.  “Year after year, the Super Bowl has afforded us the opportunity to showcase Cars.com’s consumer benefits in a powerful way, giving us a significant boost in our brand.  This year, we expect to see even greater results when we unveil our latest brand campaign.” 

ABOUT CARS.COM
 

Cars.com is an award-winning online destination for car shoppers that offers information from consumers and experts to help buyers formulate opinions on what to buy, where to buy and how much to pay for a car.Cars.com is a division of Classified Ventures LLC, which is owned by leading media companies, including A.H. Belo (NYSE: AHC), Gannett Co., Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune Company and The Washington Post Company (NYSE: WPO).

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New Follow-up Call Types Aim to Help Dealers Increase Lease Renewals and Retail Sales

Dealers Now Can Choose from an a la carte Menu of Follow-up Calls to Sales and Service Customers

DAYTON, Ohio – Aug. 30, 2012 – The Reynolds and Reynolds Company today announced the addition of several new follow-up call services for its Virtual Customer Care Center. The new follow-up call services, which are handled by Reynolds’ U.S.-based professional callers on behalf of the dealership, are designed to help dealers capture more lease renewals,  retain more retail vehicle sales customers, and improve service drive customer retention. Reynolds also announced a revised menu for the Virtual Customer Care Center that enables dealers to choose any of the eight follow-up call service options separately or in combination.

The Virtual Customer Care Center puts Reynolds’ professional callers in the role of Business Development Center (BDC) staff for the dealership. By making follow-up telephone contact on behalf of dealers, the Virtual Customer Care Center can provide dealers with consumer feedback that can be used to improve dealership processes and procedures.

“We consistently hear from dealers that they want to know how to make their sales and service operations more effective and how to improve the customer’s sales or service experience,” said Trey Hiers, vice president of Marketing at Reynolds and Reynolds. “Yet, too many dealerships lack the time or people to put toward the types of follow-up that can uncover this critical information. The Virtual Customer Care Center can provide this knowledge for dealers and expose areas where they have process breakdowns or need to make process improvements. By helping dealers follow through on follow-up, the Virtual Customer Care Center helps dealers make operational changes that ultimately can deliver results for their business.”

Results from Virtual Customer Care Center calls are directly integrated into the dealership’s Contact Management system from Reynolds, which seamlessly integrates with the dealer’s ERA^® or POWER dealership management system. Reynolds’ callers also can set sales and service appointments and enter them into Contact Management, saving time for dealership personnel and improving departmental coordination.

Reynolds’ research shows that consumers who are contacted by the Virtual Customer Care Center purchase a vehicle at nearly a 16 percent higher rate than those not contacted by the Care Center.

The Virtual Customer Care Center was developed and is managed by Reynolds Consulting Services, a comprehensive automotive retail consulting practice that helps dealers improve business processes, implement best practices, and achieve desired results in all areas of the dealership. (http://www.reyrey.com/consulting)

About Reynolds

Reynolds and Reynolds is the automotive industry’s leading provider of automobile dealership software, services, and forms to help dealerships improve business results. The company is headquartered in Dayton, Ohio, with major operations in Houston and College Station, Texas, and Celina, Ohio. (www.reyrey.com)

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Media Contact:
Thomas Schwartz
937.485.8109 (office)
937.269.9569 (mobile)
Thomas_Schwartz@reyrey.com
 

Protection products continue to show strength as electronics fade

San Francisco, CA - August 29, 2012 - According to izmocars (http://www.izmocars.com) just-released 2012 AOA Auto Accessories Midyear Trend Report, auto protection products continue to outsell most other accessories in dealerships across the country. The report, which analyzes accessories sales data from dealerships across the country, also showed a sharp decline in electronics sales (with the exception of electronic protection products, such as alarms).

“The results of our midyear report underscore the continued strength of protection products in the market, indicating that the trend we started to observe last year is moving beyond trend into a reality as the vehicle ownership lifecycle expands,” said izmocars Vice President Sidney Haider. “We also found it interesting that there was a steep decline in the volume of electronics products sold across the dealerships: as more and more electronic features come standard in vehicles, fewer consumers are purchasing electronics as add-on accessories.”

AOA Auto Accessories Trend Reports are based on sales data from a diverse sampling of 150 dealerships who utilized AddOnAuto(1) and provide a snapshot of the top selling accessories, accessories categories and greatest accessories profit-generators. The dealerships in the study, in aggregate, sold more than $28 million in accessories during the first half of 2012, a number which is on track to exceed total sales of $39 million in 2011(2). The average dealer analyzed closed over 50% of the customers who were presented with accessories, reaping an average gross profit of 49.3%.

Report Trend Highlights:

• Protection Products Rule: In the first half of the year, protection products performed extremely well - including paint protection, floor mats, body side moldings and even window tints.

The #1 selling accessories by volume, by revenue, and by profit were protection products:
By Volume: #1 Floor Mats, #2 Factory Exterior, #3 Body Side Moldings
By Revenue: #1 Paint Protection, #2 Upholstery, #3 Alarms, Remote Starts & Recovery
By Profit: #1 Paint Protection, #2 Alarms, Remote Starts & Recovery, #3 Upholstery

To view the Top Ten Accessories Categories for the first half of 2012, click here.

• Electronics Doing a Slow Fade? There was a precipitous drop by volume for the Electronics category overall, particularly blue tooth, navigation and even video products – dropping them out of the top 10. This is probably attributable to the fact that the automakers are electronics-happy, loading up vehicles with blue-tooth and other electronic features – meaning fewer consumers need to turn to the aftermarket or dealership accessories departments for these items.
• Regions Enhance Exteriors: By region, OEM Factory Exterior products remained in the top 5 for all regions while consumers demonstrated that enhancing vehicle interiors is a more important priority in the Mid Atlantic, South and Western regions, than in the Midwest or Northeast.

To view the full report, click here: http://www.izmocars.com/aoa-trend-report/2012-Midyear-Trend-Report.pdf

AddOnAuto is currently the accessories sales solution ranked #1 by dealers at DrivingSales.com, and has produced significant results for hundreds of dealers across the country over the past 3 years.

(1) All dealerships in the report sampling utilized AddOnAuto from izmocars: http://www.izmocars.com/solutions/aoa
(2) AOA Auto Accessories 2012 Trend Report

About izmocars
izmocars is a leading provider of Automotive Business Solutions including: Website and Online Marketing Solutions, Enterprise-level Automotive CRM, iConsult - Sales Performance Coaching and AddOnAuto - an In-Store Accessories Sales Solution.

izmocars is also the world's leader in Interactive Media Content for the automotive industry. Founded in 2002, izmocars services some of the most successful eDealers in the country.

izmocars is based in San Francisco, with offices in Long Beach, CA and Brussels in Europe.

CONTACT: mWEBB Communications for izmocars, Melanie Webber, +1-949-307-1723, melanie@mwebbcom.com, or Angela Jacobson, +1-714-454-8776, angela@mwebbcom.com

ALBANY, N.Y. – August 27^th, 2012 – Auto/Mate Dealership Systems (www.automate.com) today announced it has relocated its headquarters from Clifton Park, New York to Albany, New York. The move is due to the company’s continued growth and need for a larger facility. Auto/Mate’s new address is 4 Airline Drive, Albany, New York, 12205.

“Our growth has accelerated in recent years and the new location better accommodates our staff and enhances our ability to service our customers,” said Mike Esposito, President and CEO of Auto/Mate.

Employees made the official move on August 13^th. The new facility is 30,000 square feet, triple the size of Auto/Mate’s previous headquarters. “I felt that the number one issue concerning the move was that the process was to have no effect on the level of service we give our customers,” said Esposito. “I am happy to say we succeeded, for throughout the move it was business as usual.”

Auto/Mate is a leading provider of dealership management systems (DMS) for auto dealerships nationwide. The company has experienced steady and significant growth for the last six years. Auto/Mate has been recognized with a “Top Workplaces in the Capital Region” award by the Albany Times-Union newspaper, and has also been named one of the “Best Places to Work” in New York State’s Capital region by The Business Review journal.

About Auto/Mate

Auto/Mate Dealership Systems is a leading provider of dealership management system (DMS) software to retail automotive dealerships. Its Automotive Management Productivity Suite (AMPS) is a user-friendly, feature-rich dealership management software in use by more than 800 auto dealers nationwide. Auto/Mate offers the best customer service in the industry; the company received top satisfaction rankings in NADA’s most recent DMS provider survey. Auto/Mate’s employees have more than 300 years of combined experience working in auto dealerships – the foundation of its “designed by car people, for car people” slogan. For more information, visit www.automate.com, follow us on Twitter @AutoMateDMS and subscribe to our blog at http://blog.automate.com.

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Houston, Texas, August 27, 2012, CAR-Research XRM, a single-source CRM solution uniquely branded as; “XRM, Exceeding CRM”, today announced that President and COO Patrick Kelly, a much- in-demand featured speaker at automotive conferences nationwide, will head a general session at AutoCon2012.  Kelly’s presentation will cover basic tips to help increase closing ratios and turn sales teams into top performers. It will be held at 2:00 pm on Friday, September 7.

Kelly’s session will be based upon his well known Sales Rallies. He will pull from current NADA statistics to demonstrate how to sell more cars, increase CSI and generate additional gross. The session promises to be a very motivational event and will show sales people/managers/dealers how to use available tools to generate more be-backs, repeats and referrals.

“Think about this math for a minute: If you have 100 fresh ups just 9% will close, according to statistics. That leaves 91 missed opportunities. 33% of those are willing to come back in if proper follow up is performed. That’s 30 be-back’s who will close at 67% according to NADA. That’s 20 car deals.  You just doubled your sales! We must work daily ups to keep the customer base fresh. But we do more damage to the long-term health of the dealership and to individual sales careers when we neglect to continue important relationships with customers and fail to ask them for referral business.   I hope dealers will join me at AutoCon2012 to learn more about these missed opportunities and how to capture them,” said Kelly.

Kelly’s hands-on presentation will detail the steps necessary to pattern any dealership management team after the greatest coaches that ever lived, and why these tools will transform that team into a championship level competitor. Attendees will learn:

1. How to identify and implement the basic processes that were used by the greatest coaches of all time, which must be put into place before any sales organization will be able to transform from mediocrity to greatness. How not to settle for ‘best of the worst’ or ‘worst of the best’ and truly put any team on the path to greatness.
2. How to create a culture of process and accountability in a dealership, and get buy in from  staff to ‘want’ to create this culture, because they cannot imagine going back to doing business the way they used to.
3. How to create 60 percent closing percentages instead of the average 18 percent that many dealerships accept.
4. How to teach any sales person to become their own marketing director, and why business development from within is so vital in the success formula in today’s automotive environment.

Patrick Kelly is a 33-year veteran in the auto business. He started his career selling cars in Texas in 1979 and worked his way up to director of finance for Sterling McCall Toyota, the second largest Toyota dealership in the US at the time. Kelly was hired as a district manager for Gulf States Toyota Financial Services (GSFS) and from there moved on to become a general manager for various dealer groups for 14 years. Kelly is a sought-after motivational speaker for events across North America.  With humbling and humorous anecdotes about his 3 decades in the car business, he motivates salespeople, managers and dealers to achieve success using proven techniques while taking advantage of cutting-edge technology.

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About CAR-Research XRM:

CAR-Research XRM provides auto dealerships with a comprehensive single-source CRM solution and has been helping dealerships grow their business and increase profits since 1994. Its founders worked in the retail automotive industry for years before forming CAR-Research XRM.

Using this experience and industry knowledge, the company built its dealership solution one piece at a time, resulting in the industry’s most advanced single-source dealer solution, one that exceeds traditional CRM's. For more information visit www.CAR-Research.com or call 800-376-5918

San Ramon, CA – August 27, 2012 --  MediaTrac, a leading marketing technology company that specializes in automotive, entertainment, retail and salon loyalty programs, prepaid maintenance, retention and media tracking, today  announced the launch of 130 new designer email marketing templates for its LoyaltyTrac rewards-based loyalty and retention platform. These templates help auto dealership clients positively influence customer service visit frequency, average customer pay RO value and vehicle purchase intent.

The LoyaltyTrac template campaigns have been designed for each department of the dealership (Service, Sales and F&I) and can be used to inform customers about upcoming service specials, sales events, Holiday offers, etc., or to provide useful information to the customer such as helpful driving tips. Formulated by marketing analysts to ensure the strongest response, dealerships using these campaigns are uniformly seeing higher than average open rates, many in the 30-40% range and some even higher. Bristol Toyota Scion based in Bristol, RI enjoyed an exceptional rate of 58.33% for its first LoyaltyTrac email campaign to its reward members; almost five times the DMA (Direct Marketing Association) average of 12-14% for opt-in lists.

Dealerships can select one of two different template designs for each campaign and the campaign can be sent out in real-time to help drive an immediate increase in sales. The user-friendly templates take just a few minutes to fill out and execute and are easily accessible 24 hours a day.

Jeff Shenk, Director of Operations at MediaTrac, stated that the templates were created to help drive in more revenue for their auto dealer clients. “If the service department has a light schedule tomorrow or later in the week, the service manager can create the service campaign, which will inform customers and immediately generate revenue. The same is true for the sales and F&I departments. They can utilize the points-based program as an incentive to bring in customers to test drive new models, check out new leasing offers and purchase extended warranties. All of our campaigns can be targeted to a specific group of reward members so we are always sending the right message to the right people at the right time.”

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About MediaTrac™
Established in 2001 and headquartered in San Ramon, California, MediaTrac is a marketing technology company providing customized loyalty, retention, marketing, prepaid services and media tracking programs for the automotive, retail, dining & entertainment and salon, spa & beauty industries.