Most everyone is familiar with Google Analytics. One thing that I do not come across often is marketers that utilize the dashboard feature in Google Analytics, especially in the automotive space.I would like to change that!

Dashboards give you an overview on how your websites are performing by displaying summaries of different reports as widgets on a single page. With a dashboard, you can monitor many metrics at once, so you can quickly check the health of your accounts or see correlations between different reports. To view and manage your dashboards, use the Dashboards menu on the left, found under the Home tab.

Each profile in your Google Analytics account displays a default dashboard that is pre-populated with a few widgets. You can add new widgets to a dashboard by clicking Add to Dashboard at the top of any report, or by clicking +Add Widget from the dashboard menu. You can also customize and remove any widget on a dashboard, including the default widgets that automatically display in your account. Click the gear icon in the top corner of each widget to see these customization options.

You can create up to 20 dashboards, and each dashboard can contain up to 12 widgets. 

I have to say that Upgraded Call Extensions is a great feature of Enhanced Campaigns . Below are the top 10 reasons why call extensions should make you upgrade to enhanced campaigns today!. I even share how to setup a campaigns with a 100% conversion rate! There is no reason not to use Call Extensions for all of your Ad Words campaigns. Why not give your customer the chance to call you. This is important for the Automotive Marketing  industry as customers are much more likely to call rather than fill out a lead form

*TOP 10 CALL EXTENSION BENEFITS*

1. EC allows for free Call Tracking (No more $1 per call tracking fee)
          *Google will provide a call forwarding number*

2. EC allows you to track phone calls from Desktop/Tablet ADS
          *Only Ads in Top Positions*                                          
 
3. EC allows you to track mobile Click to Calls                                                     
           From all Ad positions on a Mobile device

4. EC allows you to track phone calls to the Campaign and ad group level
           *Important to see what campaigns are producing phone calls*

5. EC allows you to track phone calls by location
           Campaigns with multiple locations it will not list calls by location                                                                        

6. EC allows ad scheduling of call extensions
           Only show call extensions during business hours

7.  EC allows for click less conversions
           Set mobile ad to call only and turn off the option to visit website
           You either get an impression or a phone call
            *100% Conversion Rate*
                
8.  EC allows you to increase the bid multiplier for Time, Location,and Device.
           Potential oil change customer is within 3 miles of your dealership, 
            on a mobile device, at lunch time. Make sure you are in top
            positioning                                        

9.  EC allows better extension reporting:
            See how many clicks you receive on each part of your ad when a 
             call extension appears, such as clicks to your ad's headline
             compared to clicks on a call extension          
 
10. EC allows you to set duration of phone call to trigger a conversion.
            Set phone call duration to 45 seconds or longer to report as 
              conversion