Email marketing continues to be the number one online marketing channel for all departments of your dealership. It's bigger than paid search, it's bigger than social medi and bigger than SEO.

But it is changing. There are new rules for getting into the inbox AND getting your prospects and customers engaged. Does your email marketing deliver?

Or are you struggling with declining open rates, horrific one to one communication emails to potential clients and other issues? Almost every dealership needs some level of help with email and that's what Malinda and I have set out to offer you.

You're going to walk away from our session with the newest hands-on tools and techniques that you can take back to the dealership and execute on.

This is exactly why I've asked Malinda to join me in this session. For those of you that don't know Malinda, she's the Superwoman of email marketing. Literally!

Malinda is the founder of 1to1News. A smaller but strategic service that caters to dealers and their email marketing needs. She provides some of the best and most engaging email newsletters in the industry. She have achieved some staggering results for my dealers in the past and dealers that I consult with.

Just a few  takeaways from our session include:

• 4 Letters that will sell you more cars this month
• How NOT to be one of the 7 out of 8 emails that Yahoo marks as SPAM
• Why fake email addresses can KILL your email reputation
• What Subject lines will DOUBLE your open rate

Not only are you going to gain some great knowledge but we have a very special offer for each dealer attendee...so listen up!!

Malinda and I are offering a FREE email audit report to dealer attendees that would like to participate. All you have to do to get started is fill out this quick and easy form. To receive your results you will want to attend our session "Secrets of the Inbox: The New Evolution of Email" at DSES.

Click here to get started with your FREE Email Audit Report!

Wait, there's more!!

We'll be giving away 3 FREE iPads during our session. Everyone likes an incentive (not that we need anymore incentives), so we thought we would place some icing on the cake and raffle off 3 FREE iPads to attendees.

I leave you with a short video we put together to help promote our session. Feel free to share, like and promote the video.

We hope to see you at our session. 

Email marketing continues to be the number one online marketing channel for all departments of your dealership. It's bigger than paid search, it's bigger than social medi and bigger than SEO.

But it is changing. There are new rules for getting into the inbox AND getting your prospects and customers engaged. Does your email marketing deliver?

Or are you struggling with declining open rates, horrific one to one communication emails to potential clients and other issues? Almost every dealership needs some level of help with email and that's what Malinda and I have set out to offer you.

You're going to walk away from our session with the newest hands-on tools and techniques that you can take back to the dealership and execute on.

This is exactly why I've asked Malinda to join me in this session. For those of you that don't know Malinda, she's the Superwoman of email marketing. Literally!

Malinda is the founder of 1to1News. A smaller but strategic service that caters to dealers and their email marketing needs. She provides some of the best and most engaging email newsletters in the industry. She have achieved some staggering results for my dealers in the past and dealers that I consult with.

Just a few  takeaways from our session include:

• 4 Letters that will sell you more cars this month
• How NOT to be one of the 7 out of 8 emails that Yahoo marks as SPAM
• Why fake email addresses can KILL your email reputation
• What Subject lines will DOUBLE your open rate

Not only are you going to gain some great knowledge but we have a very special offer for each dealer attendee...so listen up!!

Malinda and I are offering a FREE email audit report to dealer attendees that would like to participate. All you have to do to get started is fill out this quick and easy form. To receive your results you will want to attend our session "Secrets of the Inbox: The New Evolution of Email" at DSES.

Click here to get started with your FREE Email Audit Report!

Wait, there's more!!

We'll be giving away 3 FREE iPads during our session. Everyone likes an incentive (not that we need anymore incentives), so we thought we would place some icing on the cake and raffle off 3 FREE iPads to attendees.

I leave you with a short video we put together to help promote our session. Feel free to share, like and promote the video.

We hope to see you at our session. 

As you know or if you're not already aware, Edmunds.com is going direct to dealers. They're cutting out the middle man (AutoUSA, Dealix and Autobytel) and coming after our business with a newly hired sales team.

Dealers, WE/YOU have a very important choice to make that WILL help determine change (good or bad) to our industry. Keep in mind, Edmunds.com has never been one to treat the dealer fairly. I've been watching this for a while, and it's not rocket science, but follow me... A few years ago, Zag is re-selling leads to dealers per lead basis. Zag changes their subscription model and starts charging dealers on a per sold basis. "So I don't pay unless I sell a car?" - nope. That is music to a dealer's ears! However, in order to determine what to charge you, Zag needs access to your DMS in order to match-up customer sold data (dare they say "transactional data to the dealer") with the leads they've sent you over the last few months. Dealers don't think twice about signing up for the new Zag subscription model. But not thinking twice is the potential issue. You just signed an agreement allowing a 3rd party company to proudly scrub your DMS for YOUR transactional data! Only to use this data to power a CONSUMER facing price analysis tool - TrueCar!

TrueCar Inc. is an automotive solutions provider focused on changing how cars are sold by providing a significantly better customer experience while helping qualified dealer partners to gain incremental market share and reduce costs. TrueCar.com is a transparent, visual publisher of new car transaction data.

How much more transparency does our business need? Perhaps this is nothing more than the evolution of our business.

I've spoken to several higher-ups at TrueCar and trust me, this is a determined company. They "want to change the way cars are sold and bought". Yeah, we've heard this before, but this time we dealers need to listen and pay attention. The challenge; how does TrueCar turn TrueCar to be a household brand?

Let's review the top visited online automotive research sites ...

In order for TrueCar to become a household name, they need a platform to brand themselves. Edmunds.com fits the bill. Before I go any further, allow me to inform you the following is pure speculation on my part... ;) TrueCar's people speak to Edmunds people about a possible synergy between the two. They consider a deal UNTIL Edmunds.com say "Whoooaa - wait a second, we already have a TrueCar piece and it's over a decade old". TMV - True Market Value.

Surely you haven't forgotten about TMV have you?

Edmunds.com quickly figures out exactly what they need to do. Sell direct to the dealers. And in return suckering dealers into allowing them to pull their transactional data.

Click here for a copy of the Edmunds.com Dealer Agreement For Dealers. TrueCar already claims to have over 40% of all transactional data In the United States. Dealers allowed this to happen due to our ignorance and oversight.

Are you going to allow Edmunds.com to have YOUR data transactional?

Click here to read over 40 interesting comments so far.

As you know or if you're not already aware, Edmunds.com is going direct to dealers. They're cutting out the middle man (AutoUSA, Dealix and Autobytel) and coming after our business with a newly hired sales team.

Dealers, WE/YOU have a very important choice to make that WILL help determine change (good or bad) to our industry. Keep in mind, Edmunds.com has never been one to treat the dealer fairly. I've been watching this for a while, and it's not rocket science, but follow me... A few years ago, Zag is re-selling leads to dealers per lead basis. Zag changes their subscription model and starts charging dealers on a per sold basis. "So I don't pay unless I sell a car?" - nope. That is music to a dealer's ears! However, in order to determine what to charge you, Zag needs access to your DMS in order to match-up customer sold data (dare they say "transactional data to the dealer") with the leads they've sent you over the last few months. Dealers don't think twice about signing up for the new Zag subscription model. But not thinking twice is the potential issue. You just signed an agreement allowing a 3rd party company to proudly scrub your DMS for YOUR transactional data! Only to use this data to power a CONSUMER facing price analysis tool - TrueCar!

TrueCar Inc. is an automotive solutions provider focused on changing how cars are sold by providing a significantly better customer experience while helping qualified dealer partners to gain incremental market share and reduce costs. TrueCar.com is a transparent, visual publisher of new car transaction data.

How much more transparency does our business need? Perhaps this is nothing more than the evolution of our business.

I've spoken to several higher-ups at TrueCar and trust me, this is a determined company. They "want to change the way cars are sold and bought". Yeah, we've heard this before, but this time we dealers need to listen and pay attention. The challenge; how does TrueCar turn TrueCar to be a household brand?

Let's review the top visited online automotive research sites ...

In order for TrueCar to become a household name, they need a platform to brand themselves. Edmunds.com fits the bill. Before I go any further, allow me to inform you the following is pure speculation on my part... ;) TrueCar's people speak to Edmunds people about a possible synergy between the two. They consider a deal UNTIL Edmunds.com say "Whoooaa - wait a second, we already have a TrueCar piece and it's over a decade old". TMV - True Market Value.

Surely you haven't forgotten about TMV have you?

Edmunds.com quickly figures out exactly what they need to do. Sell direct to the dealers. And in return suckering dealers into allowing them to pull their transactional data.

Click here for a copy of the Edmunds.com Dealer Agreement For Dealers. TrueCar already claims to have over 40% of all transactional data In the United States. Dealers allowed this to happen due to our ignorance and oversight.

Are you going to allow Edmunds.com to have YOUR data transactional?

Click here to read over 40 interesting comments so far.