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Jeff Kershner

Jeff Kershner DealerRefresh / Founder

Jeff Kershner Blog Posts

#DSES - "Secrets of the Inbox" with Jeff and Malinda

#DSES - "Secrets of the Inbox" with Jeff and Malinda

  Email marketing continues to be the number one online marketing channel for all departments of your dealership. It's bigger than paid sea…

Dealers, wake up! Edmunds & Zag / TrueCar Has Your Transactional Data

Dealers, wake up! Edmunds & Zag / TrueCar Has Your Transactional Data

As you know or if you're not already aware, Edmunds.com is going direct to dealers. They're cutting out the middle man (AutoUSA, Dealix and Autob…

Why aren’t dealers social networking? That's the title of an article I wrote back in Dec of 2007. I can't believe I had almost forgot that I written it…

Yes we do. I'm going to assume that you're like me; you didn't dream of working at a dealership. NASA, the court room, or even the White House were pro…

Are your sales representatives skipping right past that 112 days in stock vehicle like it’s the plague? 05 BMW 335i - days in stock 93 06 Toyota Sequoi…

Consider who Obama was going up against; a Veteran, a Maverick, the old trusty Ford that has been turning it's wheels for a long time. To me it resemble…

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