Agreement between leading vehicle certification company and leading audio entertainment company adds additional value and incentive to customers of independent and franchised dealers who offer SureSale vehicles

Los Angeles, CA – August 10, 2020 – SureSale, the award-winning, gold standard for quality used vehicles, today announced that it has teamed up with SiriusXM to offer a complimentary 3-month subscription* to SiriusXM’s top-tier All Access package included with the purchase of SureSale vehicles at franchised and independent dealerships.

“When a customer buys a SureSale car, they are already getting a truly great, fully-inspected, pre-owned vehicle, that they can be ‘sure of,’” said Jeffrey Schwartz, president and co-founder of SureSale. “Through our agreement with SiriusXM, we are adding additional value – and enjoyment – to SureSale buyers. Their ‘new-to-them’ vehicle, will now have three months of the deepest variety of ad-free music, plus sports coverage, exclusive talk channels, comedy, and comprehensive news coverage – something that has become only more important in the current crisis.”

The SiriusXM All Access subscription – which is available in SureSale vehicles that have factory-equipped SiriusXM radio – is SiriusXM’s most extensive offering, featuring Howard Stern, a wide variety of ad-free music, plus live pro and college sports, talk programming, news, comedy and more. With a SiriusXM All Access subscription, listeners can access all this programming in their vehicle and also outside their car on the SiriusXM app and on connected devices and speakers in their home. For more on what SiriusXM offers and all the ways to listen, go to www.SiriusXM.com.

Additionally, customers buying SureSale vehicles with compatible vehicle navigation systems will receive a 3-month subscription to SiriusXM Travel Link – which offers weather, fuel prices, movie listings, and sports scores – as well as NavTraffic, which delivers detailed information on traffic speed, accidents, construction, road closures, and more.

“We are very excited to be working with SureSale. Their certification platform is an innovative and important service for the pre-owned industry, and this represents a terrific new avenue for us to reach more pre-owned vehicle customers, who may not otherwise have access to a SiriusXM-activated vehicle, and enable them to experience our best audio entertainment package,” said Gail Berger, Vice President, Auto Remarketing for SiriusXM. “SiriusXM All Access gives customers access to all of our great content, and they can listen to us in the car, and at home. This enhanced experience certainly adds to the benefits of owning a SureSale vehicle.”

SureSale’s certification-as-a-service platform, which recently received the 2020 Gold Stevie® Award for Innovation of the Year**, offers franchise and independent dealers across the US a turnkey program and technology that enables them to certify more of their used vehicle inventory. The platform, which helps to facilitate a more socially distanced purchasing process, provides vehicle history data, mobile vehicle inspections, and VIN specific data, including recalls, all presented through SureSale’s industry-leading, proprietary Factfile™. SureSale gives automobile dealers the ability to further earn consumer trust, while meeting and exceeding the needs of shoppers who want to “be sure” about their used vehicle purchase.

About SureSale

Founded and led by a team of automotive/tech innovators, SureSale has created the gold standard for quality used vehicles. Delivered through the industry’s first, and only, Certification-as-a-Service platform, SureSale bridges a major auto market gap, dramatically expanding the certified category and meeting the growing demand for Certified Pre-Owned vehicles (CPO) among the US’ 40 million used car buyers. SureSale’s award-winning certification and marketing platform, which is supported nationally by the SureSale brand, offers franchise and independent dealers across the US a turnkey program and technology that enables them to certify more of their used vehicle inventory. Each SureSale vehicle comes with an independent inspection and a Factfile™ vehicle report, the single source of truth on the past history, present condition and future assurance of a used car. SureSale is based in Santa Monica, CA. Visit www.suresale.com for more information.

About SiriusXM

Sirius XM Holdings Inc. (NASDAQ: SIRI) is the leading audio entertainment company in the U.S., and the premier programmer and platform for subscription and digital advertising-supported audio products. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM and Pandora together reach more than 100 million people each month with their audio products. SiriusXM, through Sirius XM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers and directly to consumers through aftermarket devices.

* Complete offer details and terms available through SureSale.

** SureSale won the Gold Stevie® Award in the “Innovation of the Year” Business Services “category in the 18th Annual American Business Awards®

SureSale Media Contact:

Angela Jacobson, mWEBB Communications, angela@mwebbcom.com, (714) 454-8776

Melanie Webber, mWEBB Communications, melanie@mwebbcom.com, (949) 307-1723

SureSale’s automotive certification-as-a-service platform was named “Innovation of the Year”

Los Angeles, CA – May 26, 2020 – SureSale, the gold standard for quality used vehicles and purchase protection, won the Gold Stevie® Award in the “Innovation of the Year” Business Services “category in the 18th Annual American Business Awards®.  The category recognizes singular innovations in product development.

“The SureSale team is proud to receive this honor which validates our mission of enabling auto dealers to more easily certify more of their used vehicles inventory while providing greater peace of mind to used car buyers,” said SureSale President and Co-founder Jeffrey Schwartz.  “We are particularly gratified that SureSale’s innovation was recognized by this award. Our information-rich certification-as-a-service platform could not be timelier as transactions between consumers and auto dealers have, by necessity, become more digital and contactless.”

SureSale bridges a major auto market gap by expanding the certified category to meet demand for Certified Pre-Owned vehicles (CPO) among the US’ 40 million used car buyers. SureSale is poised to create a sea change in the ability of automobile dealers to earn consumer trust for a much larger percentage of their used vehicle inventory, while meeting and exceeding the needs of shoppers who want to “be sure” about their used vehicle purchase.  SureSale’s certification and marketing platform offers franchise and independent dealers across the US a turnkey program and technology that enables them to certify more of their used vehicle inventory. The platform, which helps to facilitate a more socially distanced purchasing process, provides vehicle history data, mobile vehicle inspections, and VIN specific data, including recalls, warranty coverages, and purchase protection, all presented through SureSale’s industry leading, proprietary Comprehensive Auto Report (CAReport).

“Despite the toughest business conditions in memory, American organizations continue to demonstrate their commitment to innovation, creativity, and bottom-line results,” said Stevie Awards president Maggie Gallagher.  “This year’s Stevie-winning nominations are full of inspiring stories of persistence, ingenuity, resourcefulness, and compassion.  We celebrate all of their stories and look forward to showcasing them during our virtual awards ceremony on August 5.”

The American Business Awards are the U.S.A.’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small. 

Nicknamed the Stevies for the Greek word meaning “crowned,” the awards will be virtually presented to winners during a live event on Wednesday, August 5.  Tickets for the virtual event are now on sale.

More than 230 professionals worldwide participated in the judging process to select this year’s Stevie Award winners.

Details about The American Business Awards and the list of 2020 Stevie winners are available at www.StevieAwards.com/ABA.   

About SureSale

Founded and led by a team of automotive/tech innovators, SureSale has created the gold standard for quality used vehicles and purchase protection.  Delivered through the industry’s first, and only, Certification-as-a-Service platform, SureSale bridges a major auto market gap, dramatically expanding the certified category and meeting the growing demand for Certified Pre-Owned vehicles (CPO) among the US’ 40 million used car buyers. SureSale’s certification and marketing platform, which is supported nationally by the SureSale brand, offers franchise and independent dealers across the US a turnkey program and technology that enables them to certify more of their used vehicle inventory.   Each SureSale Certified vehicle comes with a CAReport (Comprehensive Auto Report), the single source of truth on the past history, present condition and future assurance of a used car, as well as comprehensive warranty and purchase protection. SureSale is based in Santa Monica, CA. Visit www.suresale.com for more information.

About the Stevie Awards
Stevie Awards are conferred in eight programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com

SureSale Media Contact:

Angela Jacobson, mWEBB Communications, angela(at)mwebbcom(dot)com, (714) 454-8776

Melanie Webber, mWEBB Communications, melanie(at)mwebbcom(dot)com, (949) 307-1723

New sales team includes five auto industry pros with proven track records in growing new markets and a deep understanding of how auto dealerships can fuel CPO sales and ROI

Los Angeles, CA – January 28, 2020 –SureSale, the certification platform that has created the gold standard for quality used vehicles and purchase protection, today announced five additions to its national sales team, each of whom have a track record of growing new markets and a deep understanding of what auto dealerships need to fuel CPO sales and increase ROI. The new SureSale sales team members are: Larry Delwiche, Regional Sales Director; Mike Lisk, Regional Sales Director; Ron Medise, Area Sales Manager; Dino Roussos, Area Sales Manager, and James Driscoll, Area Sales Manager.

The new team, which brings backgrounds that include recent sales leadership roles at automotive companies such as TrueCar, Fair, CarFax, and Edmunds, is charged with expanding the SureSale Certified platform to more auto dealers nationwide just as an affordability crisis hits the new vehicle market, driving more consumers to opt for used - and specifically certified - vehicles.  SureSale enables auto dealers to certify 30 makes of vehicles up to 15 model years and 150K miles, bridging the gap between automakers’ CPO offerings - which are brand specific and have mileage and age limitations – and their “As Is’ vehicles, which offer no consumer assurances, by certifying a much larger percentage of their used vehicle inventory.

“Our new sales team has deeply relevant and extensive expertise at bringing new and beneficial services to auto dealers nationwide.  This will be key to our success as we continue our rollout of SureSale into new markets in 2020,” said SureSale President and Co-founder Jeffrey Schwartz.  “With shopper interest in CPO having increased 26% over the past three years, and OEM programs able to meet only a fraction of that demand, SureSale helps auto dealers meet this CPO surge, as well as maintain a competitive edge over disruptive used vehicle sales models that are trying to capture market share.” 

SureSale Certified provides auto dealers with a turnkey, state-of-the-art certification and marketing platform which allows them to certify more of their used vehicle inventory. Every SureSale Certified vehicle also includes a detailed Comprehensive Auto Report (CAReport), a 5-month / 5,000-mile limited warranty, a 5-day / 500-mile exchange guarantee, and extended protection plans up to 36 months. Studies show that CPO vehicles turn faster, are considered higher value by consumers and increase customer satisfaction.  In fact, auto dealers who use SureSale report increased sales and turn rates. 

Founded by automotive and technology entrepreneurs Jeffrey Schwartz and Donny Hall, SureSale is redefining the CPO category by enabling dealers to expand the availability of CPO inventory for the 40 million consumers who purchase a used vehicle each year, all while meeting the growing consumer demand for Certified Pre-Owned vehicles (CPO). 

About SureSale

SureSale’s mission is to create the global quality standard by which used vehicles are measured at the point of sale or by used vehicle buyers.  The new category of vehicle, SureSale Certified, gives consumers access to a greater range of quality used vehicles and the peace of mind that comes from buying a vehicle that has gone through a 150-point inspection and rigorous background check, and comes with a clean title, a detailed CAReport (Comprehensive Auto Report), a 5-month / 5,000-mile limited warranty, a 5-day / 500-mile exchange guarantee, and extended protection plans up to 36 months.  SureSale’s iconic spokesperson, ‘Shirley,’ gives used vehicle buyers peace of mind when buying a SureSale Certified vehicle.  SureSale Certified Dealers benefit from a turnkey, state of the art certification and marketing platform which allows them to certify more of their used vehicle inventory (over 30 makes with eligibility up to 15 years old and 150K miles) and sell more cars. Visit www.suresale.com for more information.

To become a SureSale Certified auto dealership: 

Contact: 800.818.4575; Email: sales(at)suresale(dot)com; Visit: https://www.suresale.com/dealers. 

SureSale Media Contact:

Angela Jacobson, mWEBB Communications,  angela(at)mwebbcom(dot)com, (714) 454-8776

Melanie Webber, mWEBB Communications, melanie(at)mwebbcom(dot)com, (949) 307-1723

New case study shows how Reed-Lallier Chevrolet leveraged this one-of-a-kind CPO program to increase used vehicle sales 30% YOY as local market saw declines[1]

Los Angeles, CA – September 18, 2019 – SureSale Certified today released a new case study conducted with North Carolina’s Reed-Lallier Chevrolet that offers a compelling snapshot of how one dealership found a new way of leveraging today’s CPO opportunity to increase used vehicle sales and turn rates. 

After implementing SureSale Certified, Fayetteville-based Reed-Lallier’s used vehicle sales increased by 30%, nearly three times greater than the average for the local market YOY, while early results show turn rates increasing by 10%.

“Year-to-date our used vehicle sales are up significantly and the only thing that has changed in our used vehicle department is SureSale,” said Reed-Lallier Chevrolet General Manager, Cory Lallier.  “Our SureSale vehicles are much faster moving because consumers have peace of mind.”

- Reed-Lallier sold 259 units March through May vs 199 units for the same period in 2018
- Of the units sold, SureSale vehicles represented nearly 50% of those vehicles: 124 of the 259 units

As the average price of a new vehicle hits record highs, consumers are increasingly turning to used vehicles that they can ‘Be Sure’ about, namely Certified Pre-Owned vehicles[2], yet only a small slice of auto dealership inventories are CPO vehicles because of automaker program brand restrictions.  SureSale Certified expands the number of certified vehicles dealerships are able to offer consumers through a branded turnkey program that enables auto dealerships to extend consumer protections to a wider range of vehicles – up to 15 years, 150K miles and for more than 20 brands, while also providing extensive marketing support.

“Before SureSale, we were only able to certify Chevy, GMC vehicles. Now we’re able to put SureSale Certified on pretty much any auto brand, and you can overcome the sales objections,” said Lallier. “For example, if they take it home and within 5 days they hate their decision, they can bring it back in and exchange it for a different vehicle.”  

In addition to having more control on pricing, and gaining incremental revenue from F&I and customers bringing used vehicles back for service, Lallier believes that the SureSale program offers opportunity for “additional gross pick up because of the additional value certified vehicles represent.”

“While increases in vehicle pricing and the prevalence of more quality used inventory - combined with disruptors like Carvana - makes for a tough dealer market – the CPO opportunity is excellent,” said SureSale Co-founder and president Jeffrey Schwartz. “The results from Reed-Lallier are a very positive ‘indicator species’ for what we believe can, and should, be the future of CPO used vehicle sales – a future where more consumers can be sure about their used vehicle purchase and auto dealerships can be sure of greater turn rates, more vehicle sales, higher customer satisfaction and increased profits.”

SureSale recently expanded into the Louisville market where nearly a thousand SureSale Certified vehicles will be available at independent and franchised dealerships. In conjunction with the Louisville expansion, the company introduced a new advertising campaign showcasing SureSale’s transparent buying experience through Shirley, a trusted advisor, who helps consumers understand why SureSale means they can “Be Sure” of the quality of their SureSale Certified vehicle. 

To read and download the full Reed-Lallier Chevrolet case study, click here: https://blog.suresale.com/suresale-certified-increases-used-vehicle-sales-and-turn-rates-at-reed-lallier-chevrolet/

To find a SureSale Certified vehicle and auto dealership, click here: https://www.suresale.com/marketplace

To become a SureSale Certified auto dealership:

Contact: 800.818.4575 Email: sales@suresale.com Visit: https://www.suresale.com/dealers

About SureSale

SureSale’s mission is to create the gold standard for quality used vehicles and purchase protection.  The new category of vehicle, SureSale Certified, gives consumers access to a greater range of quality used vehicles and the peace of mind that comes from buying a vehicle that has gone through a 150-point inspection and rigorous background check, and comes with a clean title, a detailed CAReport (Comprehensive Auto Report), a 5-month / 5,000-mile comprehensive warranty, a 5-day / 500-mile exchange guarantee, and extended protection plans up to 36 months.  SureSale’s iconic spokesperson, ‘Shirley,’ gives used vehicle buyers peace of mind when buying a SureSale Certified vehicle.  SureSale Certified Dealers benefit from a turnkey, state of the art certification and marketing platform which allows them to certify more of their used vehicle inventory (over 30 makes with eligibility up to 15 years old and 150K miles) and sell more cars. Visit www.suresale.com for more information.

SureSale Media Contact:

Angela Jacobson, mWEBB Communications, angela@mwebbcom.com, (714) 454-8776

Melanie Webber, mWEBB Communications, melanie@mwebbcom.com, (949) 307-1723

[1] In March, used vehicle sales at the dealership had increased by 62.3% YOY, higher than the overall used vehicle market in the area which was down -2%.

[2] https://www.autoremarketing.com/trends/used-vehicle-sales-likely-reach-near-34m-units-august

SureSale Launches National Ad Campaign: Introduces Shirley, Brand Ambassador for SureSale’s Certified Vehicles

Print and broadcast media campaign supports SureSale’s transparent buying experience for quality used vehicles; Louisville is premiere market with others to follow

Los Angeles, CA –August 12, 2019 – SureSale Certified, the gold standard for quality used vehicles and purchase protection today announced the launch of a new multi-channel advertising campaign centered around SureSale’s new brand ambassador ‘Shirley.’

The new campaign showcases SureSale’s transparent buying experience through Shirley, a trusted advisor, who helps consumers understand why SureSale means they can “Be Sure” of the quality of their SureSale Certified vehicle.  It premiered in the Louisville market and will expand to other US markets in the months to come. 

“We created a whole new category of used vehicle with SureSale Certified, so it was critical that we support it with a marketing campaign that both educates consumers and inspires them to opt for a SureSale Certified vehicle – all while being whimsical enough to entertain,” said SureSale President and Co-founder Jeffrey Schwartz. “With Shirley, we have generated a broadcast campaign that embodies SureSale Certified, as well as distinctive point-of-sale merchandising that will give our auto dealer partners a competitive edge.”

The company conducted a nationwide search to find a spokesperson who could help car buyers understand why they should opt for a SureSale Certified vehicle – and reflect the essence of SureSale.

“We believe that SureSale is a truly disruptive and truly positive development for the auto industry, offering benefits for both car buyers and auto dealerships alike,” said SureSale CEO and Co-founder Donny Hall. “With humor, Shirley offers confidence and clarity to used car buyers, and we are sure that consumers will soon be heading for dealerships that offer SureSale vehicles.”

Currently available at dealerships around the country, SureSale Certified vehicles come with a free CAReport (Comprehensive Auto Report), clean title, 150-point inspection, a 5-month, 5,000-mile comprehensive warranty, a 5-day exchange guarantee, and extended protection plans.   The SureSale value proposition is simple: consumers know the past, present and future of each SureSale Certified vehicle so they can buy with confidence and own with peace of mind. Dealers have a consumer-friendly selling proposition that not only helps them turn vehicles faster, but that is in the heart of an ongoing market shift to used vehicles.  Shirley is a key part of the marketing dealership toolkit that makes it easy for dealers to sell SureSale Certified vehicles.

Consumers are increasingly opting for the assurance of a Certified Pre-owned (CPO) as new vehicle sales continue to decline; yet only a small slice of auto dealership inventories are CPO vehicles because of automaker program brand restrictions.  SureSale Certified expands the number of certified vehicles dealerships are able to offer consumers:  with SureSale Certified, auto dealerships are able to extend consumer protections, similar to auto manufacturer CPO programs, to a wider range of vehicles – up to 15 years, 150K miles and for more than 20 brands.

SureSale Certified vehicles come standard with:

●    Clean VIN and Free CAReport (Comprehensive Auto Report)
●    150-point Certified Inspection
●    5-months, 5,000-mile Comprehensive Warranty
●    5-day Exchange Guarantee
●    Extended Protection Plans up to 36 months or 36,000 miles
    

To find a SureSale Certified vehicle and auto dealership, click here:

https://www.suresale.com/marketplace

To become a SureSale Certified auto dealership:

Contact: 800.818.4575

Email: sales@suresale.com

Visit: https://www.suresale.com/dealers

About SureSale

SureSale’s mission is to create the gold standard for quality used vehicles and purchase protection.  The new category of vehicle, SureSale Certified, gives consumers access to a greater range of quality used vehicles and the peace of mind that comes from buying a vehicle that has gone through a 150-point inspection and rigorous background check, and comes with a clean title, a detailed CAReport (Comprehensive Auto Report), a 5-month / 5,000-mile comprehensive warranty, a 5-day / 500-mile exchange guarantee, and extended protection plans up to 36 months.  SureSale’s iconic spokesperson, ‘Shirley,’ gives used vehicle buyers peace of mind when buying a SureSale Certified vehicle.  SureSale Certified Dealers benefit from a turnkey, state of the art certification and marketing platform which allows them to certify more of their used vehicle inventory (over 30 makes with eligibility up to 15 years old and 150K miles) and sell more cars. Visit www.suresale.com for more information.

SureSale Media Contact:

Angela Jacobson, mWEBB Communications, angela@mwebbcom.com, (714) 454-8776

Melanie Webber, mWEBB Communications, melanie@mwebbcom.com, (949) 307-1723

SureSale Certified, the Gold Standard for Quality Used Vehicles and Purchase Protection, Expands to Louisville

SureSale enters the Louisville market with certified used vehicle program that offers consumers peace of mind and auto dealerships a turnkey vehicle certification program, including a free CAReport, 150-point inspection, 5-month, 5,000-mile warranty, and a 5-day exchange guarantee

Los Angeles, CA – July 15, 2019 – SureSale Certified, the gold standard for quality used vehicles and purchase protection, announced today that it has added the Louisville, Kentucky market to its national rollout.  Used vehicle shoppers and auto dealerships in the Louisville area now have greater access to affordable quality used vehicles that come with the unprecedented assurance of a trusted Certified Pre-Owned (CPO) brand: SureSale Certified.

SureSale Certified vehicles come with a free CAReport (Comprehensive Auto Report), clean title, 150-point inspection, a 5-month, 5,000-mile comprehensive warranty, a 5-day exchange guarantee, and extended protection plans.  The expansion into Louisville coincides with the launch of SureSale’s innovative marketing campaign, which features “Shirley,” a trusted advisor who helps consumers understand why SureSale means they can “Be Sure” of the quality of their SureSale vehicle.

SureSale Certified vehicles bridge the gulf between automakers’ CPO programs, which are brand specific and have mileage and age limitations, and “As Is’ vehicles which offer no consumer assurances. With SureSale Certified, auto dealerships are able to extend consumer protections, similar to auto manufacturer CPO programs, to a wider range of vehicles – up to 15 years, 150K miles and for more than 20 brands. For used vehicles shoppers, this means greater choice in pricing and brand selection, with the peace of mind they crave in a used vehicle purchase.

“With the price of new vehicles at a record high, consumers are increasingly opting for the affordability of a pre-owned vehicle.  But, until SureSale Certified, used vehicle shoppers had only limited access to the peace of mind available to them with a new vehicle purchase,” said SureSale President and Co-founder Jeffrey Schwartz.  “At SureSale, we believe that used vehicle buyers should know the history of the vehicle they intend to buy, as well as receive a detailed report of the mechanical and safety inspection that has been conducted on the vehicle.”

SureSale Certified vehicles come standard with:

• Clean VIN and Free CAReport (Comprehensive Auto Report)

• 150-point Certified Inspection

• 5-month, 5,000-mile Comprehensive Warranty

• 5-day Exchange Guarantee

• Extended Protection Plans up to 36 months or 36,000 miles

“SureSale has created the gold standard for used vehicles, so Louisville used car shoppers can now trust the quality of a vehicle just by looking at it if it is SureSale Certified,” said SureSale CEO and Co-founder Donny Hall. “But it is not just consumers who love the program, local SureSale Certified auto dealerships are able to sell more vehicles, more efficiently, all while offering their customers purchase protection and transparency.”

SureSale Certified vehicles are currently available at select Louisville area dealerships.

To find a Louisville SureSale Certified vehicle and auto dealership, click here:

https://www.suresale.com/marketplace

To become a SureSale Certified auto dealership:

Contact: 800.818.4575

Email: sales@suresale.com

Visit: https://www.suresale.com/dealers

About SureSale

SureSale was founded by automotive and technology entrepreneurs who have made it their mission to create a sorely needed gold standard for used vehicles. The new category of vehicle they invented, SureSale Certified vehicles, gives used vehicle buyers trust in what they are buying and car dealerships a turnkey program to certify more of their used vehicle inventory.  With SureSale, consumers now have access to a greater range of quality used vehicles that they can ‘Be Sure’ about, while auto dealerships have a better way to leverage the growing used vehicle sales opportunity.   Each SureSale Certified vehicle goes through a 150-point inspection and a rigorous background check, and comes with a clean title, detailed CAReport, a 5-month, 5,000-mile comprehensive warranty, a 5-day, 500-mile exchange guarantee, and extended protection plans up to 36 months.  Visit www.suresale.com for more information.

SureSale Media Contact:

Angela Jacobson, mWEBB Communications, angela@mwebbcom.com, (714) 454-8776

Melanie Webber, mWEBB Communications, melanie@mwebbcom.com, (949) 307-1723

Get In Early and Now… the Market Won’t Wait for You!

November was the strongest November for CPO (Certified Pre-Owned) sales – ever! This continues a string of records in the CPO market, including the best October ever last month, according to Autodata.¹ And what we are seeing at SureSale reflects this surge, with the new category of certified vehicles that SureSale covers (the millions of vehicles that fall outside the OEM CPO programs: with mileage up to 150K miles and up to 15 years of age) becoming increasingly popular with car buyers. In fact, dealers who are certifying longer life vehicles are reporting turn rates that are over 60% faster than that of the average used vehicle and an additional 23% or $2,300 per-vehicle gross on average! ²

We believe that this is all truly great news for dealers. But, because this category is relatively new, some dealers are reluctant to jump in, worrying that the quality assurance and warranties (not to mention the inventory sourcing), will create multiple, insurmountable headaches. And, at first look, the task of certifying and sourcing a diverse variety of vehicles - not to mention marketing them to target certified vehicle shoppers - looks to be a daunting task for a dealership of any size.

It doesn’t have to be. 

New Turnkey Certified Platforms

We developed our SureSale program to be as turnkey as a certification program can possibly be. And I am pleased to report that we have just taken the ease of the program several steps further with the launch of new mobile and online platforms, including the SureSale Marketplace, the first and only to specifically target shoppers who are looking for the assurance of (and who are willing to pay a premium for) a certified used vehicle.

In addition to the marketplace, which offers dealers instant access to an expanded online audience of certified vehicle shoppers, our new technology platforms enable dealers to easily purchase quality used inventory from private sellers; certify vehicles ‘on the go’ with a mobile app, and add a free dealer-branded SureSale Certified microsite to their marketing mix. And, to top it off, the platform provides dealers with increased autonomy with ‘on demand’ certification, meaning dealers can market inventory as SureSale ‘Eligible,’ certifying only when they receive a consumer’s request. 

Test the Waters

The market for longer life, higher mileage certified used vehicles is only going to grow and if your dealership is not yet participating, you are missing a major revenue opportunity. We understand that this is new territory, so for those dealerships that want to just test the certified waters, we are offering fast, easy and FREE express publishing of eligible-to-be-certified inventory on our new SureSale Marketplace. All it takes is a few minutes – simply register at www.suresale.com to activate your free account and SureSale does the rest - your eligible used inventory will be automatically published and listed as eligible-to-be-certified. If a consumer expresses interest in one of your vehicles, and asks for certification, it is up to you if you want to move forward. You are in control!

What Are You Waiting For?

Participating dealers are already receiving multiple leads and selling vehicles through the marketplace. It is a great way to get started and it doesn’t cost a cent – once you are in, and moving vehicles, we are convinced you will see the benefits of our comprehensive certification program. So get into this booming new market for longer life, high mileage certified used vehicles -- early, easily and now!

To stay current on the CPO industry and all things SureSale, go to www.jeffreyschwartz.com or follow us on Twitter or Facebook.

[1] http://www.autoremarketing.com/trends/autodata-gauges-historic-full-year-cpo-level

[2] Based on analysis of SureSale vehicles' sale price + addl. VSC revenue averages (all SureSale vehicles 5 yrs and older sold March-May 2012) compared to averages on similar vehicles (Y/M/M) from KBB suggested values (average of wholesale + 'as-is' + retail pricing). 

Get In Early and Now… the Market Won’t Wait for You!

November was the strongest November for CPO (Certified Pre-Owned) sales – ever! This continues a string of records in the CPO market, including the best October ever last month, according to Autodata.¹ And what we are seeing at SureSale reflects this surge, with the new category of certified vehicles that SureSale covers (the millions of vehicles that fall outside the OEM CPO programs: with mileage up to 150K miles and up to 15 years of age) becoming increasingly popular with car buyers. In fact, dealers who are certifying longer life vehicles are reporting turn rates that are over 60% faster than that of the average used vehicle and an additional 23% or $2,300 per-vehicle gross on average! ²

We believe that this is all truly great news for dealers. But, because this category is relatively new, some dealers are reluctant to jump in, worrying that the quality assurance and warranties (not to mention the inventory sourcing), will create multiple, insurmountable headaches. And, at first look, the task of certifying and sourcing a diverse variety of vehicles - not to mention marketing them to target certified vehicle shoppers - looks to be a daunting task for a dealership of any size.

It doesn’t have to be. 

New Turnkey Certified Platforms

We developed our SureSale program to be as turnkey as a certification program can possibly be. And I am pleased to report that we have just taken the ease of the program several steps further with the launch of new mobile and online platforms, including the SureSale Marketplace, the first and only to specifically target shoppers who are looking for the assurance of (and who are willing to pay a premium for) a certified used vehicle.

In addition to the marketplace, which offers dealers instant access to an expanded online audience of certified vehicle shoppers, our new technology platforms enable dealers to easily purchase quality used inventory from private sellers; certify vehicles ‘on the go’ with a mobile app, and add a free dealer-branded SureSale Certified microsite to their marketing mix. And, to top it off, the platform provides dealers with increased autonomy with ‘on demand’ certification, meaning dealers can market inventory as SureSale ‘Eligible,’ certifying only when they receive a consumer’s request. 

Test the Waters

The market for longer life, higher mileage certified used vehicles is only going to grow and if your dealership is not yet participating, you are missing a major revenue opportunity. We understand that this is new territory, so for those dealerships that want to just test the certified waters, we are offering fast, easy and FREE express publishing of eligible-to-be-certified inventory on our new SureSale Marketplace. All it takes is a few minutes – simply register at www.suresale.com to activate your free account and SureSale does the rest - your eligible used inventory will be automatically published and listed as eligible-to-be-certified. If a consumer expresses interest in one of your vehicles, and asks for certification, it is up to you if you want to move forward. You are in control!

What Are You Waiting For?

Participating dealers are already receiving multiple leads and selling vehicles through the marketplace. It is a great way to get started and it doesn’t cost a cent – once you are in, and moving vehicles, we are convinced you will see the benefits of our comprehensive certification program. So get into this booming new market for longer life, high mileage certified used vehicles -- early, easily and now!

To stay current on the CPO industry and all things SureSale, go to www.jeffreyschwartz.com or follow us on Twitter or Facebook.

[1] http://www.autoremarketing.com/trends/autodata-gauges-historic-full-year-cpo-level

[2] Based on analysis of SureSale vehicles' sale price + addl. VSC revenue averages (all SureSale vehicles 5 yrs and older sold March-May 2012) compared to averages on similar vehicles (Y/M/M) from KBB suggested values (average of wholesale + 'as-is' + retail pricing). 

There is a huge ‘certification’ gap in our industry that represents a potential loss of billions of dollars by used car dealers.

Consider: over 35 million used cars were sold last year, but fewer than 2 million of them were certified by OEM-sponsored programs. This is a stunning fact given that consumers are willing to pay, on average, a 12-27% premium on a certified vehicle.

There is a huge ‘certification’ gap in our industry that represents a potential loss of billions of dollars by used car dealers.

Consider: over 35 million used cars were sold last year, but fewer than 2 million of them were certified by OEM-sponsored programs. This is a stunning fact given that consumers are willing to pay, on average, a 12-27% premium on a certified vehicle.