Freelance Writer
How to Follow Up a Sale Without Being Overbearing
Everyone has had personal experience being turned-away from a sale because of an overbearing employee. Whether dining out for dinner or shopping at the grocery store, there are always some members of the staff that try too hard to make a sale. Instead of being inviting and open, these sales people come off as aggressive and desperate. As these situations illustrate, there is a fine line between following up on a sale and being annoying. Finding this balance is an important aspect of closing sales, because a majority of clients will need that extra nudge. Here are a few ways to follow up a sale without being overbearing.
1. Change your perspective.
When attempting to make a sale, it can be easy to see two separate team. The competition exists between you and the potential customer. You're trying to get them to buy, and they're trying to resist the offer. While this is a natural way to feel about such a situation, there are better perspectives to take. Instead of seeing a customer as an enemy, see them as a strategic partner. In reality, both of you want to obtain the same goal. The customer wants to see their business succeed, and you want to provide the service or product to help realize that goal. This perspective can help ease the tensions felt during the sales process.
2. Kill the customer with kindness.
This is a strategy that works against any force working in the opposite direction of your goals. Getting upset and frustrated will only make the sales advances more aggressive. No customer wants to do business with someone who is agitated and desperate for a sale. Not only is this attitude annoying, but it also doesn't reflect well on future business. Being nice is a great way to follow up with a potential customer without seeming aggressive or overbearing. A simple message or phone call asking about their business or personal life will accomplish a few things. First and foremost, the customer will be reminded of the deal or offer. Secondly, the potential client will let their guard down a bit when confronted with such kindness.
3. Be persistent.
Following up with a potential customer in a nice way can even come across as annoying or overbearing. Reaching out after an offer requires tactfulness and care. Most professionals recommend waiting around a week before even contacting a client. A week offers enough time for the client to consider the offer while still ensuring that the deal remains alive. E-mail is a great way to follow up without seeming too aggressive. This allows the client to take time to read the message, consider their answer and then respond. A phone call can seem too forward. In the email, it is important to start with a warm introduction. Starting off too cold can turn away prospective clients. It is also recommendable to keep the letter short as the client is surely busy with other projects.
4. Don't be afraid to stand out.
Many people are afraid to stick their neck out when following up with clients. They conflate standing out with being too aggressive or annoying. While these two characteristics can exist together, they don't have to. There are creative ways to stand out without coming across as overbearing. Connecting with the potential client on a personal level is a great way to achieve this goal. At the end or beginning of every correspondence, find a way to connect with your client. This connection could be related to food, a similar hobby, a discussion about the best gap year programs and anything else under the sun. As long as the client can relate, this strategy can help make you stand out.
After making a sales pitch or offer, it is important to follow up with potential customers. Finding the right balance between aggression and silence can be difficult. These four tips can help you follow up after a sale without being overbearing.
Jennifer Livingston is a freelance writer who specializes on topics related to business, and marketing. She grew up in a small town in the Midwest, and her father ran a car dealership. She helped out in the family business until she moved away for college. When she is not writing she likes to bake, read, and travel.
Freelance Writer
Strategies for Making a Sale Every Time
If you've chosen a career in sales, you may have developed a good technique for getting the attention of potential customers, but how many sales are you actually closing? If you believe you could be doing better, the problem may not be in your approach. It may be in the way you lead your customers toward that closing. One of these strategies may work better for you and help ensure your prospects are committing to the sale.
Apply Pressure to Commit
One of the most reliable ways to secure a sale is to put on the pressure to compel your prospect to make a decision on the spot. While providing them with information and letting them go home to think about it may seem like a good way to forge a relationship, it will almost always cost you the sale. Once they walk off the lot or out of the store, you'll likely not hear from them again. You can forge a more positive relationship later, once you've made the sale. For now, however, you'll have more luck by getting your prospect to commit to the sale. If you're offering some kind of incentive, make sure the prospect knows the deal is only good during that one visit. Even if you know this isn't true, this will help you apply pressure to commit.
Focus on the Game-Changers
It's easy to get overzealous and start listing all of the features of a specific product or model, but this can overwhelm a prospective customer. A better strategy is to talk to the prospect and find out what features are more important to them. Once you get a better feel for what they want out of the purchase, you'll be better prepared to cater to their specific needs. This can even help you deliver a more personalized sales approach. For instance, if you're trying to sell a car to a young couple with children, pointing out child-safety features of a specific model may bring you closer to making the sale.
Help Prospects Solve Their Problems
New entrepreneurs focus their businesses on solving problems instead of directly trying to push a sale. This tactic can work for sales professionals as well. Whether you're selling luxury vehicles or covered RV storage units, your goal should be to solve a problem in a unique way. If you can show your prospects why they need your product, they'll be less likely to walk away from the sale. If you can relate your product to the prospect's personal circumstances and make them understand that this specific product is ideal for solving their problem, you're far more likely to make the sale. The most important aspect of succeeding with this strategy is to convince your prospect that no other product will solve their problem as efficiently as your product.
If All Else Fails...
Suppose you've tried these strategies and your own tactics, but the prospect is still reluctant to commit. The first thing you have to realize is that they're still thinking about all you've said, proven by the fact that they haven't left yet. In these circumstances, the price may be the one factor keeping your prospect from becoming a customer. Instead of losing that sale altogether, offer them a different model at a lower cost. This is the time to go into the cheaper model's features because you want them to feel as though they're getting a deal. The prospect will weigh the features against the lower price on this second model, which is often enough to get them to commit to the sale.
Especially in hard economic times, getting people to buy a product is difficult, but it's not impossible. The important thing to remember is that they're looking for a value on something they need to buy anyway. If you can address these two issues in a way that makes your product seem like the ideal answer, you'll get yourself closer to closing the sale.
Jennifer Livingston is a freelance writer who specializes on topics related to business, and marketing. She grew up in a small town in the Midwest, and her father ran a car dealership. She helped out in the family business until she moved away for college. When she is not writing she likes to bake, read, and travel.
Freelance Writer
Strategies for Making a Sale Every Time
If you've chosen a career in sales, you may have developed a good technique for getting the attention of potential customers, but how many sales are you actually closing? If you believe you could be doing better, the problem may not be in your approach. It may be in the way you lead your customers toward that closing. One of these strategies may work better for you and help ensure your prospects are committing to the sale.
Apply Pressure to Commit
One of the most reliable ways to secure a sale is to put on the pressure to compel your prospect to make a decision on the spot. While providing them with information and letting them go home to think about it may seem like a good way to forge a relationship, it will almost always cost you the sale. Once they walk off the lot or out of the store, you'll likely not hear from them again. You can forge a more positive relationship later, once you've made the sale. For now, however, you'll have more luck by getting your prospect to commit to the sale. If you're offering some kind of incentive, make sure the prospect knows the deal is only good during that one visit. Even if you know this isn't true, this will help you apply pressure to commit.
Focus on the Game-Changers
It's easy to get overzealous and start listing all of the features of a specific product or model, but this can overwhelm a prospective customer. A better strategy is to talk to the prospect and find out what features are more important to them. Once you get a better feel for what they want out of the purchase, you'll be better prepared to cater to their specific needs. This can even help you deliver a more personalized sales approach. For instance, if you're trying to sell a car to a young couple with children, pointing out child-safety features of a specific model may bring you closer to making the sale.
Help Prospects Solve Their Problems
New entrepreneurs focus their businesses on solving problems instead of directly trying to push a sale. This tactic can work for sales professionals as well. Whether you're selling luxury vehicles or covered RV storage units, your goal should be to solve a problem in a unique way. If you can show your prospects why they need your product, they'll be less likely to walk away from the sale. If you can relate your product to the prospect's personal circumstances and make them understand that this specific product is ideal for solving their problem, you're far more likely to make the sale. The most important aspect of succeeding with this strategy is to convince your prospect that no other product will solve their problem as efficiently as your product.
Suppose you've tried these strategies and your own tactics, but the prospect is still reluctant to commit. The first thing you have to realize is that they're still thinking about all you've said, proven by the fact that they haven't left yet. In these circumstances, the price may be the one factor keeping your prospect from becoming a customer. Instead of losing that sale altogether, offer them a different model at a lower cost. This is the time to go into the cheaper model's features because you want them to feel as though they're getting a deal. The prospect will weigh the features against the lower price on this second model, which is often enough to get them to commit to the sale.
Especially in hard economic times, getting people to buy a product is difficult, but it's not impossible. The important thing to remember is that they're looking for a value on something they need to buy anyway. If you can address these two issues in a way that makes your product seem like the ideal answer, you'll get yourself closer to closing the sale.
Jennifer Livingston is a freelance writer who specializes on topics related to business, and marketing. She grew up in a small town in the Midwest, and her father ran a car dealership. She helped out in the family business until she moved away for college. When she is not writing she likes to bake, read, and travel.
Freelance Writer
Popular Times of the Year People Are Looking to Buy A Car
One of the biggest purchases that anyone will ever make is that of buying a car. Since buying a new car is such a big and important decision, the common buyer takes a variety of factors into consideration. One of the most important factors many consumers consider is when they should purchase their new car. There are a variety of times in particular during the year in which most people believe it would be better to buy a car, and dealerships can capitalize on this.
Before They Need One
Overall, most buyers believe that the worst time to purchase a car is when they are in desperate need of a new one. If their vehicle suddenly breaks down, they don’t usually want to rush out and buy a new car right away, even though they are in need of one. It’s important as a seller to encourage buyers that they should try to buy before they absolutely need to get a new one. Encouraging buyers to do their research will help you earn their trust and confidence. Hearing this, buyers will feel that they are getting a much better deal and getting the vehicle that they will enjoy the most, which will increase your customer satisfaction rates.
During the Fall
The second time of the year that is popular to buy a car is during the fall. Most major car dealerships unveil their new stock and model year in the fall. At this time, many dealerships are looking to showcase their new cars. In doing this, sellers can make a lot of sales if they are willing to mark down vehicles from the prior model year that are still on the lot. Many buyers see this as a great opportunity to buy a car that is less than a year old, for a cheaper price. For sellers, this is a great opportunity to get rid of old stock that has been around the lot for awhile and make quick sales.
The Holidays
Similar to any other type of retailer, car dealerships should try to take advantage of money that is being spent during the holiday season. When consumers start to see a silver Christmas tree in the parking lot of a car dealership, they take it as a sign that they should be shopping for a vehicle as a special gift to a loved one. National car companies are willing to offer amazing rates on vehicles during the Christmas and holiday shopping season, and your dealership should be no exception in order to stay competitive in the market during this season.
Three Day Weekends
During the year, there are many three-day weekends that promise to bring great deals to consumers that are looking for new or used cars. Some of these three-day weekends include the 4th of July, Memorial Day, and Labor Day. Similar to other types of companies, car dealerships are often providing amazing deals to those that buy a car. Although this is a vacation for the average american, it’s a busy work day for salesman and a great opportunity to make a lot of sales by offering great deals to consumers.
End of Month and Quarter
Another time of the year that can be great to buy a new car is at the end of a month or a fiscal quarter. It is widely known that most or even all car salesman have sales goals that they need to reach. In most cases, these sales goals are set on a monthly or quarterly basis. Many consumers believe that because of this, those salesman that have not yet reached their sales goals will be motivated to make a sale any way that they can. In many situations, customers believe that they are going to be offered a great deal in order for the salesman to close in on the purchase. This time can be a great opportunity to capitalize on a higher quantity of sales.
Auto Shows
Depending on where your dealership is, you could have a major auto show in your city. These events are usually used as a way to market and advertise, and dealers can also use this as a chance to make sales. Many consumers that come to these shows are already interested in purchasing, so this is a great time to make sales. These buyers usually come ready to negotiate fiercely, however, so dealers should also be prepared as much as possible on their end.
Providing small negotiations with your buyers can go a long way for them when it comes to making the final purchase. Dealerships can do more than great prices for their consumers. Sellers should try offering maintenance packages, warranties, upgrades, and other benefits if it means a good sale. The perfect combination of factors could be exactly what pushes the consumer to make the big purchase with your dealership instead of a competitors.
Jennifer Livingston is a freelance writer who specializes on topics related to business, and marketing. She grew up in a small town in the Midwest, and her father ran a car dealership. She helped out in the family business until she moved away for college. When she is not writing she likes to bake, read, and travel.
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Freelance Writer
The Cadillac CT6 Challenges Tesla For Semi-Autonomous Vehicle Technology
Semi autonomous cars are becoming more and more prevalent on the roadways. General Motors is leading the surge by offering a Super Cruise version of the Cadillac. The Cadillac CT6 is a new age vehicle that comes with many of the technological features that are driving the automotive industry today. The car will be introduced for a price of $71,300. The base price is $66,290. The Super Cruise option will be another $5,000. The Platinum model of the Cadillac CT6 will come standard with the Super Cruise. Other manufacturers are heavily participating in the race for releasing the ultimate semi-autonomous vehicle. Nissan plans to have a semi self driving version of the Leaf. Audi is claiming that its new A8 model is the most advanced semi-autonomous system on the market today. For the time being Cadillac has taking the helm with its Super Cruise Cadillac CT6.
New Cadillac features compete with Tesla
The Cadillac CT6 Super Cruise system differs slightly from that of the Tesla autopilot. Drivers of the Cadillac semi autonomous vehicle will not be forced to touch the wheel on occasion in order to remind the system that they are alert. The Cadillac has facial recognition software installed which is intended to determine whether or not the driver has taken their eyes off of the road. The mapping data in the Super Cruise is the foundation of how the system works. This does mean that the semi-autonomous system in the Cadillac will be limited to operation in certain areas. Highways are the primary focus for operation of the Cadillac CT6 Super Cruise system.
The CT6 has some amazing features
The Cadillac CT6 was originally unveiled by General Motors in 2015. It is the first rear-wheel-drive full-size sedan to be marketed since the Fleetwood stopped production. The CT6 also comes optional with an all wheel drive system. It has the structure and handling ability of its closest rivals the Chrysler 300 and Lincoln Town Car. The CT6 has been chosen to be the General Motors Flagship model under the Cadillac brand. The vehicle is manufactured in Detroit. The original CT6 was rolled out on March 11th 2016. It sold at an auction or $200,000.
Self-driving cars are closer than you think
The idea of self driving cars has really taking hold in the minds of manufacturers. Even non automotive corporations such as Google and Uber are trying their hand at delivering a fleet of self-driving cars. However, government regulation and unforeseen circumstances related to traffic situations has made the introduction of a fully self-driven car very difficult. Cheap auto insurance is made available for cars that meet certain standards. Leading brands such as BMW, Mercedes and Lexus are equipped with radar and cameras that assist with driver safety.
Cruise control automatic parking and automatic braking have become common in modern sedans. This is a long way from having a car that is completely self-driven. Steering assist help keep a vehicle centered on the highway within a lane. These simple features are classified as a level 2 in the categories of autonomous cars and were the first features that consumers experienced with self-driving.
There are four different levels that categorize the self-driving car
Level one is very common and has been around for quite some time.
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Cruise control is considered a level 1 option. It is it a feature that assist with driving however the motorist is in full control of the car.
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Level 2 has more attributes that assist with driving. However, it is required that the driver be prepared to take control of the vehicle at any time. This is example of the Tesla autopilot system.
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Level 3 allows the driver to take control over the car during certain circumstances. The car is actually able to drive on its own longer than a level 2 system car. However, it still requires that the motorist be prepared to take over the controls that anytime.
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Level 4 is a completely autonomously operated vehicle with no help from the driver. The Google car is an example of such a vehicle.
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3 Comments
John Goll
445 Digital
I love this post and agree with it in general.
I'd add; Above all, be sincere in helping the customer.
If you fake it, the prospect will pick up on it quickly and trust levels fall while guards go up making the sales process much more difficult.
People buy from people not companies, even if I love the brand a bad sales person will make me walk away and go elsewhere.
Derrick Woolfson
Beltway Companies
The one thing I would add is asking yourself why the sale did not go through. We know that customers do not often go to more than one or so dealers before making a purchase. That said, if they have not purchased from you they have likely either already purchased another vehicle and/or are not in the market. One of the things we do when following-up is asking "what can I do to earn your business, as we have discussed, it's not the price, it's not color, it's not the trim, and you like the car" at that point, you have to figure out the objection.
Mark Rask
Kelley Buick Gmc
standing out is a big one