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Jim Radogna

Jim Radogna President

Jim Radogna Blog Posts

Compliance vs. Ethics: The Lines are Getting Blurry in the Car Business

Compliance vs. Ethics: The Lines are Getting Blurry in the Car Business

Ethics and compliance are different from each other, but both are vitally important to the long-term success of dealerships and automotive professionals. O…

Dealer Fees Under Attack

Dealer Fees Under Attack

Two recent actions for alleged dealer fee violations in South Carolina and Indiana are a potential cause for concern in other states due to the likelihoo…

Winning the Battle and Losing the War

Winning the Battle and Losing the War

Just over 4 years ago, I wrote an article about how much damage an irate customer can do in the digital age: Unhappy Car Buyer Gets 110,000 Views on YouTub…

Think Compliance Isn’t Your Problem? Think Again

Think Compliance Isn’t Your Problem? Think Again

News broke recently about 5 dealership employees that were arrested and face federal charges of conspiracy, bank fraud, wire fraud, and aggravated id…

Key Takeaways from the FTC’s Dealer Advertising Webinar

Key Takeaways from the FTC’s Dealer Advertising Webinar

On March 19th, 2014 two FTC attorneys, Mark Lassman and Carole Reynolds, participated in an NADA University sponsored webinar titled Comply with Federal …

The FTC Strikes Again – You Ain’t Seen Nothing Yet...

The FTC Strikes Again – You Ain’t Seen Nothing Yet...

Here we go again. As if the CFPB/DOJ $98 million penalty against Ally Bank in December wasn’t enough, more regulators are starting off 2014 with a b…

10 Things to Consider Before You Blow Off the Idea of Transparency

10 Things to Consider Before You Blow Off the Idea of Transparency

Dealers are constantly looking for ways to get an edge in the digital age, yet many continue to follow the same sales and advertising practices that they&r…

Pay Plan Pitfalls

Pay Plan Pitfalls

California recently joined New York in requiring that all sales commission pay plans be in writing. This may seem like common sense since many dealers real…

10 Advertising Guidelines That Every Dealer Should Be Familiar With

10 Advertising Guidelines That Every Dealer Should Be Familiar With

There’s no doubt that the right advertising program can make you plenty of money. But as they say, it’s not how much money you make but how muc…

Doing Mailers and Staffed Events? Look Out For These Red Flags

Doing Mailers and Staffed Events? Look Out For These Red Flags

Since my post last week, Trust Me, I’m Your Vendor, I’m happy to say that some automotive marketing companies have reached out for advice on ho…

Trust Me, I’m Your Vendor

Trust Me, I’m Your Vendor

The news broke this week about a Louisiana marketing company that has been permanently banned from automobile advertising and marketing in North Carolina. …

Used Car Warranties: What You Don’t Know CAN Hurt You

Used Car Warranties: What You Don’t Know CAN Hurt You

I recently visited 2 different dealerships where I noticed that all of their used vehicles, other than cars that were covered by manufacturer’s war…

Transparency is Not a Dirty Word

Transparency is Not a Dirty Word

Shortly after I began writing this post, an article popped up on my Google Alerts about another dealer group, accused of deceptive marketing by their sta…

Why is the FTC Messing With Dealers?

Why is the FTC Messing With Dealers?

Since the news broke earlier this week about the FTC citing 5 auto dealers for deceptive advertising, I’ve been asked a number of questions by folk…

Is Your Dealership Guilty of the Ostrich Syndrome?

Is Your Dealership Guilty of the Ostrich Syndrome?

As most everyone knows, ignorance of the law is no excuse. Yet, it’s clear that some dealers really have no idea if their staff is knowledgeable en…

The Hidden Danger of Text Message Marketing

The Hidden Danger of Text Message Marketing

Keeping the lawyers at bay used to be a whole lot easier for dealerships. Unfortunately, new technology brings new challenges. A recent high-profile laws…

Is That IPad Giveaway Legal?

Is That IPad Giveaway Legal?

Sweepstakes, contests, and giveaways have become increasingly popular among dealerships. These promotions can be a great way to get word out about you…

Be Careful When Using Social Media in Hiring Decisions

Be Careful When Using Social Media in Hiring Decisions

It’s no secret that auto dealerships have frequently been forced to defend themselves against discrimination claims by employees and agencies su…

Does Your Social Media Policy REALLY Protect Your Dealership? (You DO Have One, Right?)

Does Your Social Media Policy REALLY Protect Your Dealership? (You DO Have One, Right?)

Chances are, since you’re reading this post, your dealership or company is involved in social media. That’s good - it’s hard to imagine…

4 Social Media Legal Issues Dealers Can’t Afford to Ignore

4 Social Media Legal Issues Dealers Can’t Afford to Ignore

It was bound to happen. The tremendous growth of digital marketing and social media was an invitation for government regulation. For instance, the Fed…

Who’s Writing Your Online Ads?

Who’s Writing Your Online Ads?

I recently saw a vehicle advertised on a dealer website that caught my attention. This pre-owned car was advertised as a “CarFax One Owner&rdquo…

Reputation Management Is Not Rocket Science

Reputation Management Is Not Rocket Science

There are a number of good reasons for operating an ethical and legally compliant dealership, not the least of which is staying out of a courtroom. …

So You Have a Red Flags Program – Now What?

So You Have a Red Flags Program – Now What?

The new federal regulations that went into effect this year have added to the never-ending compliance requirements that dealerships have to deal with.…

Is Zero Tolerance Enough?

Is Zero Tolerance Enough?

A recently filed lawsuit against an auto dealership accused a sales manager of sexual harassment and sexual battery against a salesperson. According t…

Learning to Play the Right Way

Learning to Play the Right Way

Much of what employees learn in the car business is from watching and listening to their co-workers. This type of education can be invaluable in many are…

When Little Complaints Become Big Problems

When Little Complaints Become Big Problems

The vast majority of dissatisfied customers who threaten to call an attorney never do. For the few that follow through, the results can be devastating. W…

You Can Train Me Now or You Can Train Me Later

You Can Train Me Now or You Can Train Me Later

Employee training can cost a lot of money. Not training your employees can cost even more. In lawsuits, courts and regulatory agencies sometimes impose a…

Is Your Website Provider Watching Your Back?

Is Your Website Provider Watching Your Back?

As I read through dealer websites, I’m often surprised at how many advertising violations I find. You would think that website providers would make…

You Can’t Fix It If You Don’t Measure It

You Can’t Fix It If You Don’t Measure It

If your sales staff told you that they had a 50% closing ratio, would you take their word for it? I suspect not – you would probably track all of t…

Excuses Are Like…

Excuses Are Like…

Many of the big money, big publicity compliance meltdowns in the auto industry have been the result of vehicle financing issues. Remember the Gunderson C…

Digital Due Diligence

Digital Due Diligence

Before the internet, when there were only phone pops, we learned valuable lessons on how to handle calls, such as selling the appointment, creating urgen…

Unfair? You Bet it is…

Unfair? You Bet it is…

“BUYERS ARE LIARS”. I don’t think I was in the car business one hour before I heard that catchy little phrase. Sure enough, over the…

Unhappy Car Buyer Gets 110,000 Views on YouTube

Unhappy Car Buyer Gets 110,000 Views on YouTube

I was browsing through the website of a prominent dealer-chasing law firm this morning (I know, I have weird hobbies), and came across a posting about a …

I get it. It’s tough out there. Customer access to information on the internet continues to squeeze margins. Dealerships are just trying to make a …

Many complaints and legal actions against auto dealers are the result of the way vehicles are advertised. According to a joint survey by the Consumer Fed…

Much has been written about Automotive Online Reputation Management and, fortunately, there are a number of companies and consultants now available to as…

It seems like dealers just can’t catch a break when it comes to lawyers and lawsuits. Back in 2004, California businesses won a hard-fought battle …

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