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Joe Webb

Joe Webb Founder / Trainer

Joe Webb Blog Posts

Do Your Employees Have A Suggestion Box?

Do Your Employees Have A Suggestion Box?

Feedback from customers is imperative to know what your dealership is doing right and wrong when it comes to consumer interaction. From CSI surveys catchin…

The Undervalued FAQ page and How to Build It

The Undervalued FAQ page and How to Build It

Your customers have questions. You can only hope that your people have the answers. Not all of your prospective clients (or loyal customers) want to speak …

8 Marketing Budget Priorities to Dedicate Dollars to in 2017

8 Marketing Budget Priorities to Dedicate Dollars to in 2017

The i’s have been dotted and the t’s have been crossed on the marketing budget for 2016. You’re wrapping up another great summer of sales…

The New Online Search: You Are What You Eat

The New Online Search: You Are What You Eat

You are who the customer believes you are. That may not always be your preferred image of you, but it is what you’re stuck with. Online search has c…

Repositioning Your Reconditioning

Repositioning Your Reconditioning

You pride yourself on the quality of your used car inventory. You ensure your customers that each pre-driven vehicle is sales-worthy, and it is becaus…

Does Your Dealership Need a Traffic Cop?

Does Your Dealership Need a Traffic Cop?

Have you ever run a red light? Did you do it by accident? Not paying attention? Did you need to because you were in a hurry? Or maybe you did because no on…

Is Your Website Alive or Dead?

Is Your Website Alive or Dead?

There are countless website providers beating down your doors and crashing through the phones. Some have great products and some have not-so-great products…

Social Media, the Puppy

Social Media, the Puppy

My wife recently decided it was high time to get a pet dog for the family. I had been delaying this decision since my wife and I first moved in together (y…

Selling Over the Curb

Selling Over the Curb

I pulled up in front of an office building in a 2003 Toyota Camry XLE V6 right on time. Just an hour earlier, I had spoken with the Internet customer that …

Are There Holes in Your Phone Script?

Are There Holes in Your Phone Script?

As you can see from the picture on the right, it may be time for this dealer to update their phone script.  (Yes, that is a real, actual, antique phon…

Run Your Dealership the Chicago Bears Way

Run Your Dealership the Chicago Bears Way

Are you ready to follow in the footsteps of the Monsters of the Midway? Is it in your best interest to run your dealership like the Chicago Bears runs thei…

Why Can't I Get Paid Just to Sit on Facebook All Day?

Why Can't I Get Paid Just to Sit on Facebook All Day?

Social media is an important part of a corporation’s marketing mix when executed correctly. Businesses are recognizing the value of engaging consumer…

Is Your Dealership on a Treadmill?

Is Your Dealership on a Treadmill?

The dealership sales process has the ability to evolve into a more sophisticated, frictionless business if only it weren’t for our collective hesitat…

Don't Be Fruit Hoops

Don't Be Fruit Hoops

There is very little special about your dealership. You believe that consumers feel the same way about you that you feel about yourself. Unfortunately, mos…

Boomer Esiason Knows

Boomer Esiason Knows

Growing up a majority of my youth in Cincinnati, I was a big-time Bengals fan. We didn’t always have the money to attend the games, but on a few rare…

How Fruity is Your CRM?

How Fruity is Your CRM?

  To this day, a guiding principle of DealerKnows Consulting is that a well-utilized CRM is the most valuable piece of technology in a dealership.…

Be a Beastie Boy

Be a Beastie Boy

The music industry lost a great artist when the Beastie Boys’ Adam Yauch succumbed to cancer last month. Growing up, the group was one of my early …

The Vendor Circle Jerk

The Vendor Circle Jerk

  Stuck in the middle.  It’s the worst place to be as a dealership and as a dealership employee.  Yet, it happens more than it eve…

Second Place: Steak Knives

Second Place: Steak Knives

"Always Be Branding" ~ a mantra from the minds of Joe Webb and Bill Playford of DealerKnows Consulting There is a famous line spewed melodica…

Building Rapport is OUT!

Building Rapport is OUT!

  The Meet and Greet.  The Needs Assessment.  Getting to know them on the test drive.  Making friends while waiting for figures fro…

No More No. 2

No More No. 2

Back and forth.  Up and down.  Back and forth.  Up and down.  Back and forth goes the salesperson negotiating with the customer.&nbsp…

The Eric Clapton Social Media Plan

The Eric Clapton Social Media Plan

We know that social networking is going to Change the World, but dealers are jumping in without any plan of action. You need to understand the medium and…

DrivingSales to Host an Automotive Industry First at DSES

DrivingSales to Host an Automotive Industry First at DSES

  At the 2011 DrivingSales Executive Summit, an event will take place that is a first for the automotive industry.  DrivingSales presents the…

What is Your Internet Sales Religion? Baptized at Birth or Born Again?

What is Your Internet Sales Religion? Baptized at Birth or Born Again?

  What is Your Internet Sales Religion… Baptized at Birth or Born Again? You are on DrivingSales and attempting to learn (or share) the …

People Don't Want to "Like" You

People Don't Want to "Like" You

You are a dealership.  Most people don’t like the thought of visiting you.  Through the years, a good majority of everyone who drives car…

Ask a Lois Lane Question

Ask a Lois Lane Question

  Superman is my all-time favorite superhero.  There isn’t another that comes close.  Needless to say, I’m a big fan.  …

Automotive Bandits

Automotive Bandits

  I grew up in Cincinnati, Ohio and throughout my youth, our fine city would be infiltrated, so to speak, with unsightly visitors.  Bandits w…

Put Your Best Font Forward

Put Your Best Font Forward

  When is the last time you mystery shopped your own dealership? Did anything go to SPAM? If so, why?  If you think nothing goes to SPAM…

Exercise Your Digital Muscles

Exercise Your Digital Muscles

  The automotive dealership functions much the way the human body does. Each department operates similar to an organ, controlling that given …

How Ya Like Me Now?

How Ya Like Me Now?

  Returning from NADA 2011, it was more than apparent that we are in an age of “enlighten me”.  With Google stating that their en…

Car Sales Comedian from the South

Car Sales Comedian from the South

Buford Beauregard is a former car-selling superstar turned acclaimed stand-up comedian from the south. Buford sells out trailer parks nationwide with his…

Social Media-ville

Social Media-ville

  Should a Stop in Social Media-ville be on Your Travel Agenda? You’re a dealer. You’re driving along the car selling inte…

A Vendor Scorecard

A Vendor Scorecard

  With advancements changing in the online marketplace daily, vendors must realize their products must change as well…just as quickly.&nbsp…

The Push and Shove Proposition - by Joe Webb

The Push and Shove Proposition - by Joe Webb

  Just how much can a dealer and their team be pushed into the digital age? Just how far can a dedicated Internet Sales Manager push the deal…

Your DSES Homework Assignment

Your DSES Homework Assignment

The 2nd annual DrivingSales Executive Summit is rapidly approaching and Jared Hamilton and Charlie Vogelhiem has assembled a rock n’ roll cast to o…

Overthinking It

Overthinking It

Setting the Insane Parameters for a Legitimate BDC/Internet Sale While on-site training at a dealership recently, the dealer and I put into place …

You can’t spell social media without “me” or “I”. The entire medium has become, through its own nature, a very me-centric platform. People only p…

It's not the wand that makes the magic happen, but the magician who wields it.  All of the tools, solutions, and leads in the world may be necessary to st…

With the new year upon us, it is time we sit down and determine the ROI of our past (and recent) online marketing initiatives. What has worked for you? W…

With this year's Thanksgiving in our rearview mirror and the holidays just down the road, I think it is time we industry folks talk about what we are thank…

Far too many ideas seem like good ideas after a frozen margarita with a Coors Light chaser. However, I am pleasantly surprised to find myself struck with …

We know the faltering economy is one of the many factors that brought vehicle leasing to a standstill. Nowadays, you have to be artistic to put an edu…

 A zany car salesman takes an unsuspecting customer on a pretend test drive that still turns out to be the ride of his life.  Craziness follows. …

By no means am I going to detail the one thousand "best practices" for advertising a dealer's inventory.  That would take two full days of t…

There is the age-old saying that “you can’t believe everything you read”.  Well, that thought process has expanded.  With the g…

I have a distinct feeling that some dealers believe achieving online success may be a flash in the pan. These dealers (owners) must have a chemical imbala…

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