Josh Knutson

Company: AutoMotion Dealer App

Josh Knutson Blog
Total Posts: 22    

Josh Knutson

AutoMotion Dealer App

Jan 1, 2014

It’s Almost NADA 2014 And We’re Pumped!

 What To Expect : Future Trends To Solve

 

Its that time of year again, when we all gather in the largest building NADA find and consume everything auto. As we approach one of the biggest conferences of the year we take a look at what to expect.

Technology has the pedal to the medal and has no intention of slowing down, 2014 is going to be a huge year for the auto industry and this is our glimpse into what the future has to offer, and what to gather at NADA in order to succeed in 2014! 

Data Driven Experiences:

The shear amount of data that will be captured in 2014 will be phenomenal. With the heightened integration of wearable technologies into our lives, expect new digital experiences to transform the dealer sphere. Technologies will “learn” our patterns and lifestyles, and the amount of information we are presenting on the things we “like” will continue to drive this personalized experience. Every social platform from Facebook to Pinterest allows us to proclaim what we like and want and companies are segmenting their consumers more than ever. Expect marketers and advertisers to eat up this rich consumer data, and whip up some truly awesome concepts to entice the automotive consumer like never before.

 

 

Dealerships Go Digital:

With everything from augmented reality to beacon technology the dealership as we know it will become more scarce. Dealerships will transform into  fully interactive digital experiences. Advertising and marketing strategies will continue to digitize and focus on the necessity of mobile in societies lives.

 

Vehicle Tech Rev’s Up:

Our vehicles are becoming more and more advanced, and  consumer companies are jumping on the bandwagon to get a piece of the cake. From Google’s push to drive android into vehicles to companies like HeadsUp! that projects your smartphone onto your windshield vehicle to mobile integration is growing fast. New technologies will arise and create new routes for companies to enter the market, and if the Tesla Model S is any indication of what the automotive sector is about to look like, we are in for a treat!

 

A City You Won’t Soon Forget:

New Orleans or “NOLA” as some call it, is a city much different front your hometown.

The city is known for hosting one of the biggest parties of the year “Mardis Gras” and when they say the city never sleeps they mean it. I have personally been to New Orleans a handful of times and dawn comes faster than you can say Ferrari. This city is full of soul and is a culture you won't soon forget. Looking for gator heads and more beads than you can imagine, want to experience some rich french history and consume some of the best seafood you’ve had to date… this is your city.

 

Take advantage of this conference and attend the over 150 workshops and sessions as well as the countless vendors debuting all the latest products and services.

 

Stay On Track:

NADA 2014 Schedule of Events

 

Can’t attend? Follow along and stay in the social loop:

Twitter and #NADA2014

Facebook

Instagram

_________________________________________________________________________

What is the biggest thing on your radar coming into 2014?

What are you most excited for?

 

Bring back a great deal of knowledge to your prospective companies, and have fun!

 

SEE YOU THERE!

 

Josh Knutson

AutoMotion Dealer App

Marketing Manager | AutoMotion Dealer App

2366

No Comments

Josh Knutson

AutoMotion Dealer App

Jan 1, 2014

It’s Almost NADA 2014 And We’re Pumped!

 What To Expect : Future Trends To Solve

 

Its that time of year again, when we all gather in the largest building NADA find and consume everything auto. As we approach one of the biggest conferences of the year we take a look at what to expect.

Technology has the pedal to the medal and has no intention of slowing down, 2014 is going to be a huge year for the auto industry and this is our glimpse into what the future has to offer, and what to gather at NADA in order to succeed in 2014! 

Data Driven Experiences:

The shear amount of data that will be captured in 2014 will be phenomenal. With the heightened integration of wearable technologies into our lives, expect new digital experiences to transform the dealer sphere. Technologies will “learn” our patterns and lifestyles, and the amount of information we are presenting on the things we “like” will continue to drive this personalized experience. Every social platform from Facebook to Pinterest allows us to proclaim what we like and want and companies are segmenting their consumers more than ever. Expect marketers and advertisers to eat up this rich consumer data, and whip up some truly awesome concepts to entice the automotive consumer like never before.

 

 

Dealerships Go Digital:

With everything from augmented reality to beacon technology the dealership as we know it will become more scarce. Dealerships will transform into  fully interactive digital experiences. Advertising and marketing strategies will continue to digitize and focus on the necessity of mobile in societies lives.

 

Vehicle Tech Rev’s Up:

Our vehicles are becoming more and more advanced, and  consumer companies are jumping on the bandwagon to get a piece of the cake. From Google’s push to drive android into vehicles to companies like HeadsUp! that projects your smartphone onto your windshield vehicle to mobile integration is growing fast. New technologies will arise and create new routes for companies to enter the market, and if the Tesla Model S is any indication of what the automotive sector is about to look like, we are in for a treat!

 

A City You Won’t Soon Forget:

New Orleans or “NOLA” as some call it, is a city much different front your hometown.

The city is known for hosting one of the biggest parties of the year “Mardis Gras” and when they say the city never sleeps they mean it. I have personally been to New Orleans a handful of times and dawn comes faster than you can say Ferrari. This city is full of soul and is a culture you won't soon forget. Looking for gator heads and more beads than you can imagine, want to experience some rich french history and consume some of the best seafood you’ve had to date… this is your city.

 

Take advantage of this conference and attend the over 150 workshops and sessions as well as the countless vendors debuting all the latest products and services.

 

Stay On Track:

NADA 2014 Schedule of Events

 

Can’t attend? Follow along and stay in the social loop:

Twitter and #NADA2014

Facebook

Instagram

_________________________________________________________________________

What is the biggest thing on your radar coming into 2014?

What are you most excited for?

 

Bring back a great deal of knowledge to your prospective companies, and have fun!

 

SEE YOU THERE!

 

Josh Knutson

AutoMotion Dealer App

Marketing Manager | AutoMotion Dealer App

2366

No Comments

Josh Knutson

AutoMotion Dealer App

Dec 12, 2013

Wearable Tech Accelerates Into The Auto Industry

 

 

From glasses, to watches to clothing, wearable technology is the next wave of our digital world interweaving with our automotive lives.

Technology truly succeeds when it helps us make a process or way of life more productive and beneficial and the future holds a huge market for wearable technology.

Our vehicle-to-person interaction level will soon become much higher with our vehicles; a variety of devices will now connect to our person giving us new levels of control and interaction with our automobiles.

Technology is constantly being adapted into new pieces of apparel, Google Glass is one of the most well known and  progressive devices providing a large range of functions from:

  • Voice search
  • Taking Pictures / recording videos
  • Direction / GPS
  • Music
  • Calling / Messaging
  • Note taking
  • Scheduling

 

While these all aid in our productiveness of our everyday tasks, I see this going to a completely new level.

Driving

Warning systems are already interactive with steering wheels and seats utilizing vibration and motion to warm/notify the driver in emergency situations. However now imagine a sport coat lined with technology coupled with a pair or high tech glasses that can implement physical outputs to your actual person. Wearable technology will enhance your reactions times, increase your overall awareness and allow you to control the vehicle in more detailed mannors. Keeping the “driving  experience” is something many people fear loosing with technology taking over almost all aspects of our vehicles. Responsive and interactive wearable technology will provide that excitement back to the driver. Everything from gloves and jackets to high-tech helmets will hit the market and be loaded with collaborate technology that will take your inputs and mental simulations and incorporate them directly into your driving experience.

It will be interesting to see what level  warning and safety technology will reach in comparison to the autonomous driving vehicle. Handfuls of driverless cars cars traveling within inches of each other and successfully reaching destinations is already a reality Google and Volvo has accomplished. However  the factor that comes into play is the unknown of other drivers and the reality that we don’t control other people and their actions. The autonomous vehicle is an idea that is still very scarey to society, the adaptation advantage wearable tech has here is that anyone with any type of vehicle would be allowed to access and utilize this technology, not just those people with the most up to date models.

The Shopping Process Will Become Completely Virtual

It’s obvious the shopping and research process has gone digital with consumers looking to the internet to solve all their vehicle purchasing questions, relying less on salespeople for information and looking to the web to complete their entire shopping process.

 

On – Lot

Wearable tech like Google Glass will allow the consumer to “test drive” the vehicle without ever stepping foot inside.

Visually scanning a vehicle then bringing up every vehicle statistic from gas milage to cubic feet of storage is already feasible and will allow customers to walk down the rows of your new and used inventory and differentiate every vehicles pros and cons while cross shopping in between steps all with blink of the eye. Augmented reality will then come into play here “opening up” the vehicle and allowing the consumer come into the vehicle and utilizing its functions without even setting foot in the drivers seat.

New Inventory Will Verge a New Path

With the amount of video and digital media skyrocketing in both amount and consumption, consumers will finalize their decisions completely online. The new car market will rely much more heavily on the advertisements and interactions with OEM’s. Brands that most successfully connect with consumers online will lead in vehicle sales and promotion.

Automakers will soon make marketing campaigns that interact directly with the person.

Looking at a new truck? Advertisements will flash before your eyes, virtually interacting with you thus visually stimulating your path to purchase. Our internet experiences are already influenced by the things we search and interact with and the automobile market will be no different. Advertisements will be tailored to our “likes” and will rely much more heavily on targeting.

 

Mobile Device Utilization

Mobile devices contain massive amounts of computing power and are the perfect bases to connect vast amounts of wearable technology. The other major component here is that our mobile devices posses all of our personal data. Linking wearable tech to our devices will allow them to communicate between one another,  apps linked to the technology will then be used to accomplish the clothings goal. Utilization of Bluetooth and Wifi will allow us to “physically” connect to the digital world. The technology network will become much larger and much more progressive with huge pushes in seamless connectivity between our lives and our devices.

 

All of this sounds quite futuristic, but the reality is all of this technology already exists.

It’s just a matter of time before this becomes the new social norm.

 

 

 

 

Images: Mashable

 

Josh Knutson

AutoMotion Dealer App

Marketing Manager | AutoMotion Dealer App

2420

No Comments

Josh Knutson

AutoMotion Dealer App

Dec 12, 2013

Wearable Tech Accelerates Into The Auto Industry

 

 

From glasses, to watches to clothing, wearable technology is the next wave of our digital world interweaving with our automotive lives.

Technology truly succeeds when it helps us make a process or way of life more productive and beneficial and the future holds a huge market for wearable technology.

Our vehicle-to-person interaction level will soon become much higher with our vehicles; a variety of devices will now connect to our person giving us new levels of control and interaction with our automobiles.

Technology is constantly being adapted into new pieces of apparel, Google Glass is one of the most well known and  progressive devices providing a large range of functions from:

  • Voice search
  • Taking Pictures / recording videos
  • Direction / GPS
  • Music
  • Calling / Messaging
  • Note taking
  • Scheduling

 

While these all aid in our productiveness of our everyday tasks, I see this going to a completely new level.

Driving

Warning systems are already interactive with steering wheels and seats utilizing vibration and motion to warm/notify the driver in emergency situations. However now imagine a sport coat lined with technology coupled with a pair or high tech glasses that can implement physical outputs to your actual person. Wearable technology will enhance your reactions times, increase your overall awareness and allow you to control the vehicle in more detailed mannors. Keeping the “driving  experience” is something many people fear loosing with technology taking over almost all aspects of our vehicles. Responsive and interactive wearable technology will provide that excitement back to the driver. Everything from gloves and jackets to high-tech helmets will hit the market and be loaded with collaborate technology that will take your inputs and mental simulations and incorporate them directly into your driving experience.

It will be interesting to see what level  warning and safety technology will reach in comparison to the autonomous driving vehicle. Handfuls of driverless cars cars traveling within inches of each other and successfully reaching destinations is already a reality Google and Volvo has accomplished. However  the factor that comes into play is the unknown of other drivers and the reality that we don’t control other people and their actions. The autonomous vehicle is an idea that is still very scarey to society, the adaptation advantage wearable tech has here is that anyone with any type of vehicle would be allowed to access and utilize this technology, not just those people with the most up to date models.

The Shopping Process Will Become Completely Virtual

It’s obvious the shopping and research process has gone digital with consumers looking to the internet to solve all their vehicle purchasing questions, relying less on salespeople for information and looking to the web to complete their entire shopping process.

 

On – Lot

Wearable tech like Google Glass will allow the consumer to “test drive” the vehicle without ever stepping foot inside.

Visually scanning a vehicle then bringing up every vehicle statistic from gas milage to cubic feet of storage is already feasible and will allow customers to walk down the rows of your new and used inventory and differentiate every vehicles pros and cons while cross shopping in between steps all with blink of the eye. Augmented reality will then come into play here “opening up” the vehicle and allowing the consumer come into the vehicle and utilizing its functions without even setting foot in the drivers seat.

New Inventory Will Verge a New Path

With the amount of video and digital media skyrocketing in both amount and consumption, consumers will finalize their decisions completely online. The new car market will rely much more heavily on the advertisements and interactions with OEM’s. Brands that most successfully connect with consumers online will lead in vehicle sales and promotion.

Automakers will soon make marketing campaigns that interact directly with the person.

Looking at a new truck? Advertisements will flash before your eyes, virtually interacting with you thus visually stimulating your path to purchase. Our internet experiences are already influenced by the things we search and interact with and the automobile market will be no different. Advertisements will be tailored to our “likes” and will rely much more heavily on targeting.

 

Mobile Device Utilization

Mobile devices contain massive amounts of computing power and are the perfect bases to connect vast amounts of wearable technology. The other major component here is that our mobile devices posses all of our personal data. Linking wearable tech to our devices will allow them to communicate between one another,  apps linked to the technology will then be used to accomplish the clothings goal. Utilization of Bluetooth and Wifi will allow us to “physically” connect to the digital world. The technology network will become much larger and much more progressive with huge pushes in seamless connectivity between our lives and our devices.

 

All of this sounds quite futuristic, but the reality is all of this technology already exists.

It’s just a matter of time before this becomes the new social norm.

 

 

 

 

Images: Mashable

 

Josh Knutson

AutoMotion Dealer App

Marketing Manager | AutoMotion Dealer App

2420

No Comments

Josh Knutson

AutoMotion Dealer App

Dec 12, 2013

Digital Shopping Continues To Evolve

What The Recent Holiday Shopping Trends Can Show Us About The Mobile Market

 

The holidays bring out the “season of giving” in everyone and the 5 day shopping spread continues to reveal the growth of the digital consumer.

 

 

 

 

Cyber Monday sales saw a 20% growth over last year while mobile sales increased an astounding 55% year-over-year according to IBM Digital Analytic Benchmark.


Mobile shopping accounted for more than 17% of total online sales, showing the digital consumer is turning to their device to meet even more of their needs.

 

 

Smartphones Browse, Tablets Buy:

 

19.7% of all online traffic came from smartphones, with 11.5% coming from tablets.

 

However, 11.7% of the total online sales on Monday came from tablets.

  • Tablet owners are also spending more:
  •     $126.30 per tablet owner
  •     $106.49 per smartphone owner

 

The Growing Marketing Trend - Push Notifications:

 

Push notifications are becoming more and more prominent in the market. Marketers are taking advantage of the simple fact that people are on their mobile devices 24/7 and are reaping the results. Retailers on average sent 77% more push notifications over the five day holiday shopping period compared to averages over the previous two months. Reaching the customer right when they are in the market or even when they are in the store itself is a great technique to drive sales and draw consumers to items they may not have previously considered.

 

 

 

The Digital Age Continues To Show Its Penetration Into Our Lives:

 

While people still spend countless hours in line and act like primal creatures to get that “huge deal” in-store on Black Friday the consumer is steadily moving online. Cyber Monday sales were 31.5% higher than those on Black Friday, showing the consumer is utilizing the web more than ever. Shoppers also spent 5% more on Black Friday vs. Cyber Monday. Consumers are becoming more conscious of the amount of technology and resources that they have at their fingertips and the numbers prove it.

 

Time is also one of the greatest advantages of the digital age. Time is money and fewer and fewer people are spending their time off running around the city looking for deals. Why wait in line and hope the store will have enough in stock when you can purchase everything from your tablet in the comfort of your home and then have it shipped straight to you by Amazon’s new flying delivery drone? People also want their products faster and many times the store with the fastest and cheapest shipping takes the cake as Amazon knows all too well.

 

Mobile devices give shoppers the advantage of time as well as complete freedom and control over their shopping experience. No longer does the customer have to go to the store, look for a product, wait in line and then go home.

 

The shear fact that an entire process is simplified with a simple click is what will continue to drive online shopping growth. With store windows continually turning digital, retailers and marketers will continue to adapt their strategies to appeal to the digital consumer and take advantage of the simplicity of mobile shopping.

 

 

Sources:

http://www-03.ibm.com/press/us/en/pressrelease/42661.wss

http://www.forbes.com/sites/walterloeb/2013/12/02/why-black-friday-...

Josh Knutson

AutoMotion Dealer App

Marketing Manager | AutoMotion Dealer App

2040

No Comments

Josh Knutson

AutoMotion Dealer App

Dec 12, 2013

Digital Shopping Continues To Evolve

What The Recent Holiday Shopping Trends Can Show Us About The Mobile Market

 

The holidays bring out the “season of giving” in everyone and the 5 day shopping spread continues to reveal the growth of the digital consumer.

 

 

 

 

Cyber Monday sales saw a 20% growth over last year while mobile sales increased an astounding 55% year-over-year according to IBM Digital Analytic Benchmark.


Mobile shopping accounted for more than 17% of total online sales, showing the digital consumer is turning to their device to meet even more of their needs.

 

 

Smartphones Browse, Tablets Buy:

 

19.7% of all online traffic came from smartphones, with 11.5% coming from tablets.

 

However, 11.7% of the total online sales on Monday came from tablets.

  • Tablet owners are also spending more:
  •     $126.30 per tablet owner
  •     $106.49 per smartphone owner

 

The Growing Marketing Trend - Push Notifications:

 

Push notifications are becoming more and more prominent in the market. Marketers are taking advantage of the simple fact that people are on their mobile devices 24/7 and are reaping the results. Retailers on average sent 77% more push notifications over the five day holiday shopping period compared to averages over the previous two months. Reaching the customer right when they are in the market or even when they are in the store itself is a great technique to drive sales and draw consumers to items they may not have previously considered.

 

 

 

The Digital Age Continues To Show Its Penetration Into Our Lives:

 

While people still spend countless hours in line and act like primal creatures to get that “huge deal” in-store on Black Friday the consumer is steadily moving online. Cyber Monday sales were 31.5% higher than those on Black Friday, showing the consumer is utilizing the web more than ever. Shoppers also spent 5% more on Black Friday vs. Cyber Monday. Consumers are becoming more conscious of the amount of technology and resources that they have at their fingertips and the numbers prove it.

 

Time is also one of the greatest advantages of the digital age. Time is money and fewer and fewer people are spending their time off running around the city looking for deals. Why wait in line and hope the store will have enough in stock when you can purchase everything from your tablet in the comfort of your home and then have it shipped straight to you by Amazon’s new flying delivery drone? People also want their products faster and many times the store with the fastest and cheapest shipping takes the cake as Amazon knows all too well.

 

Mobile devices give shoppers the advantage of time as well as complete freedom and control over their shopping experience. No longer does the customer have to go to the store, look for a product, wait in line and then go home.

 

The shear fact that an entire process is simplified with a simple click is what will continue to drive online shopping growth. With store windows continually turning digital, retailers and marketers will continue to adapt their strategies to appeal to the digital consumer and take advantage of the simplicity of mobile shopping.

 

 

Sources:

http://www-03.ibm.com/press/us/en/pressrelease/42661.wss

http://www.forbes.com/sites/walterloeb/2013/12/02/why-black-friday-...

Josh Knutson

AutoMotion Dealer App

Marketing Manager | AutoMotion Dealer App

2040

No Comments

Josh Knutson

AutoMotion Dealer App

Nov 11, 2013

The Holiday Shopping Breakdown

 

Insights To Make Your Holiday Season Very Merry Indeed

 

Your Dealership Window Goes Digital

Multi screen shopping is the latest trend, and is the method mass amounts of people will use to fill the bottom of their Christmas trees and in your case, their driveways.

In the past decking out your dealerships windows like massive glass advertisements and littering your showroom with holiday cheer was sure to draw those holiday customers looking to get themselves or their special someone the greatest gift Santa never brings… a new car.

Your window has now moved from your 15,000 square foot dealership on Main Street to your consumers hands. Mobile devices connect users to the web and allow them to shop at thousands of stores with a single touch.

Rather than driving past your lot, consumers now get their first impression of you online, they are, researching, exploring, and discovering your dealership while they are sipping a cup of hot chocolate on their tablet.

 

The Internet Is The Top Resource For Holiday Shopping, Period

2013 Holiday Season:

  • The internet will be used 2X as much as TV or catalogs.
  • 3 out of 4 consumers say an online resource will influence the brands they buy and where they buy them.
  • 4 of 5 people consider the internet the single most “useful” resource for shopping,

This translates to results:

  • 76% of smartphone owners plan to use their devices for holiday browsing
  • 1 in 4 smartphone users will use their device to make a purchase, 21% more than last year.
  • Nearly 50% will research on their phones and then buy in-store.

Based on 2012 Google data, mobile holiday shopping is expected to spike on the weekends. So make your Saturdays count. Shoppers are also equally as likely to use smartphones while shopping in-store as shopping online, so keep your bases covered and reach consumers in every way imaginable.

 

Have a Multi-Screen Strategy

80% will use more than one device when holiday shopping

84% will start shopping on one device and finish on another

The path to purchase is expanding, no longer are customers walking in the dealership and walking out with a vehicle. They are in a handful of places both online and physically so deciphering their entire path to purchase is essential for your holiday success.

 

 

The millennial generation plans to use the web and mobile more than any other demographic.

A whopping 95% plan to use the internet as a holiday shopping resource!

and Ho Ho Hold the Phone 88% are planning to use their smartphone as their holiday shopping device.

1 in 3 also plan to make a purchase on their smartphone up 28% from last year.

 

But thats not all, 30% plan to research and purchase on their smartphone vs 20% ages 35+, while 40% plan to research or purchase on smartphone while IN STORE vs.  23% ages 35+

 

Starting Early and Never Stopping

88% of millennials plan to shop Thanksgiving Weekend. However 41% wont finish buying until mid-December with 25% waiting to the last viable minute.

So start marketing early, give your customers deals and incentives early and motivate them all season long. Women are much more likely to search for that great deal while young adults have more to spend so adapt your plan accordingly.

 

Open Market

2 out of 3 shoppers don’t have their minds made up on what they are purchasing and over 50% are willing to purchase from a retailer they haven’t considered in the past!

This is MONUMENTAL. The market is open, go jingle balls-to-the-wall. Have your sales team promote your product like never before and make your marketing strategy holiday focused to end the year with a bang. With customers not staying as loyal to certain brands, this is the perfect time to swoop them off their feet and drop them in your brand new vehicle.

 

Discounts / Spending

All these deals and sale “days” have made consumers expect discounts with nearly 81% of shoppers reporting they will rely on them in some form or another. Women are also more open to new retailers and they love deals and coupons so start early with them. 35-49 year olds plan to spend the most this holiday season, but the 25-34 age gap has increased their holiday budgets by 19%, so double down on these holiday lovers.

 

 

 

 

 

Utilize these statistics to make the most out of you holiday season and hAPPy holidays from the team here at AutoMotion.

 

 

By: Josh Knutson

Stats: http://www.google.com/think/articles/2013-holiday-shopper-intentions.html

Josh Knutson

AutoMotion Dealer App

Marketing Manager | AutoMotion Dealer App

2585

No Comments

Josh Knutson

AutoMotion Dealer App

Nov 11, 2013

The Holiday Shopping Breakdown

 

Insights To Make Your Holiday Season Very Merry Indeed

 

Your Dealership Window Goes Digital

Multi screen shopping is the latest trend, and is the method mass amounts of people will use to fill the bottom of their Christmas trees and in your case, their driveways.

In the past decking out your dealerships windows like massive glass advertisements and littering your showroom with holiday cheer was sure to draw those holiday customers looking to get themselves or their special someone the greatest gift Santa never brings… a new car.

Your window has now moved from your 15,000 square foot dealership on Main Street to your consumers hands. Mobile devices connect users to the web and allow them to shop at thousands of stores with a single touch.

Rather than driving past your lot, consumers now get their first impression of you online, they are, researching, exploring, and discovering your dealership while they are sipping a cup of hot chocolate on their tablet.

 

The Internet Is The Top Resource For Holiday Shopping, Period

2013 Holiday Season:

  • The internet will be used 2X as much as TV or catalogs.
  • 3 out of 4 consumers say an online resource will influence the brands they buy and where they buy them.
  • 4 of 5 people consider the internet the single most “useful” resource for shopping,

This translates to results:

  • 76% of smartphone owners plan to use their devices for holiday browsing
  • 1 in 4 smartphone users will use their device to make a purchase, 21% more than last year.
  • Nearly 50% will research on their phones and then buy in-store.

Based on 2012 Google data, mobile holiday shopping is expected to spike on the weekends. So make your Saturdays count. Shoppers are also equally as likely to use smartphones while shopping in-store as shopping online, so keep your bases covered and reach consumers in every way imaginable.

 

Have a Multi-Screen Strategy

80% will use more than one device when holiday shopping

84% will start shopping on one device and finish on another

The path to purchase is expanding, no longer are customers walking in the dealership and walking out with a vehicle. They are in a handful of places both online and physically so deciphering their entire path to purchase is essential for your holiday success.

 

 

The millennial generation plans to use the web and mobile more than any other demographic.

A whopping 95% plan to use the internet as a holiday shopping resource!

and Ho Ho Hold the Phone 88% are planning to use their smartphone as their holiday shopping device.

1 in 3 also plan to make a purchase on their smartphone up 28% from last year.

 

But thats not all, 30% plan to research and purchase on their smartphone vs 20% ages 35+, while 40% plan to research or purchase on smartphone while IN STORE vs.  23% ages 35+

 

Starting Early and Never Stopping

88% of millennials plan to shop Thanksgiving Weekend. However 41% wont finish buying until mid-December with 25% waiting to the last viable minute.

So start marketing early, give your customers deals and incentives early and motivate them all season long. Women are much more likely to search for that great deal while young adults have more to spend so adapt your plan accordingly.

 

Open Market

2 out of 3 shoppers don’t have their minds made up on what they are purchasing and over 50% are willing to purchase from a retailer they haven’t considered in the past!

This is MONUMENTAL. The market is open, go jingle balls-to-the-wall. Have your sales team promote your product like never before and make your marketing strategy holiday focused to end the year with a bang. With customers not staying as loyal to certain brands, this is the perfect time to swoop them off their feet and drop them in your brand new vehicle.

 

Discounts / Spending

All these deals and sale “days” have made consumers expect discounts with nearly 81% of shoppers reporting they will rely on them in some form or another. Women are also more open to new retailers and they love deals and coupons so start early with them. 35-49 year olds plan to spend the most this holiday season, but the 25-34 age gap has increased their holiday budgets by 19%, so double down on these holiday lovers.

 

 

 

 

 

Utilize these statistics to make the most out of you holiday season and hAPPy holidays from the team here at AutoMotion.

 

 

By: Josh Knutson

Stats: http://www.google.com/think/articles/2013-holiday-shopper-intentions.html

Josh Knutson

AutoMotion Dealer App

Marketing Manager | AutoMotion Dealer App

2585

No Comments

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