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Larisa Bedgood

Larisa Bedgood Director of Marketing

Larisa Bedgood Blog Posts

Why Automotive Marketing Must Evolve to Win with Today’s Mobile-First Auto Shoppers

Why Automotive Marketing Must Evolve to Win with Today’s Mobile-First Auto Shoppers

Why Automotive Marketing Must Evolve to Win with Today’s Mobile-First Auto Shoppers Today’s car shoppers spend more time researching the…

Are Consumers Ditching the Dealership? How to Improve the Car Buyer’s Shopping Experience.

Are Consumers Ditching the Dealership? How to Improve the Car Buyer’s Shopping Experience.

Are Consumers Ditching the Dealership? How to Improve the Car Buyer’s Shopping Experience. Have you heard the claims that most consumers would…

Automotive Marketing: An Overview of Current Marketing Trends, Statistics, and Strategies

Automotive Marketing: An Overview of Current Marketing Trends, Statistics, and Strategies

Automotive Marketing: An Overview of Current Marketing Trends, Statistics, and Strategies The auto industry has undergone ongoing and dynamic transforma…

DataMentors Launches Auto Lease Expiration Data to Power Conquest Marketing

DataMentors Launches Auto Lease Expiration Data to Power Conquest Marketing

DataMentors Launches Auto Lease Expiration Data to Power Conquest Marketing TAMPA, FL – October 25, 2016 – DataMentors, LLC, …

Dealership Marketing: 7 Surefire Ways to Ramp Up Your Email Marketing Success

Dealership Marketing: 7 Surefire Ways to Ramp Up Your Email Marketing Success

Dealership Marketing: 7 Surefire Ways to Ramp Up Your Email Marketing Success Email can be a strong platform to connect with your current and prospectiv…

You Sold the Car But 72% of Customers Are Using Third-Party Mechanics.

You Sold the Car But 72% of Customers Are Using Third-Party Mechanics.

Service department revenue continues to increase in importance for dealerships.  With lower margins, service revenue is the bread and butter for m…

Millennial Car Shoppers Are Ready to Buy – What Your Dealership Needs to Know

Millennial Car Shoppers Are Ready to Buy – What Your Dealership Needs to Know

When a millennial steps onto your lot, chances are that they are ready to buy. In fact 48% of 17 to 24-year-olds intend to buy a car on their first vis…

5 Digital Strategies to Drive New Business into Your Dealership Service Center

5 Digital Strategies to Drive New Business into Your Dealership Service Center

5 Digital Strategies to Drive New Business into Your Dealership Service Center With car owners keeping their car longer than ever, now is the time t…

Data Strategies to Increase Your Dealership Sales and Profitability

Data Strategies to Increase Your Dealership Sales and Profitability

Data Strategies to Increase Your Dealership Sales and Profitability Despite the digital disruption and new ways to research and shop online, the dea…

Drive More Sales at Your Dealership with Data-Driven Email Marketing

Drive More Sales at Your Dealership with Data-Driven Email Marketing

Drive More Sales at Your Dealership with Data-Driven Email Marketing Personalized emails targeted to the right buyer and at the right time can drive…

Mobility, Car Sharing and the Future of the Automotive Industry

Mobility, Car Sharing and the Future of the Automotive Industry

Mobility, Car Sharing and the Future of the Automotive Industry Americans are slowly turning away from the concept of car ownership as a necessity a…

90% of Car Shoppers Prefer a Dealership Where They Can Start the Buying Process Online

90% of Car Shoppers Prefer a Dealership Where They Can Start the Buying Process Online

90% of Car Shoppers Prefer a Dealership Where They Can Start the Buying Process Online This is according to a new survey released by CDK Global…

DataMentors Launches Innovative Solution for Automotive Marketers to Target In-Market Consumers

DataMentors Launches Innovative Solution for Automotive Marketers to Target In-Market Consumers

DataMentors Launches Innovative Mobile Solution for Automotive Marketers to Target In-Market Consumers As They Are Shopping on Dealer Lots TAMPA, FL &nd…

How to Turn Millennial Car Shoppers into Car Buyers for Your Dealership

How to Turn Millennial Car Shoppers into Car Buyers for Your Dealership

How to Turn Millennial Car Shoppers into Car Buyers for Your Dealership More and more millennials are in the market for cars, and dealerships must t…

Why Dealerships Should be Using Facebook to Target Auto Shoppers

Why Dealerships Should be Using Facebook to Target Auto Shoppers

Why Dealerships Should be Using Facebook to Target Auto Shoppers Shopping for cars on Facebook happens more often that you may realize. Did you know…

Three Ways Mobile Technology is Changing the Auto Industry

Three Ways Mobile Technology is Changing the Auto Industry

Three Ways Mobile Technology is Changing the Auto Industry Each day consumers spend a little more than 3 hours on their smartphones &ndash…

Auto Shoppers Are In Market Longer Than Ever – 5 Ways to Target and Convert New Customers

Auto Shoppers Are In Market Longer Than Ever – 5 Ways to Target and Convert New Customers

Auto Shoppers Are In Market Longer Than Ever – 5 Ways to Target and Convert New Customers Today’s auto consumers are in-market longer than e…

Why Auto Dealers Must Embrace Digital Marketing

Why Auto Dealers Must Embrace Digital Marketing

Why Auto Dealers Must Embrace Digital Marketing You may have heard it time and again, but if you aren’t using digital in your marketing plans,…

Study Shows That Car Shoppers Needs and Preferences Are Ignored in 40% of Dealership Sales

Study Shows That Car Shoppers Needs and Preferences Are Ignored in 40% of Dealership Sales

As more and more vehicles tout a range of exciting features, better safety, connectivity and the next best thing in car design, manufacturers and dealers w…

What Drives the Automotive Aftermarket’s Online Shoppers

What Drives the Automotive Aftermarket’s Online Shoppers

What Drives the Automotive Aftermarket’s Online Shoppers E-commerce continues to be on a rapid path of growth in the automotive aftermarket indust…

How Marketers Are Responding to Connectivity and Transformation in the Automotive Industry

How Marketers Are Responding to Connectivity and Transformation in the Automotive Industry

How Marketers Are Responding to Connectivity and Transformation in the Automotive Industry Connectivity and digitalization are the number one key tr…

3 Ways the Automotive Industry Can Reach Mobile-First Consumers

3 Ways the Automotive Industry Can Reach Mobile-First Consumers

3 Ways the Automotive Industry Can Reach Mobile-First Consumers Choosing to ignore the mobile consumer is not an option for brands that want to thri…

What Does a Connected Car Driver Expect from Their Dealership?

What Does a Connected Car Driver Expect from Their Dealership?

What Does a Connected Car Driver Expect from Their Dealership? Vehicles are evolving to meet consistently increasing consumer demands for convenienc…

5 Tips on Successful Email Marketing for Car Dealerships

5 Tips on Successful Email Marketing for Car Dealerships

Email marketing continues to be one of the most effective online marketing strategies that dealerships can conduct. In fact, nearly 75% of adults say t…

Key Insights into Understanding the 2016 Car Buyer’s Journey

Key Insights into Understanding the 2016 Car Buyer’s Journey

Key Insights into Understanding the 2016 Car Buyer’s Journey Car shoppers today are online before they ever step onto your dealership’s lot.…

Mobile is Skyrocketing for Dealership Marketing  – How to Get on Board

Mobile is Skyrocketing for Dealership Marketing  – How to Get on Board

Mobile is Skyrocketing for Dealership Marketing  – How to Get on Board Mobile devices are rapidly changing the way that consumers researc…

Women Buy 68% of New Vehicles – How is Your Dealership Marketing to Women?

Women Buy 68% of New Vehicles – How is Your Dealership Marketing to Women?

Women are one of the fastest growing groups of auto consumers. While marketing to both men and women is key, dealerships who look for new ways to attract a…

3 Online Marketing Strategies to Attract Connected Consumers

3 Online Marketing Strategies to Attract Connected Consumers

3 Online Marketing Strategies to Attract Connected Consumers It’s the age old question of, “What came first, the chi…

3 Steps to Win Big With Today’s Auto Consumers

3 Steps to Win Big With Today’s Auto Consumers

3 Steps to Win Big With Today’s Auto Consumers According to Autotrader’s recent Car Buyer of the Future study, only 17 out of 4,002 people p…

5 Tips to Get Better Dealership Reviews Online

5 Tips to Get Better Dealership Reviews Online

Did you know that car shoppers are 90% more likely to visit your website and 5.3 more likely to visit your dealership if you have positive dealers…

10 Social Media Strategies for Car Dealerships

10 Social Media Strategies for Car Dealerships

The recent Social Media Trends study by Digital Air Strike revealed that car shoppers, for the third consecutive year in a row, ranked social…

Social Media is Taking Off for Automotive Dealers

Social Media is Taking Off for Automotive Dealers

Social Media is Taking Off for Automotive Dealers Social media is interwoven into our everyday lives and the opportunities for t…

An Introduction to Data-Driven Marketing for the Auto Industry

An Introduction to Data-Driven Marketing for the Auto Industry

An Introduction to Data-Driven Marketing for the Auto Industry Without a doubt, data has become the currency that fuels competit…

3 Ways to Acquire On-Line and In-Market Car Shoppers

3 Ways to Acquire On-Line and In-Market Car Shoppers

  Car shopping 20 years or so ago involved checking out ads in the local newspaper, taking a day to drive from dealer to dealer, and learning about hot…

Four Data-Driven Ways to Attract and Retain New Car Customers

Four Data-Driven Ways to Attract and Retain New Car Customers

When it comes to data, marketers across all industries are becoming technically savvier. They seek better ways to use data to improve customer experien…

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