Ok this isn’t a post about me or is it…the lines are getting blurry aren’t they. Yesterday I read I read 7 articles all having to do with social media many others but that was the biggest portion. Here they are if you would like to read them.

10 Social Media Trends for 2011

The 4 C’s of Social Media

The Difference Between Friends, Fans and Followers

Creating Your Own Brand Network Like Oprah Winfrey - Sent via twitter from Brian Clark @copyblogger a blog you should read daily if you are marketing on the net

Facebook eCommerce the Future of Online Shopping by JD Rucker he always makes me think differently

Improve Your Influence by Chris Brogan another guy everyone should read daily its no wonder he’s an overnight success

25 Ways to Get More Social Media Followers from Hubspot another blog  I read daily and you should too.

Aside for the obvious that social media is big, it occurred to me that there needs to be a place to pool all your social media sites together so people can get the information they want about you when they want it, the way they want it… sound familiar?

“I want what I want, when I want it the way I want it and I’ll get it” my online customer mantra.

Then I get this article from Mashable AOL Acquires About.me 4 Days After Official Launch well that proves my second mantra about the web one I got from Tim Ash @Tim_ash “There is nothing new under the sun on the web” it seems that About.me has done it or at least started the era of social aggregation.

One place for all your social connections, one place to allow your friends, fans and followers to get to the social connection site of their choice to connect with you.

So what does this mean to you on the floor? Well I have said since the early 90’s customers are not shopping for a car they are shopping for a salesperson. Here one place where your salespeople can place connections for all their social connections, for now there will be more on this site soon.

So what do you need to do now? Get all your personel to go to About.me now get their profile while they are plentiful. Secondly look at building a page in your website with links to these about.me pages so your customers can see what your people are all about. 

Also get you dealerships name, this is subjective but I think this will become a big deal for companies too and it’s free so get your dealerships profile there now.

This is an app to watch if they do it right it will the gateway into a person’s online social world.   

Larry Bruce @pcmguy.com

Ok this isn’t a post about me or is it…the lines are getting blurry aren’t they. Yesterday I read I read 7 articles all having to do with social media many others but that was the biggest portion. Here they are if you would like to read them.

10 Social Media Trends for 2011

The 4 C’s of Social Media

The Difference Between Friends, Fans and Followers

Creating Your Own Brand Network Like Oprah Winfrey - Sent via twitter from Brian Clark @copyblogger a blog you should read daily if you are marketing on the net

Facebook eCommerce the Future of Online Shopping by JD Rucker he always makes me think differently

Improve Your Influence by Chris Brogan another guy everyone should read daily its no wonder he’s an overnight success

25 Ways to Get More Social Media Followers from Hubspot another blog  I read daily and you should too.

Aside for the obvious that social media is big, it occurred to me that there needs to be a place to pool all your social media sites together so people can get the information they want about you when they want it, the way they want it… sound familiar?

“I want what I want, when I want it the way I want it and I’ll get it” my online customer mantra.

Then I get this article from Mashable AOL Acquires About.me 4 Days After Official Launch well that proves my second mantra about the web one I got from Tim Ash @Tim_ash “There is nothing new under the sun on the web” it seems that About.me has done it or at least started the era of social aggregation.

One place for all your social connections, one place to allow your friends, fans and followers to get to the social connection site of their choice to connect with you.

So what does this mean to you on the floor? Well I have said since the early 90’s customers are not shopping for a car they are shopping for a salesperson. Here one place where your salespeople can place connections for all their social connections, for now there will be more on this site soon.

So what do you need to do now? Get all your personel to go to About.me now get their profile while they are plentiful. Secondly look at building a page in your website with links to these about.me pages so your customers can see what your people are all about. 

Also get you dealerships name, this is subjective but I think this will become a big deal for companies too and it’s free so get your dealerships profile there now.

This is an app to watch if they do it right it will the gateway into a person’s online social world.   

Larry Bruce @pcmguy.com

A few days ago I posted “Good News and Bad News about Microsites and Landing Pages.”  

In that post I said that many dealers are getting microsites, which is good; however they are getting them for the wrong reasons, and that’s bad. I don't see a lot of strategy behind most microsite initiatives and, to be honest, there are more than a few vendors selling them with no strategy at all, and for all the wrong reasons.

I have had several requests to go into some detail on this so I will in this post.

Microsite and landing page optimization is not a onetime thing; it’s an all-the-time thing. Microsites and landing pages focus traffic on specific offers, promotions, and messages, and are designed to remove distraction and logically lead the visitor to conversion.

To achieve real improvements in your conversion rates, optimization needs to be a part of your marketing culture – it needs to be a habit. In the spirit of Franklin Covey’s book, here are nine habits required to develop a highly effective conversion marketing strategy:

1. First, understand your traffic driver types and how you intend to used microsites or landing pages with them. It takes both traffic drivers and landing conversion to make a good conversion marketing strategy work.

There are three traffic driver types:

a.       Continuous: Continuous traffic drivers are ongoing messages. Think of them as your autonomic marketing, like breathing. These messages are the lifeblood of your conversion marketing strategy. Your landing pages for these traffic drivers are the key to success. The higher your conversion rate, the more money you can comfortably spend on these traffic driver channels.

                                                                           i.      Example: Search Marketing (product site, etc.)

                                                                         ii.      Example: Service Reminders mailings and emails 

                                                                        iii.      Example: Declined Service mailings and emails

These marketing messages are ongoing. By using microsites and landing pages for each, you can communicate more, allow the user to get to the content they are looking for quickly, and convert more from each channel.

b.      Campaigns – Campaigns are just what you think they are: special offers and promotions. From your dealership and my be in conjunction with other offers going on at the time. Campaigns should be unique to your store, have a clear store-driven value proposition, and most importantly, a single clear call to action. So many times I see email campaigns that are three paragraphs long with no clear value proposition and no call to action, then a link to, of all things, the dealership’s Random Access Website (RAW, I love that acronym) home page. You couldn’t be more irrelevant to the customer you’re interacting with. Please—stop doing this.

Microsites and landing pages make it easy to overview the offer in the channel and then allow the visitor to land and go to the content they want to see, rather than trying to squeeze all the information into the channel, where users read only a small portion and then, not finding what they want, move on. Then, to make matters worse, you deliver them to the home page of your site—which has nothing to do with what you were talking about in the channel—and expect the visitor to somehow just know what to do. Use your landing page to shorten your channel conversation and let the visitor get to the content they want to see fast.

c.       Events and Cause Marketing – These usually happen, at most, once per quarter. Examples of these are OEM events, Lexus December to Remember, Toyotathon, Honda Mr. Opportunity, etc.

Cause marketing examples: We are now creating them for clients like Toys for Tots, the Make a Wish Foundation, etc.

Your microsites for these types of clients will connect your unique selling proposition with the event or cause, allowing you to compete for attention at the search marketing level with the OEM and the cause alike, which helps both you and the cause achieve your goals.

2. Not all traffic and clicks are created equal.

There is some traffic you just don't want, particularly when it comes to search marketing. Many times I see vendors bid on generic broad-match terms in an effort to show the dealership that they attract a lot of traffic to their sites, only to end up with a high bounce rate and no more leads than they had before. Conversion marketing isn’t about traffic – it’s about the lead, the sale, or the Facebook friend and/or follow, and everything you do should optimize that conversion.

Make sure you are bidding on converting keywords and phrases, and make sure they are at least phrase matches or, preferably, exact matches. Finally, above all else, make sure your landing page matches your ad and fulfills the promise it makes to the consumer.

3. Inject conversion optimization into your organization’s marketing culture.

Just because you know you need to implement an effective microsite and/or landing page optimization program, it doesn’t mean that everyone is on board. Help your dealer, management team, website vendor, marketing vendors, and other teammates understand that conversion optimization directly impacts the dealership’s bottom line, and that implementation is a top priority. This may not be easy, but if you continuously build the case for conversion optimization, you’ll ensure that nothing gets in the way of your conversion marketing strategy.

4. Begin with the end in mind.

Start every new test, every new program, and every new initiative with the end in mind. What are your goals for the offer and for landing page optimization? What's the conversion funnel going to look like? What kind of conversion rate improvement do you want to achieve? By beginning with the end in mind, you’ll make sure you take all the required steps toward boosting your conversions, and, along the way, you’ll be able to easily evaluate the effectiveness of your programs.

A boost to your work ethic, and a boost to your results.

5. Work in real time.

Online marketing moves at an exhilarating pace, and so should your landing page program. You’ll achieve the best results by minimizing the time in between landing page launch, analysis, and new tests. The longer you drive traffic to ineffective landing pages, the more gross profit you’ll lose. You should work to design and implement Microsite and landing page in a day or less.

6. Think outside the box. Differentiate.

Think beyond single pages and generic experiences. When you’re a visitor clicking on multiple ads, landing page sites can start to look alike: a form here, a headline there, a hero shot over there. But you’ll get noticed in a sea of competition if you start to think outside the box. Add a widget. Test a vehicle selector. Try video. Add a little Flash. Eschew generic. Differentiate.

7. Start with macro tests, then fine tune elements with micro tests.

Begin your testing program with macro-level, A/B tests. Test completely different experiences against each other, and once you find champions, fine tune the elements of your pages (hero shots, headlines, etc.). Start big. Continue small. Don't just test content test offers and price by geography.

8. Don’t wait for perfection. Just get the ball rolling.

The best Microsite/landing page critics are your visitors—not your vendor, your management team, and especially not you or your dealer. Don’t wait to launch a test until you think your landing page is perfect;  launch it and let your visitors tell you what works, and what doesn’t.

9. Never settle. Always be testing.

Unless you’re converting at 100%, you must always look for the next opportunity for optimization. Revel in the glory of your wins, but don't be afraid of failure. Learn from it, but move on to the next step. As soon as you’re satisfied with the status quo, your results will suffer. Never stop optimizing, and never stop testing. Always look for the next opportunity for improvement.

I hope this helps get your dealerships started on a conversion marketing path. 

Larry Bruce - @pcmguy

A few days ago I posted “Good News and Bad News about Microsites and Landing Pages.”  

In that post I said that many dealers are getting microsites, which is good; however they are getting them for the wrong reasons, and that’s bad. I don't see a lot of strategy behind most microsite initiatives and, to be honest, there are more than a few vendors selling them with no strategy at all, and for all the wrong reasons.

I have had several requests to go into some detail on this so I will in this post.

Microsite and landing page optimization is not a onetime thing; it’s an all-the-time thing. Microsites and landing pages focus traffic on specific offers, promotions, and messages, and are designed to remove distraction and logically lead the visitor to conversion.

To achieve real improvements in your conversion rates, optimization needs to be a part of your marketing culture – it needs to be a habit. In the spirit of Franklin Covey’s book, here are nine habits required to develop a highly effective conversion marketing strategy:

1. First, understand your traffic driver types and how you intend to used microsites or landing pages with them. It takes both traffic drivers and landing conversion to make a good conversion marketing strategy work.

There are three traffic driver types:

a.       Continuous: Continuous traffic drivers are ongoing messages. Think of them as your autonomic marketing, like breathing. These messages are the lifeblood of your conversion marketing strategy. Your landing pages for these traffic drivers are the key to success. The higher your conversion rate, the more money you can comfortably spend on these traffic driver channels.

                                                                           i.      Example: Search Marketing (product site, etc.)

                                                                         ii.      Example: Service Reminders mailings and emails 

                                                                        iii.      Example: Declined Service mailings and emails

These marketing messages are ongoing. By using microsites and landing pages for each, you can communicate more, allow the user to get to the content they are looking for quickly, and convert more from each channel.

b.      Campaigns – Campaigns are just what you think they are: special offers and promotions. From your dealership and my be in conjunction with other offers going on at the time. Campaigns should be unique to your store, have a clear store-driven value proposition, and most importantly, a single clear call to action. So many times I see email campaigns that are three paragraphs long with no clear value proposition and no call to action, then a link to, of all things, the dealership’s Random Access Website (RAW, I love that acronym) home page. You couldn’t be more irrelevant to the customer you’re interacting with. Please—stop doing this.

Microsites and landing pages make it easy to overview the offer in the channel and then allow the visitor to land and go to the content they want to see, rather than trying to squeeze all the information into the channel, where users read only a small portion and then, not finding what they want, move on. Then, to make matters worse, you deliver them to the home page of your site—which has nothing to do with what you were talking about in the channel—and expect the visitor to somehow just know what to do. Use your landing page to shorten your channel conversation and let the visitor get to the content they want to see fast.

c.       Events and Cause Marketing – These usually happen, at most, once per quarter. Examples of these are OEM events, Lexus December to Remember, Toyotathon, Honda Mr. Opportunity, etc.

Cause marketing examples: We are now creating them for clients like Toys for Tots, the Make a Wish Foundation, etc.

Your microsites for these types of clients will connect your unique selling proposition with the event or cause, allowing you to compete for attention at the search marketing level with the OEM and the cause alike, which helps both you and the cause achieve your goals.

2. Not all traffic and clicks are created equal.

There is some traffic you just don't want, particularly when it comes to search marketing. Many times I see vendors bid on generic broad-match terms in an effort to show the dealership that they attract a lot of traffic to their sites, only to end up with a high bounce rate and no more leads than they had before. Conversion marketing isn’t about traffic – it’s about the lead, the sale, or the Facebook friend and/or follow, and everything you do should optimize that conversion.

Make sure you are bidding on converting keywords and phrases, and make sure they are at least phrase matches or, preferably, exact matches. Finally, above all else, make sure your landing page matches your ad and fulfills the promise it makes to the consumer.

3. Inject conversion optimization into your organization’s marketing culture.

Just because you know you need to implement an effective microsite and/or landing page optimization program, it doesn’t mean that everyone is on board. Help your dealer, management team, website vendor, marketing vendors, and other teammates understand that conversion optimization directly impacts the dealership’s bottom line, and that implementation is a top priority. This may not be easy, but if you continuously build the case for conversion optimization, you’ll ensure that nothing gets in the way of your conversion marketing strategy.

4. Begin with the end in mind.

Start every new test, every new program, and every new initiative with the end in mind. What are your goals for the offer and for landing page optimization? What's the conversion funnel going to look like? What kind of conversion rate improvement do you want to achieve? By beginning with the end in mind, you’ll make sure you take all the required steps toward boosting your conversions, and, along the way, you’ll be able to easily evaluate the effectiveness of your programs.

A boost to your work ethic, and a boost to your results.

5. Work in real time.

Online marketing moves at an exhilarating pace, and so should your landing page program. You’ll achieve the best results by minimizing the time in between landing page launch, analysis, and new tests. The longer you drive traffic to ineffective landing pages, the more gross profit you’ll lose. You should work to design and implement Microsite and landing page in a day or less.

6. Think outside the box. Differentiate.

Think beyond single pages and generic experiences. When you’re a visitor clicking on multiple ads, landing page sites can start to look alike: a form here, a headline there, a hero shot over there. But you’ll get noticed in a sea of competition if you start to think outside the box. Add a widget. Test a vehicle selector. Try video. Add a little Flash. Eschew generic. Differentiate.

7. Start with macro tests, then fine tune elements with micro tests.

Begin your testing program with macro-level, A/B tests. Test completely different experiences against each other, and once you find champions, fine tune the elements of your pages (hero shots, headlines, etc.). Start big. Continue small. Don't just test content test offers and price by geography.

8. Don’t wait for perfection. Just get the ball rolling.

The best Microsite/landing page critics are your visitors—not your vendor, your management team, and especially not you or your dealer. Don’t wait to launch a test until you think your landing page is perfect;  launch it and let your visitors tell you what works, and what doesn’t.

9. Never settle. Always be testing.

Unless you’re converting at 100%, you must always look for the next opportunity for optimization. Revel in the glory of your wins, but don't be afraid of failure. Learn from it, but move on to the next step. As soon as you’re satisfied with the status quo, your results will suffer. Never stop optimizing, and never stop testing. Always look for the next opportunity for improvement.

I hope this helps get your dealerships started on a conversion marketing path. 

Larry Bruce - @pcmguy

I have been in an interesting discussion on dealerrefresh.com with dealers, vendors, representatives of ATC and Cars.com over the last few days regarding the recent ATC acquisitions and their implications on dealers and this discussion has morphed into how to measure ATC, Cars and eBay Motors as classified listing services.

I have made my position very clear on this “You measure by conversion” Lead, Call, email or chat. However this discussion did morph into whether or not VDP views (Vehicle Display Pages) were a valid measurement and did they help the dealer?

This prompted me to do a thorough analysis from a conversion stand point of the listings and VDP view within each service ATC, Cars and eBay. Below in this power point is are my findings. I will leave it to the dealers to use this data to make up your mind as you will and to lend whatever wait you deem necessary in using it.

I have been in an interesting discussion on dealerrefresh.com with dealers, vendors, representatives of ATC and Cars.com over the last few days regarding the recent ATC acquisitions and their implications on dealers and this discussion has morphed into how to measure ATC, Cars and eBay Motors as classified listing services.

I have made my position very clear on this “You measure by conversion” Lead, Call, email or chat. However this discussion did morph into whether or not VDP views (Vehicle Display Pages) were a valid measurement and did they help the dealer?

This prompted me to do a thorough analysis from a conversion stand point of the listings and VDP view within each service ATC, Cars and eBay. Below in this power point is are my findings. I will leave it to the dealers to use this data to make up your mind as you will and to lend whatever wait you deem necessary in using it.

Monday morning I am sitting at my computer with my peripheral vision on my twitter feed when I see @jimziegler tweet “Alpha dog is on the point”. Now I have seen this tweet before and not really thought about it too much until someone tweets back “jim what is the point?” Now to set this up for you people that haven’t sold cars in a dealership before the point is a place on the lot usually around where the customers park where all of the salespeople will congregate and wait for an up (if you don't know what an up is ask someone who sells cars, can’t explain every car term not enough time or room on this post).

That’s  when an interesting analogy occurs Jim’s tweet back “I am on social media communicating with my customers and friends” and it hits me Social Media is the new “Point” for your dealership, the “Virtual Point”.

Now instead of the salespeople out on the physical “Point” smokin and Jokein they are on the “Virtual Point” communicating and updating friends and customers on happening in the dealership and their lives, which if you have ever sold cars retail you would understand they are one in the same.

On this same day I read a blog post “Are You Building A Social-Ready Organization” in this pot the author Alan See Says “At a high-level social media marketing is about influencing the customer experience by engaging in dialogue with the customer in order to build a trusted relationship over time.”

Again I think back to my basic car training:

Step 1 – Meet & Greet , now look at Alan’s statement above “Influencing the customers experience by engaging in dialogue with the customer” same thing.

Step 2 – Establish Common ground – Now look at the rest of Alan’s statement “In order to build a trusted relationship over time” again same thing.

Now anyone that has ever sold cars knows that if you don't get these two you're not likely to sell the car and even if you do it’s a mini commission and a bad CSI survey.

So think about what you are doing if you are a dealership that is blocking your salespeople from Facebook would you block them from the lot and the “Point”? If you are a salesperson who is not using social media will you go to the dealership tomorrow and not get out on the “Point”

How are you looking at this?

Monday morning I am sitting at my computer with my peripheral vision on my twitter feed when I see @jimziegler tweet “Alpha dog is on the point”. Now I have seen this tweet before and not really thought about it too much until someone tweets back “jim what is the point?” Now to set this up for you people that haven’t sold cars in a dealership before the point is a place on the lot usually around where the customers park where all of the salespeople will congregate and wait for an up (if you don't know what an up is ask someone who sells cars, can’t explain every car term not enough time or room on this post).

That’s  when an interesting analogy occurs Jim’s tweet back “I am on social media communicating with my customers and friends” and it hits me Social Media is the new “Point” for your dealership, the “Virtual Point”.

Now instead of the salespeople out on the physical “Point” smokin and Jokein they are on the “Virtual Point” communicating and updating friends and customers on happening in the dealership and their lives, which if you have ever sold cars retail you would understand they are one in the same.

On this same day I read a blog post “Are You Building A Social-Ready Organization” in this pot the author Alan See Says “At a high-level social media marketing is about influencing the customer experience by engaging in dialogue with the customer in order to build a trusted relationship over time.”

Again I think back to my basic car training:

Step 1 – Meet & Greet , now look at Alan’s statement above “Influencing the customers experience by engaging in dialogue with the customer” same thing.

Step 2 – Establish Common ground – Now look at the rest of Alan’s statement “In order to build a trusted relationship over time” again same thing.

Now anyone that has ever sold cars knows that if you don't get these two you're not likely to sell the car and even if you do it’s a mini commission and a bad CSI survey.

So think about what you are doing if you are a dealership that is blocking your salespeople from Facebook would you block them from the lot and the “Point”? If you are a salesperson who is not using social media will you go to the dealership tomorrow and not get out on the “Point”

How are you looking at this?

Good News… I am seeing and hearing a lot more dealers thinking about using microsites and landing pages.

Bad News… I don't hear a lot about the strategy behind their use or what they intend to use them for.

It reminds me of the early CRM years when a lot of us rushed to get us some of that CRM without understanding how we would implement CRM in our store. I wrote an article for Dealer Magazine back then called “Just Because You Built It Doesn’t Mean They Will Come”.

“Just Because You have a Microsite, Doesn’t mean they will come”

If you are building a Microsite in WordPress thinking that it will have some magical SEO value and be so optimized that you will get all this traffic and somehow sell more cars as a result, I hate to be the one to break it to you but…

IT WON’T

All you will succeed in doing is placing property on the web that requires your time, effort and mone for you to try and rank, takes your focus off of the ball trying to get traffic to it, which ultimately produces very little. You become frustrated and just quit leaving the sites out there that you paid good money for to die in internet wasteland.

If you think you are going to use Microsites & Landing Pages as an offsite SEO mechanism to build back links.

“This is a tactic not a strategy”

Back links from you Microsite network are a good side benefit but they are not what Microsites and Landing Pages are for.

The best Microsites and Landing Pages are the ones that convert. Call them High Performance Landing Pages. High Performance Landing Pages have 4 characteristics. They are:

Engaging

Dynamic

Disposable

Aagile

An Engaging landing experience uses an arsenal of tools like flash, video, social media and pre-conversion segmentation to capture and keep the user’s attention and drive them through conversion.

Dynamic landing experiences are those that are highly context specific, perhaps even personalized with content based on where the user has come from, what they have searched on or what they’ve done in the past. They aren’t static, they are specific.

Most importantly, landing pages should be Disposable. The best online marketing campaigns employ continuous testing for continuous improvement and that means we can’t get too tied down to any one landing page concept. We can’t invest so much into a landing page that it becomes too expensive to trash it and move on if it’s not working.

Finally Agile Landing pages need to be conceived, executed and launched in minutes, hours or days. Not weeks or months. I hear dealers every day who can’t get Microsites or Landing Pages developed and launched in under 4-12 weeks. That’s too long… Way too long. A 4-12 week development cycle on a landing page probably means that too many resources are being spent on the page and you are paying a lot of money to have it developed - from IT to agencies to marketing resources, and it probably means it is no longer disposable as well.

So, take a look at your landing pages. Can you use the words engaging, dynamic, disposable and agile to describe them?

Good News… I am seeing and hearing a lot more dealers thinking about using microsites and landing pages.

Bad News… I don't hear a lot about the strategy behind their use or what they intend to use them for.

It reminds me of the early CRM years when a lot of us rushed to get us some of that CRM without understanding how we would implement CRM in our store. I wrote an article for Dealer Magazine back then called “Just Because You Built It Doesn’t Mean They Will Come”.

“Just Because You have a Microsite, Doesn’t mean they will come”

If you are building a Microsite in WordPress thinking that it will have some magical SEO value and be so optimized that you will get all this traffic and somehow sell more cars as a result, I hate to be the one to break it to you but…

IT WON’T

All you will succeed in doing is placing property on the web that requires your time, effort and mone for you to try and rank, takes your focus off of the ball trying to get traffic to it, which ultimately produces very little. You become frustrated and just quit leaving the sites out there that you paid good money for to die in internet wasteland.

If you think you are going to use Microsites & Landing Pages as an offsite SEO mechanism to build back links.

“This is a tactic not a strategy”

Back links from you Microsite network are a good side benefit but they are not what Microsites and Landing Pages are for.

The best Microsites and Landing Pages are the ones that convert. Call them High Performance Landing Pages. High Performance Landing Pages have 4 characteristics. They are:

Engaging

Dynamic

Disposable

Aagile

An Engaging landing experience uses an arsenal of tools like flash, video, social media and pre-conversion segmentation to capture and keep the user’s attention and drive them through conversion.

Dynamic landing experiences are those that are highly context specific, perhaps even personalized with content based on where the user has come from, what they have searched on or what they’ve done in the past. They aren’t static, they are specific.

Most importantly, landing pages should be Disposable. The best online marketing campaigns employ continuous testing for continuous improvement and that means we can’t get too tied down to any one landing page concept. We can’t invest so much into a landing page that it becomes too expensive to trash it and move on if it’s not working.

Finally Agile Landing pages need to be conceived, executed and launched in minutes, hours or days. Not weeks or months. I hear dealers every day who can’t get Microsites or Landing Pages developed and launched in under 4-12 weeks. That’s too long… Way too long. A 4-12 week development cycle on a landing page probably means that too many resources are being spent on the page and you are paying a lot of money to have it developed - from IT to agencies to marketing resources, and it probably means it is no longer disposable as well.

So, take a look at your landing pages. Can you use the words engaging, dynamic, disposable and agile to describe them?