Laurie Halter

Company: Charisma! Communications

Laurie Halter Blog
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Laurie Halter

Charisma! Communications

Apr 4, 2019

Women In Automotive Announces Orlando Dates for Summer Conference

 

Women in Automotive, the industry’s top destination for the recruiting, retaining and developing of female employees, announced their Summer conference will return to Orlando this year from June 23-25, 2019 at the Disney-themed Coronado Spring Resort. The female-focused event will feature keynote speakers from top automotive companies, topic-driven sessions, networking breakfasts and cocktail hours, and of course, inspiration, education and encouragement for females across the industry.

The festivities begin Sunday. June 23rd with pre-conference events including topic-specific networking tables and free form “fishbowl” sessions, with the official conference kicking off at 4 pm with keynote speeches and a cocktail networking reception.

The following two days will include engaging workshops around themes such as: dealership strategies, trends on selling to female consumers, personal development, and best practices in attracting, hiring, retaining and developing female leaders, among other topics. A healthy mix of inspirational and interactive sessions will be included in the speaker lineup, announced in early May.

“We are just so honored to be in our 5th year of providing this conference and seeing the excitement, sponsorships and attendee numbers grow each year,” said Jody Devere, Founding Board Member. “I think it’s really telling how supportive both women and men across the industry have been in regard to the content. We look forward to welcoming everyone to Orlando in June!”

WIA was founded by a small group of women who saw a need to focus on closing the gender gap by educating the industry about attracting, recruiting, and retaining female employees, developing female leaders, and increasing marketing knowledge about female consumers.

For more information on the Women in Automotive Conference, and to take advantage of early-bird pricing before April 30, click here.

About Women in Automotive:

Women in Automotive has quickly grown to be one of the country’s most crucial and influential conferences for the automotive industry. Recognized as a top destination to gain insight on recruiting, retaining and developing female employees, WIA continues to be a driver of inspiration, education and positive change in the automotive space for women and men alike. To find out more, please visit www.womeninautomotive.com.

 

Laurie Halter

Charisma! Communications

Public Relations, Founder

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Laurie Halter

Charisma! Communications

Oct 10, 2018

Binary Automotive to Present Expert Panel Debating Price vs Value at Fall Digital Dealer Conference

 

One value-minded dealer will walk away with $1,000 just for attending.

Bedford, TX (Oct 10, 2018) – Binary Automotive Solutions today announced James A Binkley and a panel of industry and telecom experts will explore the hot topic of price vs value when it comes to selling wars in the dealership during the Fall Digital Dealer Conference and Expo, October 16-18, in Las Vegas, NV.

In a session titled, “Value or Price? Which Wins in Today’s Hyper-Competitive Market?”, Binkley will join: Jeff Kent, CEO of Kent Connects, J. David Adcock, President of Adcock Dealer Solutions, and Paul Fillmore, former Director of Operations at Metroplex Chrysler Dodge Jeep in the Dallas/Fort Worth area, to tackle questions like how to build value the entire way through the selling cycle and how price impacts buying decisions. Kent, former NW Automotive Director for Comcast Spotlight, will act as moderator during the interactive discussion. 

“Every dealership says they value the customer, but what are they doing to really showcase a culture of customer service and how will they create that experience at every touchpoint?” said Binkley. “We’ve amassed a panel of dealer and telecom experts willing to share exactly how they are cultivating a value-based selling environment and the positive results that come from their hard work.”

In addition to the best practice information that will come from the expert panel, one value-minded panel attendee will walk away with a $1,000 gift certificate, and ten attendees will walk away with $100 gift certificates.

“Value or Price? Which Wins in Today’s Hyper-Competitive Market?” will be held Thursday, October 18 from 10:05 – 10:55 during the Digital Dealer Conference and Expo at the Mirage Hotel and Casino in Las Vegas, NV. Additional details on the panel discussion can be found here.

To find out more about Binary Automotive Solutions, please visit www.binaryauto.com

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About Binary Automotive Solutions

Binary Automotive Solutions is committed to providing an integrated, customized package of programs to help dealerships sell more vehicles, hold more gross and retain more customers. It doesn’t matter the size of your dealership or the location, we’re confident that our warranty, certification and maintenance programs combined with our industry leading marketing and merchandising programs can boost sales, increase retention and help you maximize profits you didn’t even know were available. At our core, we strive every day to honor the beliefs of our founder, James Binkley, by never taking advantage of a client or offering a program to a dealership that takes advantage of a customer. As James is fond of saying, “Money is not more important than doing the right thing.” Quite simply, We Invest in Dealership Success.

Laurie Halter

Charisma! Communications

Public Relations, Founder

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Laurie Halter

Charisma! Communications

Oct 10, 2018

FrogData Named Finalist for Innovation Cup at DrivingSales Executive Summit

SAN FRANCISCO, CA.—(October 10, 2018) – Retail automotive data analytics vendor FrogData, a division of izmocars, announced today its selection as one of only five industry finalists for the DrivingSales Innovation Cup. The cup will be awarded to the most innovative retail automotive solution of the year at the DrivingSales Executive Summit (DSES) 2018 in Las Vegas, Nevada, Oct. 21-23. DSES is the premier 3-day event for dealership professionals seeking to improve dealership performance and advance retail automotive careers. 

“I look forward to showcasing the power of our analytics platform at DSES,” said Tej Soni, CEO of FrogData., who will be presenting the company’s solution. “Our platform delivers actionable intelligence based on data analytics, going far beyond typical DMS reporting. Ultimately, our goal is to help dealers make better decisions.”

During the DSES conference, finalists will be invited on stage to present their solution, with each presentation taking no more than five minutes. A panel of dealers will score each finalist’s presentation, and then determine the winner of the Innovation Cup Award by secret ballot. The finalist receiving the highest score from the panel of judges will be designated “Innovation Cup Winner” and presented with an elegant trophy, as well as a free license to use the accolade in their marketing efforts and materials.

FrogData is a reporting and analytics platform designed to empower dealerships through detailed reports and insights, including predictive analytics. The FrogData platform aggregates data from any DMS, CRM, Service Appointment tool or Google Analytics to facilitate data mining across all collected data.

“We are delighted to be selected as one of the finalists for the Innovation Cup this year,” said Soni. “It has been a long journey to bring our data analytics platform to reality but we are pleased to see that it is working so well and making a big difference to our clients who are using it.”

For more information about FrogData, as well as their data offerings, please visit www.frogdata.com.

About FrogData:

FrogData Business Analytics Platform delivers Advanced Reporting, Business Insights and Predictive Analytics to Auto Dealers, helping them make better decisions to make positive impact on their business. FrogData is based in San Francisco, CA. (www.frogdata.com)

Laurie Halter

Charisma! Communications

Public Relations, Founder

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Laurie Halter

Charisma! Communications

Dec 12, 2017

Natalie Born Selected to Present at Women in Automotive Winter Conference

Cumming, GA (Dec 5, 2017) – Client Command ®, the automotive marketing leader in turning active shoppers™  into real customers, has announced Natalie Born, Vice President of Product, has been selected as a speaker for the Women in Automotive Conference to be held December 10-11, 2017 at the Omni Rancho Las Palmas in Palm Springs, California.

In her session titled, “Women Buyers – Get the Playbook” - Born will take attendees through the evolution of female purchasing power and explore key ways women both influence and make the decision to purchase vehicles.

“I love the mission of Women in Automotive and I am honored to be chosen to speak at the conference. The idea of encouraging more women to be involved in the automotive industry, as well as guiding dealers to craft strategies that create engagement with women consumers is exciting. How we engage women customers throughout their buying lifecycle is a virtually untapped area with so much potential if executed properly” said Born.

The 3rd annual Women in Automotive Convention will take place at the Omni Rancho Las Palmas in Palm Springs, California December 10th - 11th. The focus of the 2017 conference will be on educating and empowering women and men in the automotive community on thought leadership and trends that impact employment and sales growth. 

Born is an accomplished executive with over 15 years of experience leading product development and project management teams. Prior to joining Client Command, Born worked with organizations such as CareerBuilder, First Data, IHG and ADP. Natalie has led major initiatives in over 18 countries with a background in acquisition, data integration, and product development.

To find out more about Client Command please visit www.clientcommand.com.

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About Client Command:

Client Command identifies the absolute best customer targets for a dealership’s vehicle sales needs and uses behavioral tracking technology to deliver a 1:1 media message that compels buyers to act.  By engineering the industry’s most powerful marketing technology, automotive marketers can precisely identify and engage active shoppers™ to increase both sales and profits, as well as gain clear and measurable ROI.

Laurie Halter

Charisma! Communications

Public Relations, Founder

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Laurie Halter

Charisma! Communications

Oct 10, 2017

CLOUDONE ANNOUNCES ADVERTISING DEAL WITH IHEARTMEDIA

October 16, 2017 – Vancouver, WA– CloudOne, parent company of CreditYes and a leading provider of fast-acting lead generation and outsourced BDC solutions, today announced that it has closed an advertising deal with iHeartMedia, the leading audio company with the largest reach of any radio or television outlet in America.  The CloudOne ad campaign will target bad credit buyers and will run on more than 700 iHeartRadio stations in order to help generate thousands of warm leads for clients.

CloudOne is a leading provider of lead generation and on-demand BDC solutions, utilizing the latest phone, text, and chat technology to instantly follow up with shoppers, providing consistent campaign performance marked by notably higher conversions and ROI.  

“Our goal is to always provide immediate response to every inbound inquiry with a world-class customer experience 24/7/365 at a fraction of the price of an in-house BDC.  When not responding to the thousands of leads we generate, our team is outbound calling unsold customers, making equity mining calls, and scheduling service appointments. We like to say we put the ‘business development’ back in ‘BDC,” says Jim Crouse, CEO of CloudOne.

CloudOne’s on-demand BDC platform not only integrates with virtually every system in the dealership, including: DMS, CRM, Inventory Management, Finance Portals, and Credit Bureaus, but it also delivers an instant customer conversation handled by a skilled live agent through phone, text, chat, email and/or messenger. 

In addition to the ad buy, CreditYes will immediately begin to add its dealers on to CloudOne’s fully-integrated user interface (UI) which will provide more tools and integrations, including full CRM and pre-screen capabilities, making it simple to focus and manage efforts on financeable shoppers.

Bryan Hunter, CloudOne Co-Founder and CTO, said, “It is really exciting to apply some technology and a live-agent infrastructure behind something perceived by most dealers to be so simple. Effective call handling is actually very complex, but if calls are handled correctly, conversions and ROI go up. It’s simple math really.”

To learn more about CloudOne and their on-demand BDC and lead-generation solutions, please visit www.cloudone.com.

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Laurie Halter

Charisma! Communications

Public Relations, Founder

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Laurie Halter

Charisma! Communications

Oct 10, 2017

Magellan Navi App Debuts in Five Subaru Models in 2018

 

Magellan®, a leader in GPS navigation, announced today that its navigation app for connected cars will be available in five 2018 Subaru models: Forester, Outback, Legacy, Crosstrek, and WRX via the SUBARU STARLINK™ Multimedia system. Magellan Navi brings powerful GPS satellite navigation features, the latest maps, and routing accuracy to drivers by seamlessly connecting the smartphone app to the car’s infotainment display.  Magellan Navi is a featured app in the SUBARU STARLINK app, which can be downloaded from Apple App Store and Google Play.

Magellan Navi will connect to the models via the head-unit display via Bluetooth or USB to deliver a voice-guided full navigation experience with lane guidance, millions of Points of Interest (POI), and more. A simplified, easy-to-use interface is designed to promote distraction-free driving. 

“We are honored to be included in these Subaru models in 2018,” commented Lonnie Arima, General Manager and Vice President of Automotive for Magellan. “Last year we introduced our Navi app in the 2017 Impreza and BRZ models and it was so successful for drivers, Subaru extended it to additional vehicles. We are thrilled to partner with Subaru in bringing best-in-class connectivity features to today’s drivers.”

“Adding Magellan Navi on to the SUBARU STARLINK platform for these models will give Subaru drivers the latest mapping information available, along with a quick and easy navigation experience that promotes safe, hands-free driving. Subaru drivers have come to expect outstanding quality and they won’t be disappointed with Magellan Navi as a part of our SUBARU STARLINK platform,” said Anthony Landamia, Manager, Infotainment Products for Subaru.

 

 For more information on Magellan’s navigation products, please visit www.magellangps.com.

About Magellan:

Headquartered in San Dimas, CA, MiTAC Digital Corporation, manufacturer of the Magellan (www.magellangps.com) brand of portable GPS navigation devices, is a wholly-owned subsidiary of MiTAC International Corporation. Magellan, the industry leader for innovative GPS navigation devices since 1986, globally markets award-winning products in multiple categories including auto, RV,  outdoor, mobile, fleet and autoOEM. Continuing its spirit of innovation, Magellan is developing new cloud-based technologies, OEM and B-to-B solutions to meet the changing needs of today's consumers and businesses. Follow Magellan on Facebook, Twitter and YouTube.

 

Laurie Halter

Charisma! Communications

Public Relations, Founder

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Laurie Halter

Charisma! Communications

Sep 9, 2017

Lonnie Arima of Magellan to Present on Navigation Panel at WardsAuto UX Conference

Magellan®, a leader in GPS navigation, announced today that Lonnie Arima, head of AutoOEM for Magellan, has been asked to present at the 2017 WardsAuto User Experience (UX) Conference, to be held Thursday, October 5 at the Suburban Collection Showplace in Novi, Michigan.

Arima will be a part of the Next Generation Navigation and Mapping panel, which will be exploring the areas of Advanced Driver Assist Systems, autonomy, weather mapping and security converging in the area of navigation. Panelists will be exploring how this technology is going to evolve and coexist with increasingly sophisticated mobile device-based systems.

“Designers and engineers have to stay ahead of constantly changing technologies to anticipate the mobility experiences that car buyers will expect five or ten years from now. There's great potential to make transportation more enjoyable, exciting and safe, but there are also many unknowns like the acceptance rate of autonomous vehicles, communication technologies that quickly come in and out of favor, government regulations, and much more. We look forward to industry leaders like Lonnie Arima adding to these important discussions," said Drew Winter, senior content director at WardsAuto.

The WardsAuto UX Conference will  feature  OEM and supplier speakers, panel discussions on UX-focused topics, exhibits from leading technology suppliers and the annual Wards 10 Best User Experience awards ceremony. Dave Lyon, co-founder of Pocketsquare Design and former design executive at General Motors, will lead a center-stage discussion on solving UX challenges, including panelists from J.D. Power, Ford and a Tier-1 supplier.

“I look forward to being a part of this panel, connectivity and the evolving navigation landscape is continuously changing and I think it’s great WardsAuto realizes the impact these systems will have on driver data in the future and are getting a jumpstart on this important topic today,” said Arima.

For more information on Magellan’s navigation products, please visit www.magellangps.com. For additional information on the WardsAuto UX Conference and to register, please visit http://automotive.penton.com/ux.

 

Laurie Halter

Charisma! Communications

Public Relations, Founder

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Laurie Halter

Charisma! Communications

Aug 8, 2017

Client Command® Named to Inc 5000 List of Fastest Growing Companies for Sixth Time

Client Command®, the automotive marketing leader in turning active shoppers™  into real customers, is thrilled to announce the company has again been named to the Inc 5000 List of the Fastest Growing companies of 2017. This is the sixth time the company has been honored with a ranking on the list, leapfrogging ahead more than 2000 spaces from #4483 in 2016 to #2641 this year.

The Inc. 5000 outlines the fastest growing, privately held companies from across the country that demonstrate the highest revenue growth over a 3-year period. Previous winners have included companies the likes of FitBit, Zappos, and Pandora.

The award joins a growing number of accolades Client Command has amassed this year. The company has experienced tremendous success, with revenue growth of 132% over the last three years, a staff that has more than quadrupled in size in the past two years, and the need to increase their office space from 4,800 sq. ft. to 13,200 sq. ft. earlier this year.

“We are so honored to be included in this year’s Inc 5000 list of fastest growing companies,” said Charles Darwin, COO of Client Command. “But even more than the accolades, we’re excited to bring the automotive industry top of the line marketing solutions. We share this award with each of the customers who have brought us to this point.”

Client Command identifies the absolute best customer targets for a dealership’s vehicle sales needs and uses behavioral tracking technology to deliver a 1:1 media message that compels buyers to act.  By engineering the industry’s most powerful marketing technology, automotive marketers can precisely identify and engage active shoppers™ to increase both sales and profits, as well as gain clear and measurable ROI.

To find out more about Client Command, please visit www.clientcommand.com.

About Client Command:

Client Command identifies the absolute best customer targets for a dealership’s vehicle sales needs and uses behavioral tracking technology to deliver a 1:1 media message that compels buyers to act.  By engineering the industry’s most powerful marketing technology, automotive marketers can precisely identify and engage active shoppers™ to increase both sales and profits, as well as gain clear and measurable ROI.

Laurie Halter

Charisma! Communications

Public Relations, Founder

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Laurie Halter

Charisma! Communications

Aug 8, 2017

Client Command Honored as a Best Place to Work by Atlanta Business Chronicle

Client Command, the automotive marketing leader in turning active shoppers™ into real customers, was recognized today as a best place to work in Atlanta by the Atlanta Business Chronicle. Winning companies will be recognized at an awards dinner put on by the Atlanta Business Chronicle to honor the elite group of 100 companies in the Atlanta Metro area recognized.

The award is based on the results of a survey by the companies own employees, covering everything from overall treatment of employees to satisfaction with their work environment and level of creativity, among other areas.

“While we’ve been honored with a number of awards this year, this is by far the one that holds the most meaning for me personally,” said Jonathan Lucenay, CEO of Client Command. “To be recognized by our own employees as a best place to work makes me proud of our entire organization.”

Since 2014, Client Command has experienced tremendous success, with revenue gains of more than 45%, a staff that has more than quadrupled in size in the past two years, and the need to increase their office space from 4,800 sq. ft. to 13,200 sq. ft. to accommodate their new employees. In addition to their substantial growth, the company has also amassed a long list of accolades, capped by being named to the Inc 5000 Fastest Growing Companies list in 2016.

“Every aspect of the Client Command family is driven by fostering excellence in what they do and who they are. Though Client Command provides many tangible incentives for their team members, the qualities that drive employee loyalty and satisfaction go much deeper. Client Command is a "Best Place to Work" because at every level, they have demonstrated an unwavering dedication to each employee to pursue success not only in the workplace, but in life,” said Amy Srch, Senior Data Specialist for Client Command.

To find out more about Client Command, please visit www.clientcommand.com.

Laurie Halter

Charisma! Communications

Public Relations, Founder

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Laurie Halter

Charisma! Communications

Aug 8, 2017

Client Command Wins Platinum and Gold in Prestigious Hermes Creative Awards

Cumming, GA (August 21, 2017) – Client Command, the automotive marketing leader in turning active shoppers™ into real customers, is honored to announce they have been recognized and awarded a platinum, gold and honorable mention for their client marketing campaigns in the prestigious Hermes Creative Awards. The platinum award, Hermes highest honor, went to the team’s Lexus Winter Collection email campaign, Gold was awarded for their Luxury Paparazzi email campaign, and an honorable mention was given for the team’s compelling work on their “Let Freedom Ring” campaign.

With thousands of entries from both national and international entrants, the Hermes Creative Awards is one of the largest and most prestigious competitions of its kind. The awards are administered and judged by the Association of Marketing and Communication Professionals and the international organization consists of several thousand marketing, communication, advertising, public relations, media production and freelance professionals. Awards are given in the competition categories of Print Media, PR/Communications and Electronic Media.

“This honor speaks to the caliber of talented individuals at Client Command.  We continue to set the bar high, always aiming for the powerful correlation between innovation and creative thinking that garners the most engagement. We are thrilled to be recognized for our work and to deliver best in class advertising for our clients,” said Stephania Mack, Client Command’s Creative Director.   

To find out more about Client Command’s award winning automotive marketing campaigns, please visit www.clientcommand.com. For a list of Hermes winners, please visit www.hermesawards.com.

 

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About Client Command:

 

Client Command identifies the absolute best customer targets for a dealership’s vehicle sales needs and uses behavioral tracking technology to deliver a 1:1 media message that compels buyers to act.  By engineering the industry’s most powerful marketing technology, automotive marketers can precisely identify and engage active shoppers™ to increase both sales and profits, as well as gain clear and measurable ROI.

Laurie Halter

Charisma! Communications

Public Relations, Founder

1114

1 Comment

Tori Zinger

DrivingSales, LLC

Aug 8, 2017  

Congratulations!

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