Laurie Halter

Company: Charisma! Communications

Laurie Halter Blog
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Laurie Halter

Charisma! Communications

Dec 12, 2017

Natalie Born Selected to Present at Women in Automotive Winter Conference

Cumming, GA (Dec 5, 2017) – Client Command ®, the automotive marketing leader in turning active shoppers™  into real customers, has announced Natalie Born, Vice President of Product, has been selected as a speaker for the Women in Automotive Conference to be held December 10-11, 2017 at the Omni Rancho Las Palmas in Palm Springs, California.

In her session titled, “Women Buyers – Get the Playbook” - Born will take attendees through the evolution of female purchasing power and explore key ways women both influence and make the decision to purchase vehicles.

“I love the mission of Women in Automotive and I am honored to be chosen to speak at the conference. The idea of encouraging more women to be involved in the automotive industry, as well as guiding dealers to craft strategies that create engagement with women consumers is exciting. How we engage women customers throughout their buying lifecycle is a virtually untapped area with so much potential if executed properly” said Born.

The 3rd annual Women in Automotive Convention will take place at the Omni Rancho Las Palmas in Palm Springs, California December 10th - 11th. The focus of the 2017 conference will be on educating and empowering women and men in the automotive community on thought leadership and trends that impact employment and sales growth. 

Born is an accomplished executive with over 15 years of experience leading product development and project management teams. Prior to joining Client Command, Born worked with organizations such as CareerBuilder, First Data, IHG and ADP. Natalie has led major initiatives in over 18 countries with a background in acquisition, data integration, and product development.

To find out more about Client Command please visit www.clientcommand.com.

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About Client Command:

Client Command identifies the absolute best customer targets for a dealership’s vehicle sales needs and uses behavioral tracking technology to deliver a 1:1 media message that compels buyers to act.  By engineering the industry’s most powerful marketing technology, automotive marketers can precisely identify and engage active shoppers™ to increase both sales and profits, as well as gain clear and measurable ROI.

Laurie Halter

Charisma! Communications

Public Relations, Founder

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Laurie Halter

Charisma! Communications

Nov 11, 2017

Singlethread Goes Beyond Texting, Delivers Modern Service Experience Today’s Consumers Demand

Singlethread, the industry leading text messaging platform that helps dealerships generate more customer-pay per service visit, today announced a major evolution to its service department platform – Electronic Vehicle Inspections, Team Chat, and an all-new, seamless redesign. These enhancements create a best-in-class workflow that brings the entire team together to service vehicles faster, communicate externally and internally more efficiently, and deliver the modern vehicle service experience today’s customers demand.

The product enhancements come on the heels of an explosive year for the company. In 2016, Singlethread became the industry standard by helping dealerships win previously unobtainable OEM customer satisfaction awards, generate record-breaking revenue, service more vehicles by reducing customer approval wait times, reduce vehicle pickup times with mobile payments, retain customers via effective communication, and increase social media ratings. The next big step to help service departments was to take on the inspection process.

After extensive consultation with dealers using existing products on the market, the analysis revealed that dealers struggle to deliver inspection reports to the customer when they need it most – when deciding whether or not to buy required or additional services. Correspondingly, according to customer satisfaction surveys, customers consistently report that inspection reports are not being delivered to them.

“Nationwide, we’ve seen dealerships make significant upgrades to their Wi-Fi, purchase tablets, and pay thousands of dollars every month for software, with no real return on investment.  If the customer doesn’t receive inspection results until after the vehicle is serviced or not at all, the dealership is wasting money,” said Patrick Southward, co-founder of Singlethread. “Our product solves this problem by delivering the inspection reports to mobile devices immediately and at a much more cost-effective price than anything else on the market.”

Singlethread’s seamless workflow ensures that techs can quickly and accurately complete vehicle inspections and advisors can deliver them in minutes. Singlethread’s team-based workflow allows the entire department – tech, parts, and advisors - to be notified when it’s their turn to complete a task and work together to quickly generate accurate inspections and mobile quotes so customers can use them to make a purchasing decision.

Singlethread’s inspection process is further enabled by its fully-integrated Team Chat.  Throughout the course of its evaluation, Singlethread found that a significant source of lost-productivity in the service department was due to breakdowns in internal communication.  With Team Chat, dealership employees save significant time every day by quickly exchanging messages between departments to get the information they need to complete their task and better serve customers.

“For larger stores, the amount of time spent just walking between the body shop, parts, the service bay, and the advisor desk was measured in hours per day. Team Chat not only support the inspection process, but helps to resolve any number of internal communication breakdowns. Across the entire platform - text, inspections, chat, and mobile pay - we’re happy to report that we’re helping dealers save a significant amount of time every day,” said William Mapes, co-founder of Singlethread.

Singlethread works on any tablet or desktop device, so dealerships don’t need to upgrade existing computers or tablets. Existing Singlethread customers will enjoy Team Chat for free by demoing the new inspection product. New subscribing dealers can receive a special platform price by enrolling before the end of the year. For more information on Singlethread, please visit www.singlethread.com.

About Singlethread:

Singlethread is a leading provider of web-based tools that help automotive service departments improve communication, sell more, and succeed in a rapidly-changing, mobile-first world.

Whether you're a small or large single-point store, multi-state dealer group, or Dealer Service Provider, Singlethread can likely help. Please visit www.singlethread.com.

 

 

 

 

Laurie Halter

Charisma! Communications

Public Relations, Founder

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Laurie Halter

Charisma! Communications

Oct 10, 2017

CLOUDONE ANNOUNCES ADVERTISING DEAL WITH IHEARTMEDIA

October 16, 2017 – Vancouver, WA– CloudOne, parent company of CreditYes and a leading provider of fast-acting lead generation and outsourced BDC solutions, today announced that it has closed an advertising deal with iHeartMedia, the leading audio company with the largest reach of any radio or television outlet in America.  The CloudOne ad campaign will target bad credit buyers and will run on more than 700 iHeartRadio stations in order to help generate thousands of warm leads for clients.

CloudOne is a leading provider of lead generation and on-demand BDC solutions, utilizing the latest phone, text, and chat technology to instantly follow up with shoppers, providing consistent campaign performance marked by notably higher conversions and ROI.  

“Our goal is to always provide immediate response to every inbound inquiry with a world-class customer experience 24/7/365 at a fraction of the price of an in-house BDC.  When not responding to the thousands of leads we generate, our team is outbound calling unsold customers, making equity mining calls, and scheduling service appointments. We like to say we put the ‘business development’ back in ‘BDC,” says Jim Crouse, CEO of CloudOne.

CloudOne’s on-demand BDC platform not only integrates with virtually every system in the dealership, including: DMS, CRM, Inventory Management, Finance Portals, and Credit Bureaus, but it also delivers an instant customer conversation handled by a skilled live agent through phone, text, chat, email and/or messenger. 

In addition to the ad buy, CreditYes will immediately begin to add its dealers on to CloudOne’s fully-integrated user interface (UI) which will provide more tools and integrations, including full CRM and pre-screen capabilities, making it simple to focus and manage efforts on financeable shoppers.

Bryan Hunter, CloudOne Co-Founder and CTO, said, “It is really exciting to apply some technology and a live-agent infrastructure behind something perceived by most dealers to be so simple. Effective call handling is actually very complex, but if calls are handled correctly, conversions and ROI go up. It’s simple math really.”

To learn more about CloudOne and their on-demand BDC and lead-generation solutions, please visit www.cloudone.com.

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Laurie Halter

Charisma! Communications

Public Relations, Founder

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Laurie Halter

Charisma! Communications

Sep 9, 2017

FrogData Becomes Approved CDK Partner

LONG BEACH, CA.—(September 22, 2017) – FrogData is pleased to announce that it has become an approved CDK Partner, giving the company the ability to seamlessly access dealer data for use in its Dealer Data Analytics Platform.

Joining the CDK Global Partner Program is a major milestone in FrogData’s efforts to provide a best in class data analytics solution for dealers. By being able to access dealership transaction data in a timely manner, FrogData can now provide daily reports to dealers to help them make more informed decisions, faster. 

The FrogData Analytics Platform offers dealers access to big data analytics at an affordable price. The solution not only helps dealerships improve their reporting capabilities, but also their ability to use the information in those reports. With FrogData, dealerships can monitor the entire sales process from incoming leads to sales to F&I and track service transactions after vehicle purchase.

  “We are pleased to obtain this approval from CDK and are looking forward to providing our customers daily dashboards and analytics using our powerful big data platform,” said Tej Soni, CEO of FrogData. “Our platform capabilities, combined with seamless data integration with CDK, will give us the ability to respond rapidly to our customer’s needs.”

“We’re very pleased to introduce FrogData as the newest member of the CDK Global Partner Program,” said Howard Gardner, vice president and general manager, CDK Data Services. “FrogData’s data analytics solution adds to a growing range of partner offerings.”

For more information about FrogData, as well as its data offerings, please visit www.frogdata.com.

 

Laurie Halter

Charisma! Communications

Public Relations, Founder

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Laurie Halter

Charisma! Communications

Sep 9, 2017

Lonnie Arima of Magellan to Present on Navigation Panel at WardsAuto UX Conference

Magellan®, a leader in GPS navigation, announced today that Lonnie Arima, head of AutoOEM for Magellan, has been asked to present at the 2017 WardsAuto User Experience (UX) Conference, to be held Thursday, October 5 at the Suburban Collection Showplace in Novi, Michigan.

Arima will be a part of the Next Generation Navigation and Mapping panel, which will be exploring the areas of Advanced Driver Assist Systems, autonomy, weather mapping and security converging in the area of navigation. Panelists will be exploring how this technology is going to evolve and coexist with increasingly sophisticated mobile device-based systems.

“Designers and engineers have to stay ahead of constantly changing technologies to anticipate the mobility experiences that car buyers will expect five or ten years from now. There's great potential to make transportation more enjoyable, exciting and safe, but there are also many unknowns like the acceptance rate of autonomous vehicles, communication technologies that quickly come in and out of favor, government regulations, and much more. We look forward to industry leaders like Lonnie Arima adding to these important discussions," said Drew Winter, senior content director at WardsAuto.

The WardsAuto UX Conference will  feature  OEM and supplier speakers, panel discussions on UX-focused topics, exhibits from leading technology suppliers and the annual Wards 10 Best User Experience awards ceremony. Dave Lyon, co-founder of Pocketsquare Design and former design executive at General Motors, will lead a center-stage discussion on solving UX challenges, including panelists from J.D. Power, Ford and a Tier-1 supplier.

“I look forward to being a part of this panel, connectivity and the evolving navigation landscape is continuously changing and I think it’s great WardsAuto realizes the impact these systems will have on driver data in the future and are getting a jumpstart on this important topic today,” said Arima.

For more information on Magellan’s navigation products, please visit www.magellangps.com. For additional information on the WardsAuto UX Conference and to register, please visit http://automotive.penton.com/ux.

 

Laurie Halter

Charisma! Communications

Public Relations, Founder

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Laurie Halter

Charisma! Communications

Aug 8, 2017

Client Command® Named to Inc 5000 List of Fastest Growing Companies for Sixth Time

Client Command®, the automotive marketing leader in turning active shoppers™  into real customers, is thrilled to announce the company has again been named to the Inc 5000 List of the Fastest Growing companies of 2017. This is the sixth time the company has been honored with a ranking on the list, leapfrogging ahead more than 2000 spaces from #4483 in 2016 to #2641 this year.

The Inc. 5000 outlines the fastest growing, privately held companies from across the country that demonstrate the highest revenue growth over a 3-year period. Previous winners have included companies the likes of FitBit, Zappos, and Pandora.

The award joins a growing number of accolades Client Command has amassed this year. The company has experienced tremendous success, with revenue growth of 132% over the last three years, a staff that has more than quadrupled in size in the past two years, and the need to increase their office space from 4,800 sq. ft. to 13,200 sq. ft. earlier this year.

“We are so honored to be included in this year’s Inc 5000 list of fastest growing companies,” said Charles Darwin, COO of Client Command. “But even more than the accolades, we’re excited to bring the automotive industry top of the line marketing solutions. We share this award with each of the customers who have brought us to this point.”

Client Command identifies the absolute best customer targets for a dealership’s vehicle sales needs and uses behavioral tracking technology to deliver a 1:1 media message that compels buyers to act.  By engineering the industry’s most powerful marketing technology, automotive marketers can precisely identify and engage active shoppers™ to increase both sales and profits, as well as gain clear and measurable ROI.

To find out more about Client Command, please visit www.clientcommand.com.

About Client Command:

Client Command identifies the absolute best customer targets for a dealership’s vehicle sales needs and uses behavioral tracking technology to deliver a 1:1 media message that compels buyers to act.  By engineering the industry’s most powerful marketing technology, automotive marketers can precisely identify and engage active shoppers™ to increase both sales and profits, as well as gain clear and measurable ROI.

Laurie Halter

Charisma! Communications

Public Relations, Founder

790

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Laurie Halter

Charisma! Communications

Aug 8, 2017

Client Command Honored as a Best Place to Work by Atlanta Business Chronicle

Client Command, the automotive marketing leader in turning active shoppers™ into real customers, was recognized today as a best place to work in Atlanta by the Atlanta Business Chronicle. Winning companies will be recognized at an awards dinner put on by the Atlanta Business Chronicle to honor the elite group of 100 companies in the Atlanta Metro area recognized.

The award is based on the results of a survey by the companies own employees, covering everything from overall treatment of employees to satisfaction with their work environment and level of creativity, among other areas.

“While we’ve been honored with a number of awards this year, this is by far the one that holds the most meaning for me personally,” said Jonathan Lucenay, CEO of Client Command. “To be recognized by our own employees as a best place to work makes me proud of our entire organization.”

Since 2014, Client Command has experienced tremendous success, with revenue gains of more than 45%, a staff that has more than quadrupled in size in the past two years, and the need to increase their office space from 4,800 sq. ft. to 13,200 sq. ft. to accommodate their new employees. In addition to their substantial growth, the company has also amassed a long list of accolades, capped by being named to the Inc 5000 Fastest Growing Companies list in 2016.

“Every aspect of the Client Command family is driven by fostering excellence in what they do and who they are. Though Client Command provides many tangible incentives for their team members, the qualities that drive employee loyalty and satisfaction go much deeper. Client Command is a "Best Place to Work" because at every level, they have demonstrated an unwavering dedication to each employee to pursue success not only in the workplace, but in life,” said Amy Srch, Senior Data Specialist for Client Command.

To find out more about Client Command, please visit www.clientcommand.com.

Laurie Halter

Charisma! Communications

Public Relations, Founder

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Laurie Halter

Charisma! Communications

Aug 8, 2017

Client Command Wins Platinum and Gold in Prestigious Hermes Creative Awards

Cumming, GA (August 21, 2017) – Client Command, the automotive marketing leader in turning active shoppers™ into real customers, is honored to announce they have been recognized and awarded a platinum, gold and honorable mention for their client marketing campaigns in the prestigious Hermes Creative Awards. The platinum award, Hermes highest honor, went to the team’s Lexus Winter Collection email campaign, Gold was awarded for their Luxury Paparazzi email campaign, and an honorable mention was given for the team’s compelling work on their “Let Freedom Ring” campaign.

With thousands of entries from both national and international entrants, the Hermes Creative Awards is one of the largest and most prestigious competitions of its kind. The awards are administered and judged by the Association of Marketing and Communication Professionals and the international organization consists of several thousand marketing, communication, advertising, public relations, media production and freelance professionals. Awards are given in the competition categories of Print Media, PR/Communications and Electronic Media.

“This honor speaks to the caliber of talented individuals at Client Command.  We continue to set the bar high, always aiming for the powerful correlation between innovation and creative thinking that garners the most engagement. We are thrilled to be recognized for our work and to deliver best in class advertising for our clients,” said Stephania Mack, Client Command’s Creative Director.   

To find out more about Client Command’s award winning automotive marketing campaigns, please visit www.clientcommand.com. For a list of Hermes winners, please visit www.hermesawards.com.

 

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About Client Command:

 

Client Command identifies the absolute best customer targets for a dealership’s vehicle sales needs and uses behavioral tracking technology to deliver a 1:1 media message that compels buyers to act.  By engineering the industry’s most powerful marketing technology, automotive marketers can precisely identify and engage active shoppers™ to increase both sales and profits, as well as gain clear and measurable ROI.

Laurie Halter

Charisma! Communications

Public Relations, Founder

1127

1 Comment

Tori Zinger

DrivingSales, LLC

Aug 8, 2017  

Congratulations!

Laurie Halter

Charisma! Communications

Jun 6, 2017

FrogData Continues Rapid Growth with Hiring of Renowned Automotive Consultant, David Shear

LONG BEACH, CA.—(June 6, 2017) – FrogData is pleased to announce the hiring of David Shear as a Senior Consultant. In his new role Shear will focus on improving dealership performance using data analysis from FrogData to drive actions throughout the dealership. FrogData is an analytics platform, which delivers advanced reporting, business insights, and predictive analytics to help dealers bring the right decisions to market for the most productive and profitable months on record.

Shear brings a wealth of knowledge and expertise to the position after having served as in independent consultant with Infiniti Serv and Nissan Serv. Shear led a national team of 15 facilitators delivering training to 510 Nissan dealerships. During this time, he surpassed all projections both in penetration rate and increases in parts and sales per dealer. In addition, he helped these dealerships retain their most talented employees and build out successful teams.

“I’ve been on both sides of the industry, working as a Parts and Service Director, as well as a national trainer,” said Shear. “Communicating with all team members in a dealership is easy for me because I respect each person’s important role within the larger framework of the business. I’m also able to draw on my experience to share personal examples that demonstrate my understanding of their challenges, while providing potential solutions. I feel that I can help these companies not only retain their best customers, but also engage their most successful sales members.”

Prior to his time as the National Lead Facilitator for Infiniti Serv and National Field Operations Lead for Nissan Serv, Shear served as the Nissan Infinity Touch point Reviewer & KDEP Reviewer for Resource Automotive NE, where he reviewed qualifications of Nissan Sales & Service Way (NSSW) Customer Touch Point standards and the Kia Dealer Excellence Program (KDEP). His resume runs deep with automotive expertise, including management and consultant positions with Dealer Equipment and Services, Maritz Learning, AON Corporation, ADP Dealer Services, and extensive retail expertise as Service and Parts Director and owner of Dabrake Auto Service/D&H Mobile Brake.  

“What really struck me about David when I first met him was his obvious passion for the people who work within the dealership, as well as his commitment to bring them the best solution to fit their needs,” said Tej Soni, Founder of Frogdata.”David really understands how data can help every department in the dealership operate more efficiently and bring in revenue. We’re excited to have him on board.”

For more information about Frogdata, as well as their data offerings, please visit www.frogdata.com. For information about izmocars, please visit www.izmocars.com

 

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About FrogData:

 

FrogData Business Analytics Platform delivers Advanced Reporting, Business Insights and Predictive Analytics to Auto Dealers, helping them make better decisions to make positive impact on their business. FrogData is based in San Francisco, CA. (www.frogdata.com)

 

Media Contact:

Laurie Halter

Laurie@charismacommunications.com

503-816-2474

 

 

 

 

 

 

 

Laurie Halter

Charisma! Communications

Public Relations, Founder

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